{"id":8664,"date":"2016-07-17T18:49:55","date_gmt":"2016-07-17T16:49:55","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8664"},"modified":"2025-03-11T21:06:52","modified_gmt":"2025-03-11T20:06:52","slug":"ako-podnikanim-menit-svet-k-lepsiemu","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/07\/ako-podnikanim-menit-svet-k-lepsiemu\/","title":{"rendered":"Ako podnikan\u00edm meni\u0165 svet k lep\u0161iemu"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 6<\/span> min.<\/span><\/span>

Jaroslav Chrapko men\u00ed svet k lep\u0161iemu. Svoj\u00edm podnikan\u00edm. E-shop Dedoles<\/a> u\u017e nieko\u013eko rokov akt\u00edvne propaguje ekologickej\u0161\u00ed \u017eivotn\u00fd \u0161t\u00fdl a zodpovednos\u0165 vo\u010di \u017eivotn\u00e9mu prostrediu. Od etick\u00fdch a ekologick\u00fdch produktov, cez spolo\u010densky zodpovedn\u00e9 aktivity a\u017e po intern\u00fa atmosf\u00e9ru spolo\u010dnosti. Filozofiou \u013eudskosti a zodpovednosti d\u00fdcha cel\u00e1 firma. Jaro n\u00e1m o nej porozpr\u00e1val a podelil sa aj o nieko\u013eko ve\u013emi u\u017eito\u010dn\u00fdch inform\u00e1cii pre e-shopistov.<\/p>\n

Ako sa zrodila my\u0161lienka e-shopu Dedoles?<\/strong><\/p>\n

Na za\u010diatku bola len t\u00fa\u017eba vybudova\u0165 nie\u010do, no nevedel som v\u00f4bec presne \u010do. Za\u010dal som sa venova\u0165 online marketingu, potom som na\u0161iel na dovolenke tri\u010dk\u00e1 The Mountain<\/strong>. Zobral som spotreb\u00e1k a za 2 mesiace bol \u00faplne amat\u00e9rsky eshop na svete. R\u00fdchly proces bez pr\u00edli\u0161n\u00e9ho rozm\u00fd\u0161lania. Potom sa za\u010dal prieskum bojom.<\/p>\n

O biznise som nevedel takmer ni\u010d. Nech\u00e1pal som \u00fa\u010dtovn\u00edctvo, nevedel som ni\u010d o tom, ako sa m\u00e1 a d\u00e1 financova\u0165 biznis rozumne, ak\u00e9 s\u00fa mo\u017enosti a ako to funguje, aj ke\u010f vtedy by mi peniaze aj tak nikto nedal. Nevedel som si teda v\u00f4bec predstavi\u0165 cestu k medzin\u00e1rodn\u00e9mu biznisu, ak\u00fd rob\u00edme dnes. Pri\u0161lo to postupne – spr\u00e1vni \u013eudia, vykry\u0161talizovala sa filozofia, sp\u00f4sob, ak\u00fdm fungujeme, v\u0161etko\u2026<\/p>\n

Dedoles je na trhu u\u017e p\u00e1r rokov. \u010co boli va\u0161e najv\u00e4\u010d\u0161ie v\u00fdzvy doteraz?<\/strong><\/p>\n

Ve\u013ek\u00e1 v\u00fdzva bola nastavi\u0165 logistiku a zmeni\u0165 vizu\u00e1lnu komunik\u00e1ciu a web. T\u00fdm sme si pre\u0161li minul\u00fd rok. Nefunguj\u00faca a pr\u00edli\u0161 komplikovan\u00e1 logistika je jednou z najv\u00e4\u010d\u0161\u00edch prek\u00e1\u017eok mal\u00fdch eshopov. Dovol\u00edm si tvrdi\u0165, \u017ee toto sa n\u00e1m podarilo \u00faspe\u0161ne prekona\u0165. \u010eal\u0161ia brut\u00e1lna v\u00fdzva bola a st\u00e1le je ust\u00e1\u0165 r\u00fdchly rast po procesnej a cashflow str\u00e1nke. Minul\u00fd rok 300% rast a tento rok 100%. Alebo nastavi\u0165 komplikovan\u00e9 e-shopov\u00e9 \u00fa\u010dtovn\u00edctvo na nieko\u013ek\u00fdch trhoch. To bol boj, ktor\u00fd dovol\u00edm si tvrdi\u0165, \u017ea\u010d\u00edname vyhr\u00e1va\u0165. Je to v\u017edy o spr\u00e1vnych \u013eu\u010foch.<\/p>\n

Ak\u00e9 je pod\u013ea teba Slovensko? Sme si vedom\u00ed zodpovednosti vo\u010di \u017eivotn\u00e9mu prostrediu? M\u00e1me z\u00e1ujem o eko produkty?<\/strong><\/p>\n

Mysl\u00edm si, \u017ee zodpovednos\u0165 za spolo\u010dnos\u0165 si uvedomuje st\u00e1le viac a viac \u013eud\u00ed aj na Slovensku. Ve\u013ea z\u00e1kazn\u00edkov to vypichne v recenzi\u00e1ch. Nielen z\u00e1kazn\u00edci ale aj \u013eudia, ktor\u00ed s nami chc\u00fa pracova\u0165. Ka\u017ed\u00e1 firma by mala ma\u0165 nejak\u00fd vy\u0161\u0161\u00ed zmysel.<\/p>\n

\"11988373_647124395391168_5185779534246687395_n\"<\/a><\/p>\n

Prin\u00e1\u0161aj\u00fa v\u00e1m spolupr\u00e1ce s organiz\u00e1ciami, ako napr\u00edklad Vlk, aj komer\u010dn\u00e9 benefity okrem dobr\u00e9ho pocitu, \u017ee pom\u00e1hate? (mysl\u00edm t\u00fdm brand, PR, mo\u017eno aj predaj)<\/strong><\/p>\n

Nepoc\u00edtili sme zv\u00fd\u0161enie predajov. Ur\u010dite to pom\u00f4\u017ee k nejak\u00e9mu pozit\u00edvnemu PR a napr\u00edklad kamar\u00e1t z tretieho sektora na to pozit\u00edvne reagoval. Niektor\u00ed v\u0161ak reagovali aj negat\u00edvne, nako\u013eko proti Lesoochran\u00e1rskemu zoskupeniu VLK<\/a> prebiehaj\u00fa sem tam aj antikampane.<\/p>\n

Ak\u00e1 je produktov\u00e1 v\u00edzia Dedoles? <\/strong><\/p>\n

Chceme roz\u0161irova\u0165 produktov\u00e9 portf\u00f3lio do \u0161\u00edrky, pri\u010dom sa chceme sta\u0165 pre \u013eud\u00ed \u201dkur\u00e1tormi\u201d. Mesa\u010dne si prezrieme desiatky origin\u00e1lnych produktov, ale do ponuky zarad\u00edme iba tie, ktor\u00e9 s\u00fa od spolo\u010densky zodpovedn\u00fdch firiem, ktor\u00e9 maj\u00fa ekologick\u00e9 v\u00fdrobn\u00e9 procesy, a kde \u013eudia nie s\u00fa vykoris\u0165ovan\u00ed. Nem\u00f4\u017eeme u\u017e \u017ei\u0165 na \u00fakor druh\u00fdch. Biznis m\u00e1 moc tieto veci zmeni\u0165. Postupne.<\/p>\n

Pred\u00e1vate svoje produkty aj offline?<\/strong><\/p>\n

Minim\u00e1lne. Boli nejak\u00e9 pokusy ale nakoniec sme sa rozhodli venova\u0165 pln\u00fd fokus tomu, \u010do vieme najlep\u0161ie – online predaj. Sme medzin\u00e1rodn\u00ed, preto n\u00e1m zatia\u013e ned\u00e1va a\u017e tak\u00fd zmysel by\u0165 pr\u00edtomn\u00ed offline. Ve\u013ea pr\u00e1ce, relat\u00edvne m\u00e1lo muziky. Chceme v\u0161ak za\u010da\u0165 robi\u0165 vlastn\u00e9 predajne, no mysl\u00edm, \u017ee na to potrebujeme \u0161ir\u0161ie portf\u00f3lio produktov.<\/p>\n

Ak\u00e9 marketingov\u00e9 kan\u00e1ly v\u00e1m funguju najlep\u0161ie? A \u010do ste naopak vysk\u00fa\u0161ali a boli to vyhoden\u00e9 peniaze?<\/strong><\/p>\n

Facebook je jednozna\u010dne top, na druhom mieste je u n\u00e1s email marketing a potom Google Adwords a Criteo. Za vyhoden\u00e9 peniaze pre n\u00e1s pova\u017eujeme Etarget a bannerov\u00e9 reklamy na v\u00e4\u010d\u0161\u00edch weboch (Pravda, Azet).<\/p>\n

Ak\u00e1 je va\u0161a aktu\u00e1lna strat\u00e9gia? Pl\u00e1nujete expandova\u0165 aj na \u010fal\u0161ie trhy?<\/strong><\/p>\n

Na\u0161a moment\u00e1lna strat\u00e9gia m\u00e1 dve hlavn\u00e9 l\u00ednie – vertik\u00e1lna a horizont\u00e1lna. Vertik\u00e1lna – s\u00fa\u010dasn\u00e9 portf\u00f3lio prinies\u0165 na \u010fal\u0161ie trhy, m\u00e1me v\u00fdborn\u00fd door opener. Horizont\u00e1lna – roz\u0161irovanie produktov\u00e9ho portf\u00f3lia, aby sme boli schopn\u00ed s\u00fa\u010dasn\u00fdm z\u00e1kazn\u00edkom pon\u00faknu\u0165 viac produktov a zv\u00fd\u0161i\u0165 predaje. V bl\u00edzkej dobe budeme sp\u00fa\u0161\u0165a\u0165 Rumunsko a taktie\u017e za\u010d\u00edname spolupracova\u0165 s jednou v\u00e4\u010d\u0161ou zna\u010dkou.<\/p>\n

Ak\u00fdm sp\u00f4sobom m\u00f4\u017ee e-shop meni\u0165 svet k lep\u0161iemu?<\/strong><\/p>\n

Najd\u00f4le\u017eitej\u0161ia je firemn\u00e1 filozofia, ktor\u00e1 sa prejavuje aj v celkovej atmosf\u00e9re vo firme. Sna\u017e\u00edm sa firmu budova\u0165 s \u013eudskos\u0165ou a chcem, aby boli \u013eudia v pr\u00e1ci \u0161tastn\u00ed a aby v\u0161etci videli zmysel v tom, \u010do robia. Pr\u00e1ca tvor\u00ed takmer tretinu produkt\u00edvnej \u010dasti \u017eivota, preto je d\u00f4le\u017eit\u00e9, aby n\u00e1s bavila a nap\u013a\u0148ala. Spokojn\u00fd m\u00f4\u017ee by\u0165 \u010dlovek v pr\u00e1ci len vtedy, ak pracuje s v\u00e1\u0161\u0148ou a v\u00e1\u0161e\u0148 sa ned\u00e1 vytvori\u0165 umelo, mus\u00ed ma\u0165 na to podmienky. \u010ci\u017ee t\u00fdmto sp\u00f4sobom vie eshop meni\u0165 svet k lep\u0161iemu v takej mikro \u0161k\u00e1le. Teda samozrejme pod\u013ea toho ko\u013eko m\u00e1 zamestnancov.<\/p>\n

\u010ealej je to, \u010do p\u00ed\u0161em vy\u0161\u0161ie o produktoch. Ak sa n\u00e1m podar\u00ed dosiahnu\u0165 naozaj ve\u013ek\u00fa \u0161k\u00e1lu, dok\u00e1\u017eeme na\u0161ou produktovou filozofiou robi\u0165 ve\u013ek\u00e9 zmeny. Podpor\u00edme \u010fal\u0161ie spolo\u010densky zodpovedn\u00e9 biznisy, kde bud\u00fa podmienky ur\u010dite omnoho lep\u0161ie a teda aj v\u00e1\u0161ne a radosti zo \u017eivota. Toto rob\u00edme zatia\u013e tie\u017e v malom, ale ver\u00edm, \u017ee postupne sa n\u00e1m podar\u00ed n\u00e1js\u0165 omnoho viac tak\u00fdch produktov a nadvia\u017eeme \u010fal\u0161ie spolupr\u00e1ce, ktor\u00e9 podporia obe strany.<\/p>\n

Toto vn\u00edmam ako najd\u00f4le\u017eitej\u0161ie, ale okrem toho rob\u00edme aj in\u00e9 mikro projekty, ktor\u00e9 trochu pom\u00e1haj\u00fa – ako napr\u00edklad benefi\u010dn\u00e9 tri\u010dk\u00e1 VLK, n\u00e1ramky od D\u00e1vida Stup\u00e1ra, podporujeme sem tam r\u00f4zne organiz\u00e1cie t\u00fdm, \u017ee im po\u0161leme tri\u010dk\u00e1, nejak\u00e9 dar\u010deky do tomboly a podobne. Sna\u017e\u00edme sa v\u0161ak fakt fokusova\u0165 na biznis. Najprv treba zachr\u00e1ni\u0165 seba, a\u017e potom ostatn\u00fdch.<\/p>\n

V ka\u017edom biznise s\u00fa momenty, ke\u010f veci nevych\u00e1dzaj\u00fa tak, ako by sme chceli. \u010co v\u00e1s motivuje \u00eds\u0165 \u010falej a nevyka\u0161la\u0165 sa na to?<\/strong><\/p>\n

Sme budovatelia. Dovol\u00edm si tvrdi\u0165, \u017ee v\u0161etci k\u013e\u00fa\u010dov\u00ed \u013eudia v t\u00edme maj\u00fa v\u00e1\u0161e\u0148 pre budovanie. T\u00fa\u017eime budova\u0165 Dedoles<\/a>, pos\u00fava\u0165 ho \u010falej, chceme ma\u0165 st\u00e1le \u010fal\u0161\u00edch kolegov, chceme by\u0165 st\u00e1le v\u00e4\u010d\u0161\u00ed, komplexnej\u0161\u00ed, bohat\u0161\u00ed. Chceme ma\u0165 nov\u00e9 schopnosti, by\u0165 lep\u0161\u00ed mana\u017e\u00e9ri, market\u00e9ri, profesion\u00e1li.<\/p>\n

Ja som si raz v minulosti dal z\u00e1v\u00e4zok, \u017ee budem nav\u017edy bojova\u0165 za to, aby som bol lep\u0161\u00edm \u010dlovekom a to pretavujem aj do biznisu. Je to tak\u00e1 hybn\u00e1 sila – v\u017edy n\u00e1jdeme cestu ako \u010falej, ako vyrie\u0161i\u0165 ak\u00fdko\u013evek probl\u00e9m, ako to spravi\u0165 e\u0161te lep\u0161ie. Lebo rie\u0161enie V\u017dDY existuje.<\/strong> Tak\u017ee budeme bojova\u0165 v\u017edy za to, aby sme ho na\u0161li a aby sme sa posunuli \u010falej. A boli tak zase silnej\u0161\u00ed\u2026<\/p>\n

[mc4wp_form]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Jaroslav Chrapko men\u00ed svet k lep\u0161iemu. Svoj\u00edm podnikan\u00edm. E-shop Dedoles u\u017e nieko\u013eko rokov akt\u00edvne propaguje ekologickej\u0161\u00ed \u017eivotn\u00fd \u0161t\u00fdl a zodpovednos\u0165 vo\u010di \u017eivotn\u00e9mu prostrediu. Od etick\u00fdch a ekologick\u00fdch produktov, cez spolo\u010densky zodpovedn\u00e9 aktivity a\u017e po intern\u00fa atmosf\u00e9ru spolo\u010dnosti. Filozofiou \u013eudskosti a zodpovednosti d\u00fdcha cel\u00e1 firma. Jaro n\u00e1m o nej porozpr\u00e1val a podelil sa aj o nieko\u013eko […]<\/p>\n","protected":false},"author":87,"featured_media":8665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,10],"tags":[46,51,191,350,658,779,956],"class_list":["post-8664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","category-vzdelavanie-2","tag-ako-na-to","tag-ako-podnikat","tag-dedoles","tag-how-to","tag-podnikanie","tag-slovensko","tag-websupport"],"yoast_head":"\nAko podnikan\u00edm meni\u0165 svet k lep\u0161iemu - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/07\/ako-podnikanim-menit-svet-k-lepsiemu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako podnikan\u00edm meni\u0165 svet k lep\u0161iemu - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Jaroslav Chrapko men\u00ed svet k lep\u0161iemu. Svoj\u00edm podnikan\u00edm. E-shop Dedoles u\u017e nieko\u013eko rokov akt\u00edvne propaguje ekologickej\u0161\u00ed \u017eivotn\u00fd \u0161t\u00fdl a zodpovednos\u0165 vo\u010di \u017eivotn\u00e9mu prostrediu. Od etick\u00fdch a ekologick\u00fdch produktov, cez spolo\u010densky zodpovedn\u00e9 aktivity a\u017e po intern\u00fa atmosf\u00e9ru spolo\u010dnosti. Filozofiou \u013eudskosti a zodpovednosti d\u00fdcha cel\u00e1 firma. 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