{"id":8735,"date":"2016-07-21T21:58:21","date_gmt":"2016-07-21T19:58:21","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8735"},"modified":"2025-03-11T21:06:52","modified_gmt":"2025-03-11T20:06:52","slug":"rozbehnut-globalnu-firmu-bratislavy","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/07\/rozbehnut-globalnu-firmu-bratislavy\/","title":{"rendered":"Ako rozbehn\u00fa\u0165 glob\u00e1lnu firmu z Bratislavy"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 3<\/span> min.<\/span><\/span>

Svetov\u00e1 popul\u00e1cia st\u00e1le rastie, tradi\u010dn\u00e9 energetick\u00e9 zdroje sa m\u00ed\u0148aj\u00fa a \u0161ikovn\u00ed dizajn\u00e9ri h\u013eadaj\u00fa udr\u017eate\u013en\u00e9 rie\u0161enia. Slovensk\u00e1 spolo\u010dnos\u0165 Ecocapsule<\/a> m\u00f4\u017ee sp\u00f4sobi\u0165 revol\u00faciu v b\u00fdvan\u00ed. Ich ob\u00fdvacie kapsule maj\u00fa v\u0161etko. Kuchy\u0148u, sp\u00e1l\u0148u, k\u00fape\u013e\u0148u. Z\u00e1rove\u0148 si sam\u00e9 vyr\u00e1baj\u00fa energiu z vetra a slnka, a tie\u017e filtruj\u00fa da\u017e\u010fov\u00fa vodu. Za projektom stoja slovensk\u00ed architekti a dizajn\u00e9ri, ktor\u00ed u\u017e za\u010diatkom bud\u00faceho roka po\u0161l\u00fa prv\u00e9 kapsule nov\u00fdm majite\u013eom. Ako dizajn\u00e9ri z Bratislavy sp\u00f4sobili svetov\u00fd o\u0161ia\u013e?<\/p>\n

Ako vznikla my\u0161lienka vytvori\u0165 Ecocapsule?<\/strong><\/p>\n

V\u017edy sme v prvom rade architekti, a ako architekti sme v roku 2009 robili s\u00fa\u0165a\u017e do USA, kde zadan\u00edm bolo navrhn\u00fa\u0165 minidom\u010dek pre umelcov na obrovskom pozemku bez siet\u00ed. S\u00fa\u0165a\u017e sme suver\u00e9nne prehrali, ale chytili sa toho m\u00e9dia a za\u010dalo n\u00e1m p\u00edsa\u0165 ve\u013ea \u013eud\u00ed, \u017ee si to chce k\u00fapi\u0165. Tak sme si povedali, \u017ee to asi bude dobr\u00fd n\u00e1pad a za\u010dali sme pracova\u0165 na tejto t\u00e9me – mobiln\u00e9 b\u00fdvanie na pozemky bez siet\u00ed. Postupne sa tak rodili Ecocapsule.<\/p>\n

Prv\u00e1 ed\u00edcia Ecocapsule je u\u017e v predpredaji. Ak\u00fdm sp\u00f4sobom ste spustili\u00a0predaj?<\/strong><\/p>\n

Poslali sme newsletter n\u00e1\u0161mu crowdu (cca 7000 \u013eud\u00ed) + v\u0161etk\u00fdm \u010do p\u00edsali \u017ee maj\u00fa z\u00e1ujem (15 000 \u013eud\u00ed) + facebook (27 000 \u013eud\u00ed) + nap\u00edsali sme do v\u0161etk\u00fdch m\u00e9di\u00ed, ktor\u00e9 sa n\u00e1m ozvali i do mnoh\u00fdch \u010fal\u0161\u00edch (600 m\u00e9di\u00ed).<\/p>\n

\"Zdroj:<\/a>
Zdroj: techxplore.com<\/figcaption><\/figure>\n

Pred\u00e1vate glob\u00e1lne. Ako vyzer\u00e1 marketingov\u00e1 strat\u00e9gia pre tak \u0161irok\u00e9 publikum?<\/strong><\/p>\n

Zatia\u013e pred\u00e1vame iba limitovan\u00fa ed\u00edciu 50 kusov, preto nepotrebujeme ve\u013ek\u00e9 marketingov\u00e9 strat\u00e9gie, zatia\u013e sta\u010d\u00ed vy\u0161\u0161ie uveden\u00e9 a ve\u013ek\u00fd vir\u00e1lny potenci\u00e1l projektu. Architekt\u00fara \/ dizajn m\u00e1 v\u00fdhodu, \u017ee sa pomerne \u013eahko skrz vizu\u00e1lno prezentuje.<\/p>\n

P\u00edsali o v\u00e1s m\u00e9di\u00e1 po celom svete. Z\u00e1ujem bol spont\u00e1nny alebo za t\u00fdm boli aj PR aktivity?<\/strong><\/p>\n

0\u20ac\u00a0marketing!<\/p>\n

Aktu\u00e1lne pred\u00e1vate cez svoj web, pl\u00e1nujete aj in\u00e9 distribu\u010dn\u00e9 kan\u00e1ly?<\/strong><\/p>\n

Za\u010d\u00edname budova\u0165 sie\u0165 predajn\u00fdch a servisn\u00fdch bodov, najprv v krajin\u00e1ch kde pred\u00e1vame limitovan\u00fa ed\u00edciu kaps\u00fal, tj. kraj\u00edn odkia\u013e registrujeme najv\u00e4\u010d\u0161\u00ed z\u00e1ujem (USA, Kanada, E\u00da, Austr\u00e1lia, Japonsko), postupne budeme t\u00fato sie\u0165 zahus\u0165ova\u0165.<\/p>\n

\"Zdroj:<\/a>
Zdroj: boredpanda.com<\/figcaption><\/figure>\n

Kde vid\u00edte Ecocapsule v bud\u00facnosti?<\/strong><\/p>\n

V\u0161ade – na s\u00fa\u0161i, na mori, na Marse, na v\u0161etky tieto miesta u\u017e m\u00e1me rozbehnut\u00e9 spolupr\u00e1ce.<\/p>\n

Svoju firmu riadite z Bratislavy. Ak\u00e9 s\u00fa pod\u013ea v\u00e1s v\u00fdhody a nev\u00fdhody rozbiehania firmy, ktor\u00e1 m\u00e1 glob\u00e1lny potenci\u00e1l, zo Slovenska?<\/strong><\/p>\n

Bratislava je pekn\u00e1, m\u00e1me to tu radi, je v\u00fdborne lokalizovan\u00e1 medzi Ulanb\u00e1tarom a New Yorkom, je v E\u00da – to je v\u00fdhoda, je na Slovensku – to sa zatia\u013e nejav\u00ed ako v\u00fdhoda. N\u00e1\u0161 pl\u00e1n je osta\u0165 tu s v\u00fdvojom a \u010diasto\u010dne s v\u00fdrobou, okrem toho ma\u0165 pobo\u010dky glob\u00e1lne, masov\u00e1 v\u00fdroba by bola asi presunut\u00e1 inde<\/p>\n

Ak\u00e9 s\u00fa va\u0161e prim\u00e1rne trhy? Je aj Slovensko pre v\u00e1s zauj\u00edmav\u00fd trh?<\/strong><\/p>\n

Prim\u00e1rne trhy s\u00fa geograficky najm\u00e4 USA, Kanada, E\u00da (Nemecko, Rak\u00fasko, \u0160kandin\u00e1via), Austr\u00e1lia, segmentovo trh s karavanmi a trh s mal\u00fdmi domami, ale vyzer\u00e1 to, \u017ee Ecocapsule je pomerne nezaradite\u013en\u00e1 a tvor\u00ed vlastn\u00fd segment trhu. Slovensko zatia\u013e nejav\u00ed z\u00e1ujem.<\/p>\n

\u010co boli a s\u00fa va\u0161e doteraj\u0161ie najv\u00e4\u010d\u0161ie v\u00fdzvy?<\/strong><\/p>\n

Technick\u00e9 v\u00fdzvy – dokon\u010di\u0165 produkt aby bol perfektn\u00fd, operat\u00edvne v\u00fdzvy – vybudova\u0165 firmu s fajn \u013eu\u010fmi, ideme na to \u0161t\u00fdlom ako Leicester City vo futbale, nie cestou Realu Madrid. Architektonick\u00e9 v\u00fdzvy – poskytn\u00fa\u0165 b\u00fdvanie, \u010do najv\u00e4\u010d\u0161iemu po\u010dtu \u013eud\u00ed.<\/p>\n

[mc4wp_form]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Svetov\u00e1 popul\u00e1cia st\u00e1le rastie, tradi\u010dn\u00e9 energetick\u00e9 zdroje sa m\u00ed\u0148aj\u00fa a \u0161ikovn\u00ed dizajn\u00e9ri h\u013eadaj\u00fa udr\u017eate\u013en\u00e9 rie\u0161enia. Slovensk\u00e1 spolo\u010dnos\u0165 Ecocapsule m\u00f4\u017ee sp\u00f4sobi\u0165 revol\u00faciu v b\u00fdvan\u00ed. Ich ob\u00fdvacie kapsule maj\u00fa v\u0161etko. Kuchy\u0148u, sp\u00e1l\u0148u, k\u00fape\u013e\u0148u. Z\u00e1rove\u0148 si sam\u00e9 vyr\u00e1baj\u00fa energiu z vetra a slnka, a tie\u017e filtruj\u00fa da\u017e\u010fov\u00fa vodu. Za projektom stoja slovensk\u00ed architekti a dizajn\u00e9ri, ktor\u00ed u\u017e za\u010diatkom […]<\/p>\n","protected":false},"author":87,"featured_media":8738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[97,112,125,131,243,282,956],"class_list":["post-8735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","tag-baska-ilic","tag-biznis","tag-bratislava","tag-business","tag-ecocapsule","tag-firma","tag-websupport"],"yoast_head":"\nAko rozbehn\u00fa\u0165 glob\u00e1lnu firmu z Bratislavy - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/07\/rozbehnut-globalnu-firmu-bratislavy\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako rozbehn\u00fa\u0165 glob\u00e1lnu firmu z Bratislavy - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Svetov\u00e1 popul\u00e1cia st\u00e1le rastie, tradi\u010dn\u00e9 energetick\u00e9 zdroje sa m\u00ed\u0148aj\u00fa a \u0161ikovn\u00ed dizajn\u00e9ri h\u013eadaj\u00fa udr\u017eate\u013en\u00e9 rie\u0161enia. Slovensk\u00e1 spolo\u010dnos\u0165 Ecocapsule m\u00f4\u017ee sp\u00f4sobi\u0165 revol\u00faciu v b\u00fdvan\u00ed. Ich ob\u00fdvacie kapsule maj\u00fa v\u0161etko. Kuchy\u0148u, sp\u00e1l\u0148u, k\u00fape\u013e\u0148u. Z\u00e1rove\u0148 si sam\u00e9 vyr\u00e1baj\u00fa energiu z vetra a slnka, a tie\u017e filtruj\u00fa da\u017e\u010fov\u00fa vodu. Za projektom stoja slovensk\u00ed architekti a dizajn\u00e9ri, ktor\u00ed u\u017e za\u010diatkom […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2016\/07\/rozbehnut-globalnu-firmu-bratislavy\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bezprostredna?fref=ts&ref=br_tf\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-21T19:58:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/07\/thumb-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Barbora Ili\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbora Ili\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/07\\\/rozbehnut-globalnu-firmu-bratislavy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/07\\\/rozbehnut-globalnu-firmu-bratislavy\\\/\"},\"author\":{\"name\":\"Barbora Ili\u0107\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/1ea42c977359d5a825d7cbc2a46e12fd\"},\"headline\":\"Ako rozbehn\u00fa\u0165 glob\u00e1lnu firmu z Bratislavy\",\"datePublished\":\"2016-07-21T19:58:21+00:00\",\"dateModified\":\"2025-03-11T20:06:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/07\\\/rozbehnut-globalnu-firmu-bratislavy\\\/\"},\"wordCount\":668,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/07\\\/rozbehnut-globalnu-firmu-bratislavy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2016\\\/07\\\/thumb-4.png\",\"keywords\":[\"baska ilic\",\"biznis\",\"bratislava\",\"Business\",\"ecocapsule\",\"firma\",\"websupport\"],\"articleSection\":[\"Business\",\"Tipy a triky\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/07\\\/rozbehnut-globalnu-firmu-bratislavy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/07\\\/rozbehnut-globalnu-firmu-bratislavy\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/07\\\/rozbehnut-globalnu-firmu-bratislavy\\\/\",\"name\":\"Ako rozbehn\u00fa\u0165 glob\u00e1lnu firmu z Bratislavy - 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