{"id":8871,"date":"2016-08-21T20:45:02","date_gmt":"2016-08-21T18:45:02","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8871"},"modified":"2025-03-11T21:06:55","modified_gmt":"2025-03-11T20:06:55","slug":"biznis-zisk-nie-meradlom-uspechu","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/08\/biznis-zisk-nie-meradlom-uspechu\/","title":{"rendered":"Biznis, kde zisk nie je meradlom \u00faspechu"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>

Roman Kov\u00e1cs chcel zmeni\u0165 svoje okolie k lep\u0161iemu. Zalo\u017eil zna\u010dku ecoheart, pod ktorou pred\u00e1va ekologick\u00e9 zubn\u00e9 kefky. Tie v\u0161ak nepote\u0161ia len na\u0161e ekologick\u00e9 svedomie a pr\u00edrodu. Ecoheart<\/a> toti\u017e venuje \u010das\u0165 z predaja na projekty, ktor\u00e9 zlep\u0161uj\u00fa na\u0161e okolie a \u017eivot. S Romanom sme sa porozpr\u00e1vali o tom, ako robi\u0165 biznis, ktor\u00fd pom\u00e1ha.<\/p>\n

Ako vznikla my\u0161lienka vyr\u00e1ba\u0165 ekologick\u00e9 kefky?<\/strong><\/p>\n

P\u00f4vodne ecoheart nemal by\u0165 ani o zubn\u00fdch kefk\u00e1ch. Ecoheart vlastne vznikol z mojej \u017eivotnej situ\u00e1cie. Je to cesta, ktor\u00fa som si zvolil. Vznikla na z\u00e1klade mojich rozhodnut\u00ed a m\u00f4jho prem\u00fd\u0161lania. Nikdy sa mi nep\u00e1\u010dilo, ke\u010f sa \u013eudia s\u0165a\u017eovali na okolie. Politici su zl\u00ed, spolo\u010dnosti s\u00fa zl\u00e9, futbalisti nevedia hra\u0165, gastro je zl\u00e9 ale re\u00e1lne m\u00e1lokto, sprav\u00ed nie\u010do preto, aby sa to zmenilo. Ja som t\u00fato situ\u00e1ciu za\u017e\u00edval ka\u017ed\u00fd de\u0148. Po\u010d\u00faval som to z ka\u017edej strany, videl som to a c\u00edtil to. Povedal som si, \u017ee pre na\u0161e mal\u00e9 Slovensko nie\u010do sprav\u00edm. Za\u010dal som od seba. Za\u010dal som viac vn\u00edma\u0165 okolie a objavova\u0165 ho. Ke\u010f som videl nie\u010do, \u010do by mohlo by\u0165 lep\u0161ie, sna\u017eil som sa to vyrie\u0161i\u0165. No a v tomto celom mi jedn\u00e9ho d\u0148a do cesty pri\u0161li zubn\u00e9 kefky, bola to jedna americk\u00e1 zna\u010dka. Povedal som si, \u017ee je to geni\u00e1lny n\u00e1pad, ktor\u00fd sa mi hod\u00ed do konceptu ecoheart.<\/p>\n

Navrhujete si dizajn sami?<\/strong><\/p>\n

Sna\u017e\u00edme sa, teda sna\u017e\u00edm sa. Ja som toti\u017e v spolo\u010dnosti s\u00e1m \ud83d\ude42
\nPrv\u00e9 dva dizajny som robil svojpomocne pod\u013ea toho, ako som si to predstavoval. Posledn\u00fd mi robil Eugen Paulovi\u010d, ktor\u00fd sa venuje produktov\u00e9mu dizajnu a rob\u00ed neskuto\u010dne geni\u00e1lne veci\u010dky.<\/p>\n


\n<\/a>Ako vyzer\u00e1 va\u0161a distrib\u00facia? Pred\u00e1vate online na svojom webe, cez in\u00e9 e-shopy alebo aj v predajniach?<\/strong><\/p>\n

Viem, \u017ee v online je ve\u013ek\u00e1 sila, ale moment\u00e1lne sa venujem hlavne predaju na\u0161im obchodn\u00fdm partnerom. Moment\u00e1lne s\u00fa to r\u00f4zne eshopy a kamenn\u00e9 predajne.
\nWeb ecoheart-u je moment\u00e1lne nastaven\u00fd tak, aby prezentoval n\u00e1\u0161 lifestyle. Samozrejme ten produkt si odtia\u013e vie\u0161 aj objedna\u0165 \ud83d\ude42<\/p>\n

Kefky vyr\u00e1bate v \u010c\u00edne, vzh\u013eadom na vzdialenos\u0165 od Slovenska je to skuto\u010dne t\u00e1 najekologickej\u0161ia alternat\u00edva? Nebol by vhodnej\u0161\u00ed materi\u00e1l lok\u00e1lne drevo s FSC certifik\u00e1tom?<\/strong><\/p>\n

Prv\u00e1 vec, ktor\u00fa som rie\u0161il bol materi\u00e1l. Bambus je rychlorast\u00faca drevina, ktor\u00e1 dok\u00e1\u017ee vo svojom prirodzenom prostred\u00ed za de\u0148 vyr\u00e1s\u0165 o nieko\u013eko cm. Je to v podstate „burina“ , ktor\u00e1 nepotrebuje \u017eiadnu \u0161peci\u00e1lnu starostlivos\u0165. Naviac bambus m\u00e1 nieko\u013eko superschopnost\u00ed. \u013dahk\u00fd, pru\u017en\u00fd, pevn\u00fd, odoln\u00fd a antibakteri\u00e1lny.
\nAaaale mus\u00edm sa prizna\u0165, \u017ee som tento rok za\u010dal prem\u00fd\u0161\u013ea\u0165 nad tuzemsk\u00fdmi drevinami a v\u00fdrobou v E\u00da. Mysl\u00edm si, \u017ee v bl\u00edzkej bud\u00facnosti sa nie\u010do podar\u00ed :))<\/p>\n

Niektor\u00e9 \u00e1zijsk\u00e9 krajiny, vr\u00e1tane \u010c\u00edny, sprev\u00e1dzaj\u00fa \u0161kand\u00e1ly so zamestn\u00e1van\u00edm \u013eud\u00ed v \u0165a\u017ek\u00fdch podmienkach a za extr\u00e9mne n\u00edzku mzdu. M\u00e1te svojho v\u00fdrobcu overen\u00e9ho?<\/strong><\/p>\n

Ako\u017ee ur\u010dite to nevzniklo len tak z ni\u010doho ni\u010d. Existuj\u00fa e\u0161te st\u00e1le spolo\u010dnosti, ktor\u00e9 takto funguj\u00fa. Treba si d\u00e1va\u0165 naozaj pozor na to, \u010do, kde a s k\u00fdm. Zas na druh\u00fa stranu, dlh\u00fa dobu sa proti nim akt\u00edvne bojuje. Ja som tam bol osobne, videl som ako sa kefky vyr\u00e1baj\u00fa, kto ich vyr\u00e1ba, odkia\u013e ber\u00fa bambus. Najv\u00e4\u010d\u0161ia sranda bola, ke\u010f ma zobrali na business lunch a ja som \u00faplne prv\u00fd kr\u00e1t jedol pali\u010dkami. V\u0161etci sme sa zabavili a nakoniec mi hovoril o z\u00e1\u017eitkoch z business lunchov. Cool stories!<\/p>\n

Ak\u00fdm organiz\u00e1ci\u00e1m ste u\u017e predajom kefiek pomohli?<\/strong><\/p>\n

Nebolo ich a\u017e tak ve\u013ea. Pomohli sme iniciat\u00edve \u010eakujem, sused postavi\u0165 posedenie s kni\u017enou b\u00fadkou<\/a> zdarma. Spolupracovali sme s The Gardener pri revitaliz\u00e1ci\u00ed prechodu na \u017eelezni\u010dnej stanici Fili\u00e1lka. Na vlastn\u00e9 triko sme robili 2 zbierky oble\u010denia, darovali sme 50 kefiek ute\u010dencom, 100 kefiek de\u0165om do Rwandy, finan\u010dne sme prispeli jedn\u00e9mu p\u00e1novi bez domova na nov\u00e9 zuby, \u010fal\u0161iemu sme pomohli so spl\u00e1tkami za internet. Postavili sme z\u00e1klady Free food<\/a> – priestoru, v ktorom si \u013eudia mohli zdie\u013ea\u0165 jedlo navz\u00e1jom. Bola to v podstate ve\u013ek\u00e1 skri\u0148a s chladni\u010dkou. No a e\u0161te st\u00e1le m\u00e1m v pl\u00e1ne vytvori\u0165 mestsk\u00fd park<\/a>, ktor\u00fd mal by\u0165 na Laurinskej ulici (BA) a ihrisko pre deti v centre mesta (BA). Ak sa podar\u00ed, tak by som bol r\u00e1d, keby niekto prid\u00e1 ruku k dielu a vytvor\u00ed na webe crowdfundingov\u00fa platformu. Fungovala by jednoducho, \u013eudia by mohli prid\u00e1va\u0165 projekty na str\u00e1nku a z\u00e1kazn\u00edci by ich mohli podporova\u0165 prostredn\u00edctvom k\u00fapi na\u0161ich produktov.<\/p>\n

S\u00fa pod\u013ea v\u00e1s Slov\u00e1ci ekologicky c\u00edtiaci? Maj\u00fa z\u00e1ujem o eko produkty?<\/strong><\/p>\n

Pod\u013ea toho ak\u00e9 m\u00e1\u0161 mer\u00edtko. Ideme ich s niekym porovn\u00e1va\u0165? Ja by som povedal, \u017ee s\u00fa tu super \u013eudia, ktor\u00ed ke\u010f dostan\u00fa dobr\u00fd d\u00f4vod, pom\u00f4\u017eu a prilo\u017eia ruku k dielu.<\/p>\n

Ak\u00fdm sp\u00f4sobom rie\u0161ite svoj marketing? \u010co v\u00e1m funguje a \u010do boli vyhoden\u00e9 peniaze?<\/strong><\/p>\n

Moment\u00e1lne nem\u00e1m \u017eiadny marketingov\u00fd pl\u00e1n. V\u0161etko je organick\u00e9 tak, ako n\u00e1\u0161 materi\u00e1l, \u010di myslenie :D. Zaklad\u00e1m si hlavne na pomoci druh\u00fdm, pomoci okoliu a kvalitnom produkte. Ecoheart je \u017eivotn\u00fd \u0161t\u00fdl, ktor\u00fd m\u00e1 uk\u00e1za\u0165, \u017ee aj malou vecou sa d\u00e1 spravi\u0165 ve\u013ea. M\u00e1 v \u013eu\u010foch zanecha\u0165 pozit\u00edvnu energiu, ktor\u00fa odovzdaj\u00fa v nejakej forme \u010falej. \u010ci u\u017e sa na niekoho usmej\u00fa, zlep\u0161ia mu de\u0148 alebo osadia lavi\u010dku pre susedov. Jednoducho povedan\u00e9, pom\u00f4\u017eu okoliu.<\/p>\n

\u010co s kefkou, ktor\u00e1 je zrel\u00e1 na vyhodenie? Patr\u00ed do smet\u00ed, na recykl\u00e1ciu alebo m\u00e1te nejak\u00e9 DIY n\u00e1pady, \u010do s kefkami \u010falej?<\/strong><\/p>\n

D\u00e1 sa s \u0148ou robi\u0165 \u010doko\u013evek. M\u00f4\u017ee\u0161 ju hodi\u0165 do krbu, kompostu, popr\u00edpade ju hodi\u0165 do odpadu. Ja si mysl\u00edm, \u017ee sa z nich d\u00e1 vyrobi\u0165 stra\u0161ne ve\u013ea vec\u00ed, z\u00e1le\u017e\u00ed na kreativite. Pr\u00e1ve teraz mi napadli tak\u00e9 supersk\u00e9 n\u00e1u\u0161nice.<\/p>\n

M\u00e1te nejak\u00e9 \u00fadaje, ko\u013eko plastov\u00e9ho odpadu z kefiek sa ka\u017edoro\u010dne na Slovensku vytvor\u00ed?<\/strong><\/p>\n

Pravdupovediac netu\u0161\u00edm. Nebudem zbyto\u010dne klama\u0165 a zav\u00e1dza\u0165, no m\u00f4\u017eeme si predstavi\u0165 Bratislavu. \u017dije tu cca 400 000 obyvate\u013eov. Dajme tomu, \u017ee priemerne vyhodia ka\u017ed\u00e9 tri mesiace jednu kefku. Moja matematika nie je ve\u013emi dobr\u00e1, ale malo by to by\u0165 cca 1,6 mili\u00f3nov kusov. (A to e\u0161te nepo\u010d\u00edtam, \u017ee polovica obalu je tie\u017e plastov\u00e1). Rovno m\u00e1m aj dom\u00e1cu \u00falohu pre \u010ditate\u013eov. Zmestilo by sa tak\u00e9to mno\u017estvo zubn\u00fdch kefiek do jedn\u00e9ho lodn\u00e9ho kontajnera (12×2,4×2,9m). Mo\u017eno ti WebSupport po\u0161le aj odmenu!<\/p>\n

Zost\u00e1vate pri kefk\u00e1ch alebo m\u00e1te aj in\u00e9 n\u00e1pady, ako zlep\u0161i\u0165 svet?<\/strong><\/p>\n

Nooo, n\u00e1padov m\u00e1m neskuto\u010dne ve\u013ea. Pl\u00e1nujem roz\u0161\u00edri\u0165 produktov\u00e9 portf\u00f3lio o nieko\u013eko produktov a samozrejme aj nov\u00e9 neziskov\u00e9 projekt\u00edky (ke\u010f nesprav\u00edte 1. dom\u00e1cu \u00falohu, tak m\u00f4\u017eete aspo\u0148 posla\u0165 tip).<\/p>\n","protected":false},"excerpt":{"rendered":"

Roman Kov\u00e1cs chcel zmeni\u0165 svoje okolie k lep\u0161iemu. Zalo\u017eil zna\u010dku ecoheart, pod ktorou pred\u00e1va ekologick\u00e9 zubn\u00e9 kefky. Tie v\u0161ak nepote\u0161ia len na\u0161e ekologick\u00e9 svedomie a pr\u00edrodu. Ecoheart toti\u017e venuje \u010das\u0165 z predaja na projekty, ktor\u00e9 zlep\u0161uj\u00fa na\u0161e okolie a \u017eivot. S Romanom sme sa porozpr\u00e1vali o tom, ako robi\u0165 biznis, ktor\u00fd pom\u00e1ha. Ako vznikla my\u0161lienka […]<\/p>\n","protected":false},"author":87,"featured_media":8873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,10],"tags":[242,244,251,282,283,1011],"class_list":["post-8871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-vzdelavanie-2","tag-eco-friendly","tag-ecoheart","tag-ekologia","tag-firma","tag-firmy","tag-zivotne-prostredie"],"yoast_head":"\nBiznis, kde zisk nie je meradlom \u00faspechu - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/08\/biznis-zisk-nie-meradlom-uspechu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biznis, kde zisk nie je meradlom \u00faspechu - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Roman Kov\u00e1cs chcel zmeni\u0165 svoje okolie k lep\u0161iemu. Zalo\u017eil zna\u010dku ecoheart, pod ktorou pred\u00e1va ekologick\u00e9 zubn\u00e9 kefky. Tie v\u0161ak nepote\u0161ia len na\u0161e ekologick\u00e9 svedomie a pr\u00edrodu. Ecoheart toti\u017e venuje \u010das\u0165 z predaja na projekty, ktor\u00e9 zlep\u0161uj\u00fa na\u0161e okolie a \u017eivot. S Romanom sme sa porozpr\u00e1vali o tom, ako robi\u0165 biznis, ktor\u00fd pom\u00e1ha. 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