{"id":9060,"date":"2016-11-08T11:53:19","date_gmt":"2016-11-08T10:53:19","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9060"},"modified":"2025-03-11T21:06:56","modified_gmt":"2025-03-11T20:06:56","slug":"tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/","title":{"rendered":"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>

P\u00e1\u010di sa v\u00e1m, ke\u010f sa v\u00e1s napr\u00edklad v re\u0161taur\u00e1cii p\u00fdtaj\u00fa, \u010di ste s jedlom spokojn\u00ed? Isto n\u00e1m v\u0161etk\u00fdm lichot\u00ed, ke\u010f vieme, \u017ee sa niekto, komu plat\u00edme za tovar alebo slu\u017eby, zauj\u00edma o na\u0161u spokojnos\u0165. Preto sledovanie spokojnosti z\u00e1kazn\u00edkov na pravidelnej b\u00e1ze dok\u00e1\u017ee narobi\u0165 doslova z\u00e1zraky hlavne na na\u0161om trhu, kde sa \u017eia\u013e \u010dasto stret\u00e1vame s \u00faplne ne\u00fastretov\u00fdm pr\u00edstupom.<\/span><\/p>\n

Aby ste si sledovanie spokojnosti z\u00e1kazn\u00edkov u\u013eah\u010dili, m\u00e1me tu pre v\u00e1s tri jednoduch\u00e9 ot\u00e1zky, ktor\u00e9 v\u00e1m pom\u00f4\u017eu zamera\u0165 sa na presnej\u0161ie zis\u0165ovanie va\u0161ich slab\u00fdch aj siln\u00fdch str\u00e1nok. A ke\u010f bude va\u0161im cie\u013eom pr\u00edstup k z\u00e1kazn\u00edkom zlep\u0161ova\u0165, povedie to k rastu v\u00e1\u0161ho podnikania:<\/span><\/p>\n

    \n
  1. Ak\u00fa m\u00e1te sk\u00fasenos\u0165 s na\u0161ou z\u00e1kazn\u00edckou podporou? (CSAT)<\/strong><\/li>\n
  2. U\u013eah\u010dili sme v\u00e1m vyrie\u0161enie v\u00e1\u0161ho probl\u00e9mu? (CES)<\/strong><\/li>\n
  3. Ak\u00e1 je pravdepodobnos\u0165, \u017ee by ste n\u00e1s odporu\u010dili kamar\u00e1tovi alebo kolegovi? (NPS)<\/strong><\/li>\n<\/ol>\n

    Teraz sa pozrieme na jednotliv\u00e9 metriky stojace za t\u00fdmito ot\u00e1zkami.<\/span><\/p>\n

     <\/p>\n

    CSAT (Customer Satisfaction Score)<\/i><\/b><\/p>\n

    \"\"<\/p>\n

    Predstavte si situ\u00e1ciu: z\u00e1kazn\u00edk zavol\u00e1 na va\u0161u z\u00e1kazn\u00edcku podporu, alebo ak sledujete najnov\u0161ie trendy, nap\u00ed\u0161e im na tzv. \u201clive chat-e\u201d. Vy chcete vedie\u0165 \u010di bol z\u00e1kazn\u00edk spokojn\u00fd s pr\u00edstupom v\u00e1\u0161ho t\u00edmu, aby ste vedeli ako \u010falej napredova\u0165. Preto mu poskytnete mo\u017enos\u0165 vyjadri\u0165 svoju (ne)spokojnos\u0165 na \u0161k\u00e1le od 1 do 10, kde 1 znamen\u00e1 najmenej. Ak potrebujete ohodnoti\u0165 konkr\u00e9tneho oper\u00e1tora va\u0161ej z\u00e1kazn\u00edckej podpory, iba spriemerujete jeho celkov\u00e9 sk\u00f3re. <\/span><\/p>\n

    Ke\u010f\u017ee tak\u00fdto sp\u00f4sob z\u00edskavania sp\u00e4tnej v\u00e4zby je pre z\u00e1kazn\u00edka pohodlnej\u0161\u00ed ne\u017e zd\u013ahav\u00e9 dotazn\u00edky, pravdepodobnos\u0165, \u017ee v\u00e1m dopovie je ve\u013emi vysok\u00e1 a vy sa m\u00f4\u017eete pod\u013ea nej operat\u00edvne zariadi\u0165. V <\/span>Nicereply<\/span><\/a> zbierame inform\u00e1cie o spokojnosti z\u00e1kazn\u00edkov smajl\u00edkmi uveden\u00fdmi v z\u00e1p\u00e4t\u00ed emailu. Tento sp\u00f4sob n\u00e1m umo\u017e\u0148uje zaznamen\u00e1va\u0165 hodnotenie hne\u010f potom ako z\u00e1kazn\u00edk klikne na niektor\u00e9ho smajl\u00edka. Po\u010das kr\u00e1tkeho testovacieho obdobia sme nazbierali o 236% viac hodnoten\u00ed! Tento v\u00fdsledok prekonal v\u0161etky na\u0161e o\u010dak\u00e1vania.<\/span><\/p>\n

     <\/p>\n

    CES (Customer Effort Score)<\/i><\/b><\/p>\n

    \"\"<\/p>\n

    V\u00e1\u0161 z\u00e1kazn\u00edk v\u00e1s kontaktuje spravidla vtedy, ke\u010f potrebuje s nie\u010d\u00edm pom\u00f4c\u0165. To, ako budete k rie\u0161eniu tejto situ\u00e1cie pristupova\u0165 meria metrika CES. Z v\u00fdskumu, ktor\u00fd vykonali Matthew Dixon, Nick Toman a Rick Delisi z \u201c<\/span>The Effortless Experience<\/span><\/a>\u201d vieme, \u017ee sa potvrdil star\u00fd zn\u00e1my fakt, a to: nez\u00e1le\u017e\u00ed na tom, ako o\u010dar\u00edte slu\u017ebami, ale zav\u00e1\u017ei v\u00e1\u0161 pr\u00edstup k sp\u013a\u0148aniu s\u013eubov a rie\u0161eniu ka\u017edodenn\u00fdch probl\u00e9mov \u2014 z\u00e1kazn\u00edk chce \u010do najmenej \u201crie\u0161i\u0165\u201d. A ne\u00fastretov\u00fd pr\u00edstup v\u00e1m sk\u00f4r sp\u00f4sob\u00ed stratu pozit\u00edvnej reput\u00e1cie, lebo \u013eudia menej chv\u00e1lia a viac sa s\u0165a\u017euj\u00fa.<\/span><\/p>\n

    Ale aj napriek tomu, ke\u010f z\u00e1kazn\u00edka odbremen\u00edte od zbyto\u010dn\u00fdch vybavova\u010diek, iste v\u00e1s r\u00e1d pochv\u00e1li. Presne na to sl\u00fa\u017ei <\/span>CES 2.0<\/span><\/a>, ktor\u00e9 pou\u017e\u00edva Likertovu \u0161k\u00e1lu od 1 (Ve\u013emi nes\u00fahlas\u00edm) do 7 (Plne s\u00fahlas\u00edm). Celkov\u00e9 CES sk\u00f3re, rovnako ako pri CSAT, tie\u017e vych\u00e1dza z priemeru v\u0161etk\u00fdch prijat\u00fdch hodnoten\u00ed. V na\u0161om pr\u00edpade si v Nicereply p\u00fdtame CES hodnotenie ke\u010f sa ukon\u010d\u00ed interakcia medzi na\u0161im z\u00e1kazn\u00edkom a podporou. To znamen\u00e1 v pr\u00edpadoch, ke\u010f sa komunik\u00e1cia neobnov\u00ed ani z jednej strany po\u010das nasleduj\u00facich 24 – 48 hod\u00edn potom, \u010do je z\u00e1kazn\u00edkovi poskytnut\u00e9 rie\u0161enie.<\/span><\/p>\n

    NPS (Net Promoter Score)<\/i><\/b>
    \n<\/a><\/p>\n

    \"\"<\/p>\n

    A do tretice: najlep\u0161ia reklama pre va\u0161u firmu s\u00fa spokojn\u00ed z\u00e1kazn\u00edci. Net promoter score meria presne to, ko\u013eko m\u00e1te tak spokojn\u00fdch z\u00e1kazn\u00edkov, \u017ee by v\u00e1s odporu\u010dili. Predstavil ho Fred Reichheld v HBR \u010dl\u00e1nku, pod n\u00e1zvom \u201cJedin\u00e9 \u010d\u00edslo, ktor\u00e9 k rastu potrebujete\u201d (<\/span>The One Number You Need to Grow<\/span><\/a>). Cie\u013eom NPS je vytv\u00e1ranie skupiny pozit\u00edvne naladen\u00fdch propag\u00e1torov. <\/span><\/p>\n

    Va\u0161i z\u00e1kazn\u00edci hodnotia pravdepodobnos\u0165 \u0161k\u00e1lou od 0 – 10, tak ako to m\u00f4\u017eete vidie\u0165 na obr\u00e1zku ni\u017e\u0161ie. NPS sk\u00f3re sa pohybuje v hodnot\u00e1ch medzi -100 a +100. Naj\u00faspe\u0161nej\u0161ie firmy dosahuj\u00fa sk\u00f3re v rozmedz\u00ed +50 a\u017e +80.<\/span><\/p>\n

    \"\"<\/p>\n

    Ako zbiera\u0165 po\u010det va\u0161ich promot\u00e9rov? Najelegantnej\u0161\u00ed sp\u00f4sob je cez emaily, alebo m\u00f4\u017eete pou\u017ei\u0165 aj \u201cpop-up\u201d ot\u00e1zku. Ak chcete zaru\u010di\u0165, \u017ee dostanete \u010do najviac odpoved\u00ed, pou\u017eite oba sp\u00f4soby. <\/span>Sachin Rekhi<\/span><\/a> hovor\u00ed, \u017ee je najlep\u0161ie sk\u00fama\u0165 pravdepodobnos\u0165 odporu\u010denia kvart\u00e1lne, lebo sa zhoduje s produktov\u00fdm cyklom v LinkedIn-e, kde pracuje. Takto m\u00f4\u017eu v\u00fdsledky NPS zahrn\u00fa\u0165 do pr\u00edpravy nov\u00fdch produktov tak, \u017ee zoh\u013eadnia, \u010do sa z\u00e1kazn\u00edkom p\u00e1\u010di a \u010do nie.<\/span><\/p>\n

    Porovnanie ot\u00e1zok o spokojnosti z\u00e1kazn\u00edkov<\/b><\/p>\n

    V nasleduj\u00facej tabu\u013eke sme zhrnuli hlavn\u00e9 zlo\u017eky t\u00fdchto metr\u00edk, aby boli rozdiely medzi nimi preh\u013eadnej\u0161ie:<\/span><\/p>\n

    <\/p>\n

    Na z\u00e1ver e\u0161te dod\u00e1vame, \u017ee meran\u00edm spokojnosti z\u00e1kazn\u00edkov sa to iba za\u010d\u00edna: samozrejme je potrebn\u00e9 kona\u0165 na z\u00e1klade ich reakci\u00ed. Av\u0161ak, pri budovan\u00ed skuto\u010dne skvelej firmy sa tento proces nikdy nekon\u010d\u00ed. \u2028\u2028Pozrite si na\u0161e \u201creal-time\u201d \u0161tatistiky na <\/span>Happiness Dashboard<\/span><\/a> a zist\u00edte, ktor\u00fdm pou\u017e\u00edvate\u013eom Nicereply sa najlep\u0161ie darilo za posledn\u00fdch 30 dn\u00ed. Ak m\u00e1te chu\u0165 prida\u0165 sa k n\u00e1m na ceste k zdokonaleniu va\u0161ej z\u00e1kazn\u00edckej podpory, vysk\u00fa\u0161ajte n\u00e1\u0161 produkt! WebSupport v\u00e1s v tom podpor\u00ed t\u00fdm, \u017ee v\u00e1m k nemu <\/span>pon\u00faka <\/span>30%- n\u00fa z\u013eavu<\/b><\/a>. <\/b>
    \n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    P\u00e1\u010di sa v\u00e1m, ke\u010f sa v\u00e1s napr\u00edklad v re\u0161taur\u00e1cii p\u00fdtaj\u00fa, \u010di ste s jedlom spokojn\u00ed? Isto n\u00e1m v\u0161etk\u00fdm lichot\u00ed, ke\u010f vieme, \u017ee sa niekto, komu plat\u00edme za tovar alebo slu\u017eby, zauj\u00edma o na\u0161u spokojnos\u0165. Preto sledovanie spokojnosti z\u00e1kazn\u00edkov na pravidelnej b\u00e1ze dok\u00e1\u017ee narobi\u0165 doslova z\u00e1zraky hlavne na na\u0161om trhu, kde sa \u017eia\u013e \u010dasto stret\u00e1vame s […]<\/p>\n","protected":false},"author":132,"featured_media":9066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,10],"tags":[571,857,984],"class_list":["post-9060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","category-vzdelavanie-2","tag-nicereply","tag-tipy","tag-zakaznici"],"yoast_head":"\nTri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"P\u00e1\u010di sa v\u00e1m, ke\u010f sa v\u00e1s napr\u00edklad v re\u0161taur\u00e1cii p\u00fdtaj\u00fa, \u010di ste s jedlom spokojn\u00ed? Isto n\u00e1m v\u0161etk\u00fdm lichot\u00ed, ke\u010f vieme, \u017ee sa niekto, komu plat\u00edme za tovar alebo slu\u017eby, zauj\u00edma o na\u0161u spokojnos\u0165. Preto sledovanie spokojnosti z\u00e1kazn\u00edkov na pravidelnej b\u00e1ze dok\u00e1\u017ee narobi\u0165 doslova z\u00e1zraky hlavne na na\u0161om trhu, kde sa \u017eia\u013e \u010dasto stret\u00e1vame s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-08T10:53:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/11\/thum.png\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katar\u00edna Kasalov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katar\u00edna Kasalov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/\"},\"author\":{\"name\":\"Katar\u00edna Kasalov\u00e1\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/8ae162209113078f6a06ee3225ccc7eb\"},\"headline\":\"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov\",\"datePublished\":\"2016-11-08T10:53:19+00:00\",\"dateModified\":\"2025-03-11T20:06:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/\"},\"wordCount\":1003,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2016\\\/11\\\/thum.png\",\"keywords\":[\"nicereply\",\"tipy\",\"z\u00e1kazn\u00edci\"],\"articleSection\":[\"Business\",\"Tipy a triky\",\"Vzdel\u00e1vanie\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/\",\"name\":\"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov - Websupport blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2016\\\/11\\\/thum.png\",\"datePublished\":\"2016-11-08T10:53:19+00:00\",\"dateModified\":\"2025-03-11T20:06:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2016\\\/11\\\/thum.png\",\"contentUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2016\\\/11\\\/thum.png\",\"width\":580,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/11\\\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/\",\"name\":\"Websupport blog\",\"description\":\"Websupport blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\",\"name\":\"Websupport\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2021\\\/08\\\/websupport-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2021\\\/08\\\/websupport-logo.svg\",\"width\":153,\"height\":48,\"caption\":\"Websupport\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/8ae162209113078f6a06ee3225ccc7eb\",\"name\":\"Katar\u00edna Kasalov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f9d1b288c2b5d9d5eab4d34ce68d76fb462d68b13b81ec21df5b2695b2af5b5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f9d1b288c2b5d9d5eab4d34ce68d76fb462d68b13b81ec21df5b2695b2af5b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f9d1b288c2b5d9d5eab4d34ce68d76fb462d68b13b81ec21df5b2695b2af5b5?s=96&d=mm&r=g\",\"caption\":\"Katar\u00edna Kasalov\u00e1\"},\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/author\\\/katarina-kasalova\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov - Websupport blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/","og_locale":"sk_SK","og_type":"article","og_title":"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov - Websupport blog","og_description":"P\u00e1\u010di sa v\u00e1m, ke\u010f sa v\u00e1s napr\u00edklad v re\u0161taur\u00e1cii p\u00fdtaj\u00fa, \u010di ste s jedlom spokojn\u00ed? Isto n\u00e1m v\u0161etk\u00fdm lichot\u00ed, ke\u010f vieme, \u017ee sa niekto, komu plat\u00edme za tovar alebo slu\u017eby, zauj\u00edma o na\u0161u spokojnos\u0165. Preto sledovanie spokojnosti z\u00e1kazn\u00edkov na pravidelnej b\u00e1ze dok\u00e1\u017ee narobi\u0165 doslova z\u00e1zraky hlavne na na\u0161om trhu, kde sa \u017eia\u013e \u010dasto stret\u00e1vame s […]","og_url":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/","og_site_name":"Websupport blog","article_published_time":"2016-11-08T10:53:19+00:00","article_modified_time":"2025-03-11T20:06:56+00:00","og_image":[{"width":580,"height":640,"url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/11\/thum.png","type":"image\/png"}],"author":"Katar\u00edna Kasalov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Katar\u00edna Kasalov\u00e1","Predpokladan\u00fd \u010das \u010d\u00edtania":"5 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/#article","isPartOf":{"@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/"},"author":{"name":"Katar\u00edna Kasalov\u00e1","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/8ae162209113078f6a06ee3225ccc7eb"},"headline":"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov","datePublished":"2016-11-08T10:53:19+00:00","dateModified":"2025-03-11T20:06:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/"},"wordCount":1003,"commentCount":0,"publisher":{"@id":"https:\/\/www.websupport.sk\/blog\/#organization"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/#primaryimage"},"thumbnailUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/11\/thum.png","keywords":["nicereply","tipy","z\u00e1kazn\u00edci"],"articleSection":["Business","Tipy a triky","Vzdel\u00e1vanie"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/","url":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/","name":"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov - Websupport blog","isPartOf":{"@id":"https:\/\/www.websupport.sk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/#primaryimage"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/#primaryimage"},"thumbnailUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/11\/thum.png","datePublished":"2016-11-08T10:53:19+00:00","dateModified":"2025-03-11T20:06:56+00:00","breadcrumb":{"@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/#primaryimage","url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/11\/thum.png","contentUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/11\/thum.png","width":580,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/www.websupport.sk\/blog\/2016\/11\/tri-otazky-ktore-by-ste-sa-mali-opytat-svojich-zakaznikov\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.websupport.sk\/blog\/"},{"@type":"ListItem","position":2,"name":"Tri ot\u00e1zky, ktor\u00e9 by ste sa mali op\u00fdta\u0165 svojich z\u00e1kazn\u00edkov"}]},{"@type":"WebSite","@id":"https:\/\/www.websupport.sk\/blog\/#website","url":"https:\/\/www.websupport.sk\/blog\/","name":"Websupport blog","description":"Websupport blog","publisher":{"@id":"https:\/\/www.websupport.sk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.websupport.sk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.websupport.sk\/blog\/#organization","name":"Websupport","url":"https:\/\/www.websupport.sk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-logo.svg","contentUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-logo.svg","width":153,"height":48,"caption":"Websupport"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/8ae162209113078f6a06ee3225ccc7eb","name":"Katar\u00edna Kasalov\u00e1","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/1f9d1b288c2b5d9d5eab4d34ce68d76fb462d68b13b81ec21df5b2695b2af5b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1f9d1b288c2b5d9d5eab4d34ce68d76fb462d68b13b81ec21df5b2695b2af5b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f9d1b288c2b5d9d5eab4d34ce68d76fb462d68b13b81ec21df5b2695b2af5b5?s=96&d=mm&r=g","caption":"Katar\u00edna Kasalov\u00e1"},"url":"https:\/\/www.websupport.sk\/blog\/author\/katarina-kasalova\/"}]}},"_links":{"self":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/9060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/comments?post=9060"}],"version-history":[{"count":1,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/9060\/revisions"}],"predecessor-version":[{"id":34155,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/9060\/revisions\/34155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/media\/9066"}],"wp:attachment":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/media?parent=9060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/categories?post=9060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/tags?post=9060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}