{"id":8997,"date":"2016-10-10T11:06:38","date_gmt":"2016-10-10T09:06:38","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8997"},"modified":"2025-03-11T21:06:56","modified_gmt":"2025-03-11T20:06:56","slug":"spojit-ekologiu-podnikanie","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/10\/spojit-ekologiu-podnikanie\/","title":{"rendered":"Ako spoji\u0165 ekol\u00f3giu a podnikanie"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>

\u013dudstvo sa niekedy spr\u00e1va, akoby sme mali e\u0161te jednu plan\u00e9tu, na ktor\u00fa sa v\u0161etci raz pres\u0165ahujeme. \u00c1no, mo\u017eno sa do\u017eijeme Muskovho kolonizovania Marsu, ale je ove\u013ea viac pravdepodobn\u00e9, \u017ee budeme svedkami obrovsk\u00fdch enviroment\u00e1lnych katastrof. More bez r\u00fdb, Zem bez v\u010diel, \u013eudia bez pitnej vody. Ekol\u00f3gia sa medzi \u013eu\u010fmi st\u00e1le ve\u013emi nenos\u00ed. Patrik Guba a Zuzana Aichov\u00e1 sa to v\u0161ak rozhodli zmeni\u0165. Pod zna\u010dkou Resonance organizuj\u00fa spolo\u010densk\u00e9 podujatia, ktor\u00e9 motivuj\u00fa \u0161irok\u00fa verejnos\u0165 k ekologickej\u0161\u00edm rozhodnutiam.<\/p>\n

Resonance m\u00e1 vo svojom claim-e \u201cEkol\u00f3gia inak.\u201d \u010co rob\u00edte inak?<\/strong><\/p>\n

Od za\u010diatku sme rozm\u00fd\u0161\u013eali o tom, ako komunikova\u0165 environment\u00e1lnu t\u00e9mu, aby to nebola nuda, aby sme n\u00e1v\u0161tevn\u00edkov na\u0161ich podujat\u00ed in\u0161pirovali a aby si z nich odniesli nielen vedomosti, ktor\u00e9 r\u00fdchlo nezabudn\u00fa, ale najm\u00e4 impulz za\u010da\u0165 kona\u0165 od seba. Ekol\u00f3gia je v\u00e1\u017ena vec, ale na\u0161im z\u00e1merom nie je zahlcova\u0165 verejnos\u0165 siahodlh\u00fdmi faktami. Sk\u00f4r sa sna\u017e\u00edme vzbudi\u0165 z\u00e1ujem o v\u00e1\u017ene t\u00e9my s\u00favisiace s ochranou \u017eivotn\u00e9ho prostredia. Preto s\u00fa na\u0161e podujatia od\u013eah\u010den\u00e9 a jednoduch\u00e9. Z\u00e1rove\u0148 v na\u0161ich podujatiach uplat\u0148ujeme \u010dasto dobro\u010dinn\u00fd rozmer. Prostredn\u00edctvom na\u0161ich projektov vieme prispie\u0165 na pomoc t\u00fdm, \u010do s\u00fa v n\u00fadzi. Tak\u017ee je to tak\u00e1 kombin\u00e1cia ekol\u00f3gie a dobro\u010dinnosti.<\/p>\n

\u010co s\u00fa pod\u013ea v\u00e1s najv\u00e4\u010d\u0161ie ekologick\u00e9 v\u00fdzvy, ktor\u00fdm aktu\u00e1lne \u010del\u00edme?<\/strong><\/p>\n

Je ich ve\u013ea. M\u00ed\u0148aj\u00fa sa a zne\u010dis\u0165uj\u00fa zdroje pitnej vody. Svetov\u00e1 banka odhaduje, \u017ee v bl\u00edzkej bud\u00facnosti bude bez pr\u00edstupu k pitnej vode \u2154 obyvate\u013estva. Produkujeme nadmern\u00e9 mno\u017estvo odpadu, ktor\u00e9 nevieme ekologicky zne\u0161kodni\u0165, resp. znovu vyu\u017ei\u0165. T\u00fdch probl\u00e9mov je ve\u013ea. Niektor\u00e9 sa zrejme podar\u00ed vyrie\u0161i\u0165 \u010diasto\u010dne \u010di celkom. M\u0148a v\u0161ak najviac znepokojuje \u010dlovek a jeho sp\u00f4sob uva\u017eovania. Mysl\u00edm to v\u0161eobecne, preto\u017ee ve\u013ea \u013eud\u00ed a najm\u00e4 nast\u00e1vaj\u00faca gener\u00e1cia si uvedomuje d\u00f4le\u017eitos\u0165 a naliehavos\u0165 t\u00fdchto probl\u00e9mov a pristupuj\u00fa k \u017eivotu zodpovedne. Bohu\u017eia\u013e je \u010dlovek samode\u0161trukt\u00edvny druh v tom, ako sa s\u00e1m hrnie do z\u00e1huby aj napriek tomu, \u017ee vie, \u017ee sa tam r\u00fati, nezastav\u00ed sa, preto\u017ee je poh\u00e1\u0148an\u00fd r\u00f4znymi t\u00fa\u017ebami, \u017ei\u0165 komfortne, vlastni\u0165 ve\u013ea vec\u00ed, ma\u0165 vplyv a podobn\u00e9 \u201c\u017eivotu nevyhnutn\u00e9\u201d potreby. Preto je na\u0161ou prim\u00e1rnou snahou vzbudi\u0165 u \u013eud\u00ed z\u00e1ujem o t\u00e9mu. \u010clovek, ktor\u00fd chce, si u\u017e svoj sp\u00f4sob ako minimalizova\u0165 svoju eko stopu n\u00e1jde.<\/p>\n

A \u010do m\u00f4\u017eeme ako jednotlivci spravi\u0165, aby sa to zmenilo?<\/strong><\/p>\n

Je to jednoduch\u00e9 ako facka. Za\u010da\u0165 od seba. Znie to ako clich\u00e9, ale plat\u00ed to v\u017edy a v\u0161ade. Hovor\u00edm to zaka\u017ed\u00fdm, keby sme v\u0161etci zaviedli do svojich \u017eivotov \u010do len najmen\u0161ie zlep\u0161ov\u00e1ky, sprav\u00ed to \u00fa\u017easn\u00fd efekt. Hlavne by sme mali by\u0165 skromnej\u0161\u00ed. Mali by sme sa uspokoji\u0165 s men\u0161\u00edm mno\u017estvom vec\u00ed, preto\u017ee som presved\u010den\u00e1 a je to potvrden\u00e9 v\u00fdskumom, \u017ee viac, ne\u017e polovicu vec\u00ed, ktor\u00e9 si k\u00fapime bu\u010f nevyhnutne nepotrebujeme, alebo ich pou\u017eijeme minim\u00e1lne, pritom na ich v\u00fdrobu sa spotrebuje ur\u010dit\u00e9 mno\u017estvo energie, minie sa ur\u010dit\u00e9 mno\u017estvo vody, zne\u010dist\u00ed sa ovzdu\u0161ie, at\u010f. Konzumn\u00fd sp\u00f4sob \u017eivota produkuje extr\u00e9mny odpad u\u017e z vec\u00ed, ktor\u00e9 e\u0161te nestihli skon\u010di\u0165 na smetisku.<\/p>\n

Sp\u00e1jate ekol\u00f3giu s podnikan\u00edm. Ako vyzer\u00e1 v\u00e1\u0161 biznis model?<\/strong><\/p>\n

Mus\u00edm poveda\u0165, \u017ee je to ve\u013emi \u0165a\u017ek\u00e9. Za\u010d\u00ednali sme pou\u017eit\u00edm a investovan\u00edm vlastn\u00fdch zdrojov financi\u00ed, v\u00a0s\u00fa\u010dasnosti sa sna\u017e\u00edme financie generova\u0165 najm\u00e4 prostredn\u00edctvom partnerov. \u017dia\u013e, napriek tomu, \u017ee sa \u010doraz viac hovor\u00ed o zodpovednom podnikan\u00ed, firmy maj\u00fa len minim\u00e1lny rozpo\u010det na podporu tak\u00fdchto podujat\u00ed.<\/p>\n

Kto je cie\u013eov\u00e1 skupina va\u0161ich projektov?<\/strong><\/p>\n

\u0160irok\u00e1 verejnos\u0165. Rob\u00edme v\u0161ak aj \u0161peci\u00e1lne sekcie pre \u0161kolopovinn\u00e9 deti.
\n<\/a> \"ecoday-69\"<\/a><\/p>\n

Ak\u00fd je z\u00e1ujem o va\u0161e podujatia?<\/strong><\/p>\n

Z\u00e1ujem m\u00e1 rast\u00faci charakter u\u017e od za\u010diatku a\u00a0st\u00e1le to pokra\u010duje, z\u00a0\u010doho sa ve\u013emi te\u0161\u00edme.<\/p>\n

Pod\u013ea \u010doho vyber\u00e1te umelcov pre svoje podujatia? Zva\u017eujete aj ich imid\u017e \u010di postoj k ekol\u00f3gii?<\/strong><\/p>\n

Samozrejme, \u017ee toto je pre n\u00e1s ve\u013emi d\u00f4le\u017eit\u00fd aspekt a v\u017edy sa sna\u017e\u00edme umelcov anga\u017eova\u0165, \u010di u\u017e po\u010das kampane ako ambas\u00e1dorov, alebo priamo na podujat\u00ed. V tomto smere sa n\u00e1m mimoriadne osved\u010dila spolupr\u00e1ca s Mari\u00e1nom \u010cekovsk\u00fdm, s ktor\u00fdm dlhodobo spolupracujeme a ktor\u00fd na\u0161im aktivit\u00e1m ve\u013emi fand\u00ed.<\/p>\n

Ak\u00e9 marketingov\u00e9 aktivity v\u00e1m zatia\u013e funguj\u00fa najlep\u0161ie?<\/strong><\/p>\n

To je na\u0161e know how, tak\u017ee nebudem prezd\u00e1dza\u0165.<\/p>\n

Na str\u00e1nke m\u00e1te fotky zo svojich marketingov\u00fdch kampan\u00ed. Najm\u00e4 outdoorov\u00fa reklamu. Nie s\u00fa billboardy, citylighty at\u010f. tak trochu ne-eko?<\/strong><\/p>\n

\u017dijeme v dobe, ke\u010f s\u00edce online m\u00e9dia v\u00fdrazn\u00fdm sp\u00f4sobom napreduj\u00fa, av\u0161ak medi\u00e1lna hodnota projektov sa z\u00edskava najm\u00e4 prostredn\u00edctvom outdoorov\u00fdch nosi\u010dov.<\/p>\n

Mysl\u00edte, \u017ee svojimi aktivitami dok\u00e1\u017eete ovplyvni\u0165 dianie napr\u00edklad v mest\u00e1ch, kde ich organizujete?<\/strong><\/p>\n

My nie sme aktivisti a nikdy sme ani nemali amb\u00edciu nimi by\u0165. Tak\u017ee priamo ich ovplyvni\u0165 nedok\u00e1\u017eeme. Napriek tomu si mysl\u00edm, \u017ee n\u00e1\u0161 vzor m\u00f4\u017ee by\u0165 in\u0161pir\u00e1ciou, ktor\u00fa si z n\u00e1\u0161ho podujatia odnesie napr\u00edklad prim\u00e1tor mesta.<\/p>\n

Pl\u00e1nujete nejak\u00e9 novinky pre rok 2017?<\/strong><\/p>\n

V roku 2017 pl\u00e1nujeme pokra\u010dova\u0165 v nastaven\u00fdch projektoch a na\u0161im cie\u013eom je zlep\u0161ova\u0165 ich, tak\u017ee sa s\u00fastred\u00edme na to, aby sme vytv\u00e1rali n\u00e1vyk, aby verejnos\u0165 na\u0161e podujatia za\u010dala do e\u0161te v\u00e4\u010d\u0161ej miery vn\u00edma\u0165 ako s\u00fa\u010das\u0165 ich celoro\u010dn\u00fdch pl\u00e1novan\u00fdch aktiv\u00edt a ver\u00edme, \u017ee t\u00fdm sa zv\u00fd\u0161i aj samotn\u00fd \u00fa\u010dinok.<\/p>\n

Kde vid\u00edte Resonance a pr\u00ednos va\u0161ich aktiv\u00edt do spolo\u010dnosti v bud\u00facnosti?<\/strong><\/p>\n

Sna\u017e\u00edme sa maxim\u00e1lne vycibri\u0165 na\u0161e projekty a vytvori\u0165 platformu, ktor\u00e1 bude poskytova\u0165 v\u00fdrazn\u00fd priestor na prezent\u00e1ciu in\u0161pirat\u00edvnych projektom, ktor\u00e9 prispievaj\u00fa k ochrane \u017eivotn\u00e9ho prostredia.<\/p>\n

[mc4wp_form]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u013dudstvo sa niekedy spr\u00e1va, akoby sme mali e\u0161te jednu plan\u00e9tu, na ktor\u00fa sa v\u0161etci raz pres\u0165ahujeme. \u00c1no, mo\u017eno sa do\u017eijeme Muskovho kolonizovania Marsu, ale je ove\u013ea viac pravdepodobn\u00e9, \u017ee budeme svedkami obrovsk\u00fdch enviroment\u00e1lnych katastrof. More bez r\u00fdb, Zem bez v\u010diel, \u013eudia bez pitnej vody. Ekol\u00f3gia sa medzi \u013eu\u010fmi st\u00e1le ve\u013emi nenos\u00ed. Patrik Guba a Zuzana […]<\/p>\n","protected":false},"author":87,"featured_media":9000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[112,251],"class_list":["post-8997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-biznis","tag-ekologia"],"yoast_head":"\nAko spoji\u0165 ekol\u00f3giu a podnikanie - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/10\/spojit-ekologiu-podnikanie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako spoji\u0165 ekol\u00f3giu a podnikanie - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"\u013dudstvo sa niekedy spr\u00e1va, akoby sme mali e\u0161te jednu plan\u00e9tu, na ktor\u00fa sa v\u0161etci raz pres\u0165ahujeme. \u00c1no, mo\u017eno sa do\u017eijeme Muskovho kolonizovania Marsu, ale je ove\u013ea viac pravdepodobn\u00e9, \u017ee budeme svedkami obrovsk\u00fdch enviroment\u00e1lnych katastrof. More bez r\u00fdb, Zem bez v\u010diel, \u013eudia bez pitnej vody. Ekol\u00f3gia sa medzi \u013eu\u010fmi st\u00e1le ve\u013emi nenos\u00ed. 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