{"id":35897,"date":"2026-06-17T10:38:39","date_gmt":"2026-06-17T08:38:39","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=35897"},"modified":"2026-06-17T11:09:53","modified_gmt":"2026-06-17T09:09:53","slug":"slovenske-firmy-a-online-viditelnost","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2026\/06\/slovenske-firmy-a-online-viditelnost\/","title":{"rendered":"Slovensk\u00e9 firmy \u010delia \u201emedzere vo vidite\u013enosti\u201c. AI men\u00ed vyh\u013ead\u00e1vanie a spr\u00e1vanie z\u00e1kazn\u00edkov"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p><em>Udr\u017ea\u0165 sa na o\u010diach v online svete je pre slovensk\u00e9 firmy \u010doraz n\u00e1ro\u010dnej\u0161ie. M\u00f4\u017eu za to nielen rast\u00face ceny reklamy a zmeny algoritmov, ale aj pr\u00edchod umelej inteligencie (AI), na ktor\u00fa v\u00e4\u010d\u0161ina firiem zatia\u013e nest\u00edha reagova\u0165. Uk\u00e1zal to n\u00e1\u0161 najnov\u0161\u00ed prieskum o stave eur\u00f3pskeho podnikania (State of European Business 2026), ktor\u00fd vznikol pod hlavi\u010dkou team.blue.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Viac ako tretina <\/strong>slovensk\u00fdch firiem potvrdzuje, \u017ee oslovi\u0165 z\u00e1kazn\u00edkov online je \u010doraz \u0165a\u017e\u0161ie.&nbsp;<\/li>\n\n\n\n<li><strong>Len 6,3 % <\/strong>slovensk\u00fdch firiem vn\u00edma, \u017ee m\u00e1 pln\u00fa kontrolu nad t\u00fdm, ako ich z\u00e1kazn\u00edci nach\u00e1dzaj\u00fa online.<\/li>\n\n\n\n<li><strong>Menej ako jedna z desiatich<\/strong> firiem na Slovensku presne sleduje, ako sa n\u00e1v\u0161tevn\u00edci webu menia na re\u00e1lnych z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n\n\n\n<p>Slovensk\u00e9 firmy \u010doraz \u0165a\u017e\u0161ie oslovuj\u00fa z\u00e1kazn\u00edkov v online priestore a \u010dasto nemaj\u00fa jasn\u00fd preh\u013ead o tom, ktor\u00e9 kan\u00e1ly a aktivity im skuto\u010dne prin\u00e1\u0161aj\u00fa rast.<\/p>\n\n\n\n<p>\u0160t\u00fadia realizovan\u00e1 medzi viac ako 10 000 firmami v Eur\u00f3pe upozor\u0148uje na rast\u00facu<strong>\u201emedzeru vo vidite\u013enosti\u201c (visibility gap)<\/strong>. Ide o rozdiel medzi t\u00fdm, \u017ee firma je online, a t\u00fdm, \u010di rozumie tomu, ako ju z\u00e1kazn\u00edci nach\u00e1dzaj\u00fa, a vie tieto aktivity mera\u0165 aj ovplyvni\u0165. Na Slovensku je tento rozdiel obzvl\u00e1\u0161\u0165 v\u00fdrazn\u00fd.<\/p>\n\n\n\n<p>Sp\u00f4sob, ak\u00fdm z\u00e1kazn\u00edci objavuj\u00fa zna\u010dky, sa men\u00ed r\u00fdchlej\u0161ie, ne\u017e st\u00edha v\u00e4\u010d\u0161ina firiem reagova\u0165. Na Slovensku a\u017e 35,2 % firiem uv\u00e1dza, \u017ee oslovovanie z\u00e1kazn\u00edkov online sa za posledn\u00e9 dva roky stalo n\u00e1ro\u010dnej\u0161\u00edm. To je viac ako celoeur\u00f3psky priemer 30,6 %. Online prostredie je dnes pestrej\u0161ie, no z\u00e1rove\u0148 roztrie\u0161tenej\u0161ie a n\u00e1ro\u010dnej\u0161ie na vyhodnocovanie. T\u00fato dynamiku team.blue pomen\u00fava ako <strong>\u201eekonomiku vidite\u013enosti\u201c (Visibility Economy).<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Firmy str\u00e1caj\u00fa preh\u013ead o tom, ako ich z\u00e1kazn\u00edci nach\u00e1dzaj\u00fa online<\/strong><\/h2>\n\n\n\n<p>Ke\u010f slovensk\u00e9 firmy menovali najv\u00e4\u010d\u0161ie prek\u00e1\u017eky v online dosahu, naj\u010dastej\u0161ie uv\u00e1dzali <strong>rast\u00face n\u00e1klady na reklamu (42,5 %), rast\u00facu konkurenciu (36,6 %) <\/strong>a <strong>meniace sa algoritmy (36,1 %)<\/strong>.<\/p>\n\n\n\n<p>Tieto faktory spolo\u010dne sp\u00f4sobuj\u00fa, \u017ee z\u00edskavanie z\u00e1kazn\u00edkov online je menej predv\u00eddate\u013en\u00e9. Mnoh\u00e9 spolo\u010dnosti tak nemaj\u00fa istotu v tom, ktor\u00e9 kan\u00e1ly a aktivity im re\u00e1lne prin\u00e1\u0161aj\u00fa rast. Iba 6,3 % firiem vn\u00edma kontrolu nad t\u00fdm, ako ich z\u00e1kazn\u00edci nach\u00e1dzaj\u00fa v online priestore, pri\u010dom viac ako tretina (35,4 %) poci\u0165uje len minim\u00e1lnu alebo \u017eiadnu kontrolu. V eur\u00f3pskom priemere uv\u00e1dza pln\u00fa kontrolu 5,5 % firiem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI men\u00ed pravidl\u00e1 hry, no s pr\u00edpravou sme na za\u010diatku<\/strong><\/h2>\n\n\n\n<p>V\u00fdzvou pre firmy nie je len orient\u00e1cia v dne\u0161nom konkuren\u010dnom online prostred\u00ed, ale aj pr\u00edprava na to, ako m\u00f4\u017ee AI v nasleduj\u00facich rokoch zmeni\u0165 sp\u00f4sob, ak\u00fdm z\u00e1kazn\u00edci h\u013eadaj\u00fa produkty, slu\u017eby a zna\u010dky. Na Slovensku a\u017e 83,8 % firiem s\u00fahlas\u00ed s t\u00fdm, \u017ee <strong>AI zmen\u00ed sp\u00f4sob, ak\u00fdm z\u00e1kazn\u00edci objavuj\u00fa firmy online<\/strong>. To je v\u00fdrazne nad celoeur\u00f3pskym priemerom (75,2 %). Z\u00e1rove\u0148 v\u0161ak viac ako polovica (54,2 %) slovensk\u00fdch firiem prizn\u00e1va, \u017ee na tieto zmeny nie je pripraven\u00e1 alebo s pr\u00edpravami iba za\u010d\u00edna.<\/p>\n\n\n\n<p>Najintenz\u00edvnej\u0161ie t\u00fato <strong>nepripravenos\u0165 poci\u0165uj\u00fa mal\u00e9 firmy<\/strong>. Pr\u00e1ve tie tvoria v\u00e4\u010d\u0161inu slovensk\u00e9ho podnikate\u013esk\u00e9ho prostredia \u2013 podobne ako v celej E\u00da, kde pod\u013ea Eurostatu predstavuj\u00fa 99 % v\u0161etk\u00fdch spolo\u010dnost\u00ed a zamestn\u00e1vaj\u00fa takmer polovicu (48 %) pracovnej sily.<\/p>\n\n\n\n<p><em>\u201ePrech\u00e1dzame obdob\u00edm v\u00fdrazn\u00fdch zmien v tom, ako z\u00e1kazn\u00edci objavuj\u00fa firmy online. Vyu\u017e\u00edvaj\u00fa na to viac kan\u00e1lov ne\u017e kedyko\u013evek predt\u00fdm a AI z\u00e1rove\u0148 men\u00ed sp\u00f4sob, ak\u00fdm sa inform\u00e1cie zobrazuj\u00fa a odpor\u00fa\u010daj\u00fa. Mnoho firiem si uvedomuje, \u017ee t\u00e1to zmena prebieha, no n\u00e1\u0161 prieskum ukazuje, \u017ee sa nie v\u017edy c\u00edtia pripraven\u00e9 na to, \u010do pr\u00edde,\u201c <\/em>vysvet\u013euje Claudio Corbetta, gener\u00e1lny riadite\u013e team.blue. <em>\u201eV\u00fdzva nespo\u010d\u00edva len v udr\u017ean\u00ed kroku so zmenami, ale v budovan\u00ed d\u00f4very a vidite\u013enosti potrebnej pre rast v \u010doraz zlo\u017eitej\u0161om digit\u00e1lnom prostred\u00ed.\u201c<\/em><\/p>\n\n\n\n<p><em>\u201eKe\u010f sa AI st\u00e1va \u010doraz v\u00e4\u010d\u0161ou s\u00fa\u010das\u0165ou toho, ako z\u00e1kazn\u00edci objavuj\u00fa firmy, je st\u00e1le \u0165a\u017e\u0161ie pochopi\u0165, \u010do podporuje vidite\u013enos\u0165 a rast. Firmy potrebuj\u00fa jasn\u00fd digit\u00e1lny z\u00e1klad, ktor\u00fd m\u00f4\u017eu kontrolova\u0165 a na ktorom m\u00f4\u017eu stava\u0165. Pr\u00edle\u017eitos\u0165ou nie je honba za ka\u017ed\u00fdm nov\u00fdm AI n\u00e1strojom alebo platformou \u2013 ide o zabezpe\u010denie toho, aby inform\u00e1cie, na ktor\u00e9 sa spolieha z\u00e1kazn\u00edk aj AI syst\u00e9my, boli presn\u00e9, d\u00f4veryhodn\u00e9 a \u013eahko doh\u013eadate\u013en\u00e9. Preto siln\u00fd web ost\u00e1va jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch akt\u00edv, ktor\u00e9 m\u00f4\u017ee firma ma\u0165,\u201c <\/em>dop\u013a\u0148a Bilal Ahmed, riadite\u013e pre AI a d\u00e1ta v team.blue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vidite\u013enos\u0165 za\u010d\u00edna pri vlastn\u00fdch kan\u00e1loch<\/strong><\/h2>\n\n\n\n<p>K\u00fdm sa firmy prisp\u00f4sobuj\u00fa meniacemu sa digit\u00e1lnemu prostrediu, mnoh\u00e9 z nich st\u00e1le <strong>nedostato\u010dne vyu\u017e\u00edvaj\u00fa jeden z m\u00e1la kan\u00e1lov, ktor\u00e9 maj\u00fa plne pod kontrolou: svoju webov\u00fa str\u00e1nku<\/strong>. Na Slovensku m\u00e1 vlastn\u00fd web 75,8 % firiem, \u010do je menej ako celoeur\u00f3psky priemer (86,5 %).<\/p>\n\n\n\n<p>Zo slovensk\u00fdch firiem, ktor\u00e9 vlastn\u00fd web maj\u00fa, iba 7,9 % presne sleduje, ako sa n\u00e1v\u0161tevn\u00edci menia na z\u00e1ujemcov alebo z\u00e1kazn\u00edkov. Viac ako polovica (55,6 %) toto nesleduje v\u00f4bec. Pr\u00e1ve tu sa skr\u00fdva <strong>pr\u00edle\u017eitos\u0165 lep\u0161ie pochopi\u0165, ktor\u00e9 kan\u00e1ly prin\u00e1\u0161aj\u00fa rast,<\/strong> a systematicky<strong> sledova\u0165 cestu z\u00e1kazn\u00edka<\/strong> od prv\u00e9ho kontaktu a\u017e po n\u00e1kup.<\/p>\n\n\n\n<p>Cel\u00fd report si m\u00f4\u017eete pozrie\u0165 <a href=\"https:\/\/hub.team.blue\/sk-sk\/state-of-european-business-2026?utm_source=affiliate&amp;utm_medium=organic_search&amp;utm_campaign=soeb_report_2026_websupportsk_blog\">na tomto odkaze<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ako prieskum prebiehal?<\/strong><\/h2>\n\n\n\n<p>D\u00e1ta sme z\u00edskali na za\u010diatku roka 2026 v r\u00e1mci eur\u00f3pskeho prieskumu <strong>State of European Business 2026<\/strong>. Prieskum zozbieral odpovede od <strong>10 059 firiem na 11 eur\u00f3pskych trhoch <\/strong>vr\u00e1tane Belgicka, Bulharska, D\u00e1nska, \u00cdrska, Talianska, Holandska, Slovenska, \u0160panielska, \u0160v\u00e9dska a Spojen\u00e9ho kr\u00e1\u013eovstva.<\/p>\n\n\n\n<p>Na Slovensku sa zapojilo <strong>1 324 respondentov<\/strong> \u2013 od freelancerov a \u017eivnostn\u00edkov a\u017e po ve\u013ek\u00e9 spolo\u010dnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O team.blue<\/strong><\/h2>\n\n\n\n<p><strong>team.blue<\/strong> je popredn\u00fd digit\u00e1lny partner pre podnikate\u013eov a firmy v celej Eur\u00f3pe. Pod svojou strechou sp\u00e1ja viac ako 60 eur\u00f3pskych zna\u010diek a pom\u00e1ha viac ne\u017e 3,5 mili\u00f3nom z\u00e1kazn\u00edkom v 22 krajin\u00e1ch. Je partnerom pre webhostingov\u00e9, dom\u00e9nov\u00e9, e-commerce, online compliance, lead generation a \u010fal\u0161ie SaaS rie\u0161enia. V\u00edziou team.blue je u\u013eah\u010di\u0165 cestu k \u00faspechu v online podnikan\u00ed pomocou AI naprie\u010d digit\u00e1lnymi slu\u017ebami.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Udr\u017ea\u0165 sa na o\u010diach v online svete je pre slovensk\u00e9 firmy \u010doraz n\u00e1ro\u010dnej\u0161ie. M\u00f4\u017eu za to nielen rast\u00face ceny reklamy a zmeny algoritmov, ale aj pr\u00edchod umelej inteligencie (AI), na ktor\u00fa v\u00e4\u010d\u0161ina firiem zatia\u013e nest\u00edha reagova\u0165. Uk\u00e1zal to n\u00e1\u0161 najnov\u0161\u00ed prieskum o stave eur\u00f3pskeho podnikania (State of European Business 2026), ktor\u00fd vznikol pod hlavi\u010dkou team.blue. [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":35945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2855,9],"tags":[4004,3998,4001],"class_list":["post-35897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","category-pouzivatel","category-tlacove-spravy","tag-online-viditelnost","tag-prieskum","tag-visibility-gap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slovensk\u00e9 firmy a online vidite\u013enos\u0165: AI men\u00ed spr\u00e1vanie z\u00e1kazn\u00edkov \u2013 Websupport blog<\/title>\n<meta name=\"description\" content=\"A\u017e 83 % slovensk\u00fdch firiem vie, \u017ee AI men\u00ed internet. Sme v\u0161ak na to pripraven\u00ed? 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Pozrite si v\u00fdsledky eur\u00f3pskeho prieskumu o online vidite\u013enosti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2026\/06\/slovenske-firmy-a-online-viditelnost\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T08:38:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T09:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2026\/06\/Medzere-vo-viditelnosti_1920x1080_FB_02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"T\u00edm Websupport\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u00edm Websupport\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2026\\\/06\\\/slovenske-firmy-a-online-viditelnost\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2026\\\/06\\\/slovenske-firmy-a-online-viditelnost\\\/\"},\"author\":{\"name\":\"T\u00edm Websupport\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/d3f3517a180f66130801edb710ffb6b3\"},\"headline\":\"Slovensk\u00e9 firmy \u010delia \u201emedzere vo vidite\u013enosti\u201c. 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