{"id":7892,"date":"2016-03-24T11:35:56","date_gmt":"2016-03-24T10:35:56","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=7892"},"modified":"2025-03-11T21:06:43","modified_gmt":"2025-03-11T20:06:43","slug":"co-radi-zacinajucim-podnikatelom-zolo-kis","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/03\/co-radi-zacinajucim-podnikatelom-zolo-kis\/","title":{"rendered":"\u010co rad\u00ed za\u010d\u00ednaj\u00facim podnikate\u013eom Zolo Kis"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 8<\/span> min.<\/span><\/span>

Kreativita, fant\u00e1zia, estetika, v\u00fdnimo\u010dn\u00fd dizajn a zmysel pre detail. T\u00fdm sa vyzna\u010duj\u00fa produkty, ktor\u00e9 n\u00e1jdete na e-shope Mr.Wood<\/a>. Za t\u00fdmto projektom sa skr\u00fdva Zolo Kis. \u010clovek, ktor\u00fd do svojej pr\u00e1ce d\u00e1va aj obrovsk\u00fd kus seba.<\/p>\n

Ako si sa dostal k podnikaniu s drevom?<\/strong><\/p>\n

Mysl\u00edm, \u017ee som bol cel\u00fd \u017eivot vychov\u00e1van\u00fd a veden\u00fd k poctivo odvedenej pr\u00e1ci. Otec ma v skorom veku viedol k elektronike. Ako die\u0165a som doma robil r\u00e1di\u00e1 a nav\u0161tevoval som elektrotechnick\u00fd kr\u00fa\u017eok. Hne\u010f, ako pri\u0161la \u00e9ra osobn\u00fdch po\u010d\u00edta\u010dov,\u00a0mi\u00a0otec zaobstaral jeden domov. Mohol som ma\u0165 tak 12 rokov. Hne\u010f som za\u010dal programova\u0165 v jazyku BASIC. Od po\u010d\u00edta\u010dov to u\u017e bol k\u00fasok ku grafike. I ke\u010f mus\u00edm poveda\u0165, \u017ee jedno obdobie som sa \u017eivil ako program\u00e1tor a ve\u013emi ma to bavilo. Programovanie bolo pre m\u0148a ako p\u00edsanie opery.<\/p>\n

Za\u010diatkom roku 2008 sme zalo\u017eili spolu s Martinom Jen\u010dom<\/strong> – \u201c\u017dlt\u00fd\u201d MILK<\/a>. Za\u010d\u00ednali sme naozaj americky. V pivnici pod kas\u00ednom na Kr\u00ed\u017enej ulici. Vtedy to bol najv\u00e4\u010d\u0161\u00ed raj\u00f3n prostit\u00fatok v Bratislave. Z pivnice pod kas\u00ednom to Milk dotiahol a\u017e do centra Bratislavy, do kr\u00e1snych priestorov v historickom dome, k\u00fasok od Reduty a hotela Carlton. Minim\u00e1lne v Bratislave je Milk sp\u00e1jan\u00fd s absol\u00fatnou kvalitou. V Milku sme boli v\u00e4\u010d\u0161inu \u010dasu s\u00fastreden\u00ed \u010disto na grafick\u00fd dizajn.<\/p>\n

Ja som mal obdobie, ke\u010f som bol ve\u013emi vy\u010derpan\u00fd a potreboval som \u201cbrejk\u201d a ve\u013emi ma l\u00e1kal produktov\u00fd svet. Vytv\u00e1ra\u0165 nie\u010do uchopite\u013en\u00e9, skuto\u010dn\u00e9. Chv\u00ed\u013ekovou kompenz\u00e1ciou bol tak\u00fd mini gastro projekt. Vedel som v\u0161ak, \u017ee ak moje \u010fal\u0161ie smerovanie m\u00e1 \u00eds\u0165 do produktu, tak to nie je mo\u017en\u00e9 robi\u0165 s\u00fa\u010dasne s Milkom. Musel som sa rozhodn\u00fa\u0165. Bolo to nesmierne \u0165a\u017ek\u00e9 rozhodnutie. Opusti\u0165 nie\u010do, \u010do som roky spolu so \u017dlt\u00fdm budoval a za\u010da\u0165 zase nie\u010do nov\u00e9. E\u0161te po\u010das fungovania v MILKU som si k\u00fapil CNC fr\u00e9zu a za\u010dal experimentova\u0165 s v\u00fdrobou produktov z dreva. Mysl\u00edm, \u017ee produkty boli, a aj s\u00fa viac orientovan\u00e9 do dizajnov\u00e9ho sveta.<\/p>\n

Pred t\u00fdm, ne\u017e si rozbehol Mr.Wood, spoluzalo\u017eil si a viedol kreat\u00edvnu agent\u00faru Milk. Ako by si porovnal tieto dve podnikate\u013esk\u00e9 sk\u00fasenosti?<\/strong><\/p>\n

MILK sme zakladali dvaja. \u010ci\u017ee pomer s\u00edl a energie bol rozlo\u017een\u00fd na dvoch \u013eud\u00ed. \u201cVe dvou se to t\u00e1hne l\u00edp\u201d – \u010di jak je to porekadlo :). Mr.Wood je moment\u00e1lne z tohoto poh\u013eadu pre m\u0148a n\u00e1ro\u010dnej\u0161\u00ed projekt.<\/p>\n

\"zolo_kis_mr_wood\"<\/a><\/p>\n

\u010co ti Mr.Wood dal?<\/strong><\/p>\n

Prizn\u00e1m sa, \u017ee t\u00e1to ot\u00e1zka mi dala najviac zabra\u0165. Ak zv\u00e1\u017eim vlo\u017een\u00fa energiu a \u010das, tak ma zv\u00e1dza nap\u00edsa\u0165, \u017ee zatia\u013e viac vzal, ne\u017e dal. Nech to znie akoko\u013evek divne. Pokia\u013e by sme sa bavili o peniazoch, resp. invest\u00edcii do technol\u00f3gi\u00ed a zariadenia, tak t\u00e1 sa d\u00e1vno vr\u00e1tila. Poveda\u0165, \u017ee Mr.Wood mi dal nov\u00fa sk\u00fasenos\u0165 mi pri\u0161lo nejak m\u00e1lo. I ke\u010f je to tak\u00e1 jednoduch\u00e1 pravda.<\/p>\n

V\u0161imli sme si, \u017ee svoje produkty rozosiela\u0161 po celom svete. Ktor\u00e9 krajiny u teba ved\u00fa v mno\u017estve objedn\u00e1vok?<\/strong><\/p>\n

Zatia\u013e vedie Slovensko a \u010cechy. N\u00e1sledne Rak\u00fasko, Holandsko. Najv\u00e4\u010d\u0161\u00ed probl\u00e9m je s objedn\u00e1vkami do USA, ktor\u00e9 ma v\u017edy pote\u0161ia, ale po\u0161tovn\u00e9 do USA ve\u013emi navy\u0161uje cenu produktu. Produkt sa tak st\u00e1va menej cenovo atrakt\u00edvny pre \u013eud\u00ed z t\u00fdchto kraj\u00edn. Samozrejme rie\u0161enie existuje, len tu u\u017e sa za\u010d\u00edname bavi\u0165 o v\u00e4\u010d\u0161ej invest\u00edcii a produkcii a n\u00e1sledne vyu\u017e\u00edvan\u00ed nejakej „fulfillment“ slu\u017eby, napr\u00edklad od Amazonu.<\/p>\n

Si kreat\u00edvec a k marketingu m\u00e1\u0161 bl\u00edzko. Na ak\u00e9 marketingov\u00e9 aktivity sa zameriava\u0161 na Slovensku a osved\u010dili sa ti? Podporuje\u0161 svoj predaj nejako aj v zahrani\u010d\u00ed?<\/strong><\/p>\n

Bude to znie\u0165 otrepane, ale mne sa naozaj ako najlep\u0161\u00ed marketing osved\u010dil tak\u00fd ten jednoduch\u00fd. Spokojn\u00fd, radostn\u00fd \u010dlovek posunie svoj z\u00e1\u017eitok \u010falej. A je to! Ob\u010das chodievam do Viedne na dizajnov\u00fd trh a samozrejme pred Vianocami v\u017edy idem r\u00e1d na Urban Market<\/a> v Bratislave.<\/p>\n

Pred\u00e1va\u0161 len prostredn\u00edctvom svojho webu alebo aj cez in\u00e9 port\u00e1ly?<\/strong><\/p>\n

Moment\u00e1lne pred\u00e1vam online len cez svoj shop<\/a> a ob\u010das rob\u00edm kolabor\u00e1ciu s port\u00e1lom Monoqi<\/a>. Evidujem ve\u013ek\u00fd n\u00e1rast podobn\u00fdch port\u00e1lov, ktor\u00e9 sa venuj\u00fa selekcii a n\u00e1sledne predaju cez svoje port\u00e1ly, ale bohu\u017eial syst\u00e9m delenia zisku je nastaven\u00fd v\u00a0zlom pomere. Preto viac tla\u010d\u00edm \u013eud\u00ed priamo do m\u00f4jho shopu.<\/p>\n

Ako ti pom\u00e1haj\u00fa soci\u00e1lne siete v propag\u00e1cii tvojich produktov?<\/strong><\/p>\n

Soci\u00e1lne siete s\u00fa v podstate jedin\u00e1 platforma na marketovanie produktov. Mus\u00edm poveda\u0165, \u017ee konverzia je v\u00fdborn\u00e1. Ka\u017ed\u00e1 platen\u00e1 reklama sa v\u017edy vr\u00e1ti a prin\u00e1\u0161a nov\u00fdch z\u00e1kazn\u00edkov. Sna\u017e\u00edm sa \u013eud\u00ed nezahlcova\u0165 zbyto\u010dnos\u0165ami. Na mojom\u00a0facebooku<\/a> postujem v\u00e4\u010d\u0161inou len nov\u00e9 produkty. Intenzita je preto men\u0161ia, ale takto mi to zatia\u013e vyhovuje.<\/p>\n


\n<\/a> \"zolo\"<\/a><\/p>\n

Ak\u00fd e-shopovac\u00ed syst\u00e9m pou\u017e\u00edva\u0161?<\/strong><\/p>\n

Pou\u017e\u00edvam platformu Shopify<\/a>. N\u00e1sledne k\u00fapen\u00fd a upraven\u00fd template. Tu som plne vyu\u017eil svoje predch\u00e1dzaj\u00face znalosti a cel\u00fd shop som rozbehal s\u00e1m.<\/p>\n

Vie\u0161 si predstavi\u0165, \u017ee by si pred\u00e1val svoje produkty len \u201coffline\u201d? Teda nie cez web?<\/strong><\/p>\n

\u00c1no, samozrejme si to viem predstavi\u0165. Je to v\u0161ak o ide\u00e1lnom pomere delen\u00ed zisku medzi \u201coffline\u201d predajcom a mnou, ako v\u00fdrobcom. Ja osobne nepl\u00e1nujem otv\u00e1ra\u0165 kamenn\u00fa predaj\u0148u. Spolupr\u00e1cu som zatia\u013e rozbehol s kn\u00edhkupectvom Martinus<\/a> v Bratislave a Sl\u00e1vica Design<\/a> obchodom, kde sa niektor\u00e9 produkty daj\u00fa priamo k\u00fapi\u0165. M\u00e1m dohodnut\u00e9 aj \u010fal\u0161ie predajne vo Viedni.<\/p>\n

Je ve\u013ek\u00fd z\u00e1ujem aj o \u201ccustom\u201d objedn\u00e1vky?<\/strong><\/p>\n

\u00c1no, je v\u00e4\u010d\u0161\u00ed z\u00e1ujem o „custom“ veci, ako hotov\u00e9 produkty. Je to sp\u00f4soben\u00e9 samozrejme t\u00fdm, \u017ee m\u00e1m zatia\u013e ve\u013emi m\u00e1lo produktov na v\u00fdber. Ur\u010dite popracujem na \u010fal\u0161\u00edch pekn\u00fdch produktoch.<\/p>\n

\"mr_wood\"<\/a><\/p>\n

\u010co \u0165a na svojej pr\u00e1ci najviac te\u0161\u00ed?<\/strong><\/p>\n

Na mojej pr\u00e1ci ma te\u0161\u00ed, ke\u010f sp\u00f4sobujem svojou pr\u00e1cou rados\u0165 \u013eu\u010fom. Je to absol\u00fatne napl\u0148uj\u00faci pocit, ak mi niekto zaplat\u00ed za nie\u010do, \u010do som vytvoril a e\u0161te sa z toho te\u0161\u00ed. Je to tak\u00e1 obojstrann\u00e1 spokojnos\u0165. \u010eal\u0161ia vec je samotn\u00e1 pr\u00e1ca s drevom. Drevo milujem pre jeho v\u00f4\u0148u, ale \u010dasto si uvedomujem, \u017ee v tej celej n\u00e1dhere a pevnosti dreva a mo\u017enostiach jeho vyu\u017eitia, je ukryt\u00e1 neskuto\u010dn\u00e1 poddajnos\u0165 – pokora. Drevo je naozaj ve\u013emi \u013eahko opracovate\u013en\u00e9.<\/p>\n

Nemysl\u00edm si v\u0161ak, \u017ee drevo by nejako \u0161peci\u00e1lne charakterizovalo m\u0148a ako osobnos\u0165. Som schopn\u00fd hladka\u0165 tehlu, kov, drevo, omietku, plast, papier, auto, lo\u010f, lietadlo, vlak a samozrejme \u017eenu. Obdivujem architekt\u00faru, mosty. Nie\u010do vo mne v\u017edy o\u017e\u00edva pri kontakte, poh\u013eade na tieto kr\u00e1sne veci ktor\u00e9 n\u00e1s obklopuj\u00fa. To nie\u010do je naplnen\u00e9 l\u00e1skou, obdivom, rados\u0165ou a hravos\u0165ou.<\/p>\n

\u010co pova\u017euje\u0161 za najv\u00e4\u010d\u0161ie v\u00fdzvy pri podnikan\u00ed v Mr.Wood?<\/strong><\/p>\n

Mr.Wood bol a je tak\u00fd experiment. V\u017edy som t\u00fa\u017eil vyr\u00e1ba\u0165 produkt, ktor\u00fd sa bude pred\u00e1va\u0165 mimo Slovenska. Najv\u00e4\u010d\u0161ou v\u00fdzvou st\u00e1le zost\u00e1va ako dosta\u0165 produkty na v\u00e4\u010d\u0161ie zahrani\u010dn\u00e9 trhy. Amerika. Afrika. Paradajka. Paprika.<\/p>\n

Kde berie\u0161 in\u0161pir\u00e1ciu pre svoje produkty?<\/strong><\/p>\n

Magaz\u00edny, knihy, \u013eudia, internet, pr\u00edroda, hudba, film, jedlo.<\/p>\n

\"hey\"<\/a><\/p>\n

Ak\u00e9 m\u00e1\u0161 pl\u00e1ny do bud\u00facna?<\/strong><\/p>\n

Chcel by som si zalo\u017ei\u0165 rodinu. Toto som nestihol, podcenil.<\/p>\n

\u010co by si poradil za\u010d\u00ednaj\u00facim podnikate\u013eom?<\/strong><\/p>\n

Och, mysl\u00edm, \u017ee internet je pln\u00fd r\u00e1d, motiva\u010dn\u00fdch pr\u00edhovorov, rozhovorov, vide\u00ed. Dokonca niektor\u00ed \u00faspe\u0161ne zar\u00e1baj\u00fa na raden\u00ed. Ja osobne m\u00e1m teraz obdobie, kde samotn\u00e9 podnikanie nie je a\u017e tak\u00e9 prioritn\u00e9. S\u00fastre\u010fujem sa sk\u00f4r na kvalitu \u017eivota a sna\u017e\u00edm sa vnies\u0165 do svojho \u017eivota poriadok, rados\u0165, l\u00e1sku, dobro, teplo. Podnikanie je o pr\u00edle\u017eitostiach. Identifikova\u0165 a chyta\u0165 sa pr\u00edle\u017eitost\u00ed som schopn\u00fd len v ur\u010ditej kond\u00edcii. Ak m\u00e1 \u010dlovek bordel v du\u0161i, je zah\u013eaden\u00fd do zeme, tak je n\u00e1ro\u010dn\u00e9 rozpozn\u00e1va\u0165 tak\u00e9to pr\u00edle\u017eitosti. Mysl\u00edm, \u017ee podnikanie a pr\u00edstup k podnikaniu je len zrkadlom mojich vn\u00fatorn\u00fdch hodn\u00f4t a vyrovnanosti. Vytv\u00e1ra\u0165 poctivo nie\u010do hodnotn\u00e9, za \u010do v\u00e1m \u013eudia radi zaplatia je n\u00e1ro\u010dn\u00e9. Vy\u017eaduje si to ve\u013ea energie. \u010ci\u017ee, ak by som mal predsa len da\u0165 nejak\u00fa radu, tak ta by znela:<\/p>\n

\n

„Bu\u010fte v dobrej kond\u00edcii. \u017dite pekn\u00fd, zdrav\u00fd, vyrovnan\u00fd \u017eivot. Dobre sa stravujte. \u0160\u00edrte dobro, teplo. \u0160portujte. \u010c\u00edtajte. Smejte sa. Milujte.“<\/strong><\/p>\n<\/blockquote>\n

Ver\u00edm, \u017ee v takomto nastaven\u00ed \u010dlovek rozpozn\u00e1 tie spr\u00e1vne pr\u00edle\u017eitosti na podnikanie a n\u00e1sledne je schopn\u00fd sa spr\u00e1vne rozhodova\u0165 a pod\u00e1va\u0165 v\u00fdkon.<\/p>\n

\n

V\u00fdsledkom podnikania je ide\u00e1lne zisk, no biznis by nemal by\u0165 len o peniazoch. Robi\u0165 rozhovory so \u0161ikovn\u00fdmi \u013eu\u010fmi, ktor\u00ed maj\u00fa srdce na pravom mieste tak ako Zolo, je v\u017edy rados\u0165. V na\u0161ich blogoch o slovensk\u00fdch online podnikate\u013eoch v\u00e1m prin\u00e1\u0161ame pr\u00edbehy \u013eud\u00ed, ktor\u00ed na\u0161li v biznise svoju v\u00e1\u0161e\u0148 a s\u00fa vynikaj\u00facim pr\u00edkladom pre v\u0161etk\u00fdch, ktor\u00ed prem\u00fd\u0161\u013eaj\u00fa nad rozbehnut\u00edm nie\u010doho vlastn\u00e9ho. Viac rozhovorov so slovensk\u00fdmi online podnikate\u013emi u\u017e \u010doskoro.\u00a0Sledujte n\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kreativita, fant\u00e1zia, estetika, v\u00fdnimo\u010dn\u00fd dizajn a zmysel pre detail. T\u00fdm sa vyzna\u010duj\u00fa produkty, ktor\u00e9 n\u00e1jdete na e-shope Mr.Wood. Za t\u00fdmto projektom sa skr\u00fdva Zolo Kis. \u010clovek, ktor\u00fd do svojej pr\u00e1ce d\u00e1va aj obrovsk\u00fd kus seba. Ako si sa dostal k podnikaniu s drevom? Mysl\u00edm, \u017ee som bol cel\u00fd \u017eivot vychov\u00e1van\u00fd a veden\u00fd k poctivo odvedenej […]<\/p>\n","protected":false},"author":87,"featured_media":7893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,10],"tags":[46,231,523,600,658,660,858,1017],"class_list":["post-7892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","category-vzdelavanie-2","tag-ako-na-to","tag-drevo","tag-mr-wood","tag-online","tag-podnikanie","tag-podnikanie-na-slovensku","tag-tipy-a-triky","tag-zolo-kis"],"yoast_head":"\n\u010co rad\u00ed za\u010d\u00ednaj\u00facim podnikate\u013eom Zolo Kis - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2016\/03\/co-radi-zacinajucim-podnikatelom-zolo-kis\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co rad\u00ed za\u010d\u00ednaj\u00facim podnikate\u013eom Zolo Kis - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Kreativita, fant\u00e1zia, estetika, v\u00fdnimo\u010dn\u00fd dizajn a zmysel pre detail. T\u00fdm sa vyzna\u010duj\u00fa produkty, ktor\u00e9 n\u00e1jdete na e-shope Mr.Wood. Za t\u00fdmto projektom sa skr\u00fdva Zolo Kis. \u010clovek, ktor\u00fd do svojej pr\u00e1ce d\u00e1va aj obrovsk\u00fd kus seba. Ako si sa dostal k podnikaniu s drevom? 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