{"id":9129,"date":"2016-12-02T09:45:45","date_gmt":"2016-12-02T08:45:45","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9129"},"modified":"2025-03-11T21:06:58","modified_gmt":"2025-03-11T20:06:58","slug":"ziskat-100-000-fanusikov-facebooku","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/12\/ziskat-100-000-fanusikov-facebooku\/","title":{"rendered":"Ako z\u00edska\u0165 100 000 fan\u00fa\u0161ikov na Facebooku?"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 3<\/span> min.<\/span><\/span>

Mera\u0165 \u00faspe\u0161nos\u0165 Facebook komunik\u00e1cie \u201clajkami\u201d sa u\u017e v dne\u0161nej dobe naozaj nenos\u00ed. No aj napriek tomu sa e\u0161te st\u00e1le n\u00e1jdu klienti, ktor\u00fdch jedinou metrikou \u00faspe\u0161nej komunik\u00e1cie na Facebooku je pr\u00e1ve po\u010det lajkov resp. fan\u00fa\u0161ikov ich str\u00e1nky. V dne\u0161nom svete sa marketing st\u00e1va z jedn\u00e9ho d\u0148a na druh\u00fd \u010doraz viac komplexnej\u0161\u00ed a zamotanej\u0161\u00ed.<\/p>\n

Aj samotn\u00e1 komunik\u00e1cia va\u0161ej zna\u010dky na Facebooku je len jedna z jeho viacer\u00fdch \u010dast\u00ed. Niekedy v\u00e4\u010d\u0161ia a niekedy men\u0161ia. V\u0161etci odborn\u00edci sa v\u0161ak asi zhodn\u00fa na tom, \u017ee pre moderne zm\u00fd\u0161\u013eaj\u00face firmy je pr\u00edtomnos\u0165 a komunik\u00e1cia na soci\u00e1lnych sie\u0165ach podstatn\u00e1 vec. Treba v\u0161ak jedn\u00fdm dychom poveda\u0165, \u017ee komunik\u00e1cia na soci\u00e1lnych sie\u0165ach, a bavme sa teda konkr\u00e9tne o Facebooku, je beh na dlh\u00e9 trate a tak treba k nemu aj pristupova\u0165. Ako v\u0161ade, aj tu plat\u00ed star\u00e9 zn\u00e1me: Poctivo \u010falej z\u00e1jde\u0161.<\/p>\n

\n

U\u017e m\u00e1te 100 000 fan\u00fa\u0161ikov na Facebooku? Ko\u013eko z nich je z Indie?<\/p>\n<\/blockquote>\n

Ako teda vybudova\u0165 \u00faspe\u0161n\u00fa a hlavne kvalitn\u00fa fan\u00fa\u0161ikovsk\u00fa z\u00e1klad\u0148u? Z\u00e1vis\u00ed to od viacer\u00fdch faktorov:<\/p>\n

1. Pravide\u013enos\u0165 a zauj\u00edmav\u00fd content<\/h2>\n

Pokia\u013e na Facebooku nekomunikujete pravidelne, va\u0161a fan\u00fa\u0161ikovsk\u00e1 z\u00e1klad\u0148a nikdy nenarastie resp. nebude nikdy tak\u00e1 kvalitn\u00e1 ako pri zna\u010dk\u00e1ch, ktor\u00e9 to robia. Nastavte si aspo\u0148 z\u00e1kladn\u00fd content pl\u00e1n na obdobie, ktor\u00e9 v\u00e1m vyhovuje. M\u00f4\u017ee to by\u0165 t\u00fd\u017ede\u0148, dva alebo mesiac.<\/p>\n

2. Komunik\u00e1cia mus\u00ed by\u0165 obojstrann\u00e1<\/h2>\n

Vrav\u00ed sa, \u017ee na ka\u017ed\u00fd koment\u00e1r, \u010di spr\u00e1vu treba odp\u00edsa\u0165. Samozrejme s\u00fa tu aj pr\u00edpady internetov\u00fdch \u201ctrollov\u201d, ktor\u00ed v\u00e1s neprestan\u00fa otravova\u0165. Vtedy je asi jednoduch\u0161ie situ\u00e1ciu nejak\u00fdm sp\u00f4sobom ukludni\u0165 a ke\u010f sa to u\u017e ned\u00e1 znies\u0165, jednoducho tak\u00e9ho \u010dloveka odignorova\u0165 alebo vymaza\u0165. Na ka\u017ed\u00fd in\u00fd pr\u00edpadn\u00fd koment alebo spr\u00e1vu va\u0161ich fan\u00fa\u0161ikov treba odpoveda\u0165. \u010co najr\u00fdchlej\u0161ie ako to len ide.<\/p>\n

3. Bu\u010fte kamo\u0161, nie predajca za ka\u017ed\u00fa cenu<\/h2>\n

Ve\u013ea klientov si st\u00e1le neuvedomuje, \u017ee v marketingu existuj\u00fa viacer\u00e9 typy komunika\u010dn\u00fdch kan\u00e1lov. Niektor\u00e9 z nich s\u00fa predajn\u00e9 a in\u00e9 zase nie. Facebook je jedn\u00fdm z najlep\u0161\u00edch PR n\u00e1strojov modernej doby a poskytuje naozaj \u0161irok\u00e9 mo\u017enosti, \u00a0napr\u00edklad ako ukazova\u0165 svoje produkty, prezentova\u0165 firmu a budova\u0165 si tak vz\u0165ah \u010di u\u017e so z\u00e1kazn\u00edkmi, potenci\u00e1lnymi z\u00e1kazn\u00edkmi, alebo \u0161ir\u0161ou verejnos\u0165ou. \u013dudia na Facebook chodia, aby tam komunikovali a zab\u00e1vali sa so svojimi priate\u013emi. Ak sa va\u0161a zna\u010dka stane \u201cpriate\u013eom\u201d, m\u00e1te vyhrat\u00e9.<\/p>\n

4. Na v\u0161etko treba peniaze<\/h2>\n

Len m\u00e1lo kedy sa stane, \u017ee sa obsah \u0161\u00edri tak vir\u00e1lne, \u017ee ho netreba \u017eiadnym sp\u00f4sobom finan\u010dne podpori\u0165. Aj ke\u010f m\u00e1te obsah akoko\u013evek dobr\u00fd a vz\u0165ah z fan\u00fa\u0161ikmi (tvz. engagement) na vysokej \u00farovni v\u017edy myslite na to, \u017ee Facebook organicky uk\u00e1\u017ee v\u00e1\u0161 obsah iba zlomku percent va\u0161ich fan\u00fa\u0161ikov. Teda \u017ee sa nejak\u00fd post, napr\u00edklad fotka zobraz\u00ed iba 200 fan\u00fa\u0161ikom aj ke\u010f ich m\u00e1te na va\u0161ej Facebook str\u00e1nke 5000. V z\u00e1sade plat\u00ed: \u010c\u00edm lep\u0161\u00ed obsah, viac koment\u00e1rov a lajkov na post, t\u00fdm viac ho Facebook ukazuje.<\/p>\n

5. Pomaly \u010falej z\u00e1jde\u0161<\/h2>\n

Fan\u00fa\u0161ik, ktor\u00e9ho z\u00edskate \u201corganicky\u201d m\u00e1 pre v\u00e1s z dlhodob\u00e9ho h\u013eadiska omnoho v\u00e4\u010d\u0161iu hodnotu ako ten, ktor\u00e9ho by ste si dok\u00e1zali \u201ck\u00fapi\u0165\u201d \u0161mahom ruky. Je jednoduch\u00e9 \u201cnak\u00fapi\u0165\u201d u\u017e rozbehnut\u00fa str\u00e1nku alebo zop\u00e1r tis\u00edc lajkov z Indie. V\u00e4\u010d\u0161inou v\u0161ak ide o \u201cm\u0155tve\u201d du\u0161e \u013eud\u00ed, ktor\u00ed nemaj\u00fa \u017eiadny z\u00e1ujem interagova\u0165 s va\u0161ou zna\u010dkou a presne to sa aj stane.<\/p>\n

6. Sledujte \u0161tatistiky a korigujte<\/h2>\n

Facebook poskytuje celkom obstojn\u00e9 \u0161tatistiky, ktor\u00e9 v\u00e1m bud\u00fa sta\u010di\u0165 na to, aby ste si vedeli samostatne vyhodnoti\u0165, ktor\u00e9 aktivity v\u00e1m na Facebooku funguj\u00fa a ktor\u00e9 nie. Ich spr\u00e1vu, ale aj mo\u017enosti komunik\u00e1cie na Facebooku a z\u00e1kladn\u00e9 pravidl\u00e1 a princ\u00edpy sa dok\u00e1\u017eete nau\u010di\u0165 pomerne r\u00fdchlo a \u013eahko. Napr\u00edklad aj v online kurze od Truniversity, ktor\u00fd m\u00f4\u017eete \u0161tudova\u0165 priamo zo svojej ob\u00fdva\u010dky.<\/p>\n

Dr\u017e\u00edme v\u00e1m palce a k\u013eudne n\u00e1m do koment\u00e1rov nap\u00ed\u0161te, ktor\u00e1 zna\u010dka komunikuje pod\u013ea v\u00e1s na Facebooku najlep\u0161ie a pre\u010do. Aj my radi nie\u010do \u201codkuk\u00e1me\u201d a priu\u010d\u00edme sa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mera\u0165 \u00faspe\u0161nos\u0165 Facebook komunik\u00e1cie \u201clajkami\u201d sa u\u017e v dne\u0161nej dobe naozaj nenos\u00ed. No aj napriek tomu sa e\u0161te st\u00e1le n\u00e1jdu klienti, ktor\u00fdch jedinou metrikou \u00faspe\u0161nej komunik\u00e1cie na Facebooku je pr\u00e1ve po\u010det lajkov resp. fan\u00fa\u0161ikov ich str\u00e1nky. V dne\u0161nom svete sa marketing st\u00e1va z jedn\u00e9ho d\u0148a na druh\u00fd \u010doraz viac komplexnej\u0161\u00ed a zamotanej\u0161\u00ed. Aj samotn\u00e1 komunik\u00e1cia […]<\/p>\n","protected":false},"author":99,"featured_media":9130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[116,267,270,281,536,956],"class_list":["post-9129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky","category-vzdelavanie-2","tag-blog","tag-facebook","tag-fanusikovia","tag-firemny-blog","tag-najlepsi-blog","tag-websupport"],"yoast_head":"\nAko z\u00edska\u0165 100 000 fan\u00fa\u0161ikov na Facebooku? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/12\/ziskat-100-000-fanusikov-facebooku\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako z\u00edska\u0165 100 000 fan\u00fa\u0161ikov na Facebooku? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Mera\u0165 \u00faspe\u0161nos\u0165 Facebook komunik\u00e1cie \u201clajkami\u201d sa u\u017e v dne\u0161nej dobe naozaj nenos\u00ed. 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No aj napriek tomu sa e\u0161te st\u00e1le n\u00e1jdu klienti, ktor\u00fdch jedinou metrikou \u00faspe\u0161nej komunik\u00e1cie na Facebooku je pr\u00e1ve po\u010det lajkov resp. fan\u00fa\u0161ikov ich str\u00e1nky. V dne\u0161nom svete sa marketing st\u00e1va z jedn\u00e9ho d\u0148a na druh\u00fd \u010doraz viac komplexnej\u0161\u00ed a zamotanej\u0161\u00ed. 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