{"id":6906,"date":"2015-10-18T10:39:25","date_gmt":"2015-10-18T08:39:25","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=6906"},"modified":"2025-03-11T21:06:34","modified_gmt":"2025-03-11T20:06:34","slug":"odhalte-tajomstvo-zvykov-a-zmente-ich","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2015\/10\/odhalte-tajomstvo-zvykov-a-zmente-ich\/","title":{"rendered":"Odha\u013ete tajomstvo zvykov a zme\u0148te ich"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

Viete, \u010do m\u00f4\u017eu ma\u0165 spolo\u010dn\u00e9 zubn\u00e1 pasta, osvie\u017eova\u010d vzduchu, anonymn\u00ed alkoholici a tr\u00e9ner americk\u00e9ho futbalu? \u017de ni\u010d? Pr\u00e1ve\u017ee a\u017e pr\u00edli\u0161 ve\u013ea – ich podstatou s\u00fa zvyky. Kniha Sila zvyku<\/a>, ktorej autorom je Charles Duhigg<\/strong>, rozober\u00e1 te\u00f3riu zvykov na desiatkach pr\u00edkladov a je fakt super.<\/p>\n

Pod\u013ea \u0161t\u00fadie z Dukeovej univerzity sa viac ne\u017e 40% ka\u017edodenn\u00fdch \u010dinnost\u00ed zaklad\u00e1 na zvykoch, nie na vedom\u00fdch rozhodnutiach. Je to pochopite\u013en\u00e9 a pov\u00e4\u010d\u0161inou aj v\u00edtan\u00e9 – \u0161etr\u00edme si t\u00fdm rozhodovaciu energiu. No na druhej strane sa my, p\u00e1ni tvorstva nel\u00ed\u0161ime od my\u0161ky z nasleduj\u00faceho pokusu.<\/p>\n

Pri pokuse vedci nieko\u013ekokr\u00e1t opakovali t\u00fa ist\u00fa situ\u00e1ciu. My\u0161 vyp\u00fa\u0161\u0165ali do bludiska s mo\u017enos\u0165ou cesty v\u013eavo alebo vpravo. Na konci \u013eavej cesty bola umiestnen\u00e1 \u010dokol\u00e1da, na konci pravej figa borov\u00e1. Tesne pred vypusten\u00edm v\u017edy zaznel zvukov\u00fd sign\u00e1l. My\u0161ka spo\u010diatku po bludisku bl\u00fadila, ale s narastaj\u00facim po\u010dtom opakovan\u00ed sa nau\u010dila, \u017ee \u010dokol\u00e1da je v\u017edy v\u013eavo. Nakoniec si spojila aj zvuk s cestou a \u010dokol\u00e1dou. Ve\u010f sa pozrite, ako sa zmenila jej mozgov\u00e1 aktivita<\/p>\n

\"odhalte_tajomstvo_zvykov_1\"<\/p>\n

V my\u0161ke sa podarilo vypestova\u0165 nie\u010do, \u010do v knihe ozna\u010duj\u00fa ako \u201czvykov\u00fa slu\u010dku\u201d. Aj ke\u010f potom s pokusom na dlh\u00fa dobu prestali, zvykov\u00e1 slu\u010dka v\u00f4bec nezmizla. Akon\u00e1hle zvuk zopakovali, spustilo sa nau\u010den\u00e9 spr\u00e1vanie.<\/p>\n

Zvyk = zvykov\u00e1 slu\u010dka zlo\u017een\u00e1 z troch krokov:<\/p>\n

    \n
  1. podnet<\/strong> – nie\u010do, \u010do vyvol\u00e1 v mozgu o\u010dak\u00e1vanie bl\u00ed\u017eiacej sa odmeny<\/li>\n
  2. spr\u00e1vanie<\/strong> – samotn\u00e1 \u010dinnos\u0165, po vykonan\u00ed ktorej dostaneme odmenu<\/li>\n
  3. odmena<\/strong> – to, pre\u010do to cel\u00e9 rob\u00edme<\/li>\n<\/ol>\n

    \"odhalte_tajomstvo_zvykov_2\"<\/p>\n

    \u010ci u\u017e ide o dobr\u00e9 n\u00e1vyky, zlozvyky alebo dokonca jemn\u00fa manipul\u00e1ciu zo strany marke\u0165\u00e1kov ako v nasleduj\u00facom pr\u00edklade, podstata je v\u017edy rovnak\u00e1.<\/p>\n

    \"odhalte_tajomstvo_zvykov_3\"<\/p>\n

    Na za\u010diatku 20. storo\u010dia u\u017e existovali zubn\u00e9 pasty, ale a\u017e Pepsodent sa stala prvou glob\u00e1lne \u00faspe\u0161nou a vytvorila miliardov\u00fd trh. Podarilo sa jej to v\u010faka spojeniu v\u00fdborn\u00e9ho podnetu a e\u0161te lep\u0161ej odmeny. \u201cPrejdite si jazykom po zuboch. Poc\u00edtite povlak – d\u00f4vod, pre\u010do v\u00e1m zuby \u017eltn\u00fa a kazia sa.\u201d<\/em> Tak\u00fdto slogan mas\u00edroval \u013eud\u00ed v celo\u0161t\u00e1tnej kampani. Z\u00e1rove\u0148 sa zlo\u017eenie pasty trochu l\u00ed\u0161ilo od konkurencie. Mala \u0161tip\u013eavo-svie\u017eu chu\u0165, ktor\u00e1 zost\u00e1vala po umyt\u00ed zubov. To bola skvel\u00e1 odmena. \u013dudia proste mali pocit, \u017ee pasta funguje. Obraty Pepsodentu vyleteli prudko nahor.<\/p>\n

    P.S. Po tejto kapitole som sa c\u00edtil pomerne hl\u00fapo, ke\u010f som si uvedomil, \u017ee na m\u0148a \u00faplne rovnako funguje \u00fastna voda Listerine. \u0160t\u00edpe tak silno, \u017ee ju pova\u017eujem za najlep\u0161iu \u00fastnu vodu, ak\u00fa som pou\u017e\u00edval \ud83d\ude42<\/p>\n

    Poznanie princ\u00edpu zvykov n\u00e1m pom\u00f4\u017ee s \u00faspe\u0161nej\u0161\u00edm vytv\u00e1ran\u00edm si dobr\u00fdch zvykov a aj so zmenou t\u00fdch zl\u00fdch.<\/p>\n

    Vytvorenie dobr\u00e9ho n\u00e1vyku:<\/h3>\n

    Dobr\u00fd n\u00e1vyk je v podstate konkr\u00e9tne spr\u00e1vanie. Ako ste u\u017e isto pochopili, je d\u00f4le\u017eit\u00e9 ho obali\u0165 dobr\u00fdm podnetom a motivuj\u00facou odmenou. Pr\u00edklad: <\/strong>chcete r\u00e1no beh\u00e1va\u0165, tak si e\u0161te ve\u010der nachystajte tenisky k posteli, to m\u00f4\u017ee by\u0165 v\u00e1\u0161 podnet. Dezert po ra\u0148ajk\u00e1ch m\u00f4\u017ee by\u0165 zas va\u0161ou odmenou. Takto si vytvor\u00edte zvykov\u00fa slu\u010dku, ktor\u00e1 po \u010dase za\u010dne fungova\u0165 automaticky. Treba len vydr\u017ea\u0165 aj napriek \u00favodn\u00fdm zlyhaniam. Vrav\u00ed sa, \u017ee sta\u010d\u00ed 21 dn\u00ed.<\/p>\n

    Vytv\u00e1ranie nov\u00fdch zvykov tvor\u00ed podhubie pre \u010fal\u0161ie zvyky a sp\u00fa\u0161\u0165a tak re\u0165azov\u00fa reakciu. Napr\u00edklad je dok\u00e1zan\u00e9, \u017ee \u013eudia, ktor\u00ed si ka\u017ed\u00e9 r\u00e1no ustel\u00fa poste\u013e, s\u00fa v\u00fdkonnej\u0161\u00ed, spokojnej\u0161\u00ed a lep\u0161ie dodr\u017eiavaj\u00fa rozpo\u010det. Podobne aj deti, ktor\u00e9 m\u00e1vaj\u00fa pravideln\u00e9 rodinn\u00e9 ve\u010dere, maj\u00fa lep\u0161ie zn\u00e1mky a vy\u0161\u0161iu sebad\u00f4veru.<\/p>\n

    \u010co so zlozvykmi?<\/b><\/h3>\n

    Sklamanie na \u00favod, zlozvyku sa ned\u00e1 zbavi\u0165. D\u00e1 sa v\u0161ak zmeni\u0165. Je potrebn\u00e9 zachova\u0165 podnet aj odmenu, ale nahradi\u0165 ne\u017eelan\u00e9 spr\u00e1vanie medzi nimi. Aby sa v\u00e1m to podarilo, mus\u00edte presne spozna\u0165 jednotliv\u00e9 \u010dasti va\u0161ej zvykovej slu\u010dky.<\/p>\n

      \n
    1. Autor knihy odpor\u00fa\u010da za\u010da\u0165 s testovan\u00edm r\u00f4znych odmien<\/strong>, aby ste sa dostali na podstatu odmeny, po ktorej v\u00e1\u0161 mozog t\u00fa\u017ei.<\/li>\n
    2. Potom si ur\u010dite podnet<\/strong>. V dne\u0161nom svete preplnenom podnetmi je to ale extra \u0165a\u017ek\u00e9. Sk\u00faste sledova\u0165, \u010do predch\u00e1dza nechcen\u00e9mu spr\u00e1vaniu a zapisujte si to. Podnety rozde\u013eujte do piatich z\u00e1kladn\u00fdch kateg\u00f3ri\u00ed: miesto, \u010das, du\u0161evn\u00fd stav, \u013eudia naokolo, bezprostredne predch\u00e1dzaj\u00faca \u010dinnos\u0165. Sk\u00f4r \u010di nesk\u00f4r ten prim\u00e1rny podnet vypl\u00e1va na povrch.<\/li>\n
    3. Nasleduje nahradenie ne\u017eelan\u00e9ho spr\u00e1vania <\/strong>za nov\u00e9, ktor\u00e9 prinesie rovank\u00fa odmenu, ale nebude n\u00e1m proti srsti.<\/li>\n<\/ol>\n

      Toto je len zhrnutie mojich skromn\u00fdch pozn\u00e1mok, viac pr\u00edkladov, te\u00f3rie a hlb\u0161ie ponorenie sa do celej problematiky v\u00e1m prinesie cel\u00e1 kniha. Ak m\u00f4\u017eem, ur\u010dite odpor\u00fa\u010dam – Sila zvyku, Charles Duhigg<\/strong>.<\/p>\n

      P.S. aj tento blog vznikol ako s\u00fa\u010das\u0165 budovaniu nov\u00e9ho zvyku: \u010d\u00edtanie knihy >>> robenie si pozn\u00e1mok do zdielate\u013enej podoby >>> dobr\u00fd pocit z u\u017eito\u010dnosti a va\u0161ich like-ov \ud83d\ude00<\/p>\n

      [mc4wp_form]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Viete, \u010do m\u00f4\u017eu ma\u0165 spolo\u010dn\u00e9 zubn\u00e1 pasta, osvie\u017eova\u010d vzduchu, anonymn\u00ed alkoholici a tr\u00e9ner americk\u00e9ho futbalu? \u017de ni\u010d? Pr\u00e1ve\u017ee a\u017e pr\u00edli\u0161 ve\u013ea – ich podstatou s\u00fa zvyky. Kniha Sila zvyku, ktorej autorom je Charles Duhigg, rozober\u00e1 te\u00f3riu zvykov na desiatkach pr\u00edkladov a je fakt super. Pod\u013ea \u0161t\u00fadie z Dukeovej univerzity sa viac ne\u017e 40% ka\u017edodenn\u00fdch \u010dinnost\u00ed […]<\/p>\n","protected":false},"author":36,"featured_media":6912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[229,457,553,669,680,757,998,1021],"class_list":["post-6906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky","category-vzdelavanie-2","tag-dreamjob","tag-lifehack","tag-naucte-sa","tag-pokus","tag-praca","tag-signal","tag-zavislost","tag-zvyk"],"yoast_head":"\nOdha\u013ete tajomstvo zvykov a zme\u0148te ich - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2015\/10\/odhalte-tajomstvo-zvykov-a-zmente-ich\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odha\u013ete tajomstvo zvykov a zme\u0148te ich - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Viete, \u010do m\u00f4\u017eu ma\u0165 spolo\u010dn\u00e9 zubn\u00e1 pasta, osvie\u017eova\u010d vzduchu, anonymn\u00ed alkoholici a tr\u00e9ner americk\u00e9ho futbalu? \u017de ni\u010d? Pr\u00e1ve\u017ee a\u017e pr\u00edli\u0161 ve\u013ea – ich podstatou s\u00fa zvyky. Kniha Sila zvyku, ktorej autorom je Charles Duhigg, rozober\u00e1 te\u00f3riu zvykov na desiatkach pr\u00edkladov a je fakt super. Pod\u013ea \u0161t\u00fadie z Dukeovej univerzity sa viac ne\u017e 40% ka\u017edodenn\u00fdch \u010dinnost\u00ed […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2015\/10\/odhalte-tajomstvo-zvykov-a-zmente-ich\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-18T08:39:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/10\/blog_small11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u013dubo\u0161 \u013dahk\u00fd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u013dubo\u0161 \u013dahk\u00fd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2015\\\/10\\\/odhalte-tajomstvo-zvykov-a-zmente-ich\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2015\\\/10\\\/odhalte-tajomstvo-zvykov-a-zmente-ich\\\/\"},\"author\":{\"name\":\"\u013dubo\u0161 \u013dahk\u00fd\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/3f770c6993733cfe123d5dbf11c2b8a9\"},\"headline\":\"Odha\u013ete tajomstvo zvykov a zme\u0148te ich\",\"datePublished\":\"2015-10-18T08:39:25+00:00\",\"dateModified\":\"2025-03-11T20:06:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2015\\\/10\\\/odhalte-tajomstvo-zvykov-a-zmente-ich\\\/\"},\"wordCount\":904,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2015\\\/10\\\/odhalte-tajomstvo-zvykov-a-zmente-ich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2015\\\/10\\\/blog_small11.png\",\"keywords\":[\"dreamjob\",\"lifehack\",\"naucte sa\",\"pokus\",\"praca\",\"signal\",\"zavislost\",\"zvyk\"],\"articleSection\":[\"Tipy a triky\",\"Vzdel\u00e1vanie\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2015\\\/10\\\/odhalte-tajomstvo-zvykov-a-zmente-ich\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2015\\\/10\\\/odhalte-tajomstvo-zvykov-a-zmente-ich\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2015\\\/10\\\/odhalte-tajomstvo-zvykov-a-zmente-ich\\\/\",\"name\":\"Odha\u013ete tajomstvo zvykov a zme\u0148te ich - 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