{"id":8274,"date":"2016-05-18T10:01:38","date_gmt":"2016-05-18T08:01:38","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8274"},"modified":"2025-03-11T21:06:47","modified_gmt":"2025-03-11T20:06:47","slug":"6-tipov-uspesnu-kampan-neziskovu-myslienku","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/05\/6-tipov-uspesnu-kampan-neziskovu-myslienku\/","title":{"rendered":"6 tipov na \u00faspe\u0161n\u00fa kampa\u0148 pre neziskov\u00fa my\u0161lienku"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

Zmena zimn\u00e9ho \u010dasu na letn\u00fd roz\u010d\u00fali asi ka\u017ed\u00e9ho. Bud\u00edme sa o hodinu sk\u00f4r, sme nerv\u00f3zni a hlavne nech\u00e1peme pre\u010do by sa mal \u010das pos\u00fava\u0165 sp\u00e4\u0165. V\u00e4\u010d\u0161ina z n\u00e1s si zanad\u00e1va a ide \u010falej. Jozef Mak pri frflan\u00ed nezostal.<\/p>\n

\"v3<\/a><\/p>\n

\u201cZa\u010dal som sk\u00fama\u0165 pre\u010do vlastne DST existuje, ako vzniklo a ak\u00e9 m\u00e1 dopady. Na moje prekvapenie sa touto t\u00e9mou zaober\u00e1 ve\u013ek\u00e9 mno\u017estvo vedeck\u00fdch \u0161t\u00fadi\u00ed (\u010dasto publikovan\u00fdch v renomovan\u00fdch magaz\u00ednoch), ktor\u00fdch z\u00e1very vo v\u00fdraznej v\u00e4\u010d\u0161ine hovoria o negat\u00edvnych dopadoch. Zarazila ma \u0161\u00edrka z\u00e1beru dopadov DST \u2013 od ekon\u00f3mie a environmentalistiky, cez psychol\u00f3giu a\u017e po medic\u00ednu. Jedna perli\u010dka za v\u0161etky\u00a0je dok\u00e1zan\u00fd priamy vplyv zmeny letn\u00e9ho a zimn\u00e9ho \u010dasu na zv\u00fd\u0161en\u00fd v\u00fdskyt samovr\u00e1\u017ed.\u201d<\/p>\n

Diplomovka o infografik\u00e1ch bola katalyz\u00e1torom pre vznik kampane proti DST. Jeho web We don\u2019t need DST<\/a> sa stal vir\u00e1lnym, zasiahol \u013eud\u00ed po celom svete, prelo\u017eil sa do 20 jazykov a pet\u00edciu proti letn\u00e9mu \u010dasu podp\u00edsalo viac ako 5 500 jednotlivcov, ktor\u00fdch vst\u00e1va\u0165 o hodinu sk\u00f4r tie\u017e otravuje. Jozef sa s nami podelil\u00a0o tipy a triky, ako vytovri\u0165\u00a0kampa\u0148 na neziskov\u00fa my\u0161lienku.<\/p>\n

\"Sni\u0301mka<\/a><\/p>\n

Vhodne zvolen\u00e1 forma<\/h2>\n

Cie\u013eom bolo agitova\u0165 medzi \u013eu\u010fmi. Na to treba z\u00edska\u0165 \u010do najv\u00e4\u010d\u0161ie publikum. Vir\u00e1lnos\u0165 bola preto z\u00e1kladom cel\u00e9ho projektu. Na tento \u00fa\u010del bola prisp\u00f4soben\u00e1 cel\u00e1 forma. Jednoduch\u00fd web s jasn\u00fdm posolstvom – stru\u010dne, ale \u00fa\u010dinne informuje resp. presvied\u010da a z\u00e1rove\u0148 sa opiera kvalitn\u00e9 vedeck\u00e9 \u0161t\u00fadie, pri\u010dom cel\u00fd \u010das vedie n\u00e1v\u0161tevn\u00edkov k hlavn\u00e9mu cie\u013eu\u00a0\u2013 zdie\u013ea\u0165 str\u00e1nku na\u00a0soci\u00e1lnych m\u00e9diach.<\/p>\n

Crowdsourcing<\/h2>\n

Pri t\u00e9me, ktor\u00e1 m\u00e1 potenci\u00e1l sp\u00e1ja\u0165 \u013eud\u00ed a z\u00e1rove\u0148 ich roz\u010du\u013euje, je dobr\u00e9, necha\u0165 ich anga\u017eova\u0165 sa a vyu\u017ei\u0165 ich energiu v prospech projektu. V priebehu p\u00e1r hod\u00edn a\u017e dn\u00ed od spustenia str\u00e1nky<\/a>\u00a0reagovali desiatky \u013eud\u00ed na prosbu o pomoc s prekladom webu. Celkovo 42 \u013eud\u00ed poslalo preklady a str\u00e1nka\u00a0je preto dostupn\u00e1 a\u017e\u00a0v 20 jazykov\u00fdch mut\u00e1ciach. To umo\u017enilo z\u00edska\u0165 e\u0161te v\u00e4\u010d\u0161ie mno\u017estvo n\u00e1v\u0161tevn\u00edkov.<\/p>\n

\"Sni\u0301mka<\/a><\/p>\n

Twitter a nov\u00e9 technol\u00f3gie<\/h2>\n

Pri takomto glob\u00e1lnom projekte sa Twitter uk\u00e1zal by\u0165 d\u00f4le\u017eitej\u0161\u00edm ako Facebook. A\u017e 45 % v\u0161etkej n\u00e1v\u0161tevnosti pripadalo tis\u00edcom tweetov s linkom na mikro str\u00e1nku. K\u013e\u00fa\u010dov\u00e9 bolo zauja\u0165 pozornos\u0165 vplyvn\u00fdch \u013eud\u00ed a m\u00e9di\u00ed s desiatkami, a\u017e stovkami tis\u00edc followerov.<\/p>\n

To sa podarilo kombin\u00e1ciou dizajnu, technol\u00f3gi\u00ed a samotnej t\u00e9my. V \u010dase spustenia, bolo vyu\u017eitie HTML5 a CSS3 na vytvorenie infografiky s bohat\u00fdmi anim\u00e1ciami relat\u00edvne priekopn\u00edcke. To zaujalo zn\u00e1mych webdizajn\u00e9rov ako Chris Coyier<\/a>, \u010di developerov Christian Heilmann<\/a>, alebo weby Smashing Magazine<\/a> a Webdedigner Depot<\/a>.<\/p>\n

Ak si e\u0161te predstav\u00edme komplik\u00e1cie, ktor\u00e9 DST ob\u010das vytv\u00e1ra pri v\u00fdvoji software, tak medzi geekmi z projektu proti DST vznikla slu\u0161n\u00e1 vir\u00e1lna vlna.
\n<\/a> \"Sni\u0301mka<\/a><\/p>\n

Na\u010dasovanie<\/h2>\n

Wedontneeddst.com<\/a> bolo spusten\u00e9 1 de\u0148 pred zmenou letn\u00e9ho \u010dasu na zimn\u00fd v E\u00da a 8 dn\u00ed pred zmenou v USA. Obdobie ke\u010f sa \u013eudia chystaj\u00fa prenastavova\u0165 \u010das na hodink\u00e1ch je \u010dasom kedy s DST prich\u00e1dzaj\u00fa priamo do styku a to je moment kedy ich je najlep\u0161ie zasiahnu\u0165. Efekt by bol v\u00fdraznej\u0161\u00ed pri jarnom posune \u010dasu kedy \u013eudia viacej nad\u00e1vaj\u00fa lebo sa menej vyspia. To v\u0161ak z poh\u013eadu diplomovej pr\u00e1ce nebolo mo\u017en\u00e9 vzh\u013eadom na term\u00edn odovzd\u00e1vania.<\/p>\n

\"Sni\u0301mka<\/a><\/p>\n

Mobile first<\/h2>\n

Z \u010dasov\u00fdch d\u00f4vodov nebol projekt prisp\u00f4soben\u00fd pre mobiln\u00e9 platformy \u010do bolo jeho najv\u00e4\u010d\u0161ou slabinou. Hoci v dobe vzniku projektu neboli mobiln\u00e9 zariadenia z poh\u013eadu n\u00e1v\u0161tevnosti dominantn\u00e9, bola to nevyu\u017eit\u00e1 pr\u00edle\u017eitos\u0165. Dnes by som u\u017e projekt od z\u00e1kladu tvoril prim\u00e1rne pre mobiln\u00fdch n\u00e1v\u0161tevn\u00edkov.<\/p>\n

\"Sni\u0301mka<\/a><\/p>\n

\u010ci u\u017e m\u00e1te neziskovku alebo d\u00f4le\u017eit\u00fa my\u0161lienku, o ktor\u00fa sa treba podeli\u0165 so svetom, nechajte sa in\u0161pirova\u0165 tipmi od Jozefa. Te\u0161\u00edme sa na \u010fal\u0161ie slovensk\u00e9 vir\u00e1lne projekty a pevne ver\u00edme, \u017ee sa toho letn\u00e9ho \u010dasu jedn\u00e9ho d\u0148a kone\u010dne zbav\u00edme.<\/p>\n

[mc4wp_form]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Zmena zimn\u00e9ho \u010dasu na letn\u00fd roz\u010d\u00fali asi ka\u017ed\u00e9ho. Bud\u00edme sa o hodinu sk\u00f4r, sme nerv\u00f3zni a hlavne nech\u00e1peme pre\u010do by sa mal \u010das pos\u00fava\u0165 sp\u00e4\u0165. V\u00e4\u010d\u0161ina z n\u00e1s si zanad\u00e1va a ide \u010falej. Jozef Mak pri frflan\u00ed nezostal. \u201cZa\u010dal som sk\u00fama\u0165 pre\u010do vlastne DST existuje, ako vzniklo a ak\u00e9 m\u00e1 dopady. Na moje prekvapenie sa […]<\/p>\n","protected":false},"author":87,"featured_media":8315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[53,455,549,569,766,768,1008],"class_list":["post-8274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","category-tipy-a-triky","tag-ako-predat-napad","tag-letny-cas","tag-napad","tag-neziskova-myslienka","tag-slovaci","tag-slovak","tag-zimny-cas"],"yoast_head":"\n6 tipov na \u00faspe\u0161n\u00fa kampa\u0148 pre neziskov\u00fa my\u0161lienku - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/05\/6-tipov-uspesnu-kampan-neziskovu-myslienku\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 tipov na \u00faspe\u0161n\u00fa kampa\u0148 pre neziskov\u00fa my\u0161lienku - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Zmena zimn\u00e9ho \u010dasu na letn\u00fd roz\u010d\u00fali asi ka\u017ed\u00e9ho. Bud\u00edme sa o hodinu sk\u00f4r, sme nerv\u00f3zni a hlavne nech\u00e1peme pre\u010do by sa mal \u010das pos\u00fava\u0165 sp\u00e4\u0165. V\u00e4\u010d\u0161ina z n\u00e1s si zanad\u00e1va a ide \u010falej. Jozef Mak pri frflan\u00ed nezostal. \u201cZa\u010dal som sk\u00fama\u0165 pre\u010do vlastne DST existuje, ako vzniklo a ak\u00e9 m\u00e1 dopady. Na moje prekvapenie sa […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2016\/05\/6-tipov-uspesnu-kampan-neziskovu-myslienku\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bezprostredna?fref=ts&ref=br_tf\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-18T08:01:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/05\/290x380x2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Barbora Ili\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbora Ili\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/05\\\/6-tipov-uspesnu-kampan-neziskovu-myslienku\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/05\\\/6-tipov-uspesnu-kampan-neziskovu-myslienku\\\/\"},\"author\":{\"name\":\"Barbora Ili\u0107\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/1ea42c977359d5a825d7cbc2a46e12fd\"},\"headline\":\"6 tipov na \u00faspe\u0161n\u00fa kampa\u0148 pre neziskov\u00fa my\u0161lienku\",\"datePublished\":\"2016-05-18T08:01:38+00:00\",\"dateModified\":\"2025-03-11T20:06:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/05\\\/6-tipov-uspesnu-kampan-neziskovu-myslienku\\\/\"},\"wordCount\":742,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/05\\\/6-tipov-uspesnu-kampan-neziskovu-myslienku\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2016\\\/05\\\/290x380x2.png\",\"keywords\":[\"ako predat napad\",\"letny cas\",\"napad\",\"neziskova myslienka\",\"slovaci\",\"slovak\",\"zimny cas\"],\"articleSection\":[\"Technol\u00f3gie\",\"Tipy a triky\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/05\\\/6-tipov-uspesnu-kampan-neziskovu-myslienku\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/05\\\/6-tipov-uspesnu-kampan-neziskovu-myslienku\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2016\\\/05\\\/6-tipov-uspesnu-kampan-neziskovu-myslienku\\\/\",\"name\":\"6 tipov na \u00faspe\u0161n\u00fa kampa\u0148 pre neziskov\u00fa my\u0161lienku - 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