{"id":9303,"date":"2019-12-16T12:00:00","date_gmt":"2019-12-16T11:00:00","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9303"},"modified":"2025-03-11T21:06:58","modified_gmt":"2025-03-11T20:06:58","slug":"10-dovodov-preco-si-zalozit-vlastnu-webstranku","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2019\/12\/10-dovodov-preco-si-zalozit-vlastnu-webstranku\/","title":{"rendered":"10 d\u00f4vodov, pre\u010do si zalo\u017ei\u0165 vlastn\u00fa webstr\u00e1nku"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>

Chcete z\u00edska\u0165 nov\u00fdch klientov, dosta\u0165 sa do povedomia potenci\u00e1lnych z\u00e1kazn\u00edkov alebo zlep\u0161i\u0165 imid\u017e svojho obchodn\u00e9ho mena? Ak ste pri \u010d\u00edtan\u00ed t\u00fdchto d\u00f4vodov s\u00fahlasne prik\u00fdvli, \u017ee presne toto chcem, pre\u010d\u00edtajte si aj \u010fal\u0161\u00edch 10 argumentov o tom, ak\u00fd m\u00e1 vlastn\u00e1 webstr\u00e1nka v\u00fdznam pre va\u0161e podnikanie.<\/p>\n

1. \u013dudia s\u00fa online a ich po\u010det st\u00e1le narast\u00e1<\/h2>\n

V roku 2019 tvorilo online popul\u00e1ciu na Slovensku viac ako<\/span> 82,5 % z celkov\u00e9ho obyvate\u013estva<\/span><\/a>. To je takmer 4,5 mili\u00f3na \u013eud\u00ed, ktor\u00ed m\u00f4\u017eu by\u0165 pre podnikate\u013ea z\u00e1kazn\u00edkmi, umelca fan\u00fa\u0161ikmi alebo blogera \u010ditate\u013emi.  <\/span><\/p>\n

2. Inform\u00e1cie dostupn\u00e9 24\/7<\/b><\/h2>\n

Ke\u010f\u017ee webov\u00e1 str\u00e1nka na rozdiel od \u010dloveka nepotrebuje oddych, sp\u00e1nok ani pracovn\u00e9 pauzy, inform\u00e1cie o spolo\u010dnosti, jej produktoch alebo pon\u00fakan\u00fdch slu\u017eb\u00e1ch dok\u00e1\u017ee poskytova\u0165 nepretr\u017eite. V\u00fdhodou je, \u017ee v\u0161etky inform\u00e1cie m\u00f4\u017eete kedyko\u013evek aktualizova\u0165 a vykonan\u00e9 zmeny sa prejavia okam\u017eite. To pri tla\u010den\u00fdch let\u00e1\u010dikoch nedosiahnete.<\/p>\n

3. Online n\u00e1kupy s\u00fa v kurze<\/b><\/h2>\n

Pl\u00e1nujete podnika\u0165?<\/span> Vlastn\u00e1 webstr\u00e1nka<\/span><\/a> m\u00f4\u017ee by\u0165 pr\u00e1ve pre v\u00e1s najcennej\u0161\u00edm zdrojom pr\u00edjmov. V Eur\u00f3pe nakupuje online a\u017e<\/span> 69 % u\u017e\u00edvate\u013eov internetu<\/span><\/a>. <\/span>Priestoru pre nov\u00e9 internetov\u00e9 obchody m\u00e1me na Slovensku st\u00e1le dos\u0165 a v\u0161etko nasved\u010duje tomu, \u017ee n\u00e1kupy bez nutnosti opusti\u0165 stoli\u010dku bud\u00fa st\u00e1le popul\u00e1rnej\u0161ie.<\/span><\/p>\n

4. Budovanie imid\u017eu a d\u00f4veryhodnosti<\/h2>\n

Jednotlivci m\u00f4\u017eu na svojej str\u00e1nke odkazova\u0165 na portf\u00f3lio pr\u00e1c alebo referencie od spokojn\u00fdch klientov. Spolo\u010dnos\u0165 pon\u00fakaj\u00faca produkty sa m\u00f4\u017ee na vlastnej webstr\u00e1nke pochv\u00e1li\u0165 hodnoteniami od z\u00e1kazn\u00edkov. A aby si bloger vybudoval komunitu priaznivcov, m\u00f4\u017ee so svojimi \u010ditate\u013emi udr\u017eiava\u0165 vz\u0165ah prostredn\u00edctvom diskusie pod \u010dl\u00e1nkami. Akou formou si budete na webe budova\u0165 svoju hodnovernos\u0165 vy, z\u00e1le\u017e\u00ed pod\u013ea \u00fa\u010delu va\u0161ej \u010dinnosti. U\u017e str\u00e1nka s va\u0161\u00edm menom a adresou spolo\u010dnosti p\u00f4sob\u00ed v prostred\u00ed preva\u017ene anonymn\u00e9ho internetu d\u00f4veryhodne.<\/span><\/p>\n

5. Z\u00edskate aj profesion\u00e1lny e-mail<\/b><\/h2>\n

Spolu so str\u00e1nkou si m\u00f4\u017eete zaobstara\u0165 aj origin\u00e1lnu e-mailov\u00fa adresu pre seba, ale aj ostatn\u00fdch \u010dlenov va\u0161ej spolo\u010dnosti. Mail s vlastnou dom\u00e9nou je \u013eahko zapam\u00e4tate\u013en\u00fd, p\u00f4sob\u00ed profesion\u00e1lnej\u0161ie a netreba pr\u00edli\u0161 polemizova\u0165, \u010di je hodnovernej\u0161\u00ed jankomrkvicka123@gmail.com<\/em> alebo janko@mrkvicka.sk<\/em>.<\/span><\/p>\n

6. Lacn\u00fd a efekt\u00edvny marketingov\u00fd n\u00e1stroj<\/b><\/h2>\n

Ak porovn\u00e1me reklamu na internete s printom, telev\u00edziou, rozhlasom alebo outdoorom, zist\u00edme, \u017ee online inzercia je lacnej\u0161ia a pri men\u0161\u00edch a stredne ve\u013ek\u00fdch firm\u00e1ch efekt\u00edvnej\u0161ia. Okrem cenovej dostupnosti vyhr\u00e1va online aj v trvanlivosti \u2013 inform\u00e1cia v novin\u00e1ch je \u010dasovo obmedzen\u00e1, webov\u00e1 str\u00e1nka je m\u00e9dium s dlhodobou \u017eivotnos\u0165ou. Va\u0161a <\/span>vlastn\u00e1 webstr\u00e1nka<\/span><\/a> sa d\u00e1 kombinova\u0165 aj s ostatn\u00fdmi n\u00e1strojmi online marketingu a \u013eud\u00ed m\u00f4\u017eete odkazova\u0165 na svoj web zo soci\u00e1lnych siet\u00ed, \u010dl\u00e1nkov na blogu alebo z vide\u00ed. Optimalizovan\u00e1 str\u00e1nka dok\u00e1\u017ee pril\u00e1ka\u0165 n\u00e1v\u0161tevn\u00edkov a z\u00e1kazn\u00edkov aj z v\u00fdsledkov vyh\u013ead\u00e1vania.<\/span><\/p>\n

7. Anal\u00fdza n\u00e1v\u0161tevn\u00edkov<\/b><\/h2>\n

Ak si vytvor\u00edte webstr\u00e1nku, pr\u00e1ve prostredn\u00edctvom nej dok\u00e1\u017eete zisti\u0165 detailn\u00e9 inform\u00e1cie o svojich n\u00e1v\u0161tevn\u00edkoch \u2013 kto s\u00fa, \u010do ich na va\u0161om webe najviac zauj\u00edma, a v\u00f4bec, ako a odkia\u013e sa na v\u00e1\u0161 web dostali. Zozbieran\u00e9 poznatky m\u00f4\u017eete vyu\u017ei\u0165 k tomu, aby sa z oby\u010dajn\u00fdch n\u00e1v\u0161tevn\u00edkov str\u00e1nky stali va\u0161i z\u00e1kazn\u00edci, fan\u00fa\u0161ikovia alebo podporovatelia.<\/span><\/p>\n

8. Online z\u00e1kazn\u00edcka podpora \u0161etr\u00ed v\u00e1\u0161 \u010das<\/b><\/h2>\n

\u010cas, ktor\u00fd by ste str\u00e1vili odpovedan\u00edm na v\u0161edn\u00e9 ot\u00e1zky va\u0161ich z\u00e1kazn\u00edkov telefonicky, e-mailom alebo osobne m\u00f4\u017eete vyu\u017ei\u0165 efekt\u00edvnej\u0161ie. Posta\u010d\u00ed, ak si na <\/span>svoju webstr\u00e1nku<\/span> umiestnite odpovede na naj\u010dastej\u0161ie kladen\u00e9 ot\u00e1zky (tzv. Frequently Asked Questions) t\u00fdkaj\u00face sa va\u0161ej spolo\u010dnosti alebo jej produktov. Odpovede tak bud\u00fa verejne a \u013eahko pr\u00edstupn\u00e9 aj v \u010dase va\u0161ej nedostupnosti.<\/span><\/p>\n

9. P\u00ed\u0161te o tom, \u010do v\u00e1s bav\u00ed<\/b><\/h2>\n

Aj ke\u010f existuje mnoho bezplatn\u00fdch blogovac\u00edch platforiem a v pr\u00edpade, \u017ee s\u00fa s\u00fa\u010das\u0165ou zabehnut\u00e9ho m\u00e9dia v\u00e1m m\u00f4\u017eu poskytn\u00fa\u0165 slu\u0161n\u00fa \u010d\u00edtanos\u0165, tak\u00fdto blog m\u00e1 aj nieko\u013eko obmedzen\u00ed. Spravidla na \u0148om nesmiete propagova\u0165 zna\u010dky ani v\u00fdrobky, no str\u00e1nkou, ktor\u00fa m\u00e1te kompletne vo vlastnej r\u00e9\u017eii, dok\u00e1\u017eete aj zar\u00e1ba\u0165. <\/span><\/p>\n

Blogujte o tom, \u010do v\u00e1s bav\u00ed \u2013 o cestovan\u00ed, varen\u00ed, m\u00f3de, alebo sa venujte IT t\u00e9mam a technol\u00f3giam. Skvel\u00fdm pr\u00edkladom, ako m\u00f4\u017ee vyu\u017e\u00edva\u0165 vlastn\u00fd blog spolo\u010dnos\u0165, je napr\u00edklad ten n\u00e1\u0161, ktor\u00fd bol v roku 2015 ocenen\u00fd ako najlep\u0161\u00ed firemn\u00fd blog<\/a> . <\/span><\/p>\n

10. Zbieranie kontaktov<\/h2>\n

Webov\u00e1 str\u00e1nka nemus\u00ed prin\u00e1\u0161a\u0165 hodnotn\u00e9 \u00fadaje iba in\u00fdm, ale aj v\u00e1m.<\/span> Vlastn\u00fd web <\/span>sa d\u00e1 vyu\u017ei\u0165 aj pre z\u00edskavanie kontaktov, s ktor\u00fdmi m\u00f4\u017eete \u010falej budova\u0165 obchodn\u00fd vz\u0165ah alebo upev\u0148ova\u0165 lojalitu svojich fan\u00fa\u0161ikov. Samozrejme, n\u00e1v\u0161tevn\u00edci v\u00e1m nedaj\u00fa svoju e-mailov\u00fa adresu len tak. Na v\u00fdmenu im poskytnite pr\u00e9miov\u00fd obsah \u2013 e-shop im m\u00f4\u017ee pon\u00faknu\u0165 z\u013eavu, online market\u00e9r napr\u00edklad e-book a dizajn\u00e9r s\u00e9riu vlastn\u00fdch mockupov. Budova\u0165 vlastn\u00fa datab\u00e1zu kontaktov sa naozaj oplat\u00ed, preto\u017ee e-mail a newslettre s\u00fa najviac preferovan\u00fd sp\u00f4sob marketingovej komunik\u00e1cie pre<\/span> viac ako 70 % spotrebite\u013eov<\/span><\/a>.<\/span><\/p>\n

Mo\u017eno si mysl\u00edte, \u017ee pre svoje podnikanie nepotrebuje vlastn\u00fa webstr\u00e1nku. Nie, pokia\u013e nechcete nov\u00fdch klientov, potenci\u00e1lnych z\u00e1kazn\u00edkov, lep\u0161\u00ed imid\u017e svojho mena a mnoho \u010fal\u0161\u00edch v\u00fdhod, ktor\u00e9 vlastn\u00fd web pon\u00faka. Ak ste pri \u010d\u00edtan\u00ed tohto \u010dl\u00e1nku s\u00fahlasne prik\u00fdvli aspo\u0148 na nieko\u013eko z nich, sk\u00faste si zalo\u017ei\u0165 vlastn\u00fa webstr\u00e1nku<\/a> u n\u00e1s. Je to nato\u013eko jednoduch\u00e9, \u017ee si pri tom vysta\u010d\u00edte aj so z\u00e1kladn\u00fdmi znalos\u0165ami a nemus\u00edte by\u0165 nutne program\u00e1tor. <\/span><\/p>\n\n\n

\"\"
Vyberte si z ve\u013ek\u00e9ho mno\u017estva nadizajnovan\u00fdch str\u00e1nok<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Chcete z\u00edska\u0165 nov\u00fdch klientov, dosta\u0165 sa do povedomia potenci\u00e1lnych z\u00e1kazn\u00edkov alebo zlep\u0161i\u0165 imid\u017e svojho obchodn\u00e9ho mena? Ak ste pri \u010d\u00edtan\u00ed t\u00fdchto d\u00f4vodov s\u00fahlasne prik\u00fdvli, \u017ee presne toto chcem, pre\u010d\u00edtajte si aj \u010fal\u0161\u00edch 10 argumentov o tom, ak\u00fd m\u00e1 vlastn\u00e1 webstr\u00e1nka v\u00fdznam pre va\u0161e podnikanie. 1. \u013dudia s\u00fa online a ich po\u010det st\u00e1le narast\u00e1 V roku […]<\/p>\n","protected":false},"author":118,"featured_media":14779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[116,536,600,658,922,956],"class_list":["post-9303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","tag-blog","tag-najlepsi-blog","tag-online","tag-podnikanie","tag-vlastna-webstranka","tag-websupport"],"yoast_head":"\n10 d\u00f4vodov, pre\u010do si zalo\u017ei\u0165 vlastn\u00fa webstr\u00e1nku - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2019\/12\/10-dovodov-preco-si-zalozit-vlastnu-webstranku\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 d\u00f4vodov, pre\u010do si zalo\u017ei\u0165 vlastn\u00fa webstr\u00e1nku - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Chcete z\u00edska\u0165 nov\u00fdch klientov, dosta\u0165 sa do povedomia potenci\u00e1lnych z\u00e1kazn\u00edkov alebo zlep\u0161i\u0165 imid\u017e svojho obchodn\u00e9ho mena? 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