{"id":5526,"date":"2014-12-15T15:32:34","date_gmt":"2014-12-15T14:32:34","guid":{"rendered":"http:\/\/blog.websupport.sk\/?p=5526"},"modified":"2025-03-11T21:06:26","modified_gmt":"2025-03-11T20:06:26","slug":"ako-robia-wow-efekt-svetove-firmy","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/","title":{"rendered":"Ako robia WOW efekt svetov\u00e9 firmy"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p>Pozn\u00e1te to. Browsujete po sieti, nav\u0161t\u00edvite webstr\u00e1nku zauj\u00edmavej slu\u017eby a po p\u00e1r sekund\u00e1ch si poviete, &#8230;WOW, to mus\u00edm ma\u0165. V ten moment v\u00e1s v\u0161ak mo\u017eno nepresved\u010dil samotn\u00fd produkt, jeho popis funkcionality, \u010di dizajn. Presved\u010dil v\u00e1s sp\u00f4sob, ako sa v\u00e1m ho sna\u017e\u00ed konkr\u00e9tna firma preda\u0165.  <\/br> <!--more--><\/p>\n<p>Cie\u013eom z\u00edskavania u\u017e\u00edvate\u013eov (tzv. onboarding-u) je urobi\u0165 tak v \u010do najkrat\u0161om \u010dase. Tak pre\u010do nevytvori\u0165 WOW efekt hne\u010f pri prvom kontakte \u00fa\u017eivate\u013ea s slu\u017ebou, \u010di produktom?<\/p>\n<p>Je jasn\u00e9, \u017ee ka\u017ed\u00fd produkt m\u00e1 svoje \u0161pecifik\u00e1 a nie v\u017edy sa \u013eahko h\u013ead\u00e1 vhodn\u00fd WOW efekt, ktor\u00fdm by ste o\u010darili potencion\u00e1lnych klientov. Pon\u00fakame v\u00e1m \u0161tyri naj\u010dastej\u0161ie techniky, ktor\u00e9 pou\u017e\u00edvaj\u00fa svetov\u00e9 firmy. <\/br><\/p>\n<p><strong><\/p>\n<h2>1. Pon\u00faknite va\u0161u slu\u017ebu bez poskytnutia e-mailu z\u00e1kazn\u00edka<\/h2>\n<p><\/strong><\/p>\n<p>Ide o tzv. reverzn\u00fd funnel. Znamen\u00e1 to, \u017ee dovol\u00edte pou\u017e\u00edva\u0165 z\u00e1kladn\u00e9 funkcie slu\u017eby e\u0161te predt\u00fdm, ne\u017e sa n\u00e1v\u0161tevn\u00edci webu zaregistruj\u00fa (zadaj\u00fa e-mail). <\/p>\n<p>Kr\u00e1snym pr\u00edkladom pou\u017eitia je <strong><a href=\"https:\/\/www.hellobar.com\" target=\"_blank\">HelloBar<\/a><\/strong>. Namiesto toho, aby skr\u00fdvali svoj WOW efekt za klasick\u00fd prihlasovac\u00ed proces, HelloBar v\u00e1m umo\u017en\u00ed pou\u017e\u00edva\u0165 z\u00e1klady slu\u017eby bez toho,  aby ste im poskytli svoju e-mailov\u00fa adresu. Zd\u00e1 sa, \u017ee pri tomto sp\u00f4sobe \u201conboardingu\u201d u\u017e\u00edvatelia ve\u013emi r\u00fdchlo a \u013eahko pochopia z\u00e1kladn\u00e9 hodnoty, otestuj\u00fa si v\u00fdhody v z\u00e1kladnej verzii a s\u00fa tak na najlep\u0161ej ceste sta\u0165 sa va\u0161imi z\u00e1kazn\u00edkmi.<\/br><\/p>\n<p><strong><\/p>\n<h2>2. Vyvolajte z\u00e1ujem o va\u0161u slu\u017ebu<\/h2>\n<p><\/strong><\/p>\n<p>Aj toto ste u\u017e isto za\u017eili. Pr\u00eddete na str\u00e1nku slu\u017eby, alebo konkr\u00e9tneho produktu, zozn\u00e1mite sa so stru\u010dn\u00fdm popisom, alebo si pozriete kr\u00e1tke video. Bez toho, aby ste si slu\u017ebu vysk\u00fa\u0161ali, okam\u017eite poskytnete svoj e-mail, aby ste sa dostali k testovacej, ale v mnoh\u00fdch pr\u00edpadoch aj plnej verzii. Tento sp\u00f4sob vyu\u017e\u00edvaj\u00fa najm\u00e4 n\u00e1dejn\u00e9 startupy. V\u00fdhodou je, \u017ee slu\u017eba, alebo produkt sa nedostane medzi pou\u017e\u00edvate\u013eov vo ve\u013ekom mno\u017estve a v\u00fdvojov\u00fd t\u00edm m\u00f4\u017ee doladi\u0165 drobn\u00e9 nedostatky a zapracova\u0165 po\u017eiadavky klientov. <\/p>\n<p>Dobr\u00fdm pr\u00edkladom toho, kedy ste ochotn\u00ed zada\u0165 svoj email okam\u017eite, je napr\u00edklad <strong><a href=\"http:\/\/www.hotjar.com\/\" target=\"_blank\">Hotjar<\/a><\/strong>, ktor\u00fd pon\u00fakol svoju slu\u017ebu na 6 mesiacov pre prv\u00fdch 100 pou\u017e\u00edvate\u013eov. <\/br><\/p>\n<p><strong><\/p>\n<h2>3. Pon\u00faknite zadarmo \u010das\u0165 slu\u017eby za poskytnutie e-mailu<\/h2>\n<p><\/strong> <\/p>\n<p>Ak pon\u00faknete svojim z\u00e1kazn\u00edkom slu\u017ebu zadarmo, je mo\u017en\u00e9, \u017ee si z\u00edskate klienta ove\u013ea sk\u00f4r, ako pri be\u017enom procese. Vytvor\u00edte tak najjednoduch\u0161iu verziu WOW efektu, kde sa nevy\u017eaduje ve\u013ea u\u017e\u00edvate\u013esk\u00e9ho \u00fasilia. <\/p>\n<p>Tak napr\u00edklad, <strong><a href=\"http:\/\/www.usertesting.com\/\" target=\"_blank\">UserTesting<\/a><\/strong> pon\u00faka slu\u017ebu, kde m\u00f4\u017eete z\u00edska\u0165 n\u00e1zor na v\u00e1\u0161 online produkt (resp. webstr\u00e1nku) v podobe 15 min\u00fatov\u00e9ho videa od testerov, teda potencion\u00e1lnych klientov. Ne\u017e za\u010dnete, mus\u00edte sa samozrejme zaregistrova\u0165 a zadefinova\u0165 ak\u00fdch testerov potrebujete, vytvori\u0165 zadanie a samozrejme, po\u010dka\u0165 na vytvorenie videa. Za ka\u017ed\u00e9 video plat\u00edte 49 dol\u00e1rov. <\/p>\n<p>Aby v\u0161ak \u013eudia z UserTesting.com presved\u010dili svojich potencion\u00e1lnych klientov o tom, ako funguje ich produkt, rozhodli sa vytvori\u0165 <strong><a href=\"http:\/\/peek.usertesting.com\/\" target=\"_blank\">Peek<\/a><\/strong>. Namiesto reverzn\u00e9ho funnelu tak pon\u00fakli slu\u017ebu zdarma, ktor\u00e1 umo\u017e\u0148uje pou\u017e\u00edvate\u013eom z\u00edska\u0165 5-min\u00fatov\u00e9 video. Pou\u017e\u00edvatelia z\u00edskaj\u00fa po poskytnut\u00ed e-mailovej adresy svoje video do 24 hod\u00edn. Napriek tomu, \u017ee samotn\u00fd v\u00fdsledok nemus\u00ed v\u017edy kvalitat\u00edvne zodpoveda\u0165 prvotn\u00e9mu WOW momentu, m\u00f4\u017ee tento sp\u00f4sob pom\u00f4c\u0165 lep\u0161ie pochopi\u0165 funkcionalitu a logiku produktu. <\/br><\/p>\n<p><strong><\/p>\n<h2>4. Pon\u00faknite kvalitn\u00fd obsah, a\u017e potom slu\u017ebu <\/h2>\n<p><\/strong><\/p>\n<p>E\u0161te predt\u00fdm, ne\u017e presved\u010d\u00edte svojho potencion\u00e1lneho z\u00e1kazn\u00edka a definit\u00edvne sa stane va\u0161\u00edm klientom, pon\u00faknite mu nie\u010do naviac. Napr\u00edklad kvalitn\u00fd obsah. Robte to tak, ako to rob\u00ed <strong><a href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\">HubSpot<\/a><\/strong>, online marketingov\u00e1 platforma, ktor\u00e1 umo\u017e\u0148uje vytv\u00e1ra\u0165 weby, blogy a landing pages, z\u00edskava\u0165 leady, spravova\u0165 kontakty, analyzova\u0165 a vyhodnocova\u0165. HubSpot je jednotkou v inbound marketingu, tj. tak\u00e9ho pr\u00edstupu, ktor\u00fd je zalo\u017een\u00fd na pon\u00fakan\u00ed kvalitn\u00e9ho obsahu, ktor\u00fd m\u00e1 pritiahnu\u0165 spr\u00e1vne cielen\u00fdch n\u00e1v\u0161tevn\u00edkov. Za poskytnutie v\u00e1\u0161ho emailu si m\u00f4\u017eete pravidelne s\u0165ahova\u0165 nov\u00e9 a kvalitn\u00e9 e-booky o SEO, blogovan\u00ed, soci\u00e1lnych m\u00e9diach, email marketingu, generovan\u00ed leadov a webovej analytike.<\/br><\/br><\/p>\n<p>Ver\u00edme, \u017ee v\u00e1s niektor\u00fd z t\u00fdchto sp\u00f4sobov dosiahnutia WOW efektu in\u0161piroval a \u017ee niektor\u00fd z nich vysk\u00fa\u0161ate. D\u00f4le\u017eit\u00e9 je uvedomi\u0165 si, \u017ee ka\u017ed\u00fd produkt je ve\u013emi \u0161pecifick\u00fd a je potrebn\u00e9 nastavi\u0165 t\u00fa spr\u00e1vnu strat\u00e9giu na dosiahnutie WOW efektu. Otestujte si to. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pozn\u00e1te to. Browsujete po sieti, nav\u0161t\u00edvite webstr\u00e1nku zauj\u00edmavej slu\u017eby a po p\u00e1r sekund\u00e1ch si poviete, &#8230;WOW, to mus\u00edm ma\u0165. V ten moment v\u00e1s v\u0161ak mo\u017eno nepresved\u010dil samotn\u00fd produkt, jeho popis funkcionality, \u010di dizajn. Presved\u010dil v\u00e1s sp\u00f4sob, ako sa v\u00e1m ho sna\u017e\u00ed konkr\u00e9tna firma preda\u0165.<\/p>\n","protected":false},"author":85,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,10],"tags":[250,554,970],"class_list":["post-5526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-novinky","category-tipy-a-triky","category-vzdelavanie-2","tag-efekt","tag-navod","tag-wow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako robia WOW efekt svetov\u00e9 firmy - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako robia WOW efekt svetov\u00e9 firmy - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Pozn\u00e1te to. Browsujete po sieti, nav\u0161t\u00edvite webstr\u00e1nku zauj\u00edmavej slu\u017eby a po p\u00e1r sekund\u00e1ch si poviete, &#8230;WOW, to mus\u00edm ma\u0165. V ten moment v\u00e1s v\u0161ak mo\u017eno nepresved\u010dil samotn\u00fd produkt, jeho popis funkcionality, \u010di dizajn. Presved\u010dil v\u00e1s sp\u00f4sob, ako sa v\u00e1m ho sna\u017e\u00ed konkr\u00e9tna firma preda\u0165.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/galgan\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-15T14:32:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Richard \u010cerm\u00e1k\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard \u010cerm\u00e1k\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/\"},\"author\":{\"name\":\"Richard \u010cerm\u00e1k\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/c5007b5829a2d6df7a223d5c714ab217\"},\"headline\":\"Ako robia WOW efekt svetov\u00e9 firmy\",\"datePublished\":\"2014-12-15T14:32:34+00:00\",\"dateModified\":\"2025-03-11T20:06:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/\"},\"wordCount\":801,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png\",\"keywords\":[\"efekt\",\"n\u00e1vod\",\"wow\"],\"articleSection\":[\"Business\",\"Novinky\",\"Tipy a triky\",\"Vzdel\u00e1vanie\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/\",\"url\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/\",\"name\":\"Ako robia WOW efekt svetov\u00e9 firmy - Websupport blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png\",\"datePublished\":\"2014-12-15T14:32:34+00:00\",\"dateModified\":\"2025-03-11T20:06:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#primaryimage\",\"url\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png\",\"contentUrl\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png\",\"width\":290,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.websupport.sk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ako robia WOW efekt svetov\u00e9 firmy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#website\",\"url\":\"https:\/\/www.websupport.sk\/blog\/\",\"name\":\"Websupport blog\",\"description\":\"Websupport blog\",\"publisher\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.websupport.sk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#organization\",\"name\":\"Websupport\",\"url\":\"https:\/\/www.websupport.sk\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-logo.svg\",\"contentUrl\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-logo.svg\",\"width\":153,\"height\":48,\"caption\":\"Websupport\"},\"image\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/c5007b5829a2d6df7a223d5c714ab217\",\"name\":\"Richard \u010cerm\u00e1k\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/69bb230a5d8ccf988f4d1761dbfb4d5687bfc7e3eae26e2b7c1888200e64b1be?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/69bb230a5d8ccf988f4d1761dbfb4d5687bfc7e3eae26e2b7c1888200e64b1be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/69bb230a5d8ccf988f4d1761dbfb4d5687bfc7e3eae26e2b7c1888200e64b1be?s=96&d=mm&r=g\",\"caption\":\"Richard \u010cerm\u00e1k\"},\"description\":\"Riadi brandov\u00fa \u010das\u0165 slovensk\u00e9ho Websupportu, tvor\u00ed obsahov\u00e9 strat\u00e9gie, partnersk\u00e9 a sponzoringov\u00e9 aktivity, zastre\u0161uje komunik\u00e1ciu firmy.\",\"sameAs\":[\"https:\/\/www.facebook.com\/galgan\",\"https:\/\/www.instagram.com\/richardcermak\/\",\"https:\/\/www.linkedin.com\/in\/richard-ermk-9a11474b\/#snip=false\",\"https:\/\/soundcloud.com\/websupport_sk\"],\"url\":\"https:\/\/www.websupport.sk\/blog\/author\/richard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ako robia WOW efekt svetov\u00e9 firmy - Websupport blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/","og_locale":"sk_SK","og_type":"article","og_title":"Ako robia WOW efekt svetov\u00e9 firmy - Websupport blog","og_description":"Pozn\u00e1te to. Browsujete po sieti, nav\u0161t\u00edvite webstr\u00e1nku zauj\u00edmavej slu\u017eby a po p\u00e1r sekund\u00e1ch si poviete, &#8230;WOW, to mus\u00edm ma\u0165. V ten moment v\u00e1s v\u0161ak mo\u017eno nepresved\u010dil samotn\u00fd produkt, jeho popis funkcionality, \u010di dizajn. Presved\u010dil v\u00e1s sp\u00f4sob, ako sa v\u00e1m ho sna\u017e\u00ed konkr\u00e9tna firma preda\u0165.","og_url":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/","og_site_name":"Websupport blog","article_author":"https:\/\/www.facebook.com\/galgan","article_published_time":"2014-12-15T14:32:34+00:00","article_modified_time":"2025-03-11T20:06:26+00:00","og_image":[{"width":290,"height":200,"url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png","type":"image\/png"}],"author":"Richard \u010cerm\u00e1k","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Richard \u010cerm\u00e1k","Predpokladan\u00fd \u010das \u010d\u00edtania":"4 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#article","isPartOf":{"@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/"},"author":{"name":"Richard \u010cerm\u00e1k","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/c5007b5829a2d6df7a223d5c714ab217"},"headline":"Ako robia WOW efekt svetov\u00e9 firmy","datePublished":"2014-12-15T14:32:34+00:00","dateModified":"2025-03-11T20:06:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/"},"wordCount":801,"commentCount":0,"publisher":{"@id":"https:\/\/www.websupport.sk\/blog\/#organization"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png","keywords":["efekt","n\u00e1vod","wow"],"articleSection":["Business","Novinky","Tipy a triky","Vzdel\u00e1vanie"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/","url":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/","name":"Ako robia WOW efekt svetov\u00e9 firmy - Websupport blog","isPartOf":{"@id":"https:\/\/www.websupport.sk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#primaryimage"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png","datePublished":"2014-12-15T14:32:34+00:00","dateModified":"2025-03-11T20:06:26+00:00","breadcrumb":{"@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#primaryimage","url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png","contentUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/obr200_wow.png","width":290,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.websupport.sk\/blog\/2014\/12\/ako-robia-wow-efekt-svetove-firmy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.websupport.sk\/blog\/"},{"@type":"ListItem","position":2,"name":"Ako robia WOW efekt svetov\u00e9 firmy"}]},{"@type":"WebSite","@id":"https:\/\/www.websupport.sk\/blog\/#website","url":"https:\/\/www.websupport.sk\/blog\/","name":"Websupport blog","description":"Websupport blog","publisher":{"@id":"https:\/\/www.websupport.sk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.websupport.sk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.websupport.sk\/blog\/#organization","name":"Websupport","url":"https:\/\/www.websupport.sk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-logo.svg","contentUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-logo.svg","width":153,"height":48,"caption":"Websupport"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/c5007b5829a2d6df7a223d5c714ab217","name":"Richard \u010cerm\u00e1k","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/69bb230a5d8ccf988f4d1761dbfb4d5687bfc7e3eae26e2b7c1888200e64b1be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bb230a5d8ccf988f4d1761dbfb4d5687bfc7e3eae26e2b7c1888200e64b1be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69bb230a5d8ccf988f4d1761dbfb4d5687bfc7e3eae26e2b7c1888200e64b1be?s=96&d=mm&r=g","caption":"Richard \u010cerm\u00e1k"},"description":"Riadi brandov\u00fa \u010das\u0165 slovensk\u00e9ho Websupportu, tvor\u00ed obsahov\u00e9 strat\u00e9gie, partnersk\u00e9 a sponzoringov\u00e9 aktivity, zastre\u0161uje komunik\u00e1ciu firmy.","sameAs":["https:\/\/www.facebook.com\/galgan","https:\/\/www.instagram.com\/richardcermak\/","https:\/\/www.linkedin.com\/in\/richard-ermk-9a11474b\/#snip=false","https:\/\/soundcloud.com\/websupport_sk"],"url":"https:\/\/www.websupport.sk\/blog\/author\/richard\/"}]}},"_links":{"self":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/5526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/comments?post=5526"}],"version-history":[{"count":1,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/5526\/revisions"}],"predecessor-version":[{"id":33747,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/5526\/revisions\/33747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/media\/5603"}],"wp:attachment":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/media?parent=5526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/categories?post=5526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/tags?post=5526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}