{"id":4756,"date":"2013-12-09T15:32:18","date_gmt":"2013-12-09T14:32:18","guid":{"rendered":"http:\/\/blog.websupport.sk\/?p=4756"},"modified":"2025-03-11T21:06:22","modified_gmt":"2025-03-11T20:06:22","slug":"to-najlepsie-z-the-summit-2013","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2013\/12\/to-najlepsie-z-the-summit-2013\/","title":{"rendered":"To najlep\u0161ie z The Summit 2013"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p>Na konci okt\u00f3bra sa podarilo na\u0161im dvom kolegom dosta\u0165 sa do Dublinu na jednu z najv\u00e4\u010d\u0161\u00edch web konferenci\u00ed v Eur\u00f3pe \u2013 WebSummit, resp. po novom\u00a0<a title=\"WebSummit homepage\" href=\"http:\/\/2013.websummit.net\/\" target=\"_blank\">The Summit<\/a>. Ke\u010f\u017ee i\u0161lo o \u00a0mega konferenciu, sna\u017eili sa nav\u0161t\u00edvi\u0165 \u010do najviac predn\u00e1\u0161ok a \u010do najviac si z nich odnies\u0165. \u00a0Toto s\u00fa tie najlep\u0161ie predn\u00e1\u0161ky, zauj\u00edmav\u00e9 startupy a my\u0161lienky.<!--more--><\/p>\n<p><strong>To najlep\u0161ie z predn\u00e1\u0161ok\u00a0<\/strong><\/p>\n<p><a title=\"Anne Pascual Twitter\" href=\"https:\/\/twitter.com\/AnnePascual\" target=\"_blank\">Anne Pascual<\/a>\u00a0z IDEO Munich jednoducho pom\u00e1ha firm\u00e1m s tvorbou nov\u00fdch produktov. Zameriavaj\u00fa sa na hodnotu pre z\u00e1kazn\u00edka a dizajn. Pod\u013ea Anne by mal by\u0165 dizajn z\u00e1kladnou s\u00fa\u010das\u0165ou produktu, ako to mo\u017eno vidie\u0165 pri AirBnB alebo MailBoxe. Technol\u00f3gia vytv\u00e1ra mo\u017enosti, no dizajn tvor\u00ed hodnotu. Funkcionality by sa nemali prid\u00e1va\u0165 len preto, \u017ee je to mo\u017en\u00e9. Naopak, cie\u013eom m\u00e1 by\u0165 neust\u00e1le redukova\u0165 zlo\u017eitos\u0165, aby bol produkt pr\u00edjemn\u00fd na pou\u017eitie. Jasne definovan\u00fd cie\u013e, respekt\u00edve odpove\u010f na \u201cPre\u010do?\u201d v\u00e1m pom\u00f4\u017ee nestrati\u0165 nadh\u013ead po\u010das cesty. Tie\u017e v\u00e1m pom\u00f4\u017ee zameriava\u0165 sa viac na bud\u00faci rok ako na bud\u00faci t\u00fd\u017ede\u0148.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/new.livestream.com\/accounts\/60688\/events\/2478486\/videos\/33530668\/player?autoPlay=false&amp;height=360&amp;mute=false&amp;width=640\" height=\"300\" width=\"512\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><a title=\"Gary Vaynerchuck\" href=\"https:\/\/twitter.com\/garyvee\" target=\"_blank\">Garry Vaynerchuck<\/a><strong>,<\/strong>\u00a0pris\u0165ahovalec z Bieloruska, dok\u00e1zal v 13-ich zar\u00e1ba\u0165 3000 USD t\u00fd\u017edenne, a to nepred\u00e1val tr\u00e1vu, ale bejzbalov\u00e9 karti\u010dky. M\u00e1 pocit, \u017ee v\u00e4\u010d\u0161ina marketuje a vytv\u00e1ra produkty ako v roku 2009 a nie 2013. Treba \u017ei\u0165 v s\u00fa\u010dasnosti, inovova\u0165, sk\u00fa\u0161a\u0165 a u\u010di\u0165 sa. Pri inov\u00e1ci\u00e1ch sa na za\u010diatku \u0165a\u017eko ur\u010duje ROI, ale ak to nesk\u00fasite, nezist\u00edte ho. Ak netr\u00e1vite rozumn\u00e9 mno\u017estvo \u010dasu sledovan\u00edm insightov a my\u0161lienok na twitter.com\/search, tak prehr\u00e1vate. S\u00e1m tam tr\u00e1vil 14 hod\u00edn denne. Internet je najv\u00e4\u010d\u0161ia kult\u00farna zmena na\u0161ej doby, a to sme e\u0161te len na za\u010diatku prep\u00e1jania re\u00e1lneho sveta s webom. Najv\u00e4\u010d\u0161\u00edm probl\u00e9mom s\u00fa\u010dasnosti je, \u017ee sa nezameriavame na hodnotu pre z\u00e1kazn\u00edka, ale pre n\u00e1s. Miesto nov\u00fdch z\u00e1kazn\u00edkov by sme sa mali s\u00fastredi\u0165 na life time value a retenciu, lebo to je cesta k dlhodobo udr\u017eate\u013en\u00e9mu biznisu. No teraz chce by\u0165 ka\u017ed\u00fd \u0161print\u00e9r ako Instagram. To, \u010di projekt uspeje, z\u00e1le\u017e\u00ed na exek\u00facii a pracovnej mor\u00e1lke.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/new.livestream.com\/accounts\/60688\/events\/2478447\/videos\/33640552\/player?autoPlay=false&amp;height=360&amp;mute=false&amp;width=640\" height=\"300\" width=\"512\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Bolo fascinuj\u00face sledova\u0165 <a title=\"Elona Muska\" href=\"https:\/\/twitter.com\/elonmusk\" target=\"_blank\">Elona Muska<\/a> na\u017eivo. M\u00e1m v\u0161ak pocit, \u017ee je ove\u013ea in\u0161pirat\u00edvnej\u0161\u00ed t\u00fdm, \u010do rob\u00ed, ako t\u00fdm, ako rozpr\u00e1va, \u00a0i ke\u010f to m\u00f4\u017ee by\u0165 aj jet lagom.\u00a0Perfektn\u00fd bol v\u0161ak aj \u00edrsky minister. Ve\u013emi vkusne sa zap\u00e1jal, bol vtipn\u00fd a zorientovan\u00fd. Mysl\u00edm, \u017ee v ten ve\u010der z\u00edskal v publiku p\u00e1r hlasov.\u201cOb\u00e1vam sa zlyhania, ale to ma nezastav\u00ed od sk\u00fa\u0161ania.&#8220; &#8222;Pri Tesle sme premysleli ka\u017ed\u00fd mal\u00fd detail, ktor\u00fd vedie k z\u00e1\u017eitku majite\u013ea.\u201d Elon Musk. &#8222;Vynimo\u010dn\u00ed maj\u00fa gur\u00e1\u017e vlo\u017ei\u0165 v\u0161etko, \u010do maj\u00fa, do toho, \u010domu veria.&#8220; &#8222;Potom ich \u013eudia m\u00f4\u017eu nasledova\u0165&#8220;.\u00a0<a title=\"Shervin on Twitter\" href=\"https:\/\/twitter.com\/shervin\" target=\"_blank\">Shervin Pishevar<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/new.livestream.com\/accounts\/60688\/events\/2478447\/videos\/33640552\/player?autoPlay=false&amp;height=360&amp;mute=false&amp;width=640\" height=\"300\" width=\"512\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>To najlep\u0161ie zo startupov<\/strong><\/p>\n<p><a href=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2013\/12\/Evernote-Camera-Roll-20131030-232915.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4778\" alt=\"Evernote Camera Roll 20131030 232915\" src=\"https:\/\/www.websupport.sk\/blog\/\/\/wp-content\/uploads\/2013\/12\/Evernote-Camera-Roll-20131030-232915-512x176.jpg\" width=\"512\" height=\"176\" \/><\/a><\/p>\n<p>Na websummite bola obrovsk\u00e1 pozornos\u0165 venovan\u00e1 startupom. Obidve hlavn\u00e9 s\u00e1ly boli priam posiate startupmi. St\u00e1nky boli nasekan\u00e9 ved\u013ea seba ako na nejakom trhu s lacn\u00fdm tovarom. Owneri vykrikovali a odchyt\u00e1vali si okoloid\u00facich lud\u00ed, aby im mohli &#8222;pitchn\u00fa\u0165&#8220; svoj projekt.\u00a0Nebudem p\u00edsa\u0165 o v\u0161etk\u00fdch, ale spomeniem len t\u00fdch, ktor\u00ed ma zaujali najviac.<\/p>\n<p><a title=\"Cubesensors.com\" href=\"http:\/\/cubesensors.com\/\" target=\"_blank\">Cubesensors.com<\/a>\u00a0jet technologick\u00fd startup zameran\u00fd na meranie kvality \u017eivotn\u00e9ho prostredia okolo n\u00e1s. Oslovil ma kvalitn\u00fdm designom zariadenia a t\u00fdm, \u017ee tento projekt m\u00e1 prispieva\u0165 ku skvalitneniu \u017eivota. Designov\u00e1 krabi\u010dka r\u00f4zne meria hodnoty v miestnosti a na z\u00e1klade odpor\u00fa\u010dan\u00fdch limitov upozor\u0148uje majite\u013ea. Upozornenia s\u00fa napr\u00edklad tak\u00e9, aby \u010dlovek otvoril okno, napil sa vody, rozsvietil viac svetlo a podobne. Produkt p\u00f4jde do produkcie v najbli\u017e\u0161\u00edch t\u00fd\u017ed\u0148och a bude st\u00e1\u0165 nie\u010do okolo 200\u20ac.<\/p>\n<p><a title=\"Kiwi.ki\" href=\"http:\/\/kiwi.ki\/\" target=\"_blank\">Kiwi.ki<\/a>\u00a0je zariadenie, ktor\u00e9 automaticky odomkne dvere ,ke\u010f sa k n\u00edm pribl\u00ed\u017eite na ur\u010dit\u00fa vzdialenos\u0165. Je to obdoba ako #august. Mali ve\u013emi pekn\u00fd design a s\u00fa pripraven\u00ed vyrazi\u0165 do produkcie. Ide o automatick\u00fd z\u00e1mok ovl\u00e1dan\u00fd na dia\u013eku.<\/p>\n<p><b>WOW<\/b><\/p>\n<div>To najv\u00e4\u010d\u0161ie prekvapenie v\u0161ak pri\u0161lo a\u017e po ceste domov z konferencie. Sedeli sme v autobuse a prihovoril sa k n\u00e1m jeden chalan z \u010ciech. \u0160tuduje v Anglicku a tak sme trocha pokecali. Vypadlo z neho, \u017ee \u0161tuduje &#8222;strojarinu&#8220; a vyna\u0161iel nov\u00fd materi\u00e1l. Materi\u00e1l \u013eah\u0161\u00ed a pevnej\u0161\u00ed, ako hlin\u00edk. Cena v\u00fdroby tak\u00e9hoto materi\u00e1lu je ni\u017e\u0161ia, ako cena v\u00fdroby obdobn\u00fdch zliatin. Dostal som do ruky vzorku, vyzeralo to trocha ako surov\u00fd karb\u00f3n. Bolo to \u013eahu\u010dk\u00e9 a pevn\u00e9. WOW. Petr sa stal dobrovoln\u00edkom na Summite, len preto, aby sa dostal bli\u017e\u0161ie k investorom. Takto sa to m\u00e1 robi\u0165. Chyti\u0165 \u0161ancu za pa\u010desy a nepusti\u0165 sa jej.<\/div>\n<p>Na z\u00e1ver treba doda\u0165, \u017ee Web Summit nebol len o re\u010dn\u00edkoch a startupoch, ale o v\u0161etk\u00fdch \u013eu\u010foch, \u010do sa tam stretli.\u00a0Je to \u00faplne in\u00fd svet, pln\u00fd odhodlania a chuti nie\u010do dok\u00e1za\u0165, zlep\u0161i\u0165 svet. Bolo nesmierne obohacuj\u00face sta\u0165 sa aspo\u0148 na chv\u00ed\u013eu jeho s\u00fa\u010das\u0165ou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na konci okt\u00f3bra sa podarilo na\u0161im dvom kolegom dosta\u0165 sa do Dublinu na jednu z najv\u00e4\u010d\u0161\u00edch web konferenci\u00ed v Eur\u00f3pe \u2013 WebSummit, resp. po novom\u00a0The Summit. Ke\u010f\u017ee i\u0161lo o \u00a0mega konferenciu, sna\u017eili sa nav\u0161t\u00edvi\u0165 \u010do najviac predn\u00e1\u0161ok a \u010do najviac si z nich odnies\u0165. \u00a0Toto s\u00fa tie najlep\u0161ie predn\u00e1\u0161ky, zauj\u00edmav\u00e9 startupy a my\u0161lienky.<\/p>\n","protected":false},"author":84,"featured_media":5573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,7,10,11],"tags":[167,236,802,851,943],"class_list":["post-4756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-novinky","category-technologie","category-vzdelavanie-2","category-zakulisie","tag-conference","tag-dublin","tag-startup","tag-the-summit","tag-web-summit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To najlep\u0161ie z The Summit 2013 - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2013\/12\/to-najlepsie-z-the-summit-2013\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To najlep\u0161ie z The Summit 2013 - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Na konci okt\u00f3bra sa podarilo na\u0161im dvom kolegom dosta\u0165 sa do Dublinu na jednu z najv\u00e4\u010d\u0161\u00edch web konferenci\u00ed v Eur\u00f3pe \u2013 WebSummit, resp. po novom\u00a0The Summit. 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