{"id":8537,"date":"2016-06-21T13:26:08","date_gmt":"2016-06-21T11:26:08","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8537"},"modified":"2025-03-11T21:06:51","modified_gmt":"2025-03-11T20:06:51","slug":"ako-premenit-napad-produkt-ihned-zacat-predavat","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/06\/ako-premenit-napad-produkt-ihned-zacat-predavat\/","title":{"rendered":"Ako premeni\u0165 n\u00e1pad na produkt a ihne\u010f za\u010da\u0165 pred\u00e1va\u0165"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

O \u0161ikovn\u00fdch dizajn\u00e9rov na Slovensku n\u00fadzu nem\u00e1me. N\u00e1padov by bolo s\u00edce dos\u0165, ale dosta\u0165 hotov\u00fd produkt na trh je trochu \u0165a\u017e\u0161ie. Oslovili sme preto talentovan\u00fdch mlad\u00fdch \u013eud\u00ed z Villo Design<\/a>, ktor\u00ed dizajn miluj\u00fa a svoje hobby pretvorili na zna\u010dku funk\u010dn\u00e9ho detsk\u00e9ho n\u00e1bytku. Prezradili n\u00e1m ako vyzerala ich cesta od n\u00e1padu k hotov\u00fdm produktom a aj to, s \u010d\u00edm sa na svojej ceste potr\u00e1pili.<\/p>\n

\u201cBolo to niekedy v roku 2013, ke\u010f Mirka Kubask\u00e1<\/strong> doniesla do ateli\u00e9ru v Cvernovke modr\u00fa ve\u013erybiu poli\u010dku, ktor\u00fa urobila pre svoju kamar\u00e1tku. Uvideli to \u0160tevo Starinsk\u00fd<\/strong> a So\u0148a Otiepkov\u00e1<\/strong> a za\u010dali navrhova\u0165 ako by sa to dalo vylep\u0161i\u0165. Do toho sa zapojil Andrej Copl\u00e1k<\/strong> a Zuzana Krn\u00e1\u010dov\u00e1<\/strong> a dohodli sme sa, \u017ee ideme robi\u0165 nie\u010do pre deti. Toto nie\u010do mal by\u0165 n\u00e1bytok, s ktor\u00fdm sa die\u0165a vie hra\u0165, alebo na viacero sp\u00f4sobov vyu\u017eitia.\u201d<\/p>\n

\"image03\"<\/a><\/p>\n

Od dizajnu k produktu<\/b><\/h2>\n

\u201cTvorba prv\u00e9ho produktu bola dlh\u00e1 rovnako ako tvorba ak\u00e9hoko\u013evek \u010fal\u0161ieho. Ke\u010f sa to d\u00e1, najprv vyrob\u00edme ka\u017ed\u00fd produkt z kart\u00f3nu. \u0160etr\u00ed to peniaze aj \u010das. Ke\u010f sme ako tak spokojn\u00ed, potom to d\u00e1me vyrobi\u0165 z materi\u00e1lu, z ktor\u00e9ho chceme produkt vyr\u00e1ba\u0165. D\u00f4le\u017eit\u00e9 je, \u017ee produkt uk\u00e1\u017eete \u013eudom. Sp\u00fdtajte sa ich na n\u00e1zor. Ak v\u00e4\u010d\u0161ina \u013eud\u00ed nech\u00e1pe, \u010do im ukazujete a na\u010do to je, tak to treba prerobi\u0165. Ak reaguj\u00fa pozit\u00edvne, sp\u00fdtajte sa ich, ko\u013eko by za tak\u00fa vec boli ochotn\u00ed zaplati\u0165. D\u00fafajte potom, \u017ee ceny, ktor\u00e9 bud\u00fa hovori\u0165, prev\u00fd\u0161ia va\u0161e v\u00fdrobn\u00e9 n\u00e1klady aspo\u0148 o trochu. :)\u201d<\/p>\n

\"N\u00e1bytok<\/a>
N\u00e1bytok testuj\u00fa z\u00e1sadne na de\u0165och!<\/figcaption><\/figure>\n

\u201c\u010co sa t\u00fdka distrib\u00facie a pred\u00e1vania, tu e\u0161te st\u00e1le mus\u00edme vylep\u0161i\u0165 svoje techniky. Ve\u013eryba Vilma je s\u00edce kr\u00e1sna, ale ned\u00e1 sa posklada\u0165, a preto je cena dopravy napr\u00edklad do US okolo 1300 dol\u00e1rov, preto\u017ee krabica je v\u00e4\u010d\u0161ia ako maxim\u00e1lna povolen\u00e1 ve\u013ekos\u0165 takmer ka\u017edej prepravnej spolo\u010dnosti. To je asi 3 n\u00e1sobok toho, \u010do stoj\u00ed produkt. Preto \u010fal\u0161ie produkty, ktor\u00e9 m\u00e1me, sa bu\u010f daj\u00fa posklada\u0165, napr\u00edklad KUKO<\/a>, alebo s\u00fa men\u0161ie.\u201d<\/p>\n

Predaj a marketing<\/b><\/h2>\n

Vill\u00e1ci maj\u00fa svojich z\u00e1kazn\u00edkov aj za hranicami Slovenska. \u201cM\u00e1me p\u00e1r k\u00faskov aj v zahrani\u010d\u00ed, ale chceme podstatne viac. Spoliehame sa hlavne na nov\u00fa kolekciu. Zatia\u013e v\u0161ak nie s\u00fa hotov\u00e9 v\u0161etky materi\u00e1ly, ktor\u00e9 potrebujeme na spustenie predaja.\u201d A n\u00e1bytok pred\u00e1vaj\u00fa najm\u00e4 online. \u201cVillo.in<\/a> e\u0161te funguje, ale u\u017e pracujeme na webe villo.design. Zatia\u013e sa d\u00e1 predobjedna\u0165 jeden produkt z novej kolekcie. \u00a0Ak chcete vedie\u0165, \u010do je u n\u00e1s nov\u00e9, pozrite aj Instagram<\/a> a Facebook<\/a>. Zameriavame sa hlavne na online kan\u00e1ly. Port\u00e1ly ako Etsy<\/strong> alebo DaWanda<\/strong>.\u201d<\/p>\n

Ani s marketingom do offline-u nejd\u00fa a vyberaj\u00fa si lacnej\u0161ie a efekt\u00edvnej\u0161ie rie\u0161enia. \u201c\u010co sa t\u00fdka marketingu, tak neplaten\u00e9 PR, \u010di\u017ee ke\u010f sa zap\u00e1\u010dime novin\u00e1rom a t\u00ed o n\u00e1s nie\u010do nap\u00ed\u0161u. E\u0161te reklama na soci\u00e1lnych sie\u0165ach je OK. Samozrejme m\u00e1me aj ve\u013ea marketingov\u00fdch pokusov, ktor\u00e9 nefungovali. Tie v\u0161ak rad\u0161ej preber\u00e1me niekde pri pive.\u201d<\/p>\n

V\u00fdzvy pri uv\u00e1dzan\u00ed na trh<\/strong><\/h2>\n

\"image05\"<\/a><\/p>\n

\"image01\"<\/a><\/p>\n

\"image02\"<\/p>\n

\"image00\"<\/a><\/p>\n

\"image06\"<\/a><\/p>\n

Dobr\u00e1 rada na z\u00e1ver<\/h2>\n

Vill\u00e1ci odkazuj\u00fa mlad\u00e9mu dizajn\u00e9rovi toto: \u201cAby do toho ne\u0161iel s\u00e1m. N\u00e1vrh, prototypovanie, v\u00fdroba, distrib\u00facia, marketing, materi\u00e1ly, texty, weby, port\u00e1ly, komunik\u00e1cia, z\u00e1kazn\u00edci \u2026 je toho to\u013eko, \u017ee s\u00e1m mlad\u00fd slovensk\u00fd dizajn\u00e9r by sa zbl\u00e1znil. N\u00e1s je 5 a je toho dos\u0165. Ale dobre je, \u017ee ke\u010f ste hore, ste tam s kamar\u00e1tmi a rovnako ke\u010f ste dole a chcete sa na to vyka\u0161la\u0165, tak v\u00e1s odtia\u013e m\u00e1 kto vytiahn\u00fa\u0165.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

O \u0161ikovn\u00fdch dizajn\u00e9rov na Slovensku n\u00fadzu nem\u00e1me. N\u00e1padov by bolo s\u00edce dos\u0165, ale dosta\u0165 hotov\u00fd produkt na trh je trochu \u0165a\u017e\u0161ie. Oslovili sme preto talentovan\u00fdch mlad\u00fdch \u013eud\u00ed z Villo Design, ktor\u00ed dizajn miluj\u00fa a svoje hobby pretvorili na zna\u010dku funk\u010dn\u00e9ho detsk\u00e9ho n\u00e1bytku. Prezradili n\u00e1m ako vyzerala ich cesta od n\u00e1padu k hotov\u00fdm produktom a aj […]<\/p>\n","protected":false},"author":87,"featured_media":8566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[46,98,112,199,600,658,909,953,956],"class_list":["post-8537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","tag-ako-na-to","tag-baska-illic","tag-biznis","tag-detsky-nabytok","tag-online","tag-podnikanie","tag-villo-in","tag-webstranka","tag-websupport"],"yoast_head":"\nAko premeni\u0165 n\u00e1pad na produkt a ihne\u010f za\u010da\u0165 pred\u00e1va\u0165 - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/06\/ako-premenit-napad-produkt-ihned-zacat-predavat\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako premeni\u0165 n\u00e1pad na produkt a ihne\u010f za\u010da\u0165 pred\u00e1va\u0165 - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"O \u0161ikovn\u00fdch dizajn\u00e9rov na Slovensku n\u00fadzu nem\u00e1me. N\u00e1padov by bolo s\u00edce dos\u0165, ale dosta\u0165 hotov\u00fd produkt na trh je trochu \u0165a\u017e\u0161ie. Oslovili sme preto talentovan\u00fdch mlad\u00fdch \u013eud\u00ed z Villo Design, ktor\u00ed dizajn miluj\u00fa a svoje hobby pretvorili na zna\u010dku funk\u010dn\u00e9ho detsk\u00e9ho n\u00e1bytku. 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