{"id":9032,"date":"2016-10-27T12:34:55","date_gmt":"2016-10-27T10:34:55","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9032"},"modified":"2025-03-11T21:06:56","modified_gmt":"2025-03-11T20:06:56","slug":"vytvarat-buducnost-novy-trh","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/10\/vytvarat-buducnost-novy-trh\/","title":{"rendered":"Ako vytv\u00e1ra\u0165 bud\u00facnos\u0165 a nov\u00fd trh"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 6<\/span> min.<\/span><\/span>

\u017diadna zelenina z obchodu sa nevyrovn\u00e1 tej z vlastnej z\u00e1hradky. Nie ka\u017ed\u00fd m\u00e1 ale \u010das na svoje \u201cpol\u00ed\u010dko.\u201d Ambici\u00f3zny startup CropTech<\/a> m\u00e1 rie\u0161enie. O tom, ako m\u00f4\u017ee ich hydroponick\u00fd syst\u00e9m zmeni\u0165 sp\u00f4sob pestovania zeleniny, ale aj o tom, ak\u00e9 je to rozbieha\u0165 startup na Slovensku, n\u00e1m \u010do to prezradil CEO CropTech, Martin Pa\u013ea.<\/p>\n

Pre\u010do ste sa pustili pr\u00e1ve do hydroponick\u00fdch syst\u00e9mov? <\/strong><\/p>\n

Fin\u00e1lna my\u0161lienka sa s\u00edce zrodila len pred 4 rokmi, jej z\u00e1klady v\u0161ak siahaj\u00fa do stredo\u0161kolsk\u00fdch \u010dias. \u010casto som chodieval s rodi\u010dmi na z\u00e1hradu a popravde, bolo potrebn\u00e9 tr\u00e1vi\u0165 tam dos\u0165 ve\u013ea \u010dasu. \u010co mi, ako mlad\u00e9mu \u010dloveku, nie ve\u013emi vyhovovalo. Potom som i\u0161iel na vysok\u00fa \u0161kolu \u0161tudova\u0165 kybernetiku, automatiz\u00e1ciu a umel\u00fa inteligenciu. V z\u00e1hrade som u\u017e s\u00edce to\u013eko \u010dasu netr\u00e1vil, ale paradoxne som to za\u010dal vn\u00edma\u0165 ako oddych. A\u017e k\u00fdm som si nevymyslel, \u017ee budem pestova\u0165 BIO cesnak, ktor\u00fd je na Slovensku sk\u00f4r unik\u00e1t, ako be\u017en\u00e1 vec. Ako sa ale uk\u00e1zalo, proces pestovania \u010dohoko\u013evek je ve\u013emi \u010dasovo n\u00e1ro\u010dn\u00fd, a predsa len nejak\u00fd ten skill sa z\u00edde takisto. Tak ako som naberal nov\u00e9 vedomosti v \u0161kole, sna\u017eil som sa ich aplikova\u0165 v praxi. Takto vznikla my\u0161lienka automatiz\u00e1cie pestovania. Ako sa v\u0161ak uk\u00e1zalo, riadenie procesov vonku\/outdoor je ve\u013emi komplikovan\u00e9, tak som sa za\u010dal pozera\u0165 po \u010fal\u0161\u00edch mo\u017enostiach. V tom \u010dase som bol PhD. \u0161tudent a narazil som na \u201cvertical indoor farming\u201d a hydrop\u00f3niu. Zblbol som zop\u00e1r spolu\u017eiakov a kamar\u00e1tov a pustili sme sa do v\u00fdvoja automatiza\u010dn\u00e9ho syst\u00e9mu pre hydroponick\u00e9 pestovanie. Hlavne z d\u00f4vodov, \u017ee aj ke\u010f je to silne dynamick\u00fd syst\u00e9m, predsa len je to uzavret\u00e9 prostredie, ktor\u00e9 vieme pop\u00edsa\u0165, pochopi\u0165 a v kone\u010dnom d\u00f4sledku aj riadi\u0165.<\/p>\n

Kedy ste za\u010dali pracova\u0165 na v\u00fdvoji?<\/strong><\/p>\n

Bolo to e\u0161te po\u010das doktorandsk\u00e9ho \u0161t\u00fadia, ke\u010f sa n\u00e1m to z \u010dasti podarilo presadi\u0165 ako \u201cv\u00fdskumn\u00fa aktivitu\u201d. Tak\u017ee re\u00e1lny v\u00fdvoj za\u010dal asi pred 4 rokmi. Na \u0161kole vznikol prv\u00fd prototyp, osvojili sme si problematiku hydrop\u00f3nie a vypestovali sme prv\u00e9 \u0161al\u00e1ty, paradajky a uhorky. Nemohli sme v\u0161ak na\u010falej robi\u0165 t\u00fato \u010dinnos\u0165 na univerzite, tak sme sa rozhodli \u00eds\u0165 komer\u010dnou cestou. Ke\u010f\u017ee sme potrebovali funding, prihl\u00e1sili sme sa do s\u00fa\u0165a\u017ee StartupAwards<\/a>, kde sa n\u00e1m podarilo zauja\u0165 investorov.<\/p>\n

V t\u00edme je v\u00e1s 5 co-founderov, ako ste sa vlastne dali dokopy?<\/strong><\/p>\n

Poznali sme sa zo \u0161koly. Traja sme prakticky spolu\u017eiaci, jeden \u010dlen bol m\u00f4j \u0161tudent a jeho diplomov\u00e1 pr\u00e1ca je asi jedin\u00e1 na univerzite, ktor\u00e1 pojedn\u00e1va o automatiz\u00e1cii hydroponick\u00fdch procesov. Posledn\u00fd \u010dlen u\u017e s nami s\u00edce nie je, ale m\u00e1me aj nov\u00fdch extern\u00fdch „brand evangelistov“.<\/p>\n

\u010co boli va\u0161e doteraj\u0161ie najv\u00e4\u010d\u0161ie t\u00edmov\u00e9 v\u00fdzvy?<\/strong><\/p>\n

Posklada\u0165 t\u00edm tak, aby celkov\u00fd skillset bol dostato\u010dn\u00fd na splnenie na\u0161ich cie\u013eov. Ochota \u013eud\u00ed \u017ei\u0165 2 roky v neistote a by\u0165 psychicky pripraven\u00ed na ak\u00e9ko\u013evek riziko. V\u0161eobecne v na\u0161om t\u00edme panuje dobr\u00e1 n\u00e1lada a nestret\u00e1vame sa len v kancel\u00e1rii.<\/p>\n

V okt\u00f3bri 2014 ste mali funk\u010dn\u00fd prototyp a v decembri u\u017e aj prv\u00fa invest\u00edciu. 250 000 eur nie je mal\u00e1, ale ani ve\u013ek\u00e1 invest\u00edcia. Dok\u00e1zali ste \u0148ou pokry\u0165 n\u00e1klady na v\u00fdvoj a\u017e do spustenia predaja?<\/strong><\/p>\n

Nie tak celkom. V\u00fdvoj hardv\u00e9ru si vy\u017eaduje tro\u0161ku v\u00e4\u010d\u0161ie zdroje. Ale to sme vtedy nevedeli ani my, ani na\u0161i investori. Aj napriek tomu sa n\u00e1m podarilo vyrobi\u0165 beta verziu, preda\u0165 ju a na z\u00e1klade odozvy od z\u00e1kazn\u00edkov dokon\u010di\u0165 produkt, ktor\u00fd vstupuje na trh o 3 t\u00fd\u017edne. Ale to u\u017e vyu\u017e\u00edvame aj in\u00e9 zdroje financi\u00ed.<\/p>\n

V\u00e1\u0161 nosn\u00fd produkt je zatia\u013e responzIO. \u00a0\u010co v\u0161etko dok\u00e1\u017ee?<\/strong><\/p>\n

responzIO je komplexn\u00e1 riadiaca jednotka pre dom\u00e1cich, urban alebo mal\u00fdch pestovate\u013eov. Dok\u00e1\u017ee monitorova\u0165 a riadi\u0165 nie len hydroponick\u00e9 syst\u00e9my, ale takisto aj klasick\u00e9. responzIO v z\u00e1kladnom bal\u00ed\u010dku pozost\u00e1va z riadiacej jednotky, sady sn\u00edma\u010dov (dok\u00e1\u017ee spracova\u0165 16 v re\u00e1lnom \u010dase) a programovate\u013enej z\u00e1suvky. Takto m\u00f4\u017ee u\u017e\u00edvate\u013e sledova\u0165 napr\u00edklad teplotu a vlhkos\u0165 vzduchu v sklen\u00edku, teplotu vody, mieru osvetlenia, PH roztoku a podobne. Do z\u00e1suvky je mo\u017en\u00e9 pripoji\u0165 \u0161tandardn\u00e9 zariadenia 110\/230V ako s\u00fa svetl\u00e1, ventil\u00e1cia, pumpy, ohrev a v podstate \u010doko\u013evek, \u010do viete zapoji\u0165 do klasickej z\u00e1suvky. Cel\u00e9 je to pripojen\u00e9 do n\u00e1\u0161ho cloudov\u00e9ho rie\u0161enia, tak\u017ee si m\u00f4\u017eete postr\u00e1\u017ei\u0165 rastlinky aj z dovolenky. A ke\u010f sa vr\u00e1tite, bud\u00fa ur\u010dite v poriadku.<\/p>\n

Len tento rok ste za\u010dali pred\u00e1va\u0165 ResponzIO komer\u010dne, ako v\u00e1m to zatia\u013e ide?<\/strong><\/p>\n

Tento rok sme zatia\u013e pred\u00e1vali len Beta verzie, a predali sme v\u0161etky, \u010do sme vyrobili. V m\u00e1ji sme ukon\u010dili beta test program a vrhli sa na finaliz\u00e1ciu responzIOa. Na trh vstupujeme o 3 t\u00fd\u017edne. Prv\u00e9 pokryjeme predobjedn\u00e1vky a potom postupne budeme z\u00e1sobova\u0165 distrib\u00fatorov. Moment\u00e1lne m\u00e1me pokryt\u00e9 Slovensko, \u010cesko, Rak\u00fasko, Nemecko, Ma\u010farsko a UK. Rokujem e\u0161te s Talianskym distrib\u00fatorom.<\/p>\n

Na ak\u00e9 trhy sa zameriavate?<\/strong><\/p>\n

Moment\u00e1lne to bol stredoeur\u00f3psky trh, ke\u010f\u017ee sme chceli ma\u0165 v\u0161etk\u00fdch beta testerov na dosah. Do konca roka by sme chceli e\u0161te Franc\u00fazsko a \u0160panielsko. Po druhom kole financovania pl\u00e1nujeme vstup na USA trh.<\/p>\n

Je na Slovensku o va\u0161e produkty z\u00e1ujem?<\/strong><\/p>\n

Na Slovensku v\u0161eobecne e\u0161te nie je \u00faplne ide\u00e1lne povedomie o hydrop\u00f3nii, ale aj napriek tomu tu m\u00e1me viacero z\u00e1kazn\u00edkov a partnerov. Mysl\u00edm si, \u017ee vzh\u013eadom na to, ak\u00fd je to mal\u00fd trh, je z\u00e1ujem relat\u00edvne vysok\u00fd.<\/p>\n

Ak\u00e9 marketingov\u00e9 kan\u00e1ly pou\u017e\u00edvate?<\/strong><\/p>\n

Sk\u00fa\u0161ali sme viacer\u00e9 cesty. Online marketing, telefon\u00e1ty, studen\u00e9 maily. Ale v pr\u00edpade h\u00e1rdveru nad 100eur, si mysl\u00edm, \u017ee \u013eudia potrebuj\u00fa produkt vidie\u0165 re\u00e1lne. Preto sa n\u00e1m najviac osved\u010dili v\u00fdstavy. Je tam jasn\u00e1 cie\u013eov\u00e1 skupina \u013eud\u00ed (okrem \u201cpozera\u010dov\u201d) a m\u00e1me mo\u017enos\u0165 na \u017eivo uk\u00e1za\u0165 ako responzIO funguje.<\/p>\n

CropTech m\u00e1 v dne\u0161nej dobe obrovsk\u00fd potenci\u00e1l. Ako vyzer\u00e1 va\u0161a konkurencia?<\/strong><\/p>\n

Slovo konkurencia je moment\u00e1lne v tomto odvetv\u00ed nie \u00faplne ide\u00e1lne pomenovanie firiem, \u010do robia podobn\u00e9 alebo aj skoro identick\u00e9 produkty. Trh sa e\u0161te len vytv\u00e1ra a formuje. A takisto ako na\u0161ou \u00falohou, tak aj \u00falohou na\u0161ej konkurencie, je uk\u00e1za\u0165 moderne zm\u00fd\u0161\u013eaj\u00facemu pestovate\u013eovi, \u017ee invest\u00edcia do technol\u00f3gie sa oplat\u00ed. S konkurenciou dokonca m\u00e1me aj spolo\u010dn\u00e9 projekty. Existuje takzvan\u00e1 Asoci\u00e1cia Vertik\u00e1lneho Farm\u00e1r\u010denia a tam spolo\u010dne pracujeme na \u0161tandardiz\u00e1cii v\u00fdmeny d\u00e1t medzi r\u00f4znymi produktmi. Je to ako ke\u010f m\u00e1te BMW a Mercedes, ale ka\u017ed\u00e9 auto zdie\u013ea nejak\u00e9 \u0161tandardy, m\u00e1 podobn\u00fd volant, ped\u00e1le a pr\u00e1ve preto nepotrebujete vodi\u010d\u00e1k na ka\u017ed\u00fa zna\u010dku zvl\u00e1\u0161\u0165.<\/p>\n

Je va\u0161e z\u00e1zemie na Slovensku sk\u00f4r konkuren\u010dn\u00e1 v\u00fdhoda alebo nev\u00fdhoda? Ako to vn\u00edmate?<\/strong><\/p>\n

M\u00e1 to svoje pre a proti. Ale najv\u00e4\u010d\u0161ia nev\u00fdhoda nie je priamo z biznis h\u013eadiska. Probl\u00e9m je sk\u00f4r, nie\u010do tu na\u010das vyrobi\u0165 v po\u017eadovanej kvalite a za rozumn\u00fa cenu. N\u00e1\u0161 priemysel je ve\u013emi \u00fazko \u0161pecializovan\u00fd a mno\u017estvo nami osloven\u00fdch potenci\u00e1lnych subdod\u00e1vate\u013eov n\u00e1m jednoducho odignorovalo po\u017eiadavky na v\u00fdrobu menej ako 1000ks.<\/p>\n

M\u00e1te v pl\u00e1ne aj \u010fal\u0161ie produkty?<\/strong><\/p>\n

Moment\u00e1lne budeme prid\u00e1va\u0165 \u010fal\u0161ie roz\u0161\u00edrenia pre responzIO. Hlavne senzory, bezdr\u00f4tov\u00e9 senzory a podobne. V bud\u00facnosti, v Q3 2017, pl\u00e1nujeme vyda\u0165 e\u0161te zjednodu\u0161en\u00fa verziu s men\u0161\u00edmi obmedzeniami. T\u00e1to bude jednoducho integrovate\u013en\u00e1 aj do in\u00fdch mikro zariaden\u00ed na pestovanie.<\/p>\n

Ak\u00e1 je vlastne v\u00edzia CropTech? \u010co chcete ako spolo\u010dnos\u0165 vo svete zmeni\u0165?<\/strong><\/p>\n

Chceme prinies\u0165 urban gardening mas\u00e1m \u013eud\u00ed. Jeden poh\u013ead je na potravinov\u00fa sebesta\u010dnos\u0165 miest, aby k n\u00e1m \u0161al\u00e1t necestoval 2 dni v n\u00e1kladn\u00fdch aut\u00e1ch. A druh\u00fd poh\u013ead je len rados\u0165 z doma vypestovan\u00fdch rastl\u00edn, pohodlie a \u00faspora \u010dasu a miesta.<\/p>\n

No a na z\u00e1ver. Predstav si, \u017ee by si mohol poradi\u0165 nie\u010do svojmu 3 roky mlad\u0161iemu ja. \u010co by to bolo?<\/strong><\/p>\n

V\u00fdvoj h\u00e1rdveru je \u010dasovo n\u00e1ro\u010dn\u00fd a takmer v\u017edy z\u00e1vis\u00ed od subdod\u00e1vate\u013eov. Spo\u010d\u00edtaj si n\u00e1klady a potom vyn\u00e1sob x2.<\/p>\n

[mc4wp_form]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u017diadna zelenina z obchodu sa nevyrovn\u00e1 tej z vlastnej z\u00e1hradky. Nie ka\u017ed\u00fd m\u00e1 ale \u010das na svoje \u201cpol\u00ed\u010dko.\u201d Ambici\u00f3zny startup CropTech m\u00e1 rie\u0161enie. O tom, ako m\u00f4\u017ee ich hydroponick\u00fd syst\u00e9m zmeni\u0165 sp\u00f4sob pestovania zeleniny, ale aj o tom, ak\u00e9 je to rozbieha\u0165 startup na Slovensku, n\u00e1m \u010do to prezradil CEO CropTech, Martin Pa\u013ea. Pre\u010do ste […]<\/p>\n","protected":false},"author":87,"featured_media":9042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-9032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky"],"yoast_head":"\nAko vytv\u00e1ra\u0165 bud\u00facnos\u0165 a nov\u00fd trh - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/10\/vytvarat-buducnost-novy-trh\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako vytv\u00e1ra\u0165 bud\u00facnos\u0165 a nov\u00fd trh - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"\u017diadna zelenina z obchodu sa nevyrovn\u00e1 tej z vlastnej z\u00e1hradky. Nie ka\u017ed\u00fd m\u00e1 ale \u010das na svoje \u201cpol\u00ed\u010dko.\u201d Ambici\u00f3zny startup CropTech m\u00e1 rie\u0161enie. O tom, ako m\u00f4\u017ee ich hydroponick\u00fd syst\u00e9m zmeni\u0165 sp\u00f4sob pestovania zeleniny, ale aj o tom, ak\u00e9 je to rozbieha\u0165 startup na Slovensku, n\u00e1m \u010do to prezradil CEO CropTech, Martin Pa\u013ea. 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