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I am a part of the marketing department where I’m primarily responsible for data (web, backend) and business analysis. I am also cooperating with external companies, with whom we select the strategy for creating targeted PPC campaigns. At this time I am focusing on segmentation of our clients for implementing ideas and procedures for better understanding of their behaviour and growing our revenue. I use the python (pandas) scripts to dig in our data for this purpose. With the data and Exponea (google analytics as well) I try to understand our customers, find the best product solution for them and identify the most effective and efficient ways to grow a business.