{"id":9665,"date":"2017-02-15T09:36:02","date_gmt":"2017-02-15T08:36:02","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9665"},"modified":"2025-03-11T21:07:01","modified_gmt":"2025-03-11T20:07:01","slug":"ako-expandovat-s-ceskym-webom-na-slovensko","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2017\/02\/ako-expandovat-s-ceskym-webom-na-slovensko\/","title":{"rendered":"Ako expandova\u0165 s \u010desk\u00fdm webom na Slovensko"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>

Ka\u017ed\u00fd trh disponuje obmedzenou k\u00fapnou silou. Logick\u00fdm rie\u0161en\u00edm sa teda po ur\u010ditom \u010dase jav\u00ed expanzia na zahrani\u010dn\u00fd trh. S jednoduchou strat\u00e9giou, \u0161ikovn\u00fdmi \u013eu\u010fmi a s vyu\u017eit\u00edm t\u00fdch spr\u00e1vnych n\u00e1strojov to je hra\u010dka.<\/p>\n

Pre\u010do uva\u017eova\u0165 o expanzii?<\/h2>\n

Ak doch\u00e1dza na lok\u00e1lnom trhu k spoma\u013eovaniu tempa rastu firmy, za\u010dne sa obzera\u0165 po novom odbytisku. Firma m\u00f4\u017ee ma\u0165 amb\u00edcie p\u00f4sobi\u0165 na viacer\u00fdch trhoch u\u017e od sam\u00e9ho za\u010diatku. Mnoho firiem uprednost\u0148uje presne tento variant. Jednou z nich je aj nov\u00fd \u010desk\u00fd cashback port\u00e1l, ktor\u00fd u\u017e od svojho vzniku po\u010d\u00edtal s t\u00fdm, \u017ee expanduje na Slovensko. Aplik\u00e1cia bola teda navrhnut\u00e1 tak, aby bola zl\u00fa\u010dite\u013en\u00e1 s \u00fapravou jej lokaliz\u00e1cie. Slovensk\u00e1 verzia cashback port\u00e1lu bola spusten\u00e1 za\u010diatkom decembra minul\u00e9ho roka, teda mesiac po spusten\u00ed projektu. Ako to prebiehalo a \u010domu museli v tomto procese \u010deli\u0165 sa dozviete v tomto \u010dl\u00e1nku.<\/p>\n

\u010cesk\u00fd projekt na Slovensku<\/h2>\n

Cashback v kr\u00e1tkosti znamen\u00e1, \u017ee za ka\u017ed\u00fd n\u00e1kup uskuto\u010dnen\u00fd prostredn\u00edctvom tohto port\u00e1lu, dostane z\u00e1kazn\u00edk \u010das\u0165 z jeho hodnoty nasp\u00e4\u0165. Funguje to na b\u00e1ze affiliate marketingu, teda, ak sa na webov\u00fa str\u00e1nku e-shopu dostanete cez tento port\u00e1l, obchodn\u00edk rozpozn\u00e1 \u017ee v\u00e1s k nemu doviedli pr\u00e1ve oni. Za to mu vyplat\u00ed prov\u00edziu, ktor\u00fa si z v\u00e4\u010d\u0161ej \u010dasti rozdel\u00ed so z\u00e1kazn\u00edkom.<\/p>\n

\u201eRozhodnutie o vstupe na slovensk\u00fd trh bolo jasn\u00e9 u\u017e od za\u010diatku. D\u00f4vodov, ktor\u00e9 podporuj\u00fa toto rozhodnutie bolo hne\u010f nieko\u013eko, ke\u010f\u017ee sa jedn\u00e1 o relat\u00edvne rovnak\u00e9 trhy a neexistuje tu ani \u017eiadna jazykov\u00e1 bari\u00e9ra,\u201c pribli\u017euje zakladate\u013e projektu Michal Hardyn, ktor\u00fd bude hovori\u0165 o zalo\u017een\u00ed tohto projektu. \u201e\u010eal\u0161\u00edm d\u00f4vodom je nepochybne to, \u017ee slovensk\u00fd trh cashback port\u00e1lov sa e\u0161te len za\u010d\u00edna rozv\u00edja\u0165, \u010do znamen\u00e1 ve\u013ek\u00fd nevyu\u017eit\u00fd potenci\u00e1l a to pre n\u00e1s rozhodne predstavuje obrovsk\u00fa pr\u00edle\u017eitos\u0165.\u201c<\/p>\n

Technick\u00e1 str\u00e1nka<\/h2>\n

Jednou z najz\u00e1kladnej\u0161\u00edch \u00faloh bol preklad textov, tj. replik\u00e1cia webu so v\u0161etk\u00fdm, \u010do k tomu patr\u00ed. Rie\u0161enie podpory pre preklady sme zvl\u00e1dli pomocou prekladov\u00fdch s\u00faborov a prostredn\u00edctvom kategoriz\u00e1cie lokaliz\u00e1cie v jednotliv\u00fdch z\u00e1znamoch datab\u00e1ze. Na pr\u00edprave slovenskej verzie sa z poh\u013eadu v\u00fdvoja a prekladov podie\u013eali \u0161tyria \u013eudia.<\/p>\n

V porovnan\u00ed s \u010deskou verziou sme museli slovensk\u00fa verziu prisp\u00f4sobi\u0165 faktu, \u017ee sa tam pou\u017e\u00edva in\u00e1 mena. Zoh\u013eadnili sme to v syst\u00e9me, ktor\u00fd pripisuje odmeny. Jednou z odli\u0161nost\u00ed bolo aj to, \u017ee na Slovensku je roz\u0161\u00edren\u00e9 pou\u017e\u00edvanie IBAN-u, namiesto klasick\u00e9ho \u010d\u00edsla \u00fa\u010dtu a k\u00f3du banky. Pod\u013ea toho sme upravili logiku, ktor\u00e1 odosiela platobn\u00e9 pr\u00edkazy. Na to vyu\u017e\u00edvame bankov\u00e9 API.<\/p>\n

Po technickej str\u00e1nke n\u00e1m v\u00fdvoj webu nezabral viac ako t\u00fd\u017ede\u0148, spolu s p\u00e1r d\u0148ami testovania. Najviac \u010dasu zabral jednozna\u010dne preklad webu a pr\u00edprava obsahu.<\/p>\n

V\u00fdvoj slovenskej verzie prebiehal bez v\u00e4\u010d\u0161\u00edch \u00faskal\u00ed. Naj\u0165a\u017e\u0161\u00edm orie\u0161kom bolo zjednotenie obsahu v oboch verzi\u00e1ch. Najlep\u0161ie sa osved\u010dilo najprv dan\u00fa funkciu testova\u0165 v \u010deskej verzii a ke\u010f sa uk\u00e1zala ako vhodn\u00e1, bola aplikovan\u00e1 aj na Slovensko. Sme st\u00e1le v procese h\u013eadania toho, \u010do funguje najlep\u0161ie, men\u00edme sa a zlep\u0161ujeme ka\u017ed\u00fdm d\u0148om. S t\u00fdm s\u00favis\u00ed aj nutn\u00e1 synchroniz\u00e1cia slovenskej verzie, preto\u017ee chceme by\u0165 konzistentn\u00ed a \u00a0komunikova\u0165 jednotn\u00e9 zdelenie. \u00a0To je z poh\u013eadu optimaliz\u00e1cie \u010dasovo najn\u00e1ro\u010dnej\u0161ie.<\/p>\n

Samostatne alebo dohromady?<\/h2>\n

V procese v\u00fdvinu slovenskej verzie sme st\u00e1li pred viacer\u00fdmi rozhodnutiami. Jedn\u00fdm z nich bola ot\u00e1zka, \u010di bude z\u00e1kazn\u00edcka podpora riaden\u00e1 centr\u00e1lne alebo p\u00f4jde o dva samostatne p\u00f4sobiace jednotky. Pre lep\u0161iu preh\u013eadnos\u0165 sme sa rozhodli pre druh\u00fa mo\u017enos\u0165, teda pre slovensk\u00fd a \u010desk\u00fd z\u00e1kazn\u00edcky servis. Spo\u010diatku boli z d\u00f4vodu nedostatku \u013eudsk\u00fdch s\u00edl na slovensk\u00fd support nasaden\u00ed \u010cesi, \u010do mohlo predstavova\u0165 ur\u010dit\u00e9 riziko, ale uk\u00e1zalo sa to ako dobr\u00e9 do\u010dasn\u00e9 rie\u0161enie.<\/p>\n

Po spusten\u00ed sme \u010delili ve\u013ek\u00e9mu po\u010dtu e-mailov zo strany u\u017e\u00edvate\u013eov, ktor\u00ed sa na n\u00e1s obracali s ot\u00e1zkami typu kto sme, ako fungujeme a \u010di to nie je podvod. Vo v\u0161eobecnosti n\u00e1s prekvapil ve\u013ek\u00fd z\u00e1ujem Slov\u00e1kov o t\u00fato slu\u017ebu a ove\u013ea v\u00e4\u010d\u0161\u00ed po\u010det dotazov ako na \u010deskom z\u00e1kazn\u00edckom servise. Slovensk\u00ed z\u00e1kazn\u00edci s\u00fa komunikat\u00edvnej\u0161\u00ed, vy\u017eaduj\u00fa individu\u00e1lnej\u0161\u00ed pr\u00edstup a vy\u0161\u0161iu pozornos\u0165. Takisto s\u00fa viac otvoren\u00ed nov\u00fdm mo\u017enostiam, ktor\u00e9 spom\u00ednan\u00fd cashback port\u00e1l oproti konkurencii pon\u00faka.<\/p>\n

Marketing funguje centr\u00e1lne, tj. \u017ee sa kampane jednoducho prelo\u017eia a spustia na Slovensku, ale takisto s\u00fa rozbehnut\u00e9 aj rozdielne kampane. \u00a0Ak funguje jedna vec v \u010cesku, nasad\u00edme ju na Slovensku a naopak. \u00a0O tak\u00fato \u00a0kombin\u00e1ciu sa sna\u017e\u00edme preto, aby sme zistili \u010do m\u00e1 najv\u00e4\u010d\u0161\u00ed \u00faspech, v \u010dom pokra\u010dova\u0165 a \u010do rad\u0161ej vypusti\u0165. Tento pr\u00edstup sa n\u00e1m zatia\u013e osved\u010dil.<\/p>\n

N\u00e1stroje pre efekt\u00edvny priebeh<\/h2>\n

\u010co n\u00e1m podstatne zjednodu\u0161ilo celkov\u00fd chod a komunik\u00e1ciu, bolo vyu\u017e\u00edvanie vhodn\u00fdch organiza\u010dn\u00fdch n\u00e1strojov projektov\u00e9ho mana\u017ementu. Produkt je rie\u0161en\u00fd cez Basecamp, ktor\u00fd obsahuje \u201eto do\u201c listy a sl\u00fa\u017ei na spr\u00e1vu jednoduch\u00fdch \u00faloh v backoffice. Neumo\u017e\u0148uje n\u00e1m ale sledova\u0165 podrobn\u00fd progres. \u00a0Na zlo\u017eitej\u0161ie a \u010dasovo n\u00e1ro\u010dnej\u0161ie \u00falohy sa n\u00e1m osved\u010dila Asana, ktor\u00fa m\u00e1me rozdelen\u00fa do nieko\u013ek\u00fdch procesov, ako napr\u00edklad obchod, marketing a v\u00fdvoj.<\/p>\n

N\u00e1strojom na neform\u00e1lnu vn\u00fatropodnikov\u00fa komunik\u00e1ciu je Slack, ktor\u00fd funguje ako firemn\u00fd chat, kde sa okrem dohadovania a dola\u010fovania podrobnost\u00ed rie\u0161i aj offtopic. Na tracking \u010dasu pou\u017e\u00edvame n\u00e1stroj Toggl, ktor\u00fd spreh\u013ead\u0148uje po\u010det odpracovan\u00fdch hod\u00edn a my tak m\u00e1me kompletn\u00fd preh\u013ead o prioritn\u00fdch \u00faloh\u00e1ch a takisto m\u00f4\u017eeme lep\u0161ie sledova\u0165 n\u00e1klady vynalo\u017een\u00e9 na ka\u017ed\u00fd projekt. Celkov\u00fa pr\u00e1cu m\u00e1me rozdelen\u00fa do nieko\u013ek\u00fdch projektov a \u00faloh pre lep\u0161iu charakteristiku.<\/p>\n

\u010co sa t\u00fdka technickej str\u00e1nky tak moment\u00e1lne fungujeme na PHP 5.6 (te\u0161\u00edme sa na PHP 7) a MySQL, pou\u017e\u00edvame Nette 2.4 a Doctrine a \u010fal\u0161ie bal\u00ed\u010dky z Kdyby. Testy sp\u00fa\u0161\u0165ame v CIrcleCI a repozit\u00e1re m\u00e1me na Githube. Server monitorujeme pomocou New Relic.<\/p>\n

Trh a \u010fal\u0161\u00ed rozvoj<\/h2>\n

S odstupom \u010dasu kon\u0161tatujeme, \u017ee existuj\u00fa ur\u010dit\u00e9 \u0161pecifik\u00e1 slovensk\u00e9ho trhu, s ktor\u00fdmi sme ner\u00e1tali a museli sme sa im prisp\u00f4sobi\u0165. \u010ci u\u017e ide o preferovanie IBAN-u alebo in\u00fa povahu dotazov, ktor\u00e9 na n\u00e1s na\u0161i slovensk\u00ed z\u00e1kazn\u00edci smeruj\u00fa. S t\u00fdm, \u017ee Slov\u00e1ci utr\u00e1caj\u00fa menej ako \u010cesi, sme po\u010d\u00edtali a ove\u013ea men\u0161ia konkurencia n\u00e1s, samozrejme, pr\u00edjemne prekvapila.<\/p>\n

 <\/p>\n

Tento \u010dl\u00e1nok bol vytvoren\u00fd na z\u00e1klade case study o novom cashback port\u00e1li Tipli.sk<\/a>, ktor\u00fd\u00a0behom prv\u00fdch dvoch mesiacov prekonal hranicu 30 000 zaregistrovan\u00fdch u\u017e\u00edvate\u013eov.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd trh disponuje obmedzenou k\u00fapnou silou. Logick\u00fdm rie\u0161en\u00edm sa teda po ur\u010ditom \u010dase jav\u00ed expanzia na zahrani\u010dn\u00fd trh. S jednoduchou strat\u00e9giou, \u0161ikovn\u00fdmi \u013eu\u010fmi a s vyu\u017eit\u00edm t\u00fdch spr\u00e1vnych n\u00e1strojov to je hra\u010dka. Pre\u010do uva\u017eova\u0165 o expanzii? Ak doch\u00e1dza na lok\u00e1lnom trhu k spoma\u013eovaniu tempa rastu firmy, za\u010dne sa obzera\u0165 po novom odbytisku. Firma m\u00f4\u017ee ma\u0165 […]<\/p>\n","protected":false},"author":133,"featured_media":9666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[116,1054,536,1055,1056,956],"class_list":["post-9665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky","category-vzdelavanie-2","tag-blog","tag-case-study","tag-najlepsi-blog","tag-pripadovka","tag-tipli","tag-websupport"],"yoast_head":"\nAko expandova\u0165 s \u010desk\u00fdm webom na Slovensko - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2017\/02\/ako-expandovat-s-ceskym-webom-na-slovensko\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako expandova\u0165 s \u010desk\u00fdm webom na Slovensko - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Ka\u017ed\u00fd trh disponuje obmedzenou k\u00fapnou silou. 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