{"id":6684,"date":"2015-09-07T12:05:16","date_gmt":"2015-09-07T10:05:16","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=6684"},"modified":"2025-03-11T21:06:33","modified_gmt":"2025-03-11T20:06:33","slug":"zistite-ako-sa-spravaju-navstevnici-vo-vasom-e-shope","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2015\/09\/zistite-ako-sa-spravaju-navstevnici-vo-vasom-e-shope\/","title":{"rendered":"Zistite, ako sa spr\u00e1vaj\u00fa n\u00e1v\u0161tevn\u00edci vo va\u0161om e-shope"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p>Ak podnik\u00e1te na webe, isto si poctivo sledujete, ko\u013eko \u013eud\u00ed nav\u0161tevuje v\u00e1\u0161 web, pr\u00edpadne z ak\u00e9ho zdroja k v\u00e1m prich\u00e1dzaj\u00fa. Viete v\u0161ak aj to, ako sa spr\u00e1vaj\u00fa v n\u00e1kupnom procese na va\u0161om webe?<\/p>\n<p><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/enhanced-ecommerce\" target=\"_blank\">Enhanced Ecommerce<\/a> pre Google Universal Analytics je \u010fal\u0161ou gener\u00e1ciou Ecommerce trackovania s pokro\u010dil\u00fdmi funkciami, ktor\u00e9 umo\u017e\u0148uj\u00fa vidie\u0165 cestu z\u00e1kazn\u00edka na va\u0161om webe. Odpor\u00fa\u010dame preto vyu\u017ei\u0165 toto roz\u0161\u00edrenie a zlep\u0161i\u0165 tak konverznos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu (pokia\u013e u\u017e toto roz\u0161\u00edrenie pou\u017e\u00edvate, tento \u010dl\u00e1nok nie je ur\u010den\u00fd pre v\u00e1s).<\/p>\n<p>\u00daplne prv\u00fdm predpokladom je, \u017ee va\u0161a str\u00e1nka by mala pou\u017e\u00edva\u0165 Universal Analytics namiesto star\u00fdch Google Analytics (<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/upgrade\/\" target=\"_blank\">pre\u010d\u00edtajte si n\u00e1vod<\/a>). Roz\u0161\u00edrenie Enhanced Ecommerce nie je v Universal Analytics dostupn\u00e9 \u0161tandardne a je potrebn\u00e9 si ho aktivova\u0165. Pre pokro\u010dil\u00e9 sledovanie odpor\u00fa\u010dame vyu\u017ei\u0165 v\u00e1\u0161ho program\u00e1tora.<\/p>\n<h3>\u010co z\u00edskate nasaden\u00edm Enhance Ecommerce<\/h3>\n<p>V prvom Ecommerce module pre Google Analytics bolo mo\u017en\u00e9 z\u00edska\u0165 d\u00e1ta a\u017e potom, ako sa uskuto\u010dnila transakcia. Enhanced Ecommerce pos\u00fava internetov\u00fd n\u00e1kup na \u010fal\u0161\u00ed level a vy budete m\u00f4c\u0165 sledova\u0165 cel\u00fd cyklus n\u00e1kupu. Budete teda m\u00f4c\u0165 zisti\u0165, \u010do sa dialo e\u0161te pred samotnou transakciou.<\/p>\n<blockquote><p>Enhanced Ecommerce je skvel\u00e9 rie\u0161enie pre v\u00e4\u010d\u0161ie firmy, ale aj pre mal\u00e9 internetov\u00e9 obchody.<\/p><\/blockquote>\n<p><strong>D\u00e1ta, ktor\u00e9 budete m\u00f4c\u0165 sledova\u0165: <\/strong><\/p>\n<ul>\n<li>D\u00e1ta o po\u010dte pridan\u00ed do ko\u0161\u00edka pre jednotliv\u00e9 produkty.<\/li>\n<li>D\u00e1ta o tom, ktor\u00fd produkt najviac konvertuje (sta\u010d\u00ed n\u00e1js\u0165 pomer po\u010dtu viden\u00ed produktu a jeho n\u00e1kupov).<\/li>\n<li>D\u00e1ta, z ktor\u00fdch zist\u00edte najslab\u0161iu str\u00e1nku n\u00e1kupn\u00e9ho ko\u0161\u00edka (kde odch\u00e1dza najviac \u013eud\u00ed).<\/li>\n<li>Zo v\u0161etk\u00fdch spom\u00ednan\u00fdch d\u00e1t si n\u00e1sledne budete m\u00f4c\u0165 vytvori\u0165 segment, ktor\u00fd v\u00e1m mo\u017eno napovie, \u017ee \u013eudia prich\u00e1dzaj\u00faci na va\u0161u str\u00e1nku z reklamy si prid\u00e1vaj\u00fa produkty do ko\u0161\u00edka, ale neobjedn\u00e1vaj\u00fa ich.<\/li>\n<li>Uvid\u00edte d\u00e1ta o nezaplaten\u00fdch objedn\u00e1vkach a budete tak presne vedie\u0165, ko\u013eko m\u00e1te objedn\u00e1vok a ko\u013eko z nich je re\u00e1lne zaplaten\u00fdch.<\/li>\n<li>Uvid\u00edte, ak\u00fa v\u00fdkonnos\u0165 maj\u00fa intern\u00e9 bannery na va\u0161ej \u00a0str\u00e1nke.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2015\/09\/image02.png\" alt=\"graf\" width=\"1029\" height=\"549\" \/><\/p>\n<p>Tento report (obr\u00e1zok vy\u0161\u0161ie) je jeden z naju\u017eito\u010dnej\u0161\u00edch, ktor\u00fd n\u00e1jdete v nov\u00fdch Enhanced Ecommerce. V prvom kroku vid\u00edte, \u017ee na str\u00e1nku pri\u0161lo 19 485 rel\u00e1ci\u00ed. Z toho len 5 455 videlo jeden z produktov na str\u00e1nke. Najv\u00e4\u010d\u0161\u00ed prepad v\u0161ak nastal medzi t\u00fdm, ko\u013eko rel\u00e1ci\u00ed videlo produkt a n\u00e1sledne si ho pridalo do ko\u0161\u00edka. T\u00fdm, \u017ee si vytvor\u00edte segment pr\u00e1ve z t\u00fdchto rel\u00e1ci\u00ed, budete m\u00f4c\u0165 vedie\u0165 napr\u00edklad to, ktor\u00fd kan\u00e1l v\u00e1m urobil najv\u00e4\u010d\u0161\u00ed skok v tomto prechode.<\/p>\n<p>Optimaliz\u00e1cia produktovej str\u00e1nky z\u00edska tie\u017e nov\u00fd rozmer. Ak uvid\u00edte, \u017ee z niektorej kampane si prid\u00e1va do ko\u0161\u00edka produkt 30 % z\u00e1kazn\u00edkov a z \u010fal\u0161ej len 5 %, viete, \u017ee chyba sa pravdepodobne stala v reklame a kvalite publika, ktor\u00e9 prich\u00e1dza z kampan\u00ed. Odpor\u00fa\u010dam nav\u0161t\u00edvi\u0165 <a href=\"https:\/\/analyticsacademy.withgoogle.com\/course03\" target=\"_blank\">Google akad\u00e9miu<\/a>, kde n\u00e1jdete viac tipov na vyu\u017eitie.<\/p>\n<h3>Nastavenie Enhanced Ecommerce<\/h3>\n<p>Pokia\u013e u\u017e m\u00e1te rozbehan\u00e9 Universal Analytics, \u010fal\u0161\u00edm krokom je <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/enhanced-ecommerce\" target=\"_blank\">rozbehanie samotn\u00fdch k\u00f3dov<\/a>, ktor\u00e9 zabezpe\u010dia tok d\u00e1t do nov\u00fdch Ecommerce. Pr\u00e1ve tieto d\u00e1ta v\u00e1m umo\u017enia sledova\u0165 pokro\u010dil\u00e9 reporty od po\u010dtu viden\u00ed ur\u010dit\u00e9ho produktu cez pridanie do ko\u0161\u00edka a objedn\u00e1vku. Implement\u00e1cia t\u00fdchto k\u00f3dov je trochu komplikovanej\u0161ia a odpor\u00fa\u010dam t\u00fato pr\u00e1cu necha\u0165 na program\u00e1tora.<\/p>\n<p>V pr\u00edpade, \u017ee m\u00e1te k\u00f3dy nasaden\u00e9, sta\u010d\u00ed tento doplnok u\u017e len zapn\u00fa\u0165 v Google Analytics. Pre zapnutie sa prihl\u00e1ste do v\u00e1\u0161ho \u00fa\u010dtu, prejdite do \u201eAdmin\u201d a vo \u201eView\u201d kliknite na nastavenie Enhanced Ecommerce.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2015\/09\/image01.png\" alt=\"image01\" width=\"429\" height=\"458\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2015\/09\/image00.png\" alt=\"image00\" width=\"840\" height=\"501\" \/><\/p>\n<p>Potom u\u017e len sta\u010d\u00ed povoli\u0165 Enhanced Ecommerce. V pr\u00edpade, \u017ee vlastn\u00edte niektor\u00fa z Ecommerce platforiem, tak implement\u00e1cia je o nie\u010do jednoduch\u0161ia a Enhaced Ecommerce si zvl\u00e1dnete rozbeha\u0165 len doin\u0161talovan\u00edm pluginu.<\/p>\n<ul>\n<li><strong>WordPress<\/strong> \u2013 pre pou\u017eitie nad\u0161tandardn\u00e9ho trackovania Ecommerce vysk\u00fa\u0161ajte tento <a href=\"https:\/\/wordpress.org\/plugins\/enhanced-e-commerce-for-woocommerce-store\/\" target=\"_blank\">doplnok od WooCommerce<\/a>.<\/li>\n<li><strong>Magento<\/strong> &#8211; pokia\u013e m\u00e1te nain\u0161talovan\u00e9 Magento, tak e\u0161te predt\u00fdm, ako vyu\u017eijete<a href=\"http:\/\/www.magentocommerce.com\/magento-connect\/google-enhanced-ecommerce-for-magento.html\" target=\"_blank\"> tento doplnok<\/a>, sa presved\u010dte, \u017ee m\u00e1te nain\u0161talovan\u00e9 Universal Analytics k\u00f3dy na va\u0161ej str\u00e1nke<\/li>\n<li><strong>PrestaShop<\/strong> &#8211; doplnok pre vyu\u017e\u00edvanie je <a href=\"http:\/\/addons.prestashop.com\/en\/analytics-stats-prestashop-modules\/4168-ganalytics.html\" target=\"_blank\">dostupn\u00fd<\/a> aj pre Prestashop a je, samozrejme, zadarmo.<\/li>\n<\/ul>\n<p>[mc4wp_form]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak podnik\u00e1te na webe, isto si poctivo sledujete, ko\u013eko \u013eud\u00ed nav\u0161tevuje v\u00e1\u0161 web, pr\u00edpadne z ak\u00e9ho zdroja k v\u00e1m prich\u00e1dzaj\u00fa. Viete v\u0161ak aj to, ako sa spr\u00e1vaj\u00fa v n\u00e1kupnom procese na va\u0161om webe? Enhanced Ecommerce pre Google Universal Analytics je \u010fal\u0161ou gener\u00e1ciou Ecommerce trackovania s pokro\u010dil\u00fdmi funkciami, ktor\u00e9 umo\u017e\u0148uj\u00fa vidie\u0165 cestu z\u00e1kazn\u00edka na va\u0161om webe. [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":6688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,10],"tags":[71,72,184,240,245,254,313,314,548,586,715,806,809,956],"class_list":["post-6684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","category-tipy-a-triky","category-vzdelavanie-2","tag-analytics","tag-analytika","tag-data","tag-e-shop","tag-ecommerce","tag-enhanced","tag-google","tag-google-akademia","tag-nakupovanie","tag-obchod","tag-report","tag-statistika","tag-statistiky","tag-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zistite, ako sa spr\u00e1vaj\u00fa n\u00e1v\u0161tevn\u00edci vo va\u0161om e-shope - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2015\/09\/zistite-ako-sa-spravaju-navstevnici-vo-vasom-e-shope\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zistite, ako sa spr\u00e1vaj\u00fa n\u00e1v\u0161tevn\u00edci vo va\u0161om e-shope - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Ak podnik\u00e1te na webe, isto si poctivo sledujete, ko\u013eko \u013eud\u00ed nav\u0161tevuje v\u00e1\u0161 web, pr\u00edpadne z ak\u00e9ho zdroja k v\u00e1m prich\u00e1dzaj\u00fa. Viete v\u0161ak aj to, ako sa spr\u00e1vaj\u00fa v n\u00e1kupnom procese na va\u0161om webe? Enhanced Ecommerce pre Google Universal Analytics je \u010fal\u0161ou gener\u00e1ciou Ecommerce trackovania s pokro\u010dil\u00fdmi funkciami, ktor\u00e9 umo\u017e\u0148uj\u00fa vidie\u0165 cestu z\u00e1kazn\u00edka na va\u0161om webe. 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