{"id":3811,"date":"2013-05-14T14:41:22","date_gmt":"2013-05-14T12:41:22","guid":{"rendered":"http:\/\/blog.websupport.sk\/?p=3811"},"modified":"2025-03-11T21:06:19","modified_gmt":"2025-03-11T20:06:19","slug":"hladame-sefa-marketingu","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/","title":{"rendered":"H\u013ead\u00e1me \u0161\u00e9fa marketingu"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

Martina Li\u010dkov\u00e1 sp\u00edsala tri najd\u00f4le\u017eitej\u0161ie veci, ktor\u00e9 sa nau\u010dila po\u010das svojho p\u00f4sobenia vo WebSupporte ako \u0161\u00e9fka marketingu. Od leta 2013 bude p\u00f4sobi\u0165 v zahrani\u010d\u00ed, preto za \u0148u h\u013ead\u00e1me skvel\u00fa n\u00e1hradu.<\/p>\n

V lete kon\u010d\u00edm vo WebSupporte, aby som op\u00e4\u0165 trocha pocestovala po svete. H\u013ead\u00e1me preto skvel\u00e9ho \u010dloveka<\/a>, ktor\u00fd ma nielen nahrad\u00ed, ale aj upgradne t\u00fato poz\u00edciu na \u0161\u00e9fa galaxie a pri\u013eahl\u00fdch oblast\u00ed. Sp\u00edsala som zop\u00e1r vec\u00ed, ktor\u00e9 som sa vo WS nau\u010dila a ktor\u00e9 by mal nov\u00fd Marketing Leader pozna\u0165.<\/p>\n

\u010c\u00edsla a analytika id\u00fa prv\u00e9<\/strong><\/p>\n

To, \u010do mi na predo\u0161lej agent\u00farnej pr\u00e1ci ch\u00fdbalo, bola mo\u017enos\u0165 pozrie\u0165 sa na intern\u00e9 \u010d\u00edsla na\u0161ich klientov a n\u00e1js\u0165 s\u00favislosti medzi nimi. Nov\u00fd projekt vo WS neza\u010dneme bez podrobnej anal\u00fdzy. \u00a0P\u00fdta\u0165 sa tie spr\u00e1vne ot\u00e1zky, zis\u0165ova\u0165 s\u00favislosti medzi intern\u00fdmi \u010d\u00edslami a webovou analytikou sa pre n\u00e1s stalo mantrou, ktor\u00e1 nemilosrdne ukazuje smer, ak\u00fdm sa m\u00e1me vyda\u0165. Kreativita je n\u00e1dhern\u00e1 vec, ale \u010d\u00edsla neklam\u00fa, preto treba na nich stava\u0165 aj kampa\u0148ov\u00e9 n\u00e1pady.<\/p>\n

\u00a0PR neodmeria\u0161, v\u00fdsledky v\u0161ak prin\u00e1\u0161a<\/strong><\/p>\n

Ke\u010f som dostala z nov\u00edn ot\u00e1zku, ak\u00fdmi sp\u00f4sobmi je dobr\u00e9 podporova\u0165 n\u00e1v\u0161tevnos\u0165 webu, uvedomila som si, \u017ee je to predsa len zmes online aj offline komunik\u00e1cie. \u010c\u00edslo priamej n\u00e1v\u0161tevnosti n\u00e1\u0161ho webu nie je len d\u00f4sledkom dobre nastavenej online komunik\u00e1cie, ale aj na\u0161ej pr\u00edtomnosti v offline svete. Sna\u017e\u00edme sa udr\u017eova\u0165 pozit\u00edvne vz\u0165ahy s m\u00e9diami, podporujeme ve\u013ea neziskov\u00fdch akci\u00ed<\/a>, stret\u00e1vame sa s na\u0161imi klientmi a fan\u00fa\u0161ikmi<\/a>. Pon\u00fakame dobr\u00fd obsah, ktor\u00fd n\u00e1s dostal na titulku SME<\/a>, a neust\u00e1le n\u00e1s poz\u00fdvaj\u00fa na super konferencie, za \u010do sme nesmierne v\u010fa\u010dn\u00ed. PR n\u00e1m pomohlo komunikova\u0165 s na\u0161imi klientmi \u00faprimne a na rovinu v \u010dase, kedy sa n\u00e1m darilo menej. Z\u00edskali sme tak d\u00f4veru a zop\u00e1r nov\u00fdch ambasadorov, ktor\u00ed sa za n\u00e1s postavili nielen na soci\u00e1lnych sie\u0165ach. (\u010eakujeme.)<\/p>\n

Cestou priameho PR sa n\u00e1m podarilo vybudova\u0165 si v\u00fdborn\u00e9 vz\u0165ahy napr. aj na ma\u010farskom trhu, ktor\u00fd je \u00faplne in\u00fd (ako sme si mysleli). Pomocou na\u0161ich nov\u00fdch ma\u010farsk\u00fdch kamo\u0161ov a partnerov sme z\u00edskali cenn\u00e9 \u00a0\u201einsights\u201d, ktor\u00e9 ako Slov\u00e1ci jednoducho nem\u00f4\u017eeme ma\u0165 a na z\u00e1klade ktor\u00fdch v t\u00fdchto d\u0148och \u0161tartujeme prv\u00fa v\u00e4\u010d\u0161iu medi\u00e1lnu kampa\u0148.<\/p>\n

Produkt je kr\u00e1\u013e, pou\u017e\u00edvate\u013enos\u0165 kr\u00e1\u013eovn\u00e1<\/strong><\/p>\n

Nieko\u013eko mesiacov po mojom pr\u00edchode do WS sme za\u010dali pracova\u0165 na zmene produktov. Na mu\u0161ku sme si vzali custom hosting, ktor\u00fd po zmene parametrov predbehol v \u010d\u00edslach kedysi vlajkov\u00fa lo\u010f unlimited hostingu. Nielen\u017ee sme zasa nastavili latku na slovenskom trhu o nie\u010do vy\u0161\u0161ie, ale uvedomili sme si, \u017ee produkt treba vyv\u00edja\u0165. Dnes pripravujeme \u010fal\u0161ie produktov\u00e9 zmeny, ktor\u00e9 klientom (d\u00fafajme) op\u00e4\u0165 ulahodia.<\/p>\n

V marci sme robili n\u00e1\u0161 prv\u00fd usability testing, priamo v na\u0161ich priestoroch. Nehrali sme sa na profesion\u00e1lov, nemali sme ani polovicu technol\u00f3gi\u00ed z usability laborat\u00f3ri\u00ed a na\u0161i testuj\u00faci boli na\u0161i kamo\u0161i, kolegovia \u010di pr\u00edbuzn\u00ed. Na to, aby sme zistili, \u010do v\u0161etko na webe mus\u00edme zmeni\u0165 pre lep\u0161ie pou\u017e\u00edvanie na\u0161ich klientov, sta\u010dila jedna kni\u017eka<\/a>, men\u0161\u00ed t\u00edm pozorovate\u013eov a zop\u00e1r hod\u00edn \u010dasu na pr\u00edpravy. Po testovan\u00ed sme s\u00edce dostali \u00a0\u201edepku\u201d, ale na\u0161\u0165astie tak\u00fa, ak\u00e1 in\u0161piruje k zmen\u00e1m. Na\u0161ich z\u00e1kazn\u00edkov teda \u010dakaj\u00fa zmeny na webe, ktor\u00e9 im umo\u017enia lep\u0161ie sa orientova\u0165 a najm\u00e4 dosta\u0165 to, \u010do potrebuj\u00fa.<\/p>\n

WebSupport h\u013ead\u00e1 \u010dloveka, ktor\u00fd bude \u010falej sk\u00fa\u0161a\u0165 nov\u00e9 trendy veci a rozv\u00edja\u0165 tie \u00a0\u201estar\u00e9\u201d na z\u00e1klade relevantn\u00fdch d\u00e1t od t\u00edmu. H\u013ead\u00e1me market\u00e9ra, ktor\u00fd ch\u00e1pe d\u00f4le\u017eitos\u0165 priameho kontaktu so z\u00e1kazn\u00edkmi a udr\u017eiavania dobr\u00fdch vz\u0165ahov s m\u00e9diami. Chceme do t\u00edmu mana\u017e\u00e9ra, ktor\u00fd rozumie rozdielu medzi mana\u017eovan\u00edm projektov a mana\u017eovan\u00edm \u013eud\u00ed.<\/p>\n

Mil\u00fd\/-\u00e1 nov\u00fd\/-\u00e1 \u0161\u00e9f\/ka marketingu s\u013eubujem ti slobodu, ak\u00fa nen\u00e1jde\u0161 len tak v hocijakej slovenskej firme, ale len tak\u00fa, ak\u00fa s\u00e1m\/sama zvl\u00e1dne\u0161. Ka\u017ed\u00fd de\u0148 bude\u0161 rie\u0161i\u0165 nie\u010do in\u00e9, ale cel\u00e9 to pritom bude d\u00e1va\u0165 zmysel, preto\u017ee to nebud\u00fa len kampa\u0148ov\u00e9 v\u00fdstrely mimo cie\u013ea, ale rozv\u00edjanie biznisu etablovanej zna\u010dky. Ak si ten spr\u00e1vne technick\u00fd typ, \u010dakaj\u00fa \u0165a v\u00fdzvy v podobe divok\u00fdch tech n\u00e1padov a nov\u00fdch produktov\u00fdch l\u00edni\u00ed. \u00a0Nebude\u0161 ma\u0165 len dobr\u00fdch kolegov, ktor\u00ed robia neskuto\u010dn\u00e9 ra\u0148ajky<\/a>, ale bude\u0161 tie\u017e pracova\u0165 s mlad\u00fdmi \u013eu\u010fmi, ktor\u00ed patria k \u0161pi\u010dke vo svojich oboroch a nepoznaj\u00fa korpor\u00e1tne maniere.<\/p>\n

\u00a0Nov\u00fd\/-\u00e1 kolega\/-y\u0148a, ohl\u00e1s sa mailom na adrese kari\u00e9ra@websupport.sk<\/a> zaslan\u00edm svojho CV a zop\u00e1r pekn\u00fdch slov, pre\u010do si pr\u00e1ve ty t\u00e1 najvhodnej\u0161ia osoba na t\u00fato poz\u00edciu. Na spolo\u010dne \u00a0str\u00e1ven\u00e9 pracovn\u00e9 dni sa te\u0161\u00edme u\u017e teraz.<\/p>\n

\u00a0(Za fotku \u010fakujem Pe\u0165ovi Jan\u010darikovi)<\/p>\n","protected":false},"excerpt":{"rendered":"

Martina Li\u010dkov\u00e1 sp\u00edsala tri najd\u00f4le\u017eitej\u0161ie veci, ktor\u00e9 sa nau\u010dila po\u010das svojho p\u00f4sobenia vo WebSupporte ako \u0161\u00e9fka marketingu. Od leta 2013 bude p\u00f4sobi\u0165 v zahrani\u010d\u00ed, preto za \u0148u h\u013ead\u00e1me skvel\u00fa n\u00e1hradu.<\/p>\n","protected":false},"author":97,"featured_media":5592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatne"],"yoast_head":"\nH\u013ead\u00e1me \u0161\u00e9fa marketingu - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u013ead\u00e1me \u0161\u00e9fa marketingu - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Martina Li\u010dkov\u00e1 sp\u00edsala tri najd\u00f4le\u017eitej\u0161ie veci, ktor\u00e9 sa nau\u010dila po\u010das svojho p\u00f4sobenia vo WebSupporte ako \u0161\u00e9fka marketingu. Od leta 2013 bude p\u00f4sobi\u0165 v zahrani\u010d\u00ed, preto za \u0148u h\u013ead\u00e1me skvel\u00fa n\u00e1hradu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-14T12:41:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/zlta_3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martina Li\u010dkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina Li\u010dkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/\"},\"author\":{\"name\":\"Martina Li\u010dkov\u00e1\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/6cfadecbe1982dc44df7588c692c2142\"},\"headline\":\"H\u013ead\u00e1me \u0161\u00e9fa marketingu\",\"datePublished\":\"2013-05-14T12:41:22+00:00\",\"dateModified\":\"2025-03-11T20:06:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/\"},\"wordCount\":903,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2015\\\/01\\\/zlta_3.png\",\"articleSection\":[\"Ostatn\u00e9\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/\",\"name\":\"H\u013ead\u00e1me \u0161\u00e9fa marketingu - Websupport blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2015\\\/01\\\/zlta_3.png\",\"datePublished\":\"2013-05-14T12:41:22+00:00\",\"dateModified\":\"2025-03-11T20:06:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2015\\\/01\\\/zlta_3.png\",\"contentUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2015\\\/01\\\/zlta_3.png\",\"width\":290,\"height\":290},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/hladame-sefa-marketingu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"H\u013ead\u00e1me \u0161\u00e9fa marketingu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/\",\"name\":\"Websupport blog\",\"description\":\"Websupport blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\",\"name\":\"Websupport\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2021\\\/08\\\/websupport-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2021\\\/08\\\/websupport-logo.svg\",\"width\":153,\"height\":48,\"caption\":\"Websupport\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/6cfadecbe1982dc44df7588c692c2142\",\"name\":\"Martina Li\u010dkov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e32db828d8b073dd56a575b59b28453a80bab9165084066f92dad089a303f67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e32db828d8b073dd56a575b59b28453a80bab9165084066f92dad089a303f67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e32db828d8b073dd56a575b59b28453a80bab9165084066f92dad089a303f67?s=96&d=mm&r=g\",\"caption\":\"Martina Li\u010dkov\u00e1\"},\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/author\\\/martina-lickova\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H\u013ead\u00e1me \u0161\u00e9fa marketingu - Websupport blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/","og_locale":"sk_SK","og_type":"article","og_title":"H\u013ead\u00e1me \u0161\u00e9fa marketingu - Websupport blog","og_description":"Martina Li\u010dkov\u00e1 sp\u00edsala tri najd\u00f4le\u017eitej\u0161ie veci, ktor\u00e9 sa nau\u010dila po\u010das svojho p\u00f4sobenia vo WebSupporte ako \u0161\u00e9fka marketingu. Od leta 2013 bude p\u00f4sobi\u0165 v zahrani\u010d\u00ed, preto za \u0148u h\u013ead\u00e1me skvel\u00fa n\u00e1hradu.","og_url":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/","og_site_name":"Websupport blog","article_published_time":"2013-05-14T12:41:22+00:00","article_modified_time":"2025-03-11T20:06:19+00:00","og_image":[{"width":290,"height":290,"url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/zlta_3.png","type":"image\/png"}],"author":"Martina Li\u010dkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Martina Li\u010dkov\u00e1","Predpokladan\u00fd \u010das \u010d\u00edtania":"4 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/#article","isPartOf":{"@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/"},"author":{"name":"Martina Li\u010dkov\u00e1","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/6cfadecbe1982dc44df7588c692c2142"},"headline":"H\u013ead\u00e1me \u0161\u00e9fa marketingu","datePublished":"2013-05-14T12:41:22+00:00","dateModified":"2025-03-11T20:06:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/"},"wordCount":903,"commentCount":1,"publisher":{"@id":"https:\/\/www.websupport.sk\/blog\/#organization"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/zlta_3.png","articleSection":["Ostatn\u00e9"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/","url":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/","name":"H\u013ead\u00e1me \u0161\u00e9fa marketingu - Websupport blog","isPartOf":{"@id":"https:\/\/www.websupport.sk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/#primaryimage"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/zlta_3.png","datePublished":"2013-05-14T12:41:22+00:00","dateModified":"2025-03-11T20:06:19+00:00","breadcrumb":{"@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/#primaryimage","url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/zlta_3.png","contentUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/zlta_3.png","width":290,"height":290},{"@type":"BreadcrumbList","@id":"https:\/\/www.websupport.sk\/blog\/2013\/05\/hladame-sefa-marketingu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.websupport.sk\/blog\/"},{"@type":"ListItem","position":2,"name":"H\u013ead\u00e1me \u0161\u00e9fa marketingu"}]},{"@type":"WebSite","@id":"https:\/\/www.websupport.sk\/blog\/#website","url":"https:\/\/www.websupport.sk\/blog\/","name":"Websupport blog","description":"Websupport blog","publisher":{"@id":"https:\/\/www.websupport.sk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.websupport.sk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.websupport.sk\/blog\/#organization","name":"Websupport","url":"https:\/\/www.websupport.sk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-logo.svg","contentUrl":"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-logo.svg","width":153,"height":48,"caption":"Websupport"},"image":{"@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/6cfadecbe1982dc44df7588c692c2142","name":"Martina Li\u010dkov\u00e1","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/3e32db828d8b073dd56a575b59b28453a80bab9165084066f92dad089a303f67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3e32db828d8b073dd56a575b59b28453a80bab9165084066f92dad089a303f67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3e32db828d8b073dd56a575b59b28453a80bab9165084066f92dad089a303f67?s=96&d=mm&r=g","caption":"Martina Li\u010dkov\u00e1"},"url":"https:\/\/www.websupport.sk\/blog\/author\/martina-lickova\/"}]}},"_links":{"self":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/3811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/comments?post=3811"}],"version-history":[{"count":1,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/3811\/revisions"}],"predecessor-version":[{"id":33609,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/posts\/3811\/revisions\/33609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/media\/5592"}],"wp:attachment":[{"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/media?parent=3811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/categories?post=3811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websupport.sk\/blog\/wp-json\/wp\/v2\/tags?post=3811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}