{"id":1208,"date":"2018-12-10T22:02:53","date_gmt":"2018-12-10T21:02:53","guid":{"rendered":"https:\/\/www.websupport.sk\/podpora\/?post_type=ht_kb&#038;p=1208"},"modified":"2018-12-17T19:02:19","modified_gmt":"2018-12-17T18:02:19","slug":"textove-inzeraty","status":"publish","type":"ht_kb","link":"https:\/\/www.websupport.sk\/podpora\/kb\/textove-inzeraty\/","title":{"rendered":"Textov\u00e9 inzer\u00e1ty"},"content":{"rendered":"\n<p style=\"font-size:18px\" class=\"has-background has-very-light-gray-background-color\">Existuje nieko\u013eko mo\u017enost\u00ed zvidite\u013enenia sa. S&nbsp;<a href=\"http:\/\/www.google.sk\/adwords\/?channel=ha&amp;sourceid=awo&amp;subid=sk-sk-ha-aw-bkhp&amp;subid=sk-sk-ha-aw-bkhp0~103823894215&amp;gclid=CjwKEAjwsr-6BRCLvrj785rbhTsSJADjUxakh5MO9jNH27yBVJccD9vqaB6Kq_b_jmI5hjChqtxifRoCwfvw_wcB\"><strong>Google AdWords<\/strong><\/a>&nbsp;je na to mo\u017en\u00e9 vyu\u017ei\u0165 dva z\u00e1kladn\u00e9 n\u00e1stroje:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reklama vo vyh\u013ead\u00e1van\u00ed<\/strong><\/h3>\n\n\n\n<p>Va\u0161a reklama sa zobraz\u00ed v \u010dasti&nbsp;Sponzorovan\u00e9 odkazy&nbsp;vo v\u00fdsledkoch vyh\u013ead\u00e1vania na google.sk alebo google.com.&nbsp;Odkazy musia by\u0165 relevantn\u00e9 k v\u00fdrazu, ktor\u00fd pou\u017e\u00edvate\u013e zadal do vyh\u013ead\u00e1va\u010da. V\u00fdrazy s\u00fa v tomto pr\u00edpade \u201ek\u013e\u00fa\u010dov\u00e9 slov\u00e1&#8220; , ktor\u00e9 si zvolili inzerenti pod\u013ea zamerania svojho podnikania. Inzer\u00e1ty maj\u00fa textov\u00fa formu a m\u00f4\u017eu sa zobrazova\u0165 na dvoch poz\u00edci\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>nad prirodzen\u00fdmi v\u00fdsledkami (vyzna\u010den\u00e9 \u017eltou farbou)<\/li><li>ved\u013ea v samostatnom st\u013apci<br><\/li><\/ul>\n\n\n\n<p>Za reklamu vo vyh\u013ead\u00e1van\u00ed plat\u00edte iba vtedy, ak na v\u00e1\u0161 inzer\u00e1t niekto klikne. Ak m\u00e1te kreditn\u00fd syst\u00e9m, stiahne sa v\u00e1m patri\u010dn\u00fd po\u010det kreditov.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"193\" src=\"https:\/\/www.websupport.sk\/podpora\/app\/uploads\/sites\/2\/2018\/12\/Reklama_vo_vyhladavani.png\" alt=\"\" class=\"wp-image-1209\" srcset=\"https:\/\/www.websupport.sk\/podpora\/app\/uploads\/sites\/2\/2018\/12\/Reklama_vo_vyhladavani.png 249w, https:\/\/www.websupport.sk\/podpora\/app\/uploads\/sites\/2\/2018\/12\/Reklama_vo_vyhladavani-50x39.png 50w, https:\/\/www.websupport.sk\/podpora\/app\/uploads\/sites\/2\/2018\/12\/Reklama_vo_vyhladavani-60x47.png 60w, https:\/\/www.websupport.sk\/podpora\/app\/uploads\/sites\/2\/2018\/12\/Reklama_vo_vyhladavani-100x78.png 100w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;Kontextov\u00e1 reklama<\/strong><\/h3>\n\n\n\n<p>Va\u0161a reklama s\u00favis\u00ed s obsahom (kontextom) webu, kde sa zobrazuje (napr. reklama na turistick\u00e9 top\u00e1nky na webe o hor\u00e1ch a cestovan\u00ed) a oslovuje potenci\u00e1lneho z\u00e1kazn\u00edka pri jeho surfovan\u00ed internetom. Inzer\u00e1t m\u00f4\u017ee ma\u0165 textov\u00fa alebo grafick\u00fa (baner) podobu. Cena sa odv\u00edja od zvolen\u00e9ho syst\u00e9mu platenia:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>plat\u00edte za po\u010det kliknut\u00ed (PPC \u2013 pay per click)<\/li><li>plat\u00edte za po\u010det zobrazen\u00ed inzer\u00e1tu (n\u00e1sobky 1000 &#8211; napr. 5000, 80 000; PPT \u2013 pay per thousand &#8211; platba za tis\u00edc zobrazen\u00ed)<br>&nbsp;<\/li><\/ul>\n\n\n\n<p>Na internete sa nach\u00e1dza obrovsk\u00e9 mno\u017estvo webov. Pomocou slu\u017eby Google AdWords m\u00f4\u017eete vysk\u00fa\u0161a\u0165 partnersk\u00e9 weby v tzv.&nbsp;<a href=\"http:\/\/www.google.com\/ads\/displaynetwork\/\">reklamnej sieti Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existuje nieko\u013eko mo\u017enost\u00ed zvidite\u013enenia sa. S&nbsp;Google AdWords&nbsp;je na to mo\u017en\u00e9 vyu\u017ei\u0165 dva z\u00e1kladn\u00e9 n\u00e1stroje: Reklama vo vyh\u013ead\u00e1van\u00ed Va\u0161a reklama sa zobraz\u00ed v \u010dasti&nbsp;Sponzorovan\u00e9 odkazy&nbsp;vo v\u00fdsledkoch vyh\u013ead\u00e1vania na google.sk alebo google.com.&nbsp;Odkazy musia by\u0165 relevantn\u00e9 k v\u00fdrazu, ktor\u00fd pou\u017e\u00edvate\u013e zadal do vyh\u013ead\u00e1va\u010da. V\u00fdrazy s\u00fa v tomto pr\u00edpade \u201ek\u013e\u00fa\u010dov\u00e9 slov\u00e1&#8220; , ktor\u00e9 si&#8230;<\/p>\n","protected":false},"author":29,"template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[76],"ht-kb-tag":[],"class_list":["post-1208","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-bonusy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Textov\u00e9 inzer\u00e1ty - Websupport centrum podpory<\/title>\n<meta name=\"description\" content=\"Existuje nieko\u013eko mo\u017enost\u00ed zvidite\u013enenia sa. S Google AdWords je na to mo\u017en\u00e9 vyu\u017ei\u0165 dva z\u00e1kladn\u00e9 n\u00e1stroje: Reklamu vo vyh\u013ead\u00e1vani alebo kontextov\u00fa reklamu.\ufeff\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/podpora\/kb\/textove-inzeraty\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Textov\u00e9 inzer\u00e1ty - Websupport centrum podpory\" \/>\n<meta property=\"og:description\" content=\"Existuje nieko\u013eko mo\u017enost\u00ed zvidite\u013enenia sa. 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