{"id":6289,"date":"2015-06-24T16:11:27","date_gmt":"2015-06-24T14:11:27","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=6289"},"modified":"2025-09-16T12:34:54","modified_gmt":"2025-09-16T10:34:54","slug":"7-tipov-pre-uspesny-e-shop","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2015\/06\/7-tipov-pre-uspesny-e-shop\/","title":{"rendered":"7 tipov pre \u00faspe\u0161n\u00fd e-shop"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

Pred p\u00e1r d\u0148ami sme publikovali blogpost Ako vytvori\u0165 kvalitn\u00fd biznis web<\/a>. Mohli ste sa dozvedie\u0165, ako si spr\u00e1vne vybra\u0165 vhodn\u00fd hosting, pre\u010do je d\u00f4le\u017eit\u00e9 vytvori\u0165 kvalitn\u00e9 texty, pre\u010do dba\u0165 na UX friendly dizajn a nezabudn\u00fa\u0165 na mobiln\u00e9 zobrazovanie str\u00e1nky. V dne\u0161nom guestblogu sa pok\u00fasime priamo nadviaza\u0165 na predo\u0161l\u00ed \u010dl\u00e1nok a vysvetli\u0165, ako ve\u013emi je pre v\u00e1\u0161 e-shop d\u00f4le\u017eit\u00fd obsah, personalizovan\u00fd marketing, alebo multitesting.<\/p>\n

S\u00fa dva e-shopy. Jedn\u00e9mu sa dar\u00ed, druh\u00e9mu nie. Je to n\u00e1hoda? To \u0165a\u017eko. S najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou je rozdiel v marketingu. K\u00fdm u jedn\u00e9ho je to len (v lep\u0161om pr\u00edpade) snaha o ak\u00fako\u013evek reklamu, ktor\u00e1 nem\u00e1 ani hlavu, ani p\u00e4tu, druh\u00fd rozm\u00fd\u0161\u013ea, ako svoj vlastn\u00fd z\u00e1kazn\u00edk a vie, kde m\u00e1 koncentrova\u0165 energiu. V tomto \u010dl\u00e1nku n\u00e1jdete 7 \u200btipov a jeden bonus,\u200b aby ste sa aj vy zaradili do skupiny \u010d\u00edslo dva.<\/p>\n

1. User experience alebo kam som sa to dostal<\/h3>\n

Vc\u00ed\u0165te sa do ko\u017ee z\u00e1kazn\u00edka, ktor\u00fd je u v\u00e1s prv\u00fd kr\u00e1t. Zorientovali by ste sa vo svojom e-shope? Ak sa z\u00e1kazn\u00edk preklikne na ak\u00fako\u013evek podstr\u00e1nku v\u00e1\u0161ho e-shopu, vie, \u010do m\u00e1 spravi\u0165? Ak skon\u010d\u00ed na mieste, z ktor\u00e9ho u\u017e nem\u00e1 kam \u00eds\u0165, od\u00edde. Pracujte s prelinkami a uistite sa, \u017ee ka\u017ed\u00e1 \u010das\u0165 va\u0161ej str\u00e1nky smeruje tam, kam ho chcete dosta\u0165. Marketing u\u017e d\u00e1vno nie je len o hrav\u00fdch headlinoch a v\u00fdzvach na n\u00e1kup \u201cnajlep\u0161ieho\u201d produktu. Mus\u00edte analyzova\u0165, upravova\u0165, adaptova\u0165.<\/p>\n

2. Sila obsahu generovan\u00e9ho z\u00e1kazn\u00edkmi<\/h3>\n

Kam si idete po radu, ke\u010f si idete k\u00fapi\u0165 ak\u00fdko\u013evek produkt? Recenzie s\u00fa (okrem ceny) to, \u010do v\u00e1s zauj\u00edma najviac. Pre\u010do? Chcete predsa po\u010du\u0165 aj nez\u00e1visl\u00fd n\u00e1zor. Nab\u00e1dajte \u013eud\u00ed, aby po k\u00fape tovaru pridali hodnotenie, pr\u00edpadne aby v\u00e1\u0161 obchod recenzovali na „price enginoch“ ako Pricemania, \u010di Heureka.<\/p>\n

3. Content is king<\/h3>\n

Nesna\u017ete sa len pred\u00e1va\u0165. Vzdel\u00e1vajte a zab\u00e1vajte svojich z\u00e1kazn\u00edkov. P\u200bre\u010do \u010d\u00edtate tento blog? Chcete sa nie\u010do dozvedie\u0165. Sp\u00f4soby, ak\u00fdmi m\u00f4\u017eete so z\u00e1kazn\u00edkmi komunikova\u0165 je mnoho. M\u00f4\u017eu to by\u0165 blogy, soci\u00e1lne siete, pon\u00fakanie e-bookov v\u00fdmenou za e-mail a n\u00e1sledn\u00fd direct mailing… D\u00f4le\u017eit\u00e9 je, aby ste vedeli, pre\u010do to rob\u00edte a \u010do t\u00fdm sledujete.<\/p>\n

4. Personalizovan\u00fd marketing<\/h3>\n

Kto s\u00fa va\u0161i z\u00e1kazn\u00edci? Len pros\u00edm nepovedzte, \u017ee v\u0161etci. Definujte\u00a0si cie\u013eov\u00e9 skupiny, vypracujte pers\u00f3ny a svoju komunik\u00e1ciu upravte pod\u013ea preferenci\u00ed a vec\u00ed, ktor\u00e9 ich zauj\u00edmaj\u00fa. Ak neviete, \u010do s\u00fa pers\u00f3ny, t\u200bu si stiahnete \u0161abl\u00f3nu<\/a> na ich tvorbu, \u200bkde je vysvetlen\u00e9 v\u0161etko podstatn\u00e9. K pokro\u010dilej\u0161\u00edm technik\u00e1m personalizovan\u00e9ho marketingu patria tie\u017e retargeting a remarketing, kedy zobrazujete ur\u010dit\u00fd obsah len n\u00e1v\u0161tevn\u00edkom va\u0161ej str\u00e1nky, \u010di konkr\u00e9tnej podstr\u00e1nky prostredn\u00edctvom reklamy, resp. e-mailov.<\/p>\n

5. Vern\u00ed z\u00e1kazn\u00edci nad zlato<\/h3>\n

U\u017e ste po\u010duli o tom, \u017ee na z\u00edskanie nov\u00e9ho z\u00e1kazn\u00edka vynalo\u017e\u00edte 80% n\u00e1kladov oproti 20% na udr\u017eanie si s\u00fa\u010dasn\u00e9ho? H\u00ed\u010dkajte si z\u00e1kazn\u00edkov, odme\u0148ujte ich a pokojne pridajte aj nejak\u00fa t\u00fa gamifik\u00e1ciu. Vytvorte si vlastn\u00fd \u201caffiliate\u201d program – ka\u017ed\u00e9mu \ufffc\ufffc\ufffc\ufffcz\u00e1kazn\u00edkovi, ktor\u00fd v\u00e1\u0161 e-shop odporu\u010d\u00ed svojmu zn\u00e1memu a po\u0161le mu v\u00fdzvu na mail, venujte 20% z\u013eavu. Tak isto m\u00f4\u017eete v\u0161etk\u00fdm vern\u00fdm z\u00e1kazn\u00edkom, ktor\u00ed u v\u00e1s nak\u00fapili viac ako 10x posla\u0165 kup\u00f3n na dar\u010dek. Kreativite sa medze neklad\u00fa. Jeden \u010dl\u00e1nok na in\u0161pir\u00e1ciu (v angli\u010dtine) n\u00e1jdete napr\u00edklad tu: R\u200beward your loyal customers<\/a>.\u200b<\/p>\n

6. A\/B testing? Nie. Multitesting<\/h3>\n

V\u0161etko, \u010do rob\u00edte, robte na viacero sp\u00f4sobov. In\u00fdmi slovami – sk\u00fa\u0161ajte, \u010do funguje a \u010do nie. Rob\u00edte reklamu na Facebooku? Nespoliehajte sa len na jeden obr\u00e1zok, nespoliehajte sa na dva, sk\u00faste tri. A k tomu tri r\u00f4zne headliny. Aspo\u0148 zist\u00edte, \u010do v\u00e1m funguje najlep\u0161ie. Nehovor\u00edm, \u017ee A\/B testing (dva r\u00f4zne varianty) je zl\u00fd, ale multitesting (viac ako dva varianty) je proste lep\u0161\u00ed. \ud83d\ude42<\/p>\n

7. Viete, kde s\u00fa va\u0161i z\u00e1kazn\u00edci?<\/h3>\n

Pre\u010do ste na Facebooku? Lebo je tam va\u0161a konkurencia? Chyba! Bu\u010fte len tam, kde s\u00fa va\u0161i z\u00e1kazn\u00edci. Pre fashion e-shopy (a nie len pre ne) je moment\u00e1lne obrovsk\u00fd challenge v I\u200bnstagram<\/a> a P\u200binterest<\/a> marketingu. Ten je v posledn\u00fdch d\u0148och e\u0161te atrakt\u00edvnej\u0161\u00ed v\u010faka tomu, \u017ee obe soci\u00e1lne siete vylep\u0161ili svoje mo\u017enosti reklamy.<\/p>\n

Bonus tip: U\u010dte sa od najlep\u0161\u00edch<\/strong><\/h3>\n

Je fajn sledova\u0165, ako to robia kvalitn\u00e9 slovensk\u00e9 e-shopy, ale je na nezaplatenie sledova\u0165 t\u00fdch najlep\u0161\u00edch. Ak v\u00e1m angli\u010dtina nerob\u00ed probl\u00e9m, \u010d\u00edtajte napr\u00edklad blog od Shopify<\/a>, \u200bn\u00e1jdete tam neuverite\u013en\u00e9 mno\u017estvo in\u0161pir\u00e1cie.<\/p>\n

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<\/div>\n<\/p><\/div>\n
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Ide\u00e1lny hosting pre podnikanie<\/div>\n

Prejdite na Biznis hosting<\/a> <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pred p\u00e1r d\u0148ami sme publikovali blogpost Ako vytvori\u0165 kvalitn\u00fd biznis web. Mohli ste sa dozvedie\u0165, ako si spr\u00e1vne vybra\u0165 vhodn\u00fd hosting, pre\u010do je d\u00f4le\u017eit\u00e9 vytvori\u0165 kvalitn\u00e9 texty, pre\u010do dba\u0165 na UX friendly dizajn a nezabudn\u00fa\u0165 na mobiln\u00e9 zobrazovanie str\u00e1nky. V dne\u0161nom guestblogu sa pok\u00fasime priamo nadviaza\u0165 na predo\u0161l\u00ed \u010dl\u00e1nok a vysvetli\u0165, ako ve\u013emi je pre […]<\/p>\n","protected":false},"author":89,"featured_media":6336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,8,10],"tags":[112,116,240,259,894,956],"class_list":["post-6289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ostatne","category-tipy-a-triky","category-vzdelavanie-2","tag-biznis","tag-blog","tag-e-shop","tag-eshop","tag-uspesny","tag-websupport"],"yoast_head":"\n7 tipov pre u\u0301spes\u030cny\u0301 e-shop - Websupport Blog<\/title>\n<meta name=\"description\" content=\"Su\u0301 dva e-shopy. Jedne\u0301mu sa dari\u0301, druhe\u0301mu nie. Je to na\u0301hoda? To t\u030caz\u030cko. 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