Marketing Operations & AI-Specialist

• run structured audits
• maintain standards
• improve documentation
• and raise the quality of our data foundation
• Just as importantly, you’ll help raise AI competence across the wider operations team, showing colleagues how to work smarter with these tools, not just faster.
• You’ll report to the Regional Marketing Operations Manager and work within the CoE structure. Because the CoE has only recently launched, this is a real opportunity to help shape how we work. At the same time, it requires someone who is comfortable operating in a structure that is still evolving. For the right person, the role can grow as the CoE matures and expands across the group.

• 65 marketing specialist
• Across 22 markets
• And 60+ brands
• Working to streamline across the group

• Flexible hours
• Work from home and/or the office in Bratislava
• The opportunity to shape your own role

• Your AI-driven audits are catching inconsistencies and governance gaps before they become problems
• Colleagues across the operations team are actively using AI techniques you’ve introduced — and their work is better for it
• Brand teams trust the operational processes you maintain because they’re consistent, documented, and reliable
• Cross-tool data discrepancies are flagged and resolved proactively, not reactively
• Your documentation and guides are clear enough that others can follow your processes without asking
• You’re identifying opportunities to improve how the team works — not just executing what’s assigned

AI-Enabled Operations & Enablement

• Use AI tools that you help select – which means you’ll need to make business cases when implementing 3rd party tools to run structured audits of operational setups, data quality, and process compliance across brands
• Work with BlueAI – our internal LLM
• Develop repeatable AI-assisted workflows for Quality assurance, documentation, and governance tasks
• Help raise AI literacy across the operations team — demonstrate practical use cases, share techniques, and coach colleagues on integrating AI into their daily work
• Identify opportunities where AI can replace manual, repetitive operational work with faster, more consistent alternatives

Operational Governance & Process

• Maintain operational consistency across CEE brands — ensuring processes, naming conventions, and standards align with CoE frameworks
• Run regular governance checks on CRM workflows, automation logic, and data hygiene
• Build and maintain repeatable standard setups that regional teams can follow without hand-holding
• Support CRM operations: workflow logic, data quality, lifecycle management, and coordination with Sales teams

Data Quality & Conceptual Tracking

• Understand UTM structures, GA4 event architecture, and data quality fundamentals well enough to spot issues and coordinate fixes with the group platform specialist
• Investigate data discrepancies across platforms and work methodically to root causes
• Contribute to brand-level reporting and ensure data flowing into dashboards is accurate and well-structured

Coordination & Documentation

• Translate business needs into clear technical requirements for developers and platform specialists
• Act as liaison between central teams (Data & Analytics, MarTech) and local stakeholders (brand managers, agencies, freelancers)
• Create and maintain operational documentation, SOPs, and knowledge bases — using AI to keep them current and consistent

Mindset First

• AI-native — you already use AI tools daily and you’re excited about pushing what’s possible, not just keeping up
• Governance-minded — you build repeatable, documented solutions rather than oneoff fixes
• Outcome before output — with AI, everything is pissible, but not everything provides value. You think of the outcome before the output.
• A natural enabler — you get energy from helping others work better, not just doing the work yourself
• Self-directed — comfortable owning multiple brands with different setups and priorities •
• A clear communicator — you explain technical concepts to non-technical people and write clean handoffs

Must-Haves

• Demonstrated AI proficiency: you use AI tools (Claude, ChatGPT, Copilot, or similar) as a core part of how you work — for analysis, documentation, QA, or process design
• CRM experience: hands-on work with a CRM or marketing automation platform (Bloomreach, HubSpot, or similar)
• Conceptual understanding of GA4, UTM structures, GTM, and marketing data quality — you don’t need to be a specialist, but you need to understand how tracking and attribution work
• 2+ years in marketing operations, marketing technology, or a similar hands-on technical marketing role
• Fluent Slovak and fluent English (both written and spoken)

Strong Advantages

• Experience enabling or training others on AI tools and workflows
• Specific experience with HubSpot or Bloomreach
• Multi-brand or multi-market operations experience
• Server-side tagging experience (SGTM, Facebook CAPI)

Nice to Have

• Looker Studio or BI dashboard experience
• Consent management tools (iubenda or similar)
• Google Ads conversion setup and attribution configuration
• Additional CEE language