{"id":9006,"date":"2016-10-19T10:11:38","date_gmt":"2016-10-19T08:11:38","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=9006"},"modified":"2025-03-11T21:06:56","modified_gmt":"2025-03-11T20:06:56","slug":"nevyhodit-peniaze-za-ppc-oknom","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/10\/nevyhodit-peniaze-za-ppc-oknom\/","title":{"rendered":"Ako nevyhodi\u0165 peniaze za PPC von oknom?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p>Ve\u013ea \u013eud\u00ed za\u010dalo rie\u0161i\u0165 PPC reklamu s vidinou ve\u013ek\u00e9ho zisku, ktor\u00fd v\u0161ak nepri\u0161iel. Namiesto toho pri\u0161lo ve\u013ek\u00e9 sklamanie. D\u00f4vodov pre\u010do je tomu tak, m\u00f4\u017ee by\u0165 viacero. V tomto \u010dl\u00e1nku v\u00e1m pribl\u00ed\u017eime 3 naj\u010dastej\u0161ie pr\u00ed\u010diny, kv\u00f4li ktor\u00fdm sa tak\u00e9to veci dej\u00fa.<\/p>\n<h2>1. Neznalos\u0165 n\u00e1stroja \/ Nedostatok vedomost\u00ed<\/h2>\n<p>Ke\u010f rie\u0161ite offline reklamu, v z\u00e1sade nepotrebujete tak\u00e9 hlbok\u00e9 znalosti, ako pri online reklame. Jednoducho sa dohodnete s vydavate\u013eom \u010dasopisu alebo si k\u00fapite priestor na bilboardoch. Ni\u010d zlo\u017eit\u00e9. Samozrejme ani tak\u00e1to cesta v\u00e1m nezabezpe\u010d\u00ed neobmedzen\u00fd zisk, ktor\u00fd je snom v\u00e4\u010d\u0161iny \u013eud\u00ed.<\/p>\n<p>Na druhej strane, ak chcete inzerova\u0165 v online, tak mus\u00edte dokonale pozna\u0165 n\u00e1stroj, cez ktor\u00fd chcete inzerova\u0165. Iba tak zamedz\u00edte tomu, \u017ee preinzerujete v\u00e1\u0161 budget, ktor\u00fd ste si vy\u010dlenili na online reklamu.<\/p>\n<h2>2. Nere\u00e1lne nastaven\u00e9 o\u010dak\u00e1vania<\/h2>\n<p>Pr\u00edli\u0161 vysok\u00e9, alebo nere\u00e1lne o\u010dak\u00e1vania s\u00fa cestou do pekla a to nie len v pr\u00edpade online reklamy. Ak m\u00e1te partnera a o\u010dak\u00e1vate od neho nere\u00e1lne veci, tak pravdepodobne v\u00e1\u0161 vz\u0165ah nebude ma\u0165 dlh\u00fa bud\u00facnost.<\/p>\n<p>Tento ist\u00fd princ\u00edp plat\u00ed aj pri online inzercii. \u010cak\u00e1te, \u017ee spust\u00edte reklamu vo vyh\u013ead\u00e1van\u00ed Google a prinesie v\u00e1m to 100-ky nov\u00fdch klientov? Rovno na to zabudnite a ani to nerie\u0161te. M\u00f4\u017eem v\u00e1m rovno poveda\u0165, \u017ee va\u0161e peniaze bud\u00fa vyhoden\u00e9 von oknom. Zam\u00fd\u0161lajte sa nad t\u00fdm, ako vyh\u013ead\u00e1vaj\u00fa z\u00e1kazn\u00edci va\u0161e produkty a \u010di ich viete zasiahnu\u0165 reklamou vo vyh\u013ead\u00e1van\u00ed alebo nie. Samozrejme Google AdWords je vynikaj\u00faci n\u00e1stroj, ktor\u00fdm m\u00f4\u017eete z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov. Budete v\u0161ak potrebova\u0165 vedie\u0165 o \u0148om viac, ako iba to, \u017ee je \u201cmodern\u00e9\u201d inzerova\u0165 vo vyh\u013ead\u00e1van\u00ed.<\/p>\n<h2>3. Nespr\u00e1vne zvolen\u00e1 PPC strat\u00e9gia<\/h2>\n<p>PPC reklama je ve\u013emi v\u0161eobecn\u00fd pojem, pod ktor\u00fd spad\u00e1 reklama vo vyh\u013ead\u00e1van\u00ed Google, reklama na Facebook-u, v Google Display Network, reklama na Twitteri alebo reklama nak\u00fapen\u00e1 cez nejak\u00fa in\u00fa reklamn\u00fa sie\u0165. Ka\u017ed\u00e1 z t\u00fdchto siet\u00ed m\u00e1 svoje \u0161pecifik\u00e1 a je vhodn\u00e9 ju vyu\u017ei\u0165 v r\u00f4znych situ\u00e1ciach.<\/p>\n<p>Na to, aby ste vyskladali PPC strat\u00e9giu, ktor\u00e1 v\u00e1m prinesie vyt\u00fa\u017een\u00e9 ovocie si mus\u00edte odpoveda\u0165 na tieto 3 ot\u00e1zky:<\/p>\n<ul>\n<li>Je mo\u017en\u00e9 zasiahnu\u0165 moje cie\u013eov\u00e9 publikum reklamou cez \u2026. (sem si dopl\u0148te Google AdWords \/ Facebook \/ alebo in\u00fa reklamn\u00fa sie\u0165, ktor\u00fa zva\u017eujete)<\/li>\n<li>Viem prisp\u00f4sobi\u0165 kreat\u00edvu pre t\u00fato reklamn\u00fa sie\u0165?<\/li>\n<li>M\u00e1m dostatok finan\u010dn\u00fdch prostriedkov, aby som zaradil t\u00fato reklamn\u00fa sie\u0165 do mojej komplexnej strat\u00e9gie?<\/li>\n<\/ul>\n<p>Ak si dok\u00e1\u017eete odpoveda\u0165 na tieto 3 ot\u00e1zky, tak ste na dobrej ceste, aby ste si vyskladali va\u0161u PPC strat\u00e9giu. Nebude to ale tak\u00e9 jednoduch\u00e9. A to hne\u010f z 2 d\u00f4vodov:<\/p>\n<ul>\n<li>PPC strat\u00e9gia mus\u00ed by\u0165 s\u00fa\u010das\u0165ou va\u0161ej celkovej online strat\u00e9gie a aj va\u0161ej marketingovej a obchodnej strat\u00e9gie<\/li>\n<li>ke\u010f sa rozhodnete za\u010dleni\u0165 napr\u00edklad reklamu vo vyh\u013ead\u00e1van\u00ed do va\u0161ej komplexnej online strat\u00e9gie, tak mus\u00edte za\u010da\u0165 rie\u0161i\u0165 aj samostatn\u00fa strat\u00e9giu pre reklamu vo vyh\u013ead\u00e1van\u00ed.<\/li>\n<\/ul>\n<p>Zn\u00e1zorni\u0165 by sa to dalo asi nasledovne:<\/p>\n<p><a href=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2016\/10\/eko.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9011\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2016\/10\/eko.png\" alt=\"eko\" width=\"950\" height=\"486\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/10\/eko.png 950w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/10\/eko-300x153.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/10\/eko-768x393.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/p>\n<p>Mo\u017eno si teraz hovor\u00edte, \u017ee je to nad\u013eudsk\u00e1 \u00faloha? M\u00e1te pravdu, nie je to jednoduch\u00e9 ako by sa na za\u010diatku tohto \u010dl\u00e1nku mohlo zda\u0165. Faktom v\u0161ak je, \u017ee najlep\u0161ie veci, nie s\u00fa jednoduch\u00e9. Ak ste dos\u0165 odv\u00e1\u017eni pusti\u0165 sa do toho, tak prv\u00fdm krokom je vr\u00e1ti\u0165 sa k 1. bodu v tomto \u010dl\u00e1nku a za\u010da\u0165 sa vzdel\u00e1va\u0165. Treba skr\u00e1tka z\u00edska\u0165 \u010do najviac inform\u00e1ci\u00ed o celej tejto problematike.<\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"122\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/09\/Blog-Inline-Banner-1100x122.jpg\" alt=\"\" class=\"wp-image-16081\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-1100x122.jpg 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-300x33.jpg 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-768x85.jpg 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-860x96.jpg 860w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-680x76.jpg 680w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-500x56.jpg 500w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-400x44.jpg 400w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-250x28.jpg 250w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-200x22.jpg 200w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-100x11.jpg 100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-76x8.jpg 76w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner-50x6.jpg 50w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/09\/Blog-Inline-Banner.jpg 1170w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><figcaption><a href=\"https:\/\/www.websupport.sk\/affiliate\">https:\/\/www.websupport.sk\/affiliate<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u013ea \u013eud\u00ed za\u010dalo rie\u0161i\u0165 PPC reklamu s vidinou ve\u013ek\u00e9ho zisku, ktor\u00fd v\u0161ak nepri\u0161iel. Namiesto toho pri\u0161lo ve\u013ek\u00e9 sklamanie. D\u00f4vodov pre\u010do je tomu tak, m\u00f4\u017ee by\u0165 viacero. V tomto \u010dl\u00e1nku v\u00e1m pribl\u00ed\u017eime 3 naj\u010dastej\u0161ie pr\u00ed\u010diny, kv\u00f4li ktor\u00fdm sa tak\u00e9to veci dej\u00fa. 1. Neznalos\u0165 n\u00e1stroja \/ Nedostatok vedomost\u00ed Ke\u010f rie\u0161ite offline reklamu, v z\u00e1sade nepotrebujete tak\u00e9 hlbok\u00e9 [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":16069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[116,387,444,536,679,877,956],"class_list":["post-9006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","tag-blog","tag-jakub-mazan","tag-kuko","tag-najlepsi-blog","tag-ppc","tag-truniversity","tag-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako nevyhodi\u0165 peniaze za PPC von oknom? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/10\/nevyhodit-peniaze-za-ppc-oknom\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako nevyhodi\u0165 peniaze za PPC von oknom? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Ve\u013ea \u013eud\u00ed za\u010dalo rie\u0161i\u0165 PPC reklamu s vidinou ve\u013ek\u00e9ho zisku, ktor\u00fd v\u0161ak nepri\u0161iel. Namiesto toho pri\u0161lo ve\u013ek\u00e9 sklamanie. D\u00f4vodov pre\u010do je tomu tak, m\u00f4\u017ee by\u0165 viacero. V tomto \u010dl\u00e1nku v\u00e1m pribl\u00ed\u017eime 3 naj\u010dastej\u0161ie pr\u00ed\u010diny, kv\u00f4li ktor\u00fdm sa tak\u00e9to veci dej\u00fa. 1. Neznalos\u0165 n\u00e1stroja \/ Nedostatok vedomost\u00ed Ke\u010f rie\u0161ite offline reklamu, v z\u00e1sade nepotrebujete tak\u00e9 hlbok\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2016\/10\/nevyhodit-peniaze-za-ppc-oknom\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-19T08:11:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/10\/S-Ako_profitovat_na_webe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jakub Maz\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub Maz\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/10\\\/nevyhodit-peniaze-za-ppc-oknom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/10\\\/nevyhodit-peniaze-za-ppc-oknom\\\/\"},\"author\":{\"name\":\"Jakub Maz\u00e1n\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/82f1257a38c34fcdb32645ef5b11bcbf\"},\"headline\":\"Ako nevyhodi\u0165 peniaze za PPC von oknom?\",\"datePublished\":\"2016-10-19T08:11:38+00:00\",\"dateModified\":\"2025-03-11T20:06:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/10\\\/nevyhodit-peniaze-za-ppc-oknom\\\/\"},\"wordCount\":653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/10\\\/nevyhodit-peniaze-za-ppc-oknom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2016\\\/10\\\/S-Ako_profitovat_na_webe.jpg\",\"keywords\":[\"blog\",\"jakub mazan\",\"kuko\",\"najlepsi blog\",\"ppc\",\"truniversity\",\"websupport\"],\"articleSection\":[\"Business\",\"Tipy a triky\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/10\\\/nevyhodit-peniaze-za-ppc-oknom\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/10\\\/nevyhodit-peniaze-za-ppc-oknom\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/10\\\/nevyhodit-peniaze-za-ppc-oknom\\\/\",\"name\":\"Ako nevyhodi\u0165 peniaze za PPC von oknom? 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