{"id":31668,"date":"2024-07-01T12:49:31","date_gmt":"2024-07-01T10:49:31","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=31668"},"modified":"2025-03-11T21:08:20","modified_gmt":"2025-03-11T20:08:20","slug":"domena-store","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2024\/07\/domena-store\/","title":{"rendered":"Je dom\u00e9na .store vhodn\u00e1 pre v\u00e1\u0161 e-shop?"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 2<\/span> min.<\/span><\/span>\n

Ak m\u00e1te e-shop a chcete, aby r\u00e1stol, ur\u010dite ste u\u017e uva\u017eovali o tom, ak\u00fa dom\u00e9nov\u00fa koncovku pou\u017e\u00edva\u0165. Ned\u00e1vna \u0161t\u00fadia, vykonan\u00e1 agent\u00farou Contrast Digital, prin\u00e1\u0161a zauj\u00edmav\u00e9 zistenia o tom, ako m\u00f4\u017ee dom\u00e9na .store ovplyvni\u0165 v\u00e1\u0161 biznis.<\/em><\/p>\n\n\n\n

\u010co uk\u00e1zala \u0161t\u00fadia<\/h2>\n\n\n\n

\u0160t\u00fadia<\/a> porovn\u00e1vala dva podobn\u00e9 e-shopy, ktor\u00e9 sa l\u00ed\u0161ili len dom\u00e9novou koncovkou \u2013 jeden mal .store, druh\u00fd tradi\u010dn\u00fa .com. Po\u010das 12 mesiacov sledovali n\u00e1v\u0161tevnos\u0165, vidite\u013enos\u0165 vo vyh\u013ead\u00e1va\u010doch a n\u00e1klady na konverziu.<\/p>\n\n\n\n

K\u013e\u00fa\u010dov\u00e9 zistenia:<\/p>\n\n\n\n

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  1. N\u00e1rast n\u00e1v\u0161tevnosti<\/strong> \u2013 obchod s dom\u00e9nou .store zaznamenal o 87 % viac n\u00e1v\u0161tevn\u00edkov.<\/li>\n\n\n\n
  2. Dvojn\u00e1sobn\u00e1 vidite\u013enos\u0165 vo vyh\u013ead\u00e1va\u010doch<\/strong> \u2013 .store dom\u00e9na zlep\u0161ila SEO v\u00fdsledky.<\/li>\n\n\n\n
  3. Zn\u00ed\u017eenie n\u00e1kladov na konverziu<\/strong> \u2013 efekt\u00edvnej\u0161ie vyu\u017eitie marketingov\u00fdch zdrojov o 12 %.<\/li>\n<\/ol>\n\n\n\n

    Ako to funguje na Slovensku?<\/h2>\n\n\n\n

    V\u00fdsledky \u0161t\u00fadie nepochybne ovplyv\u0148uje aj to, \u017ee store<\/em> znamen\u00e1 v angli\u010dtine obchod<\/em>. Preto sa m\u00f4\u017ee zda\u0165, \u017ee dom\u00e9na .store je sk\u00f4r kuriozita. Av\u0161ak, ak pl\u00e1nujete expanziu do zahrani\u010dia, .store m\u00f4\u017ee by\u0165 skvelou vo\u013ebou, ktor\u00e1 v\u00e1m dod\u00e1 d\u00f4veryhodnos\u0165.<\/p>\n\n\n\n

    Dom\u00e9nov\u00e1 koncovka .store tie\u017e poskytuje v\u00e1\u0161mu e-shopu glob\u00e1lny imid\u017e. Tento typ dom\u00e9ny m\u00f4\u017ee poveda\u0165 z\u00e1kazn\u00edkom, \u017ee v\u00e1\u0161 obchod je pripraven\u00fd r\u00e1s\u0165. Pre nov\u00e9 e-shopy, ktor\u00e9 sa chc\u00fa prezentova\u0165 ako dynamick\u00e9 a medzin\u00e1rodne orientovan\u00e9, je .store ako u\u0161it\u00e1.<\/p>\n\n\n\n

    Pre koho je dom\u00e9na .store vhodn\u00e1?<\/h2>\n\n\n\n
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    1. Pre nov\u00e9 e-shopy s medzin\u00e1rodn\u00fdmi amb\u00edciami.<\/strong> Ak chcete expandova\u0165 do zahrani\u010dia, .store m\u00f4\u017ee zv\u00fd\u0161i\u0165 va\u0161u vidite\u013enos\u0165 a n\u00e1v\u0161tevnos\u0165.<\/li>\n\n\n\n
    2. Pre existuj\u00face e-shopy h\u013eadaj\u00face o\u017eivenie.<\/strong> Ak pl\u00e1nujete zmenu zna\u010dky, .store m\u00f4\u017ee poskytn\u00fa\u0165 modern\u00fd a glob\u00e1lny imid\u017e.<\/li>\n<\/ol>\n\n\n\n

      Z\u00e1ver<\/h2>\n\n\n\n

      V\u00fdber dom\u00e9ny je strategick\u00e9 rozhodnutie, ktor\u00e9 m\u00f4\u017ee ovplyvni\u0165 v\u00e1\u0161 \u00faspech na trhu. Dom\u00e9nov\u00e1 koncovka .store, sa m\u00f4\u017ee javi\u0165 ako netradi\u010dn\u00e9 rie\u0161enie, no pre e-shopy s amb\u00edciou expandova\u0165 do zahrani\u010dia a vytvori\u0165 si modern\u00fd glob\u00e1lny imid\u017e je ako stvoren\u00e1.<\/p>\n\n\n\n

      Zabezpe\u010dte si svoju dom\u00e9nu .store<\/a> e\u0161te dnes a pripravte sa na rast!<\/p>\n\n\n\n

      Vypo\u010dujte si na z\u00e1ver podcast o tom, ako ochr\u00e1nite va\u0161u zna\u010dku v online svete:<\/em><\/p>\n\n\n\n

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