{"id":9614,"date":"2017-02-16T11:45:35","date_gmt":"2017-02-16T10:45:35","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9614"},"modified":"2025-03-11T21:06:59","modified_gmt":"2025-03-11T20:06:59","slug":"byt-ci-nebyt-vlogerom","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2017\/02\/byt-ci-nebyt-vlogerom\/","title":{"rendered":"By\u0165, \u010di neby\u0165 vlogerom?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p>Content marketing je kr\u00e1\u013eom online doby a sved\u010d\u00ed o tom aj blog, ktor\u00fd pr\u00e1ve \u010d\u00edtate. Aj na na\u0161om blogu\u00a0v\u00e1m dlhodobo prin\u00e1\u0161ame \u010dl\u00e1nky z oblasti podnikania, technol\u00f3gi\u00ed a r\u00f4zne in\u00e9 in\u0161pir\u00e1cie. Pom\u00e1ha n\u00e1m to budova\u0165 brand a z\u00e1rove\u0148 radi odovzd\u00e1vame \u010das\u0165 n\u00e1\u0161ho know-how fan\u00fa\u0161ikom a z\u00e1kazn\u00edkom. Presne na takomto princ\u00edpe je postaven\u00fd cel\u00fd content marketing. Ten by mal pod\u013ea m\u00f4jho n\u00e1zoru plni\u0165 aspo\u0148 jednu z t\u00fdchto dvoch z\u00e1kladn\u00fdch funkci\u00ed.<\/p>\n<ul>\n<li>Mal by edukova\u0165, prin\u00e1\u0161a\u0165 hodnotu napojen\u00fa na slu\u017ebu, ktor\u00fa chcem pred\u00e1va\u0165.<\/li>\n<li>Alebo by mal by\u0165 vtipn\u00fd a \u013eud\u00ed jednoducho zabavi\u0165.<\/li>\n<\/ul>\n<h2>Obsah ost\u00e1va, forma sa men\u00ed<\/h2>\n<p>V posledn\u00fdch rokoch sa do popredia dost\u00e1vaj\u00fa vlogeri, alebo YouTuberi. \u013dudia, ktor\u00fdch vide\u00e1 denne sleduj\u00fa mili\u00f3ny \u013eud\u00ed po celom svete maj\u00fa nesmierny z\u00e1sah. Je pravdou, \u017ee pri v\u00e4\u010d\u0161ine z nich sa bav\u00edme o ni\u017e\u0161\u00edch vekov\u00fdch cie\u013eovk\u00e1ch, ale aj tie niekedy vyrast\u00fa. S n\u00e1stupom nov\u00fdch soci\u00e1lnych siet\u00ed (Snapchat, Vine, Instagram) sa video st\u00e1va jedn\u00fdm z najsilnej\u0161\u00edch komunika\u010dn\u00fdch prostriedkov. V minulosti st\u00e1la produkcia kvalitn\u00e9ho TV spotu desa\u0165tis\u00edce eur, \u010fal\u0161ie desa\u0165tis\u00edce ste minuli na medi\u00e1lny priestor v TV a n\u00e1vratnos\u0165 ste len \u0165a\u017eko odmerali. Dne\u0161n\u00e1 doba je tak\u00e1, \u017ee 15 sekundov\u00e9 video nato\u010den\u00e9 na iPhone sa dok\u00e1\u017ee z noci na noc sta\u0165 hitom internetu bez akejko\u013evek podpory. Samozrejme je to extr\u00e9mny pr\u00edklad, ale sta\u0165 sa m\u00f4\u017ee v\u0161etko.<\/p>\n<h2>Bloger vs. vloger<\/h2>\n<p>Osobne si mysl\u00edm, \u017ee tieto dve pomenovania patria jednej osobe. Ka\u017ed\u00fd blog, ktor\u00fd chce by\u0165 inovat\u00edvny a chce prin\u00e1\u0161a\u0165 dobr\u00fd obsah mus\u00ed v dne\u0161nej dobe experimentova\u0165 s jeho formou. Mixova\u0165 \u010dl\u00e1nky, infografiky, \u010di vide\u00e1. Okrem toho sta\u0165 sa dnes vlogerom nie je v\u00f4bec tak\u00e9 \u0165a\u017ek\u00e9 ako kedysi. \u010castokr\u00e1t v\u00e1m na za\u010diatok sta\u010d\u00ed oby\u010dajn\u00fd smartphone. Obsah bude v\u017edy prevl\u00e1da\u0165 nad formou a preto sa nebojte. Ak ver\u00edte, \u017ee m\u00e1te \u010do pon\u00faknu\u0165 a nem\u00e1te namakan\u00fd fo\u0165\u00e1k a \u0161t\u00fadio, tak v\u00e1s to nem\u00f4\u017ee zastavi\u0165.<\/p>\n<h2>Ako za\u010da\u0165 a \u010doho sa dr\u017ea\u0165 ?<\/h2>\n<ul>\n<li>Stanovte si t\u00e9my\/\u0161t\u00fdly vlogov. V podstate urobte to ist\u00e9, ako pri blogu.<\/li>\n<li>Vyberte si platformu. Budem prid\u00e1va\u0165 vide\u00e1 na YouTube? Budem robi\u0165 kr\u00e1tke vide\u00e1 na Instagram? Alebo budem prid\u00e1va\u0165 vide\u00e1 priamo na Facebook? Vhodn\u00e1 je aj kombin\u00e1cia t\u00fdchto v\u0161etk\u00fdch mo\u017enost\u00ed.<\/li>\n<li>Na za\u010diatku sa budete hanbi\u0165. Stav\u00edm sa. Sk\u00faste sa nato\u010di\u0165 na ne\u010disto a odpozoruje si naj\u010dastej\u0161ie chyby, ktor\u00e9 rob\u00edte. K\u013eudne to zopakujte aj 5 &#8211; 6 kr\u00e1t. Dajte to pozrie\u0165 kamar\u00e1tom, rodine, kolegom a nechajte sa \u201cvyhejtova\u0165\u201d. Ve\u013emi v\u00e1m to pom\u00f4\u017ee.<\/li>\n<li>Pozn\u00e1mky s\u00fa z\u00e1klad. Pred ka\u017ed\u00fdm videom si sp\u00ed\u0161te pozn\u00e1mky, o \u010dom chcete hovori\u0165 a dr\u017ete sa ich.<\/li>\n<li>Nesna\u017ete sa nato\u010di\u0165 dlh\u00fa \u010das\u0165 vlogu na jeden z\u00e1ber. D\u00e1 sa to, ale je to zlo\u017eit\u00e9 na zapam\u00e4tanie si presne toho, \u010do ste chceli poveda\u0165. V postprodukcii viete z\u00e1bery pekne ponadp\u00e1ja\u0165. Jemn\u00e9 seky medzi jednotliv\u00fdmi z\u00e1bermi nep\u00f4sobia ru\u0161ivo, ako by sa v\u00e1m mohlo zda\u0165 pri to\u010den\u00ed. Teda aspo\u0148 ja som si to myslel, ke\u010f som nie\u010do nedal na jeden z\u00e1ber. Je to \u00faplne naopak. Do v\u00fdsledn\u00e9ho videa prin\u00e1\u0161aj\u00fa dynamiku a svie\u017eos\u0165.<\/li>\n<li>Nau\u010dte sa striha\u0165. Nie je to veda. Najsk\u00f4r v najz\u00e1kladnej\u0161\u00edch programoch (iMovie, Windows Movie maker). Na za\u010diatok v\u00e1m bude sta\u010di\u0165, aby ste do videa vedeli vlo\u017ei\u0165 nejak\u00fd n\u00e1pis, svoje logo a hudbu. \u010casom sa m\u00f4\u017eete in\u0161pirova\u0165 in\u00fdmi vlogermi a hra\u0165 sa so zr\u00fdchlen\u00fdmi alebo spomalen\u00fdmi z\u00e1bermi a in\u00fdmi prestrihmi. Na YouTube n\u00e1jdete kopec tutori\u00e1lov ako striha\u0165 v jednotliv\u00fdch programoch.<\/li>\n<li>Technika. Z\u00e1kladom ka\u017ed\u00e9ho dobr\u00e9ho videa je svetlo a zvuk. Ak vlogujete z kancel\u00e1rie, otvorte si okn\u00e1 kv\u00f4li slnku, alebo si zapnite lampy. Ako mikrof\u00f3n m\u00f4\u017eete na za\u010diatku pou\u017ei\u0165 aj sl\u00fachadl\u00e1 od smartphonu. Ak vlogujete na fo\u0165\u00e1k, pou\u017e\u00edvajte extern\u00fd mikrof\u00f3n. Ka\u017ed\u00fa techniku si najsk\u00f4r otestujte na ne\u010disto.<\/li>\n<li>D\u013a\u017eka. Otestujte si ak\u00fa d\u013a\u017eku vlogov je va\u0161a cie\u013eovka ochotn\u00e1 sledova\u0165. Toto ist\u00e9 spravte s t\u00e9mami a \u0161t\u00fdlom va\u0161ich vlogov.<\/li>\n<li>Interakcia. Zap\u00e1jajte do vlogov aj va\u0161ich fan\u00fa\u0161ikov. Odpovedajte v nich na ot\u00e1zky v koment\u00e1roch. Zavolajte si nejak\u00e9ho hos\u0165a.<\/li>\n<li>\u0160\u00edrenie obsahu. V\u00e1\u0161 vlog sa sna\u017ete roz\u0161\u00edri\u0165 k \u010do najv\u00e4\u010d\u0161iemu publiku. O technik\u00e1ch ako sa to rob\u00ed, pripravujem \u010fal\u0161\u00ed blog.<\/li>\n<\/ul>\n<h2>Je to dlh\u00e1 cesta<\/h2>\n<p>Ka\u017ed\u00fd content marketing je beh na dlh\u00e9 trate a jeho vyhodnocovanie je ve\u013emi zlo\u017eit\u00e9 a vy\u017eaduje si ve\u013ek\u00fa d\u00e1vku rozvahy a schopnosti pozera\u0165 sa do nejasnej bud\u00facnosti. Ak sa rozhodnete vlogova\u0165, ur\u010dite s t\u00fdm neseknite pri siedmom videu. Udr\u017ete si nastaven\u00fa pravidelnos\u0165 nieko\u013eko prv\u00fdch mesiacov, u\u010dte sa z feedbacku a pos\u00favajte sa. A\u017e potom sa pozrite na \u010d\u00edsla.<\/p>\n<blockquote><p>In\u0161pir\u00e1cia pre v\u00e1s<\/p><\/blockquote>\n<p>YouTube je dnes ekvivalentom telev\u00edzie pre mlad\u00fdch. M\u00f4\u017eu si pusti\u0165 \u010doko\u013evek chc\u00fa a kedyko\u013evek chc\u00fa. Tu je zop\u00e1r kan\u00e1lov, ktor\u00e9 ob\u010das sledujem ja:<\/p>\n<p><strong><a href=\"http:\/\/www.garyvaynerchuk.com\" target=\"_blank\">Gary Vaynerchuk <\/a><\/strong>&#8211; marketing, podnikanie, biznis motiv\u00e1cia<\/p>\n<p><strong><a href=\"https:\/\/www.youtube.com\/user\/gordonramsay\" target=\"_blank\">Gordon Ramsay<\/a> <\/strong>a<strong> <a href=\"https:\/\/www.youtube.com\/user\/JamieOliver\" target=\"_blank\">Jamie Oliver<\/a> <\/strong>&#8211; jedlo<\/p>\n<p>Slovensk\u00fd TOP pr\u00edklad super contentovej strat\u00e9gie, ktor\u00e1 obsahovala aj vide\u00e1: <a href=\"https:\/\/kuchynalidla.sk\" target=\"_blank\"><strong>Kuchy\u0148a Lidla<\/strong><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.youtube.com\/user\/caseyneistat\" target=\"_blank\">Casey Neistat<\/a> <\/strong>&#8211; Daily vlog<\/p>\n<p><strong><a href=\"https:\/\/www.youtube.com\/channel\/UCmsNDeTWYqGKt9V72iVEcLg\/videos\" target=\"_blank\">Sajfa <\/a><\/strong>&#8211; Slovensk\u00fd daily vlog<\/p>\n<p><strong><a href=\"https:\/\/www.youtube.com\/user\/cokelkamilko\" target=\"_blank\">Kamil Aujesk\u00fd<\/a> <\/strong>&#8211; marketing<\/p>\n<p>To, \u017ee vlogovanie je fenom\u00e9n doby pochopil aj podnikate\u013e <strong><a href=\"https:\/\/www.youtube.com\/channel\/UC4r8l3rcFBr9xJ2PZd7zNhw\/featured\" target=\"_blank\">Saygin Yalcin z Dubaja.<\/a> <\/strong>Vide\u00e1 za\u010dal prid\u00e1va\u0165 na Youtube pravidelne pred 5 mesiacmi, moment\u00e1lne ich tam m\u00e1 nie\u010do viac ako 50 a m\u00e1 skoro 260K subscriberov. Rozpr\u00e1va o podnikan\u00ed, ukazuje drah\u00e9 aut\u00e1, svoj de\u0148 podnikate\u013ea, at\u010f. Samozrejme si content netvor\u00ed vlastnoru\u010dne. Svoj \u010das m\u00ed\u0148a efekt\u00edvnej\u0161ie, ale pochopil, \u017ee toto je trend a ke\u010f chce by\u0165 TOP, mus\u00ed sa prisp\u00f4sobi\u0165. Tak si najal svoju vlastn\u00fa produk\u010dn\u00fa crew, ktor\u00e1 ho to\u010d\u00ed. Vymakan\u00e9, nie?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing je kr\u00e1\u013eom online doby a sved\u010d\u00ed o tom aj blog, ktor\u00fd pr\u00e1ve \u010d\u00edtate. Aj na na\u0161om blogu\u00a0v\u00e1m dlhodobo prin\u00e1\u0161ame \u010dl\u00e1nky z oblasti podnikania, technol\u00f3gi\u00ed a r\u00f4zne in\u00e9 in\u0161pir\u00e1cie. Pom\u00e1ha n\u00e1m to budova\u0165 brand a z\u00e1rove\u0148 radi odovzd\u00e1vame \u010das\u0165 n\u00e1\u0161ho know-how fan\u00fa\u0161ikom a z\u00e1kazn\u00edkom. Presne na takomto princ\u00edpe je postaven\u00fd cel\u00fd content marketing. Ten [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":9681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[116,480,908,1051,956,975],"class_list":["post-9614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","category-tipy-a-triky","tag-blog","tag-marketing","tag-video","tag-vlog","tag-websupport","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>By\u0165, \u010di neby\u0165 vlogerom? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2017\/02\/byt-ci-nebyt-vlogerom\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"By\u0165, \u010di neby\u0165 vlogerom? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Content marketing je kr\u00e1\u013eom online doby a sved\u010d\u00ed o tom aj blog, ktor\u00fd pr\u00e1ve \u010d\u00edtate. Aj na na\u0161om blogu\u00a0v\u00e1m dlhodobo prin\u00e1\u0161ame \u010dl\u00e1nky z oblasti podnikania, technol\u00f3gi\u00ed a r\u00f4zne in\u00e9 in\u0161pir\u00e1cie. Pom\u00e1ha n\u00e1m to budova\u0165 brand a z\u00e1rove\u0148 radi odovzd\u00e1vame \u010das\u0165 n\u00e1\u0161ho know-how fan\u00fa\u0161ikom a z\u00e1kazn\u00edkom. Presne na takomto princ\u00edpe je postaven\u00fd cel\u00fd content marketing. 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