{"id":8040,"date":"2016-04-19T12:54:58","date_gmt":"2016-04-19T10:54:58","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8040"},"modified":"2025-03-11T21:06:44","modified_gmt":"2025-03-11T20:06:44","slug":"5-firiem-ktore-vyhrali-svoj-boj-domenu","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/04\/5-firiem-ktore-vyhrali-svoj-boj-domenu\/","title":{"rendered":"5 firiem, ktor\u00e9 vyhrali svoj boj o dom\u00e9nu"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>

Je d\u00f4le\u017eit\u00e9, aby sa n\u00e1zov va\u0161ej spolo\u010dnosti zhodoval s n\u00e1zvom dom\u00e9ny? Joel Gascoigne si mysl\u00ed, \u017ee na za\u010diatku to nemus\u00ed by\u0165 a\u017e tak\u00e9 d\u00f4le\u017eit\u00e9<\/a>. \u201e\u010ci u\u017e v\u00e1m n\u00e1zvy sedia, alebo nie, na \u00faspe\u0161nos\u0165 v\u00e1\u0161ho startupu to nem\u00e1 \u017eiadny vplyv.\u201c<\/p>\n

D\u00e1va za pr\u00edklad nieko\u013eko \u00faspe\u0161n\u00fdch firiem, ako je Twitter<\/strong> alebo Dropbox<\/strong>, ktor\u00e9 na za\u010diatku v\u00f4bec nepou\u017e\u00edvali rovnak\u00fd n\u00e1zov vo svojej dom\u00e9ne.<\/p>\n

Probl\u00e9m v\u0161ak m\u00f4\u017ee nasta\u0165 nesk\u00f4r, ak nie ste vlastn\u00edkom origin\u00e1lnej (resp. najzn\u00e1mej\u0161ej a najpou\u017e\u00edvanej\u0161ej) TLD (Top Level Domains), ako s\u00fa napr\u00edklad .com alebo .co.uk. Vtedy m\u00f4\u017eu nasta\u0165 komplik\u00e1cie, ba dokonca m\u00f4\u017eete pr\u00eds\u0165 o \u010das\u0165 va\u0161ich z\u00e1kazn\u00edkov. Pre\u010d\u00edtajte si 5 kr\u00e1tkych pr\u00edbehov o firm\u00e1ch a ich boji s dom\u00e9nami.<\/p>\n

1. Buffer<\/a><\/h2>\n

\"buffer\"<\/a><\/p>\n

V marci 2015 spolo\u010dnos\u0165 Buffer ozn\u00e1mila, \u017ee sa im podarilo z\u00edska\u0165 dom\u00e9nu buffer.com. Predo\u0161l\u00ed vlastn\u00edci SealGuard Heat Sealing Buffers neboli pr\u00e1ve nad\u0161en\u00ed, ke\u010f sa l\u00fa\u010dili s ich n\u00e1zvom. Nebolo to v\u0161ak prv\u00fdkr\u00e1t, \u010do Buffer zmenil n\u00e1zov svojej dom\u00e9ny. Za\u010dali ako bfffr.com<\/strong> a nesk\u00f4r pokra\u010dovali ako bufferapp.com<\/strong>. Pre\u010do Buffer tak ve\u013emi chcel buffer.com<\/a>?<\/p>\n

Buffer sa stretol s ve\u013ek\u00fdm zm\u00e4tkom, ke\u010f sa ich klienti dostali na str\u00e1nku buffer.com (ktor\u00fa nevlastnili) a n\u00e1sledne telefonovali \u00faplne inej firme, aby dostali inform\u00e1cie o poplatkoch na kreditnej karte. Sp\u00f4sobilo to ve\u013ek\u00fa ujmu na kvalite z\u00e1kazn\u00edckych slu\u017eieb. Buffer si v\u0161ak v\u010das uvedomil, \u010do sa deje, a nakoniec sa rozhodli, \u017ee je \u010das z\u00edska\u0165 .com dom\u00e9nu za ka\u017ed\u00fa cenu. Pre\u0161lo nieko\u013eko rokov, k\u00fdm sa im podarilo uzavrie\u0165 dohodu.<\/p>\n

2. Basecamp<\/a><\/h2>\n

\"basecamp\"<\/a><\/p>\n

Basecamp je n\u00e1stroj na mana\u017ement projektov. A\u017e do roku 2012 by ste ju na\u0161li na str\u00e1nkach BaseCampHQ.com. Spoluzakladate\u013e Jason Fried vysvetlil, pre\u010do za\u010diatok nebol \u00faplne ide\u00e1lny:<\/p>\n

\u201eDom\u00e9na, ktor\u00fa sme chceli, nebola vo\u013en\u00e1. N\u00e1zov na\u0161ej firmy sa n\u00e1m p\u00e1\u010dil, a tak sme si proste na\u0161li in\u00fa vo\u013en\u00fa dom\u00e9nu. N\u00e1zov produktu bol pre n\u00e1s d\u00f4le\u017eitej\u0161\u00ed.\u201c<\/p>\n

P\u00e1n Fried nakoniec dom\u00e9nu basecamp.com<\/a> z\u00edskal a n\u00e1sledne presunul cel\u00e9 svoje produktov\u00e9 portf\u00f3lio.
\n<\/b><\/p>\n

3. Bitly<\/a><\/b><\/h2>\n

\"bitly\"<\/a><\/p>\n

Bitly je slu\u017eba, ktor\u00e1 skracuje dlh\u00e9 internetov\u00e9 adresy do kompaktnej\u0161ej formy. V roku 2011 zmenili n\u00e1zov z Bit.ly na Bitly.com<\/a>. Bit.ly si vlastn\u00edci zvolili kv\u00f4li zneniu a vzh\u013eadu, preto\u017ee n\u00e1zov evokoval \u201eakoby nie\u010doho mal\u00e9 k\u00fasky, vo\u013ene prepojen\u00e9\u201c, av\u0161ak pr\u00edpona .ly sa pou\u017e\u00edva pre krajinu L\u00edbya, \u010do sp\u00f4sobilo technick\u00e9 probl\u00e9my mnoh\u00fdm webstr\u00e1nkam.<\/p>\n

V roku 2010 toti\u017e l\u00edbyjsk\u00e9 \u00farady zru\u0161ili podobn\u00fa webstr\u00e1nku s n\u00e1zvom vb.ly, ktor\u00e1 zjavne poru\u0161ovala z\u00e1kon \u0160\u00e1ria. Nasleduj\u00faci rok L\u00edbya v panike znepr\u00edstupnila internetov\u00e9 pripojenie pre v\u00e4\u010d\u0161inu krajiny, preto\u017ee sa b\u00e1la, \u017ee skracovanie adries sp\u00f4sob\u00ed chaos a znefunk\u010dn\u00ed dom\u00e9ny. Bit.ly vysvetlili, \u017ee ich servery poskytovali z\u00e1lo\u017en\u00fd syst\u00e9m a v\u0161etky linky boli duplikovan\u00e9 na bitly.com.<\/p>\n

Firma sa nakoniec rozhodla prenies\u0165 biznis na bitly.com, aby zabr\u00e1nila riziku a kontroverzii. Mnoh\u00ed e\u0161te aj dnes volia dom\u00e9ny kon\u010diace s .ly, aby tak spravili svoje n\u00e1zvy zauj\u00edmavej\u0161ie, ako napr\u00edklad generalassemb.ly (-ly dop\u013a\u0148a cel\u00e9 slovo).<\/p>\n

4. Slido<\/a><\/h2>\n

\"slido\"<\/a><\/p>\n

Ani slovensk\u00e1 firma sli.do<\/a> nemala od za\u010diatku zak\u00fapen\u00fa .com dom\u00e9nu. Franti\u0161ek Krivda<\/a>, spoluzakladate\u013e, rozpr\u00e1va na svojom blogu pr\u00edbeh o ich za\u010diatkoch.<\/p>\n

\u201c\u010ci chcete, alebo nie, klienti bud\u00fa va\u0161u dom\u00e9nu (brand) bra\u0165 ako .com dom\u00e9nu. N\u00e1s tak automaticky brali ako \u201cslido.com\u201d a bolo im jedno, \u017ee t\u00fa dom\u00e9nu nem\u00e1me.\u201d<\/p>\n

Aj ke\u010f si Sli.do uvedomovali, \u017ee si .com dom\u00e9nu v istom bode bud\u00fa musie\u0165 k\u00fapi\u0165, Franti\u0161ek u\u017e dnes odpor\u00fa\u010da, nech to firmy robia pokia\u013e mo\u017eno \u010do najsk\u00f4r. Vyhnete sa tak komoleniu n\u00e1zvu va\u0161ej firmy a taktie\u017e pochybnostiam o tom, \u010di va\u0161a \u201cexotick\u00e1\u201d koncovka patr\u00ed skuto\u010dne slovenskej firme a nie inej krajine.<\/p>\n

Franti\u0161ek by dnes robil veci pragmatickej\u0161ie aj na \u00fakor brandingu. Aj po zmene na slido.com sa stret\u00e1vaj\u00fa so zm\u00e4ten\u00fdmi z\u00e1kazn\u00edkmi pr\u00e1ve v\u010faka ich s\u00fa\u010dasn\u00e9mu dizajnu loga, v ktorom je zapracovan\u00e1 dom\u00e9na .do.<\/p>\n

6. Bonus: LEEDTeacher<\/b><\/h2>\n

Zachary Rose v roku 2009 zalo\u017eil v New Yorku firmu LEEDTeacher, ktor\u00e1 poskytovala komer\u010dn\u00e9 tr\u00e9ningy a kurzy pre pracuj\u00facich. Zabudli v\u0161ak skontrolova\u0165 asoci\u00e1cie a hist\u00f3riu, ktor\u00e9 sa sp\u00e1jali s ich n\u00e1zvom.<\/p>\n

LEEDTeacher.com bola v tom \u010dase mas\u00edvna neziskov\u00e1 sie\u0165 a registrovan\u00e1 zna\u010dka. Dnes u\u017e 29-ro\u010dn\u00fd Zachary \u010delil pa\u013ebe \u017eiadost\u00ed a listov na ukon\u010denie dom\u00e9ny a jej zmeny n\u00e1zvu. Pr\u00e1vnikom zaplatil 2000 $ na poplatkoch a nakoniec bol n\u00faten\u00fd premenova\u0165 svoj biznis na GreenEDU.com. Aktu\u00e1lne v\u0161ak pre\u0161la str\u00e1nka \u010fal\u0161\u00edm nepochopite\u013en\u00fdm rebrandom a s\u00eddli na dom\u00e9ne\u00a0zackacademy.com.<\/p>\n

\u201cD\u00e1vajte si pozor aj na in\u00e9 \u201cm\u00edny\u201d – ako napr. \u010di predo\u0161l\u00fd vlastn\u00edk nem\u00e1 zablokovan\u00e9 vyh\u013ead\u00e1vanie na Google kv\u00f4li poru\u0161eniu podmienok. Lep\u0161ie je to zisti\u0165 pred t\u00fdm, ako investujete,\u201d hovor\u00ed Zachary Rose.<\/p>\n

 <\/p>\n

Joel Gascoigne hovor\u00ed, \u017ee in\u00fd n\u00e1zov dom\u00e9ny (nekore\u0161ponduj\u00faci s n\u00e1zvom spolo\u010dnosti) by nemal by\u0165 spo\u010diatku zdrojom ne\u00faspechu. V neskor\u0161om \u0161t\u00e1diu sa v\u0161ak m\u00f4\u017ee sta\u0165, \u017ee ak vlastn\u00edte dom\u00e9nu, ktorej n\u00e1zov sa nezhoduje s n\u00e1zvom firmy, m\u00f4\u017ee to ma\u0165 negat\u00edvne n\u00e1sledky pre v\u00e1\u0161 biznis.<\/p>\n

[mc4wp_form]<\/p>\n","protected":false},"excerpt":{"rendered":"

Je d\u00f4le\u017eit\u00e9, aby sa n\u00e1zov va\u0161ej spolo\u010dnosti zhodoval s n\u00e1zvom dom\u00e9ny? Joel Gascoigne si mysl\u00ed, \u017ee na za\u010diatku to nemus\u00ed by\u0165 a\u017e tak\u00e9 d\u00f4le\u017eit\u00e9. \u201e\u010ci u\u017e v\u00e1m n\u00e1zvy sedia, alebo nie, na \u00faspe\u0161nos\u0165 v\u00e1\u0161ho startupu to nem\u00e1 \u017eiadny vplyv.\u201c D\u00e1va za pr\u00edklad nieko\u013eko \u00faspe\u0161n\u00fdch firiem, ako je Twitter alebo Dropbox, ktor\u00e9 na za\u010diatku v\u00f4bec nepou\u017e\u00edvali […]<\/p>\n","protected":false},"author":92,"featured_media":8041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[96,111,128,226,763,956],"class_list":["post-8040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-basecamp","tag-bitly","tag-buffer","tag-domeny","tag-slido","tag-websupport"],"yoast_head":"\n5 firiem, ktor\u00e9 vyhrali svoj boj o dom\u00e9nu - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/04\/5-firiem-ktore-vyhrali-svoj-boj-domenu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 firiem, ktor\u00e9 vyhrali svoj boj o dom\u00e9nu - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Je d\u00f4le\u017eit\u00e9, aby sa n\u00e1zov va\u0161ej spolo\u010dnosti zhodoval s n\u00e1zvom dom\u00e9ny? 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