{"id":3734,"date":"2013-05-03T12:29:17","date_gmt":"2013-05-03T10:29:17","guid":{"rendered":"http:\/\/blog.websupport.sk\/?p=3734"},"modified":"2025-03-11T21:06:18","modified_gmt":"2025-03-11T20:06:18","slug":"potrebujem-biznis-plan-bizsport","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2013\/05\/potrebujem-biznis-plan-bizsport\/","title":{"rendered":"Ve\u010dn\u00e1 ot\u00e1zka: Potrebujem biznis pl\u00e1n?"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

\u00a0V ostatnej dobe sa u m\u0148a vyprofilovali 2 obrovsk\u00e9 z\u00e1\u013euby: podnikanie a \u0161port, teda Websupport a hlavne beh. Medzi \u0161portom a podnikan\u00edm nach\u00e1dzam neskuto\u010dne ve\u013ea paralel. Nie je to ni\u010d nov\u00e9, ve\u010f aj mno\u017estvo americk\u00e9ho biznis slangu poch\u00e1dza zo \u0161portu (napr.: pitch). <\/p>\n

\u0160port je jednoduch\u00e1 metafora. \u013dudia tak \u013eah\u0161ie ch\u00e1pu princ\u00edpy, na ktor\u00fdch sa d\u00e1 n\u00e1sledne uk\u00e1za\u0165, ako to funguje aj v biznise. Rozhodol som sa preto p\u00edsa\u0165 seri\u00e1l \u010dl\u00e1nkov, ktor\u00fd som nazval BIZSPORT, ktor\u00fd bude pr\u00e1ve o paralel\u00e1ch medzi biznisom a \u0161portom.<\/p>\n

Za\u010dneme nikdy nekon\u010diacou diskusiou medzi za\u010d\u00ednaj\u00facimi podnikate\u013emi (startupistami) a investormi: Potrebujem biznispl\u00e1n?<\/strong><\/p>\n

S\u00e1m som sa v minulosti nevedel rozhodn\u00fa\u0165, \u010di to je nevyhnutnos\u0165 alebo strata \u010dasu. Ale teraz mi to je u\u017e jasn\u00e9. Potrebujete ho, ale m\u00e1 to zop\u00e1r ALE.<\/strong><\/p>\n

Napr. my sme za\u010dali podnika\u0165 bez ak\u00e9hoko\u013evek pl\u00e1nu, teraz ich u\u017e m\u00e1me nieko\u013eko (firemn\u00fd, zvl\u00e1\u0161\u0165 na produkty at\u010f.)<\/p>\n

Pre\u010do a kedy je potrebn\u00fd? Odpove\u010f sa d\u00e1 kr\u00e1sne ilustrova\u0165 pr\u00e1ve na behu:<\/strong><\/p>\n

Predstavme si situ\u00e1ciu, \u017ee ste e\u0161te nikdy poriadne nebeh\u00e1vali alebo o behan\u00ed viete asi to\u013eko, \u017ee si idete vybehn\u00fa\u0165 1-kr\u00e1t za t\u00fd\u017ede\u0148. Zrazu dostanete \u00falohu:<\/p>\n

Nap\u00ed\u0161te tr\u00e9ningov\u00fd pl\u00e1n pre \u0161portovca, ktor\u00fd beh\u00e1va 10 km pacom 4:00 na km tak, aby o 7 mesiacov zvl\u00e1dal pace 3:30 na tej istej vzdialenosti.<\/em><\/p>\n

Samozrejme, \u017ee nem\u00e1te absol\u00fatne \u0161ancu nie\u010do tak\u00e9 vypracova\u0165. M\u00f4\u017eete si da\u010do podobn\u00e9 vygoogli\u0165 a pou\u017ei\u0165 hotov\u00e9 z internetu. Nebudete v\u0161ak rozumie\u0165 skratk\u00e1m, pojmom, nebudete vedie\u0165 napl\u00e1nova\u0165 situ\u00e1cie, ako upravi\u0165 pl\u00e1n v pr\u00edpade, ke\u010f be\u017eec kv\u00f4li chorobe nebude m\u00f4c\u0165 t\u00fd\u017ede\u0148 beha\u0165.<\/p>\n

Presne tak\u00fato \u00falohu maj\u00fa pred sebou za\u010d\u00ednaj\u00faci podnikatelia, ke\u010f sa sna\u017eia robi\u0165 biznispl\u00e1n, alebo im niekto povie, \u017ee si ho maj\u00fa urobi\u0165.<\/p>\n

E\u0161te ani nebehaj\u00fa a u\u017e maj\u00fa o tom celom komplexne prem\u00fd\u0161la\u0165. Jednoducho nemaj\u00fa to\u013eko sk\u00fasenost\u00ed, nepoznaj\u00fa z\u00e1konitosti biznis sveta, neuvedomuj\u00fa si, \u010do je mo\u017en\u00e9 a \u010do nie. Vytvoria len zn\u00f4\u0161ku bullshitov<\/strong>, a preto mnoh\u00fdm pr\u00eddu biznispl\u00e1ny te\u00f3rie odtrhnut\u00e9 od reality, ktor\u00e9 prestan\u00fa plati\u0165 hne\u010f na druh\u00fd de\u0148. Spravia biznispl\u00e1n, ktor\u00fd je v behu ekvivalentom toho, \u017ee ledva zabehnem 10 km pod hodinu, ale o t\u00fd\u017ede\u0148 chcem be\u017ea\u0165 marat\u00f3n s Ke\u0148anmi.<\/p>\n

Dajte v\u0161ak sk\u00fasen\u00e9mu tr\u00e9nerovi \u00falohu nap\u00edsa\u0165 be\u017eeck\u00fd pl\u00e1n, \u010di sk\u00fasen\u00e9mu podnikate\u013eovi alebo CFO zostavi\u0165 biznispl\u00e1n, pripravia v\u00e1m pomerne presn\u00fa predpove\u010f toho, kam sa viete za ak\u00fd \u010das dosta\u0165. Pri biznisoch, ktor\u00e9 u\u017e nejako funguj\u00fa, v\u00e1m to vypracuj\u00fa s ve\u013emi mal\u00fdmi odch\u00fdlkami.<\/p>\n

Ale aj oni potrebuj\u00fa vedie\u0165 v\u00fdchodiskov\u00fd stav, od ktor\u00e9ho sa odpichn\u00fa\u0165. Ako to potrebujete vedie\u0165 v behu, aby ste zhodnotili svoje mo\u017enosti, tak to treba aj v biznise. Tam s\u00fa t\u00fdmito parametrami va\u0161e sk\u00fasenosti, to, \u010do u\u017e m\u00e1te uroben\u00e9, va\u0161e prv\u00e9 d\u00e1ta (n\u00e1v\u0161tevnos\u0165, zisk, u\u017e\u00edvatelia at\u010f…).<\/p>\n

Ak ste teda ten za\u010diato\u010dn\u00edk v tom svojom \u0161porte\/biznise, potrebujete niekoho sk\u00fasen\u00e9ho<\/strong>, kto vie, \u010do je a \u010do nie je mo\u017en\u00e9 a kto v\u00e1m pom\u00f4\u017ee reagova\u0165 na zmeny. Vy toti\u017e potrebujete reagova\u0165 na zmeny a to, \u017ee m\u00e1te pl\u00e1n, neznamen\u00e1, \u017ee to je aj realita. Rovnako ako v behu sa m\u00f4\u017eete zrani\u0165 alebo m\u00f4\u017ee pr\u00eds\u0165 najv\u00e4\u010d\u0161ia b\u00farka na svete a vy mus\u00edte ukon\u010di\u0165 tr\u00e9ning, tak aj v biznise pr\u00eddu ne\u010dakan\u00e9 z\u00e1le\u017eitosti (nedodr\u017eia sa deadliny, od\u00eddu v\u00e1m \u013eudia, reklamn\u00e1 kampa\u0148 sa nepodar\u00ed, ako ste mysleli).<\/p>\n

Potrebujete svoj pl\u00e1n neust\u00e1le kontrolova\u0165, \u010di ste na spr\u00e1vnej ceste, dr\u017e\u00edte dobr\u00fd smer alebo sa od neho odkl\u00e1\u0148ate. Potrebujete si stanovi\u0165 metriky (ako aj v behu). Pod\u013ea toho budete vedie\u0165, \u010di m\u00f4\u017eete zabehn\u00fa\u0165 to, \u010do ste si predsavzali. Pr\u00e1ve metriky (\u010d\u00edsla, d\u00e1ta) s\u00fa va\u0161\u00edm odrazov\u00fdm most\u00edkom.<\/p>\n

Odpove\u010f na ot\u00e1zku, \u010di treba biznispl\u00e1n, je t\u00e1to:<\/strong>
\nMysl\u00edte si, \u017ee existuj\u00fa vrcholov\u00ed \u0161portovci, ktor\u00ed nemaj\u00fa podrobn\u00e9 tr\u00e9ningov\u00e9 pl\u00e1ny?<\/p>\n

Ale ak ste za\u010d\u00ednaj\u00faci podnikate\u013e, ve\u013emi sa t\u00fdm netr\u00e1pte. Podobne, ako ke\u010f ste za\u010d\u00ednaj\u00faci be\u017eec. HLAVNE ZA\u010cNITE!<\/strong> (\u010ci u\u017e beha\u0165 alebo podnika\u0165. A\u017e potom za\u010dnete ch\u00e1pa\u0165 s\u00favislosti.)<\/p>\n

Ak ste u\u017e p\u00e1rkr\u00e1t behali, bav\u00ed v\u00e1s to a chcete sa st\u00e1le pos\u00fava\u0165 vpred, m\u00e1te u\u017e na \u010dom stava\u0165. Spravte si aj vo va\u0161om biznise tr\u00e9ningov\u00fd pl\u00e1n. Ak sa na to nec\u00edtite a sami vid\u00edte, \u017ee var\u00edte z vody, zavolajte si na to „tr\u00e9nera“. Niekoho sk\u00fasen\u00e9ho, kto v\u00e1m s t\u00fdm pom\u00f4\u017ee, pr\u00edpadne v\u00e1s usmern\u00ed a upozorn\u00ed na naj\u010dastej\u0161ie chyby.<\/p>\n

Potom v pravideln\u00fdch intervaloch podrobujte v\u00fdkonnos\u0165 v\u00e1\u0161ho projektu vo\u010di biznispl\u00e1nu a aj samotn\u00fd biznispl\u00e1n vo\u010di realite. Reagujte na zmeny a neprest\u00e1vajte sa (aj so svoj\u00edm tr\u00e9nerom – mentorom) zlep\u0161ova\u0165.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0V ostatnej dobe sa u m\u0148a vyprofilovali 2 obrovsk\u00e9 z\u00e1\u013euby: podnikanie a \u0161port, teda Websupport a hlavne beh. Medzi \u0161portom a podnikan\u00edm nach\u00e1dzam neskuto\u010dne ve\u013ea paralel. Nie je to ni\u010d nov\u00e9, ve\u010f aj mno\u017estvo americk\u00e9ho biznis slangu poch\u00e1dza zo \u0161portu (napr.: pitch).<\/p>\n","protected":false},"author":23,"featured_media":5584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,8],"tags":[],"class_list":["post-3734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ostatne","category-tipy-a-triky"],"yoast_head":"\nVe\u010dn\u00e1 ot\u00e1zka: Potrebujem biznis pl\u00e1n? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2013\/05\/potrebujem-biznis-plan-bizsport\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ve\u010dn\u00e1 ot\u00e1zka: Potrebujem biznis pl\u00e1n? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"\u00a0V ostatnej dobe sa u m\u0148a vyprofilovali 2 obrovsk\u00e9 z\u00e1\u013euby: podnikanie a \u0161port, teda Websupport a hlavne beh. Medzi \u0161portom a podnikan\u00edm nach\u00e1dzam neskuto\u010dne ve\u013ea paralel. Nie je to ni\u010d nov\u00e9, ve\u010f aj mno\u017estvo americk\u00e9ho biznis slangu poch\u00e1dza zo \u0161portu (napr.: pitch).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2013\/05\/potrebujem-biznis-plan-bizsport\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-03T10:29:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2015\/01\/svetlomodra_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal Truban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal Truban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/potrebujem-biznis-plan-bizsport\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/potrebujem-biznis-plan-bizsport\\\/\"},\"author\":{\"name\":\"Michal Truban\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/98e0b3d0faed9284e8b92063e20b85d5\"},\"headline\":\"Ve\u010dn\u00e1 ot\u00e1zka: Potrebujem biznis pl\u00e1n?\",\"datePublished\":\"2013-05-03T10:29:17+00:00\",\"dateModified\":\"2025-03-11T20:06:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/potrebujem-biznis-plan-bizsport\\\/\"},\"wordCount\":891,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/potrebujem-biznis-plan-bizsport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2015\\\/01\\\/svetlomodra_1.png\",\"articleSection\":[\"Business\",\"Ostatn\u00e9\",\"Tipy a triky\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/potrebujem-biznis-plan-bizsport\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/potrebujem-biznis-plan-bizsport\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2013\\\/05\\\/potrebujem-biznis-plan-bizsport\\\/\",\"name\":\"Ve\u010dn\u00e1 ot\u00e1zka: Potrebujem biznis pl\u00e1n? 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