{"id":9393,"date":"2016-12-29T07:50:39","date_gmt":"2016-12-29T06:50:39","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9393"},"modified":"2025-03-11T21:06:58","modified_gmt":"2025-03-11T20:06:58","slug":"kolko-stoji-online-marketing","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/12\/kolko-stoji-online-marketing\/","title":{"rendered":"Ko\u013eko stoj\u00ed online marketing?"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>

Ko\u013eko stoj\u00ed dobr\u00fd grafik, SEO \u010dlovek, PPC-\u010dk\u00e1r, analytik, k\u00f3der, projektov\u00fd mana\u017e\u00e9r alebo agent\u00fara? Ko\u013eko \u010dasu mus\u00edte investova\u0165 do online marketingu, ko\u013eko v\u00e1s bude st\u00e1\u0165 web a ko\u013eko mus\u00edte nalia\u0165 do kreditu na PPC reklamu? Dozviete sa v tomto \u010dl\u00e1nku.<\/span><\/p>\n

Ak v\u0161ak \u010dak\u00e1te, \u017ee sa dozviete, ko\u013eko pe\u0148az\u00ed si m\u00e1te na marketing vyhradi\u0165 presne, rad\u0161ej na to zabudnite. Dozviete sa sk\u00f4r, \u010do ko\u013eko pribli\u017ene stoj\u00ed a ako sa k pl\u00e1novaniu rozpo\u010dtu na marketing postavi\u0165.<\/span><\/p>\n

Koho budem na marketing potrebova\u0165?<\/h2>\n

V prvom rade si mus\u00edte uvedomi\u0165, \u017ee na marketing budete potrebova\u0165 ve\u013emi \u0161irok\u00e9 spektrum \u013eud\u00ed. V\u00e4\u010d\u0161inu z nich nebudete potrebova\u0165 ka\u017ed\u00fd de\u0148 a preto je dobr\u00e9 ich outsourcova\u0165. To koho outsourcova\u0165 a koho ma\u0165 vo firme z\u00e1vis\u00ed na va\u0161ich individu\u00e1lnych potreb\u00e1ch.<\/p>\n

Mo\u017eno zist\u00edte, \u017ee je pre v\u00e1s efekt\u00edvne ma\u0165 grafika k dispoz\u00edcii ka\u017ed\u00fd de\u0148. Ur\u010dite ho v\u0161ak nebudete potrebova\u0165 od prv\u00e9ho d\u0148a v\u00e1\u0161ho podnikania. \u010cloveka, ktor\u00e9ho budete potrebova\u0165 od prv\u00e9ho d\u0148a kedy sa rozhodnete nejak\u00fdm sp\u00f4sobom rie\u0161i\u0165 marketing je, bu\u010f projektov\u00fd mana\u017e\u00e9r, account mana\u017e\u00e9r, alebo marketingov\u00fd mana\u017e\u00e9r.<\/p>\n

Volajme ho ako chceme, aj tak bude robi\u0165 v\u017edy nie\u010do in\u00e9 a na za\u010diatku v\u017edy v\u0161etko. Neznamen\u00e1 to v\u0161ak, \u017ee sa mus\u00edte hne\u010f rozbehn\u00fa\u0165 h\u013eada\u0165 ho. Je ve\u013emi pravdepodobn\u00e9, \u017ee n\u00edm na za\u010diatku podnikania budete pr\u00e1ve vy. Ostatn\u00e9 poz\u00edcie pr\u00eddu, bu\u010f \u010dasom, alebo ich budete outsourcova\u0165, ako sme u\u017e nap\u00edsali vy\u0161\u0161ie.<\/p>\n

No dobre, ale kto teda ko\u013eko stoj\u00ed?<\/h2>\n

Grafik: 5 – 30 \u20ac \/ hod.<\/span><\/p>\n

Na \u010do si da\u0165 pri jeho v\u00fdbere pozor:<\/span> Ka\u017ed\u00fd grafik sa \u0161pecializuje na in\u00fa oblas\u0165. T\u00fdch oblast\u00ed m\u00f4\u017ee by\u0165 ve\u013ea, od zalamovania tla\u010dov\u00edn, typografie, webdizajnu, tvorby loga a corporate identity, n\u00e1vrhu printovej reklamy, produktov\u00e9ho dizajnu a\u017e po animovanie vide\u00ed a 3D grafiku. Ur\u010dite by sa dalo \u00eds\u0165 pri grafike e\u0161te viac do h\u013abky, ale pre na\u0161e potreby to je posta\u010duj\u00face.<\/span><\/p>\n

V\u00e4\u010d\u0161ina \u013eud\u00ed sa dok\u00e1\u017ee, ako tak h\u00fdba\u0165 v rytme hudby, ale tane\u010dn\u00edci nie s\u00fa v\u0161etci. S grafikmi to je podobn\u00e9.<\/p><\/blockquote>\n

Pri va\u0161ich marketingov\u00fdch aktivit\u00e1ch budete potrebova\u0165 r\u00f4znych grafikov na r\u00f4zne pr\u00e1ce. Je m\u00e1lo pravdepodobn\u00e9, \u017ee v\u00e1m 1 grafik dok\u00e1\u017ee zabezpe\u010di\u0165 v\u0161etky veci na 100%. Ur\u010dite sa n\u00e1jdu aj \u0161ikovn\u00fd grafici, ktor\u00ed zm\u00e1knu v\u00e4\u010d\u0161inu t\u00fdchto oblast\u00ed, ale ka\u017ed\u00e9mu bude jedna oblas\u0165 bli\u017e\u0161ia ako druh\u00e1. V\u00e4\u010d\u0161ina \u013eud\u00ed sa dok\u00e1\u017ee, ako tak h\u00fdba\u0165 v rytme hudby, ale tane\u010dn\u00edci nie s\u00fa v\u0161etci. S grafikmi to je podobn\u00e9.<\/span><\/p>\n

A \u010do \u010fal\u0161\u00ed \u013eudia?<\/h2>\n

Okrem grafika budete pre svoj marketing \u010dasom ur\u010dite potrebova\u0165 aj in\u00e9 poz\u00edcie. Pri v\u0161etk\u00fdch je potrebn\u00e9 uvedomi\u0165 si, \u017ee ich treba vybera\u0165 pozorne a neun\u00e1hli\u0165 sa. T\u00edto \u013eudia v\u00e1s bud\u00fa st\u00e1\u0165 nemal\u00e9 peniaze a tak ich nevyho\u010fte zbyto\u010dne von oknom. Dobre si pozrite portf\u00f3lio jednotliv\u00fdch \u0161pecialistov, pop\u00fdtajte sa na nich b\u00fdval\u00fdch klientov alebo si pozrite na ak\u00fdch projektoch moment\u00e1lne pracuj\u00fa alebo pracovali. <\/span><\/p>\n

A ko\u013eko teda tak\u00fdto \u013eudia v priemere stoja? <\/span><\/p>\n

    \n
  • PPC \u0161pecialista: 15 – 30 \u20ac \/ hod. \u00a0<\/span><\/li>\n
  • Analytik: 15 – 30 \u20ac \/ hod.<\/span><\/li>\n
  • SEO \u0161pecialista: 15 – 30 \u20ac \/ hod.<\/span><\/li>\n
  • Copywriter \/ Ideamaker: 15 – 30 \u20ac \/ hod.<\/span><\/li>\n
  • Front-end program\u00e1tor: 20 – 40 \u20ac \/ hod.<\/span><\/li>\n
  • Back-end program\u00e1tor: 20 – 40 \u20ac \/ hod.<\/span><\/li>\n
  • Fotograf: 15 – 45 \u20ac \/ hod.<\/span><\/li>\n
  • Agent\u00fara: 30 \u20ac – 60 \u20ac \/ hod.<\/span><\/li>\n<\/ul>\n

    Ako to m\u00e1m rozpl\u00e1nova\u0165? <\/strong><\/h2>\n

    V prvom rade si treba uvedomi\u0165 ak\u00fd je v\u00e1\u0161 marketingov\u00fd cie\u013e pri jednotliv\u00fdch aktivit\u00e1ch. Nie v\u017edy to b\u00fdva priamo predaj a pri tak\u00fdchto aktivit\u00e1ch nem\u00f4\u017eete r\u00e1ta\u0165 so vzorcom: x % zo zisku d\u00e1m do marketingu. Pri ur\u010dovan\u00ed rozpo\u010dtu je najlep\u0161ie vych\u00e1dza\u0165 z historick\u00fdch d\u00e1t<\/strong>, ktor\u00e9 u\u017e m\u00e1te. Viete si pozrie\u0165 n\u00e1vratnos\u0165 alebo naopak stratu jednotliv\u00fdch aktiv\u00edt a na z\u00e1klade nich sa rozhodn\u00fa\u0165. Ak historick\u00e9 d\u00e1ta nem\u00e1te, je dobr\u00e9 sa poradi\u0165 s odborn\u00edkom, ktor\u00fd v\u00e1m napr\u00edklad povie hrub\u00fd odhad toho za ko\u013eko pe\u0148az\u00ed, oslov\u00edte ak\u00fd po\u010det \u013eud\u00ed v online priestore. <\/span><\/p>\n

    Na z\u00e1klade odhadu ko\u013eko z nich m\u00f4\u017ee konvertova\u0165 na va\u0161ich klientov viete vypo\u010d\u00edta\u0165 pribli\u017en\u00fd z\u00e1robok. Napr. za 1 000 \u20ac \u00a0na mesiac dok\u00e1\u017eem na Facebooku oslovi\u0165 70 000 potenci\u00e1lnych klientov. Pri odhadovanom konverznom pomere 0,5 % a priemernej cene m\u00f4jho produktu 20 \u20ac budem ma\u0165 obrat asi: 0,5 % z 70 000 tj. 350 z\u00e1kazn\u00edkov x 20 \u20ac = 7 000 \u20ac. K t\u00fdmto peniazom si treba pripo\u010d\u00edta\u0165 pr\u00e1cu grafika na pr\u00edpravu kreat\u00edvy pre Facebook, pr\u00e1cu PPC-\u010dkara a samozrejme aj nejak\u00e9ho toho accounta alebo projek\u0165\u00e1ka. Pod\u013ea toho zist\u00edte, \u010di sa v\u00e1m dan\u00e1 aktivita oplat\u00ed, alebo neoplat\u00ed robi\u0165. <\/span><\/p>\n

    Ka\u017ed\u00fd realizovan\u00fd marketingov\u00fd projekt je samozrejme potrebn\u00e9 si n\u00e1sledne vyhodnoti\u0165 a zisti\u0165, \u010di bol \u00faspe\u0161n\u00fd, alebo stratov\u00fd. Zaru\u010den\u00fd recept na \u00faspech neexistuje, ale vo ve\u013ea \u010dl\u00e1nkoch sa do\u010d\u00edtate, \u017ee firma by do marketingu mala lia\u0165 od 10 do 15 % svojho obratu<\/strong>. Ale tak\u00fd Bill Gates v tom m\u00e1 e\u0161te jasnej\u0161ie. Ten vrav\u00ed: \u201cKeby mi ostal jeden jedin\u00fd dol\u00e1r, dal by som ho do PR\u201d. \u00a0<\/span><\/p>\n

    Rozpo\u010det a pl\u00e1novanie je \u013eahk\u00e1 vec, no v dne\u0161nej dobe v\u00e1m m\u00f4\u017ee by\u0165 ve\u013emi n\u00e1pomocn\u00e9 to, \u017ee v online priestore dok\u00e1\u017eete v podstate v\u0161etko zmera\u0165 a to je \u00a0pre v\u00e1s obrovsk\u00e1 v\u00fdhoda. Dr\u017e\u00edme v\u00e1m palce. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Ko\u013eko stoj\u00ed dobr\u00fd grafik, SEO \u010dlovek, PPC-\u010dk\u00e1r, analytik, k\u00f3der, projektov\u00fd mana\u017e\u00e9r alebo agent\u00fara? Ko\u013eko \u010dasu mus\u00edte investova\u0165 do online marketingu, ko\u013eko v\u00e1s bude st\u00e1\u0165 web a ko\u013eko mus\u00edte nalia\u0165 do kreditu na PPC reklamu? Dozviete sa v tomto \u010dl\u00e1nku. Ak v\u0161ak \u010dak\u00e1te, \u017ee sa dozviete, ko\u013eko pe\u0148az\u00ed si m\u00e1te na marketing vyhradi\u0165 presne, rad\u0161ej na […]<\/p>\n","protected":false},"author":99,"featured_media":9394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,10],"tags":[46,126,480,536,877,956],"class_list":["post-9393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-vzdelavanie-2","tag-ako-na-to","tag-budget","tag-marketing","tag-najlepsi-blog","tag-truniversity","tag-websupport"],"yoast_head":"\nKo\u013eko stoj\u00ed online marketing? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/12\/kolko-stoji-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ko\u013eko stoj\u00ed online marketing? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Ko\u013eko stoj\u00ed dobr\u00fd grafik, SEO \u010dlovek, PPC-\u010dk\u00e1r, analytik, k\u00f3der, projektov\u00fd mana\u017e\u00e9r alebo agent\u00fara? Ko\u013eko \u010dasu mus\u00edte investova\u0165 do online marketingu, ko\u013eko v\u00e1s bude st\u00e1\u0165 web a ko\u013eko mus\u00edte nalia\u0165 do kreditu na PPC reklamu? Dozviete sa v tomto \u010dl\u00e1nku. 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