{"id":7990,"date":"2016-04-13T10:47:40","date_gmt":"2016-04-13T08:47:40","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=7990"},"modified":"2025-03-11T21:06:44","modified_gmt":"2025-03-11T20:06:44","slug":"ako-prerazit-v-handmade-podnikani","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/04\/ako-prerazit-v-handmade-podnikani\/","title":{"rendered":"Ako prerazi\u0165 v „handmade“ podnikan\u00ed"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 7<\/span> min.<\/span><\/span>

Michaela Gerhardov\u00e1 m\u00e1 z\u00e1zra\u010dn\u00fa schopnos\u0165. Dok\u00e1\u017ee meni\u0165 \u017eeny na lesn\u00e9 v\u00edly. Jej podnikanie za\u010dalo ako z\u00e1\u013euba. Dnes s\u00fa jej ven\u010deky a kvetinov\u00e9 ozdoby mimoriadne ob\u013e\u00faben\u00e9 nielen na Slovensku, ale aj vo svete. Michaela n\u00e1m porozpr\u00e1vala o svojej zna\u010dke Magaela<\/a> a o podnikan\u00ed s ru\u010dnou v\u00fdrobou.<\/p>\n

Ako si sa dostala k podnikaniu s handmade?<\/strong><\/p>\n

V prvom rade to zo za\u010diatku v\u00f4bec nebolo o podnikan\u00ed, len o z\u00e1\u013eube, ktor\u00e1 sa stala v\u00e1\u0161\u0148ou, z v\u00e1\u0161ne vznikol sen a dnes si ho pln\u00edm. Magaelu zrodili ru\u010dne \u0161it\u00e9 n\u00e1u\u0161ni\u010dky, ktor\u00e9 som si \u0161ila sama pre seba, ale zo za\u010diatku priatelia, a nesk\u00f4r i \u0161ir\u0161ie okolie, prejavili o ne z\u00e1ujem tie\u017e. K n\u00e1u\u0161niciam sa \u010dasom pridali \u010delenky, ven\u010deky a dnes u\u017e u n\u00e1s n\u00e1jdete aj svadobn\u00e9 podv\u00e4zky :).<\/p>\n

Ako dlho ti trvalo, k\u00fdm si si mohla poveda\u0165 \u201c…tak t\u00fdmto sa u\u017e u\u017eiv\u00edm\u201d?<\/strong><\/p>\n

Hm, pravdupoviedac sa to boj\u00edm vyslovi\u0165 e\u0161te aj dnes. Magaela ako tak\u00e1 vznikla v roku 2013, kedy sme sa s man\u017eelom rozhodli, \u017ee ideme do toho naplno a z kon\u00ed\u010dka vytvor\u00edme na\u0161u pr\u00e1cu, ob\u017eivu. Ale v\u0161etci dobre vieme, ak\u00e9 \u0165a\u017ek\u00e9 to podnikatelia u n\u00e1s maj\u00fa. St\u00e1le bojujem s t\u00fdm, \u017ee niektor\u00fdm \u013eu\u010fom sa zdaj\u00fa by\u0165 na\u0161e ceny privysok\u00e9, \u010do ma mrz\u00ed, lebo ke\u010f z cien odr\u00e1tam prov\u00edzie, DPH, n\u00e1klady na v\u00fdrobu a materi\u00e1l, tak m\u00f4\u017eem hovori\u0165 naozaj len o minim\u00e1lnom zisku. A to nehovor\u00edm o v\u00fdplat\u00e1ch, odvodoch, prezenta\u010dnom materi\u00e1li \u010di n\u00e1kladoch na fotenie, lebo z\u00e1kladom \u00faspechu je prezent\u00e1cia v\u00fdrobkov. Tak\u017ee hoci naozaj rastieme a m\u0148a to neskuto\u010dne te\u0161\u00ed, hoci objedn\u00e1vky st\u00fapaj\u00fa a ja som nesmierne \u0161\u0165astn\u00e1, d\u00f4le\u017eit\u00e9 je nezaspa\u0165 na vavr\u00ednoch a prich\u00e1dza\u0165 neust\u00e1le s nie\u010d\u00edm nov\u00fdm.<\/p>\n

Pred\u00e1va\u0161 svoje produkty aj mimo Slovenska? Kde m\u00e1\u0161 najviac objedn\u00e1vok?<\/strong><\/p>\n

Najviac z\u00e1kazn\u00ed\u010dok m\u00e1me zo Slovenska, z \u010ciech a Nemecka, kde sa navy\u0161e konaj\u00fa aj pravideln\u00e9 predajn\u00e9 akcie, ale m\u00f4\u017eem poveda\u0165, \u017ee Magaela je u\u017e aj vo svete. M\u00e1vam z\u00e1kazn\u00ed\u010dky z Franc\u00fazska \u010di Austr\u00e1lie, dokonca i z Ameriky a mnoh\u00fdch \u010fal\u0161\u00edch kraj\u00edn. Je to naozaj ve\u013emi fajn pocit :). M\u00f4\u017eem poveda\u0165, \u017ee zahrani\u010dn\u00fd trh u\u017e dobieha ten slovensk\u00fd a \u010desk\u00fd a posielame ve\u013ea tam aj tam.<\/p>\n

Ak\u00fdm sp\u00f4sobom pred\u00e1va\u0161 svoje v\u00fdrobky? <\/strong><\/p>\n

V\u00fdrobky Magaela m\u00f4\u017eu \u013eudia n\u00e1js\u0165 na handmade port\u00e1loch ako s\u00fa SAShE<\/a>, \u010desk\u00fd Fler<\/a>, nemeck\u00e1 DaWanda<\/a> \u010di medzin\u00e1rodn\u00e9 Etsy<\/a>. Mnoho objedn\u00e1vok n\u00e1m prib\u00fada i v\u010faka soci\u00e1lnym sie\u0165am, na Facebooku<\/a> m\u00e1me vlastn\u00fd \u00fa\u010det, kde s \u013eu\u010fmi komunikujeme prostredn\u00edctvom spr\u00e1v. Taktie\u017e n\u00e1s z\u00e1kazn\u00ed\u010dky m\u00f4\u017eu n\u00e1js\u0165 na vlastnej webovej str\u00e1nke magaela.sk, kde n\u00e1m m\u00f4\u017eu svoje po\u017eiadavky zasla\u0165 mejlom. \u00a0A ako som u\u017e spom\u00ednala, z\u00fa\u010dast\u0148ujeme sa i mnoh\u00fdch predajn\u00fdch akci\u00ed, ve\u013emi sme si ob\u013e\u00fabili pra\u017esk\u00e9 Dyzajn markety, ale aj in\u00e9 akcie na Slovensku \u010di v Nemecku, kde n\u00e1s \u013eudia tie\u017e za\u010d\u00ednaj\u00fa spozn\u00e1va\u0165.<\/p>\n

\"magaela\"<\/a><\/p>\n

V\u0161imli sme si, \u017ee m\u00e1\u0161 naozaj kr\u00e1sne produktov\u00e9 fotky. Ak\u00e9 d\u00f4le\u017eit\u00e9 s\u00fa pod\u013ea teba?<\/strong><\/p>\n

Prezent\u00e1cia v\u00fdrobkov je k\u013e\u00fa\u010d k \u00faspechu. Toto naozaj netreba podce\u0148ova\u0165. E\u0161te teraz sa smejem, ke\u010f si spomeniem na svoje prv\u00e9 produktov\u00e9 fotografie. \u010casom som v\u0161ak pri\u0161la na to, \u017ee toto je oblas\u0165, do ktorej sa naozaj oplat\u00ed investova\u0165. Za prv\u00e9 u\u0161etren\u00e9 peniaze som si teda k\u00fapila fo\u0165\u00e1k, knihy o foten\u00ed a u\u010dila som sa. Nesk\u00f4r pribudli i r\u00f4zne spolupr\u00e1ce s fotografkami, z ktor\u00fdch dnes vznikli pekn\u00e9 priate\u013estv\u00e1 a fotky, za ktor\u00e9 sa nehanb\u00edm :).<\/p>\n

Ako vyu\u017e\u00edva\u0161 soci\u00e1lne siete na propag\u00e1ciu svojich produktov?<\/strong><\/p>\n

Nie nadarmo sa hovor\u00ed, \u017ee kto nie je na Facebooku, neexistuje :). K\u013e\u00fa\u010dovou je pre n\u00e1s t\u00e1to soci\u00e1lna sie\u0165, prostredn\u00edctvom ktorej m\u00f4\u017eeme priamo oslovova\u0165 na\u0161e z\u00e1kazn\u00ed\u010dky a komunikova\u0165 s nimi. FB vytv\u00e1ra ak\u00fdsi pocit bl\u00edzkosti. Navy\u0161e je medzin\u00e1rodn\u00fd, tak\u017ee zachyt\u00e1va naozaj \u0161irok\u00fd v\u00fdber z\u00e1kazn\u00ed\u010dok. Dnes je, mysl\u00edm, samozrejmos\u0165ou pre ka\u017ed\u00fa firmu \u010di podnikate\u013ea ma\u0165 akt\u00edvny profil na FB. No pre n\u00e1s je najlep\u0161ou \u201csoci\u00e1lnou sie\u0165ou\u201d predajn\u00e1 akcia so \u017eiv\u00fdm kontaktom, kde sa m\u00f4\u017eeme so z\u00e1kazn\u00ed\u010dkou na\u017eivo vidie\u0165, prehodi\u0165 p\u00e1r slov, poradi\u0165 jej a pon\u00faknu\u0165 mo\u017enos\u0165 na\u0161e v\u00fdrobky vysk\u00fa\u0161a\u0165. Taktie\u017e vyu\u017e\u00edvame Instagram, Twitter aj Pinterest, kde sa na\u0161a komunita e\u0161te len rozrast\u00e1.<\/p>\n

Ned\u00e1vno si bola v Teler\u00e1ne. Ako ti telev\u00edzia pom\u00e1ha s tvoj\u00edm biznisom? <\/strong><\/p>\n

Teler\u00e1no je pre m\u0148a skvel\u00e1 sk\u00fasenos\u0165, neviem, \u010di je to tou rannou hodinou, ale v\u017edy sa mi tam podar\u00ed vytvori\u0165 k\u00fasok, ktor\u00fd je potom u z\u00e1kazn\u00ed\u010dok ve\u013emi ob\u013e\u00faben\u00fd :). Je mi c\u0165ou, \u017ee m\u00f4\u017eem vystupova\u0165 i v takom skvelom prostred\u00ed. A pom\u00e1ha. Minim\u00e1lne ma nakopn\u00fa v\u0161etky tie spr\u00e1vy, ktor\u00e9 v to r\u00e1no dostanem, ako ma \u013eudia videli a ako sa im moja pr\u00e1ca p\u00e1\u010di. To s\u00fa presne tie momenty, pri ktor\u00fdch si poviete, \u017ee nech je to akoko\u013evek \u0165a\u017ek\u00e9, oplat\u00ed sa to robi\u0165. No a rovnako sme mali u\u017e p\u00e1r z\u00e1kaziek, ktor\u00e9 vznikli pr\u00e1ve v\u010faka tomu, \u017ee ma \u013eudia videli v telev\u00edzii.<\/p>\n

Ako si na tom s objedn\u00e1vkami na z\u00e1kazku? Je o ne ve\u013ek\u00fd z\u00e1ujem?<\/strong><\/p>\n

Joj, veru je. Hlavne v jarno-letnom svadobnom obdob\u00ed, v \u010dase prij\u00edman\u00ed a Vianoc. V poslednom \u010dase a\u017e to\u013eko, \u017ee hoci m\u00e1m v dielni\u010dke p\u00e1r \u0161ikovn\u00edc, \u010do mi pilne pom\u00e1haj\u00fa, po nociach nem\u00f4\u017eem spa\u0165, preto\u017ee pracujem, aby som v\u0161etko post\u00edhala. Diev\u010dat\u00e1 si dokonca ber\u00fa robotu aj domov. Poriadne sa v dne\u0161n\u00fdch d\u0148och zapot\u00edme, a to nielen preto, \u017ee sa oteplilo :). Ve\u013emi ma to te\u0161\u00ed, naozaj, hoci je to n\u00e1ro\u010dn\u00e9 obdobie, te\u0161\u00ed ma ka\u017ed\u00e1 prijat\u00e1 objedn\u00e1vka. A hoci by som u\u017e niekedy aj mala odmietnu\u0165 niektor\u00e9 \u017eelanie, ned\u00e1 mi to. Jednoducho sa mus\u00edm aspo\u0148 pok\u00fasi\u0165 vyhovie\u0165 a pote\u0161i\u0165 v\u0161etky z\u00e1kazn\u00ed\u010dky, ktor\u00e9 sa na n\u00e1s obr\u00e1tia.<\/p>\n

\u010co sa ti najlep\u0161ie pred\u00e1va?<\/strong><\/p>\n

Uf, \u0165a\u017ek\u00e1 ot\u00e1zka. Ale naj\u010dastej\u0161ie ven\u010deky, polven\u010deky, mal\u00fd romantick\u00fd \u0161tvr\u0165ven\u010dek je u n\u00e1s ve\u013emi ob\u013e\u00faben\u00fd. Z\u00e1ujem je tie\u017e o \u010delenky. No a nevesti\u010dky okrem doplnkov do vlasov t\u00fa\u017eia po kyticiach, pierkach pre \u017een\u00edcha \u010di svadob\u010danov a po n\u00e1ramkoch.<\/p>\n

\u010co s\u00fa pod\u013ea teba k\u013e\u00fa\u010dov\u00e9 aktivity pri predaji tvojho v\u00fdrobku z\u00e1kazn\u00edkom?<\/strong><\/p>\n

Ako som u\u017e spom\u00ednala – nezaspa\u0165 na vavr\u00ednoch. Neust\u00e1le sa zdokona\u013eova\u0165 a prin\u00e1\u0161a\u0165 nie\u010do nov\u00e9, nie\u010do, \u010do zaujme. Rovnako d\u00f4le\u017eit\u00fd je pre m\u0148a okrem spom\u00ednanej prezent\u00e1cie v\u00fdrobkov v\u00fdber materi\u00e1lu. Str\u00e1vim neop\u00edsate\u013en\u00e9 mno\u017estvo \u010dasu pri h\u013eadan\u00ed tak\u00fdch kvietkov a materi\u00e1lu, ktor\u00fd je naozaj kvalitn\u00fd a na prv\u00fd poh\u013ead nerozoznate\u013en\u00fd od \u017eiv\u00fdch kvietkov. Samozrejme, ch\u00fdba\u0165 nesm\u00fa komunik\u00e1cia a osobit\u00fd pr\u00edstup k z\u00e1kazn\u00ed\u010dke. I ke\u010f mno\u017estvo objedn\u00e1vok st\u00fapa, nechcela by som, aby sa z Magaely niekedy stala p\u00e1sov\u00e1 v\u00fdroba. Z\u00e1le\u017e\u00ed mi na tom, aby ka\u017ed\u00e1 jedna z\u00e1kazn\u00ed\u010dka mala u n\u00e1s pocit, \u017ee je jedine\u010dn\u00e1, a tak sa k ich prianiam sna\u017e\u00edme i pristupova\u0165.<\/p>\n

\"magaela2\"<\/a><\/p>\n

\u010co \u0165a na tvojej pr\u00e1ci najviac te\u0161\u00ed?<\/strong><\/p>\n

Sloboda. A nekone\u010dn\u00e1 in\u0161pir\u00e1cia v pr\u00edrode, ktor\u00e1 je v\u0161ade okolo n\u00e1s. Te\u0161\u00ed ma, \u017ee moja pr\u00e1ca nie je pr\u00e1cou, ale poslan\u00edm a l\u00e1skou k \u017eivotu.<\/p>\n

Ak\u00e9 m\u00e1\u0161 pl\u00e1ny do bud\u00facna?<\/strong><\/p>\n

T\u00fato ot\u00e1zku dost\u00e1vam ve\u013emi \u010dasto a v\u017edy na \u0148u odpoved\u00e1m rovnako :). M\u00e1m mnoho snov a mnoho v\u00edzi\u00ed, no ako spr\u00e1vna v\u00edla ver\u00edm, \u017ee sny sa nesplnia, ak o nich budeme pr\u00edli\u0161 hovori\u0165. Tak rad\u0161ej ml\u010dky pracujem na tom, aby sa splnili, a s v\u00fdsledkom sa potom s vami rada podel\u00edm :).<\/p>\n

\u010co by si poradila za\u010d\u00ednaj\u00facim podnikate\u013eom?<\/strong><\/p>\n

Prajem im ve\u013ea trpezlivosti. Nech je ich motiv\u00e1ciou l\u00e1ska k pr\u00e1ci, lebo verte, zo za\u010diatku to bude bolie\u0165. Za\u010diatky podnikania s\u00fa o strat\u00e1ch a odriekan\u00ed. No len ten, kto sa nevzd\u00e1, vytrv\u00e1 a neust\u00e1le sa bude zdokona\u013eova\u0165, kto pochop\u00ed, \u017ee mus\u00ed ve\u013ea da\u0165, aby dostal, bude \u00faspe\u0161n\u00fd.<\/p>\n

Michaela je perfektn\u00fdm pr\u00edkladom mladej, \u0161ikovnej baby, ktor\u00e1 rob\u00ed biznis so srdcom. Podnikanie by v\u00e1s malo v prvom rade bavi\u0165 a nap\u013a\u0148a\u0165. Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, pre\u010d\u00edtajte si aj na\u0161e \u010fal\u0161ie rozhovory so \u0161ikovn\u00fdmi slovensk\u00fdmi podnikate\u013emi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Michaela Gerhardov\u00e1 m\u00e1 z\u00e1zra\u010dn\u00fa schopnos\u0165. Dok\u00e1\u017ee meni\u0165 \u017eeny na lesn\u00e9 v\u00edly. Jej podnikanie za\u010dalo ako z\u00e1\u013euba. Dnes s\u00fa jej ven\u010deky a kvetinov\u00e9 ozdoby mimoriadne ob\u013e\u00faben\u00e9 nielen na Slovensku, ale aj vo svete. Michaela n\u00e1m porozpr\u00e1vala o svojej zna\u010dke Magaela a o podnikan\u00ed s ru\u010dnou v\u00fdrobou. Ako si sa dostala k podnikaniu s handmade? V prvom […]<\/p>\n","protected":false},"author":87,"featured_media":7997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,10],"tags":[54,112,296,474,602,663,693,779,956],"class_list":["post-7990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","category-vzdelavanie-2","tag-ako-predavat","tag-biznis","tag-freelancer","tag-magaela","tag-online-marketing","tag-podnikatelia","tag-produkty","tag-slovensko","tag-websupport"],"yoast_head":"\nAko prerazi\u0165 v "handmade" podnikan\u00ed - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/04\/ako-prerazit-v-handmade-podnikani\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako prerazi\u0165 v "handmade" podnikan\u00ed - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Michaela Gerhardov\u00e1 m\u00e1 z\u00e1zra\u010dn\u00fa schopnos\u0165. Dok\u00e1\u017ee meni\u0165 \u017eeny na lesn\u00e9 v\u00edly. Jej podnikanie za\u010dalo ako z\u00e1\u013euba. Dnes s\u00fa jej ven\u010deky a kvetinov\u00e9 ozdoby mimoriadne ob\u013e\u00faben\u00e9 nielen na Slovensku, ale aj vo svete. Michaela n\u00e1m porozpr\u00e1vala o svojej zna\u010dke Magaela a o podnikan\u00ed s ru\u010dnou v\u00fdrobou. Ako si sa dostala k podnikaniu s handmade? 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