{"id":8911,"date":"2016-09-16T09:13:02","date_gmt":"2016-09-16T07:13:02","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8911"},"modified":"2025-03-11T21:06:55","modified_gmt":"2025-03-11T20:06:55","slug":"ako-zacat-firmu-na-punk-a-spravit-z-nej-uspesny-biznis","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/09\/ako-zacat-firmu-na-punk-a-spravit-z-nej-uspesny-biznis\/","title":{"rendered":"Ako za\u010da\u0165 firmu na „punk“ a spravi\u0165 z nej \u00faspe\u0161n\u00fd biznis?"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 8<\/span> min.<\/span><\/span>

Zamestn\u00e1va \u013eud\u00ed pred d\u00f4chodkom, dr\u017e\u00ed sa svojich z\u00e1sad, podnik\u00e1\u00a0f\u00e9rovo aj ekologicky udr\u017eate\u013ene. Draho\u0161 \u0160i\u0161ovi\u010d je jedn\u00fdm z\u00a0podnikate\u013eov, ktor\u00ed veria, \u017ee svojou pr\u00e1cou a biznisom m\u00f4\u017eu\u00a0pozit\u00edvne vpl\u00fdva\u0165 na svoje okolie. Merchyou je na trhu u\u017e 8 rokov a\u00a0ka\u017ed\u00fd de\u0148 dokazuje, \u017ee podnikan\u00edm sa svet naozaj d\u00e1 meni\u0165 k\u00a0lep\u0161iemu. Tla\u010d na tri\u010dk\u00e1 si u nich objedn\u00e1vaj\u00fa kapely v\u0161etk\u00fdch\u00a0mo\u017en\u00fdch \u017e\u00e1nrov z Eur\u00f3py aj z USA. Porozpr\u00e1vali sme sa o udr\u017eate\u013enom biznise, hodnot\u00e1ch,\u00a0firemnej kult\u00fare, ale aj o tom, ako za\u010da\u0165 firmu na punk a spravi\u0165 z\u00a0nej \u00faspe\u0161n\u00fd biznis.<\/p>\n

\"Websupport2\"<\/a><\/p>\n

Ak\u00fd pr\u00edbeh sa skr\u00fdva za Merchyou?<\/strong><\/p>\n

Firmu som zalo\u017eil v roku 2008 s kamar\u00e1tom Ond\u0159ejom Bene\u0161om, ktor\u00fd vedie pra\u017esk\u00fa pobo\u010dku. Nikdy by som nemal \u0161ancu rozbehn\u00fa\u0165 ju v tomto objeme bez pomoci brata, najlep\u0161ieho kamar\u00e1ta, man\u017eelky a zamestnancov ktor\u00ed sa museli v za\u010diatkoch uskromni\u0165. Poch\u00e1dzam z hard-core punkovej komunity 90-tych rokov, hral som v kapele, robil label, brat poch\u00e1dza z hiphop\/graffiti prostredia. Obaja m\u00e1me meno a business sa rob\u00ed cez kontakty. Nem\u00e1me extra talent. Ke\u010f mlad\u00fd \u010dlovek nerozpr\u00e1va do vzduchu, ale venuje sa jednej aktivite poriadne, je ot\u00e1zkou \u010dasu, kedy sa mu podar\u00ed uspie\u0165.<\/p>\n

Aktu\u00e1lne s\u00fa slov\u00e1 ako eko, bio, raw mimoriadne popul\u00e1rne. Zvy\u0161uje sa aj dopyt po eko textile a tla\u010di?<\/strong><\/p>\n

\u00c1no, ale nie z\u00e1sadne. Sk\u00f4r to \u013eudia pr\u00e1ve \u201cobjavuj\u00fa\u201d, \u010dasto kr\u00e1t pr\u00e1ve cez n\u00e1s. V\u017edy som chcel spravi\u0165 viac, ako len nosi\u0165 tri\u010dko s n\u00e1pisom \u201cGo Vegan,\u201d za ktor\u00e9 sa mi kolegovia smiali. Ke\u010f som dostal mo\u017enos\u0165 ovplyvni\u0165 veci, tak som to urobil. Napr\u00edklad od za\u010diatku na potla\u010d textilu pou\u017e\u00edvame bezftal\u00e1tov\u00e9 farby alebo sme prv\u00fdm slovensk\u00fdm dealerom zna\u010dky organick\u00e9ho textilu Stanley&Stella (GOTS a Fair Wear Fondation certified) ktor\u00e1 patr\u00ed spolu s Nike, H&M, Decathlon do prvej celosvetovej desiatky firiem pred\u00e1vaj\u00facich najviac organick\u00e9ho textilu.<\/p>\n

\"Websupport3\"<\/a><\/p>\n

Zatia\u013e fungujete na Slovensku a v \u010cesku. Ako sa v\u00e1m na t\u00fdchto trhoch dar\u00ed? Pl\u00e1nujete aj \u010fal\u0161iu expanziu?<\/strong><\/p>\n

Firme sa dar\u00ed, ale aktu\u00e1lne \u010fal\u0161iu expanziu nepl\u00e1nujeme. Peniaze ktor\u00e9 zarob\u00edme m\u00e1me z \u010dasti do rezervy, minieme ich na chod firmy, investujeme, aby sme posilnili poz\u00edciu na trhu a podarilo sa n\u00e1m zastabilizova\u0165 a nastavi\u0165 trvalo udr\u017eate\u013en\u00fd rozvoj. Zamestnanci zar\u00e1baj\u00fa priemern\u00e9 platy, potrebujeme e\u0161te nejak\u00fd rok\/dva, aby sme Merchyou premenili na \u201cdream job\u201d so v\u0161etk\u00fdm, \u010do k tomu patr\u00ed. Aktu\u00e1lne sa s\u00fastred\u00edme na n\u00e1\u0161 intern\u00fd syst\u00e9m, pl\u00e1nujeme do roka zauj\u00edmav\u00e9 veci, ktor\u00e9 zmenia \u201chru\u201d a zase nastavia latku vy\u0161\u0161ie. U\u010d\u00edme sa ale ka\u017ed\u00fd de\u0148, je toho ve\u013emi ve\u013ea. Pre m\u0148a je to ako sn\u00edva\u0165 sen, ktor\u00fd sa nemal nikdy sta\u0165 skuto\u010dnos\u0165ou. M\u00e1m pred Bohom ve\u013ek\u00fa pokoru, \u017ee mi d\u00e1va zdravie a do cesty spr\u00e1vnych \u013eud\u00ed a okolnosti.<\/p>\n

S\u00fa slovensk\u00ed klienti nie\u010d\u00edm in\u00ed, ne\u017e t\u00ed zahrani\u010dn\u00ed?<\/strong><\/p>\n

\u00c1no, trhy s\u00fa r\u00f4zne. Napr\u00edklad \u0160kandin\u00e1via po\u017eaduje kvalitu, ale nem\u00e1 probl\u00e9m si ju zaplati\u0165. UK tie\u017e po\u017eaduje kvalitu, ale je zvyknut\u00e1 na vydumpovan\u00e9 ceny \u00faplne do extr\u00e9mu. \u010cesk\u00fd trh je zvyknut\u00fd na z\u013eavy. Slov\u00e1ci s\u00fa suver\u00e9nni, po\u017eaduj\u00fa kvalitu, nechc\u00fa pokazen\u00e9 produkty so z\u013eavou. Tento pr\u00edstup sa mne osobne p\u00e1\u010di. Takto sa m\u00e1 robi\u0165 obchod, aby trh fungoval.<\/p>\n

B2B je \u0161pecifick\u00e9, \u010do sa marketingu t\u00fdka. Ako rie\u0161ite svoj marketing vy?<\/strong><\/p>\n

Pred\u00e1vali sme sa ako produkt, ako zna\u010dka, \u010do bolo m\u00e4t\u00face, ale v za\u010diatkoch to \u013eud\u00ed zaujalo. Mysleli si, \u017ee textil, ktor\u00fd tla\u010d\u00edme aj pred\u00e1vame. S Merchyou sme na Slovensku vytvorili dopyt po band-merchandise, ked\u017ee to prostredie dokonale pozn\u00e1me a nikto sa mu dovtedy cielene nevenoval. Sna\u017e\u00edme sa by\u0165 z\u00e1klad\u0148ou \u201cone stop shop-om\u201d, ktor\u00e1 pon\u00faka viacero mo\u017enost\u00ed a kvalitn\u00fd servis pod jednou strechou, aby si slovensk\u00fd z\u00e1kazn\u00edk nemusel necha\u0165 vyr\u00e1ba\u0165 veci v Rak\u00fasku alebo Nemecku, ale vyu\u017eil na\u0161e komplexn\u00e9 slu\u017eby. Je jedno, \u010di to bude nezn\u00e1ma punkov\u00e1 kapela alebo ve\u013ek\u00e1 reklamn\u00e1 agent\u00fara, radi pom\u00f4\u017ee obom.<\/p>\n

Na rozdiel od mnoh\u00fdch B2B spolo\u010dnost\u00ed, ktor\u00e9 si len vytvoria profil na facebooku, Merchyou akt\u00edvne buduje svoj imid\u017e na soci\u00e1lnych sie\u0165ach. M\u00e1te priamo z t\u00fdchto aktiv\u00edt aj klientov?<\/strong><\/p>\n

Nejak\u00e9 % to je, ale nevieme to teraz zmera\u0165. A hoci to bude znie\u0165 nepravdepodobne, vieme, \u017ee ve\u013ek\u00e1 \u010das\u0165 dopytov je na z\u00e1klade \u201cword of mouth\u201d. Ako hovor\u00edm, aktu\u00e1lne chyst\u00e1me v r\u00e1mci marketingu zmeny, detsk\u00e1 hra n\u00e1m u\u017e kon\u010d\u00ed\u2026<\/p>\n

\"Websupport1\"<\/p>\n

Ak\u00e1 d\u00f4le\u017eit\u00e1 je pod\u013ea v\u00e1s firemn\u00e1 identita?<\/strong><\/p>\n

Extr\u00e9mne d\u00f4le\u017eit\u00e1. Pred\u00e1va, aj ke\u010f maj\u00fa firmy produkt \u010di slu\u017eby slab\u00e9. So v\u0161etkou skromnos\u0165ou ale hovor\u00edm, hoci na Slovensku vyt\u0155\u010dame z davu, nikdy som sa so Slovenskom neporovn\u00e1val. Fakt je ten, \u017ee Merchyou rastie r\u00fdchlej\u0161ie, ako st\u00edhame veci komunikova\u0165 ,\u010di u\u017e interne, alebo s okol\u00edm. Na trhu sme nov\u00e1\u010dikovia. Fungujeme necel\u00fdch 8 rokov, v \u010cesko-Slovensku s\u00fa firmy, ktor\u00e9 sa venuj\u00fa rovnak\u00e9mu biznisu 25 rokov.<\/p>\n

Je o v\u00e1s zn\u00e1me, \u017ee zamestn\u00e1vate \u013eud\u00ed, ktor\u00fdch in\u00e9 firmy odpisuj\u00fa u\u017e pri \u017eivotopise. Ak\u00e9 benefity do spolo\u010dnosti prin\u00e1\u0161aj\u00fa \u013eudia, ktor\u00ed s\u00fa kr\u00e1tko pred d\u00f4chodkom alebo ich spolo\u010dnos\u0165 odp\u00edsala?<\/strong><\/p>\n

\u017diadne konkr\u00e9tne merate\u013en\u00e9. Rob\u00edme to preto, lebo takto sa to m\u00e1 robi\u0165. Tak ako m\u00e1\u0161 nahlas pozdravi\u0165 alebo sa pozera\u0165 \u010dloveku pri podan\u00ed ruky do o\u010d\u00ed, ak m\u00e1\u0161 mo\u017enos\u0165, separuj odpad a ak m\u00e1\u0161 mo\u017enos\u0165, zamestnaj \u010dloveka pred d\u00f4chodkom alebo daj \u0161ancu recidivistovi, bezdomovcovi at\u010f. Pom\u00f4\u017e, ak m\u00f4\u017ee\u0161, lebo tak sa to m\u00e1 robi\u0165, aby veci fungovali.<\/p>\n

Hovor o tom so svojimi de\u0165mi a vychovaj ich tak, aby videli, \u017ee \u010do hovor\u00ed\u0161, tak aj rob\u00ed\u0161. Ak chceme dobre \u017ei\u0165 a veci meni\u0165 k lep\u00ad\u0161iemu, z\u00e1sadn\u00fd je n\u00e1\u0161 cha\u00adrak\u00adter. Kto sme, ako sa spr\u00e1\u00advame, ako sa roz\u00adho\u00addu\u00adjeme, ako sa vyv\u00ed\u00adjame a t\u00fdm sp\u00e4tne vpl\u00fdvame na okolie. Aktu\u00e1lne pripravujeme s jednou nemenovanou strednou \u0161kolou dohodu o du\u00e1lnom vzdel\u00e1van\u00ed. \u0160tudenti bud\u00fa m\u00f4c\u0165 u n\u00e1s praxova\u0165. Okrem platu bud\u00fa ma\u0165 \u0161tipendium a po skon\u010den\u00ed \u0161t\u00fadia ist\u00fa pr\u00e1cu. Na Slovensku v podstate ojedinel\u00fd model.<\/p>\n

P\u00f4sob\u00edte ako spolo\u010dnos\u0165, ktor\u00e1 je vern\u00e1 svojim z\u00e1sad\u00e1m a hodnot\u00e1m. Ako vyzeraj\u00fa va\u0161e firemn\u00e9 hodnoty?<\/strong><\/p>\n

Smerom von ku klientovi je to zodpovednos\u0165 za v\u00fdsledky na\u0161ej pr\u00e1ce, spo\u013eahlivos\u0165 a neust\u00e1le zlep\u0161ovanie, v \u010dom n\u00e1m pom\u00e1ha filozofia Lean, ktor\u00fa vyu\u017e\u00edvame na syst\u00e9m riadenia. Tie\u017e je neoddelite\u013enou s\u00fa\u010das\u0165ou ekologickos\u0165 na\u0161ich procesov a materi\u00e1lov ktor\u00e9 pou\u017e\u00edvame. N\u00e1\u0161 claim hovor\u00ed \u201csustainable textile and printing<\/em>\u201d, re\u00e1lne to ale okrem eko postoja znamen\u00e1, \u017ee Merchyou budujeme tak,\u00a0aby ak sa raz podar\u00ed genera\u010dn\u00e1 v\u00fdmena, firma mohla fungova\u0165 \u010fal\u0161\u00edch \u201c100 rokov\u201d bez negat\u00edvneho dopadu na \u017eivotn\u00e9 prostredie a schopn\u00e1 dodr\u017ea\u0165 soci\u00e1lnu zodpovednos\u0165 k nieko\u013ek\u00fdm desiatkam pracovn\u00fdch miest, ktor\u00e9 sme doteraz vytvorili.<\/p>\n

Ale ke\u010f\u017ee na Slovensku nefunguje soci\u00e1lna demokracia a ak sa mysl\u00ed, tak len na zamestnancov, ako na t\u00fdch zotro\u010den\u00fdch. A u\u017e v\u00f4bec sa nemysl\u00ed pro-podnikate\u013esky, teda aj na t\u00fdch ktor\u00ed maj\u00fa energiu a chu\u0165 vytv\u00e1ra\u0165 pracovn\u00e9 miesta. Podnik\u00e1 sa \u0165a\u017eko. A tak sme n\u00faten\u00ed, aj ke\u010f sme malou firmou, na m\u00f4j vkus trochu priskoro rie\u0161i\u0165 ot\u00e1zku trvalej udr\u017eate\u013enosti biznisu. Nem\u00e1me slab\u00e9 schopnosti, sna\u017e\u00edme sa robi\u0165 spr\u00e1vne rozhodnutia. Neh\u00e1d\u017eem vinu na vl\u00e1du, len vrav\u00edm \u017ee rie\u0161ime probl\u00e9my ne\u00famern\u00e9 na\u0161ej situ\u00e1ci\u00ed.<\/p>\n

\"Websupport4\"<\/a><\/p>\n

M\u00e1te aj limity, za ktor\u00e9 rozhodne nejdete?<\/strong><\/p>\n

Odmietame spolupracova\u0165 s politick\u00fdmi stranami, ktor\u00e9 rozkr\u00e1daj\u00fa na\u0161e \u0165a\u017eko zaroben\u00e9 a v\u017edy na \u010das zaplaten\u00e9 dane. Nikdy nebudeme vyr\u00e1ba\u0165 merchandise pre neonacistick\u00e9 kapely, ich odevn\u00e9 zna\u010dky a aktivity, na ktor\u00e9 n\u00e1m sporadicky vedia posla\u0165 dopyt. Preberte sa, je rok 2016.<\/p>\n

\u010co boli va\u0161e najv\u00e4\u010d\u0161ie v\u00fdzvy doteraz?<\/strong><\/p>\n

Neuver\u00ed\u0161, ale zdanliv\u00e9 banality ako vies\u0165 firmu tak, aby mal ka\u017ed\u00fd zamestnanec o 3 dni sk\u00f4r v\u00fdplatu na \u00fa\u010dte, ako je n\u00e1\u0161 ofici\u00e1lny term\u00edn. Vies\u0165 firmu tak, aby sme mali potrebn\u00fa rezervu a financie na nov\u00e9 invest\u00edcie, aby to cel\u00e9 na seba nadv\u00e4zovalo a mohli sme r\u00e1s\u0165 a posil\u0148ova\u0165 svoju poz\u00edciu, neb\u00e1\u0165 sa bud\u00facnosti. Vytv\u00e1ra\u0165 pracovn\u00e9 poz\u00edcie, za\u0161kolova\u0165 a udr\u017ea\u0165 t\u00fdch spr\u00e1vnych \u013eud\u00ed s ktor\u00fdmi m\u00e1 v\u00fdznam spolupracova\u0165.<\/p>\n

Ni\u010d extra, tak\u00fd be\u017en\u00fd \u201csurvival kit\u201d ka\u017edej firmy, ktor\u00e1 to mysl\u00ed v\u00e1\u017ene. Ok, nech je to zauj\u00edmavej\u0161ie, napr. aktu\u00e1lne nastavujeme po troch rokoch vz\u00e1jomn\u00e9ho kontaktu spolupr\u00e1cu s firmou z Los Angeles, ktor\u00e1 doteraz vyr\u00e1bala v Pakistane\/\u010c\u00edne a teraz pren\u00e1\u0161a \u010das\u0165 v\u00fdroby do EU. Maj\u00fa z\u00e1ujem o \u0161tandardn\u00e9 tla\u010de, ale aj all-over-print (celopotla\u010d) ktor\u00fa na Slovensku na bavlnen\u00fd textile rob\u00edme ako jedin\u00e1 firma. Mus\u00edme vyladi\u0165 proces v\u00fdroby, zvl\u00e1dnu\u0165 ich \u0161tandardy, aby bola t\u00e1to spolupr\u00e1ca \u00faspe\u0161n\u00e1. St\u00e1le sa u\u010d\u00edme.<\/p>\n

Kam to chcete dotiahnu\u0165? Ako vyzer\u00e1 v\u00edzia Merchyou?<\/strong><\/p>\n

D\u00e1vame si kr\u00e1tkodob\u00e9 ciele, sn\u00edvame vo ve\u013ekom a po ceste zbierame sk\u00fasenosti a upravujeme svoje sny pod\u013ea toho, \u010do chce ego a \u010do je naozaj potrebn\u00e9, aby sme urobili. Na najbli\u017e\u0161ie obdobie, cca rok, d\u00e1me svoju energiu do nastavenia intern\u00e9ho syst\u00e9mu a zautomatizovanie procesov. Dolad\u00edme p\u00e1r \u201ctop secret\u201d vec\u00ed. Ak sa rozpr\u00e1vame v dlhodobom horizonte, jedn\u00e9ho d\u0148a chceme patri\u0165 medzi najkvalitnej\u0161ie eur\u00f3pske tla\u010diarne.<\/p>\n

[mc4wp_form]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Zamestn\u00e1va \u013eud\u00ed pred d\u00f4chodkom, dr\u017e\u00ed sa svojich z\u00e1sad, podnik\u00e1\u00a0f\u00e9rovo aj ekologicky udr\u017eate\u013ene. Draho\u0161 \u0160i\u0161ovi\u010d je jedn\u00fdm z\u00a0podnikate\u013eov, ktor\u00ed veria, \u017ee svojou pr\u00e1cou a biznisom m\u00f4\u017eu\u00a0pozit\u00edvne vpl\u00fdva\u0165 na svoje okolie. Merchyou je na trhu u\u017e 8 rokov a\u00a0ka\u017ed\u00fd de\u0148 dokazuje, \u017ee podnikan\u00edm sa svet naozaj d\u00e1 meni\u0165 k\u00a0lep\u0161iemu. Tla\u010d na tri\u010dk\u00e1 si u nich objedn\u00e1vaj\u00fa kapely […]<\/p>\n","protected":false},"author":87,"featured_media":8914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[46,92,112,116,282,500,536,956],"class_list":["post-8911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ako-na-to","tag-barbora-ilic","tag-biznis","tag-blog","tag-firma","tag-merchyou","tag-najlepsi-blog","tag-websupport"],"yoast_head":"\nAko za\u010da\u0165 firmu na "punk" a spravi\u0165 z nej \u00faspe\u0161n\u00fd biznis? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/09\/ako-zacat-firmu-na-punk-a-spravit-z-nej-uspesny-biznis\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako za\u010da\u0165 firmu na "punk" a spravi\u0165 z nej \u00faspe\u0161n\u00fd biznis? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Zamestn\u00e1va \u013eud\u00ed pred d\u00f4chodkom, dr\u017e\u00ed sa svojich z\u00e1sad, podnik\u00e1\u00a0f\u00e9rovo aj ekologicky udr\u017eate\u013ene. Draho\u0161 \u0160i\u0161ovi\u010d je jedn\u00fdm z\u00a0podnikate\u013eov, ktor\u00ed veria, \u017ee svojou pr\u00e1cou a biznisom m\u00f4\u017eu\u00a0pozit\u00edvne vpl\u00fdva\u0165 na svoje okolie. Merchyou je na trhu u\u017e 8 rokov a\u00a0ka\u017ed\u00fd de\u0148 dokazuje, \u017ee podnikan\u00edm sa svet naozaj d\u00e1 meni\u0165 k\u00a0lep\u0161iemu. 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