{"id":9375,"date":"2016-12-21T10:23:13","date_gmt":"2016-12-21T09:23:13","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9375"},"modified":"2025-03-11T21:06:58","modified_gmt":"2025-03-11T20:06:58","slug":"ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/","title":{"rendered":"Ak\u00e9 marketingov\u00e9 n\u00e1stroje vyu\u017ei\u0165 pre unik\u00e1tny produkt"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p>Ve\u013ea klientov si neuvedomuje, \u017ee komunikova\u0165 svoje produkty musia v ich ist\u00fdch &#8222;\u017eivotn\u00fdch f\u00e1zach&#8220; rozdielne. To znamen\u00e1, \u017ee komunikova\u0165 budem inak za\u010d\u00ednaj\u00faci resp. unik\u00e1tny produkt, ktor\u00fd som pr\u00e1ve svetu predstavil a inak produkt, ktor\u00fd je zabehnut\u00fd, \u010di u\u017e v mojom podnikan\u00ed, alebo celkovo na trhu. S t\u00fdm ako komunikova\u0165 produkt s\u00fa \u00fazko spojen\u00e9 aj marketingov\u00e9 kan\u00e1ly, ktor\u00e9 sa pri tom vyu\u017e\u00edvaj\u00fa.<\/p>\n<p>Najlep\u0161ie to vysvetl\u00edme napr\u00edklad na tomto obr\u00e1zku, ktor\u00fd zobrazuje\u00a0jednotliv\u00e9 f\u00e1zy produktu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9376\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2016\/12\/image00.jpg\" alt=\"\" width=\"943\" height=\"577\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/image00.jpg 943w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/image00-300x184.jpg 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/image00-768x470.jpg 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/image00-530x324.jpg 530w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><span style=\"font-weight: 400;\">Predstavte si, \u017ee m\u00e1te \u00faplne jedine\u010dn\u00fd produkt, ktor\u00fd na va\u0161om trhu v podstate nie je. Bav\u00edme sa teraz o prvej f\u00e1ze, teda \u201cf\u00e1za uvedenia na trh\u201d. \u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Vo v\u00e4\u010d\u0161ine pr\u00edpadov bud\u00fa va\u0161i prv\u00ed z\u00e1kazn\u00edci \u013eudia z v\u00e1\u0161ho okolia, ktor\u00fdch oslov\u00edte bu\u010f priamo, alebo cez kontakty na soci\u00e1lnych sie\u0165ach, cez mail alebo telefonicky. <\/span><\/p><\/blockquote>\n<p>Treba si uvedomi\u0165 to, \u017ee v tejto prvotnej f\u00e1ze ur\u010dite nez\u00edskate ve\u013ea z\u00e1kazn\u00edkov cez SEO n\u00e1stroje, cez reklamu vo vyh\u013ead\u00e1van\u00ed alebo newsletter. Preto je neefekt\u00edvne na tieto veci m\u00ed\u0148a\u0165 peniaze. Pre\u010do? Je to jednoduch\u00e9. V podstate nikto o v\u00e1s nevie, nikto nevie, \u017ee tak\u00fdto produkt v\u00f4bec existuje a tak ho \u013eudia nevyh\u013ead\u00e1vaj\u00fa.<\/p>\n<p>Takisto newsletterrov\u00fa datab\u00e1zu si mus\u00edte najsk\u00f4r vybudova\u0165, aby ste ju mohli za\u010da\u0165 pou\u017e\u00edva\u0165. SEO je vo v\u0161eobecnosti \u00a0beh na dlh\u00e9 trate a aj v\u00e1\u0161mu webu bude trva\u0165 nejak\u00fd \u010das, k\u00fdm naberie dostato\u010dn\u00fa \u201cSEO silu\u201d uk\u00e1za\u0165 sa na popredn\u00fdch prie\u010dkach v Google. To sa v\u0161ak stane iba vtedy, ke\u010f bud\u00fa v\u00e1\u0161 produkt \u013eudia vyh\u013ead\u00e1va\u0165.\u00a0<span style=\"font-weight: 400;\">Treba si to vytrpie\u0165. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> V\u0161ade nav\u00f4kol m\u00f4\u017eete po\u010du\u0165 o \u201cz\u00e1zra\u010dn\u00fdch\u201d podnikate\u013esk\u00fdch \u00faspechoch. O produktoch, ktor\u00e9 sa stali zo d\u0148a na de\u0148 hviezdami. Pri niektor\u00fdch tomu mo\u017eno naozaj tak bolo, ale netreba zab\u00fada\u0165 na to, \u017ee 99,9999% podnikate\u013eov si mus\u00ed t\u00fato prvotn\u00fa f\u00e1zu jednoducho odmaka\u0165 a \u201cpretrpie\u0165\u201d. Budete tu musie\u0165 obetova\u0165 \u010das, peniaze, energiu aby ste edukovali trh o va\u0161om unik\u00e1tnom produkte. Mus\u00edte vysvet\u013eova\u0165 ako funguje. Ukazova\u0165 ho. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Napr\u00edklad cez pravideln\u00fd content marketing, ktor\u00fdm si budujete aj pevnej\u0161ie SEO do bud\u00facnosti. Okrem toho, ke\u010f edukujete trh v nejakej novej oblasti, budujete si autoritu. A to nie len autoritu zalo\u017een\u00fa na technol\u00f3gii, teda to, \u017ee v\u00e1s Google uk\u00e1\u017ee vy\u0161\u0161ie v rebr\u00ed\u010dku, ale hlavne autoritu v o\u010diach potenci\u00e1lnych z\u00e1kazn\u00edkov. Budujete si v ich o\u010diach status odborn\u00edkov na dan\u00fa t\u00e9mu a ke\u010f pr\u00edde ten spr\u00e1vny \u010das, aj toto m\u00f4\u017ee rozhodn\u00fa\u0165 o tom, \u017ee nak\u00fapia pr\u00e1ve u v\u00e1s. <\/span><\/p>\n<p>V prvotn\u00fdch f\u00e1zach je teda ve\u013emi d\u00f4le\u017eit\u00e9, \u010do najviac ukazova\u0165 a vysvet\u013eova\u0165 svoj produkt. Facebook v dne\u0161nej dobe pon\u00faka \u00fa\u017easn\u00e9 mo\u017enosti cielenia (platen\u00e9 PPC posty, vide\u00e1,&#8230;) a tak budete vedie\u0165 svoj content dosta\u0165 presne k t\u00fdm spr\u00e1vnym \u013eudom, o ktor\u00fdch si mysl\u00edte, \u017ee by sa mohli sta\u0165 va\u0161imi z\u00e1kazn\u00edkmi. Taktie\u017e v za\u010diatkoch nezabudnite na budovanie newslettrovej datab\u00e1zy a fan\u00fa\u0161ikovskej z\u00e1kladne na soci\u00e1lnych sie\u0165ach.<\/p>\n<p><span style=\"font-weight: 400;\">Niekedy sa m\u00f4\u017ee zda\u0165, \u017ee ma\u0165 unik\u00e1tny produkt je v podstate na \u0161kodu veci a je to sk\u00f4r nev\u00fdhodou. Opak je v\u0161ak pravdou. Sk\u00f4r \u010di nesk\u00f4r sa objav\u00ed nejak\u00e1 konkurencia, alebo zlom na trhu, ktor\u00fd v\u00e1m paradoxne prileje vodu na v\u00e1\u0161 mlyn. Pom\u00f4\u017ee v\u00e1m &#8222;drajvova\u0165&#8220; dopyt po produkte, ale vy u\u017e budete ma\u0165 n\u00e1skok. Napr\u00edklad zabehnut\u00fdm webom, vybudovan\u00fdm SEO, vybudovanou fan\u00fa\u0161ikovskou z\u00e1klad\u0148ou na soci\u00e1lnych sie\u0165ach, newslettrovou datab\u00e1zou a budete ma\u0165 re\u00e1lne sk\u00fasenosti od prv\u00fdch z\u00e1kazn\u00edkov. Vtedy bude ten spr\u00e1vny \u010das odp\u00e1li\u0165 to naplno! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podnikanie je \u0165a\u017ek\u00e9, to v\u0161etci dobre vieme, ale keby tomu tak nebolo, podnikal by ka\u017ed\u00fd. Dr\u017e\u00edm v\u00e1m palce.<\/span><\/p>\n<p><a href=\"http:\/\/www.truniversity.sk\/\" target=\"_blank\" rel=\"http:\/\/www.truniversity.sk\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9382 size-full\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2016\/12\/truniversity-banner.png\" width=\"800\" height=\"200\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/truniversity-banner.png 800w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/truniversity-banner-300x75.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/truniversity-banner-768x192.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/truniversity-banner-530x133.png 530w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u013ea klientov si neuvedomuje, \u017ee komunikova\u0165 svoje produkty musia v ich ist\u00fdch &#8222;\u017eivotn\u00fdch f\u00e1zach&#8220; rozdielne. To znamen\u00e1, \u017ee komunikova\u0165 budem inak za\u010d\u00ednaj\u00faci resp. unik\u00e1tny produkt, ktor\u00fd som pr\u00e1ve svetu predstavil a inak produkt, ktor\u00fd je zabehnut\u00fd, \u010di u\u017e v mojom podnikan\u00ed, alebo celkovo na trhu. S t\u00fdm ako komunikova\u0165 produkt s\u00fa \u00fazko spojen\u00e9 aj marketingov\u00e9 [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":9377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[116,480,691,746,857,858,956],"class_list":["post-9375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","tag-blog","tag-marketing","tag-produkt","tag-seo","tag-tipy","tag-tipy-a-triky","tag-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ak\u00e9 marketingov\u00e9 n\u00e1stroje vyu\u017ei\u0165 pre unik\u00e1tny produkt - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ak\u00e9 marketingov\u00e9 n\u00e1stroje vyu\u017ei\u0165 pre unik\u00e1tny produkt - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Ve\u013ea klientov si neuvedomuje, \u017ee komunikova\u0165 svoje produkty musia v ich ist\u00fdch &#8222;\u017eivotn\u00fdch f\u00e1zach&#8220; rozdielne. To znamen\u00e1, \u017ee komunikova\u0165 budem inak za\u010d\u00ednaj\u00faci resp. unik\u00e1tny produkt, ktor\u00fd som pr\u00e1ve svetu predstavil a inak produkt, ktor\u00fd je zabehnut\u00fd, \u010di u\u017e v mojom podnikan\u00ed, alebo celkovo na trhu. S t\u00fdm ako komunikova\u0165 produkt s\u00fa \u00fazko spojen\u00e9 aj marketingov\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-21T09:23:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/1920x1720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jakub Maz\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub Maz\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/\"},\"author\":{\"name\":\"Jakub Maz\u00e1n\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/82f1257a38c34fcdb32645ef5b11bcbf\"},\"headline\":\"Ak\u00e9 marketingov\u00e9 n\u00e1stroje vyu\u017ei\u0165 pre unik\u00e1tny produkt\",\"datePublished\":\"2016-12-21T09:23:13+00:00\",\"dateModified\":\"2025-03-11T20:06:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/12\/1920x1720.jpg\",\"keywords\":[\"blog\",\"marketing\",\"produkt\",\"seo\",\"tipy\",\"tipy a triky\",\"websupport\"],\"articleSection\":[\"Business\",\"Tipy a triky\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/\",\"url\":\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ake-marketingove-nastroje-vyuzit-pre-unikatny-produkt\/\",\"name\":\"Ak\u00e9 marketingov\u00e9 n\u00e1stroje vyu\u017ei\u0165 pre unik\u00e1tny produkt - 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