{"id":30362,"date":"2023-08-15T09:56:06","date_gmt":"2023-08-15T07:56:06","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=30362"},"modified":"2025-03-11T21:08:19","modified_gmt":"2025-03-11T20:08:19","slug":"tvorba-vlastneho-eshopu","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/","title":{"rendered":"Vlastn\u00fd e-shop: Ako vytvori\u0165 online obchod lacno a r\u00fdchlo? (n\u00e1vod + tipy)"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p><em>Ma\u0165 svoj vlastn\u00fd e-shop nebolo e\u0161te nikdy jednoduch\u0161ie. D\u00f4vodom je \u013eahk\u00e1 dostupnos\u0165 technick\u00fdch rie\u0161en\u00ed alebo platforiem za pomerne n\u00edzke vstupn\u00e9 n\u00e1klady. V minulosti bolo vytvorenie online obchodu drah\u00e9 a komplikovan\u00e9, vy\u017eadovalo si to najatie webov\u00fdch v\u00fdvoj\u00e1rov a dizajn\u00e9rov.&nbsp;Dnes je to inak.<\/em><\/p>\n\n\n\n<p>Medzi v\u00fdhody patr\u00ed jednotn\u00fd trh Eur\u00f3pskej \u00fanie (E\u00da), \u010do znamen\u00e1, \u017ee tovar a slu\u017eby sa m\u00f4\u017eu vo\u013ene pohybova\u0165 medzi \u010dlensk\u00fdmi \u0161t\u00e1tmi bez obmedzen\u00ed. To v\u00e1m umo\u017en\u00ed pred\u00e1va\u0165 produkty v r\u00f4znych krajin\u00e1ch bez dodato\u010dn\u00fdch poplatkov alebo coln\u00fdch bari\u00e9r. <\/p>\n\n\n\n<p>E\u00da m\u00e1 viac ako 500 mili\u00f3nov obyvate\u013eov s vysokou mierou pripojenia na internet, \u010do predstavuje obrovsk\u00fd potenci\u00e1lny trh pre va\u0161e produkty alebo slu\u017eby. Tie\u017e viete vyu\u017ei\u0165 potenci\u00e1l pr\u00edstupu ku glob\u00e1lnemu trhu &#8211; v\u010faka internetu m\u00f4\u017eete pred\u00e1va\u0165 produkty alebo slu\u017eby z\u00e1kazn\u00edkom z cel\u00e9ho sveta.<\/p>\n\n\n\n<p>D\u00e1 sa poveda\u0165, \u017ee <strong>Slovensko je e-shopov\u00e1 ve\u013emoc<\/strong>. Na po\u010det obyvate\u013eov je ich \u010d\u00edslo pomerne vysok\u00e9 &#8211; v roku 2021 ich bolo <a href=\"https:\/\/blog.shoptet.sk\/slovensky-e-commerce-q3-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">viac ako 15 tis\u00edc<\/a>. Mohlo by sa zda\u0165, \u017ee po celosvetovej pand\u00e9mii nastane \u00fatlm, av\u0161ak v Slovenskej republike <a href=\"https:\/\/www.trend.sk\/spravy\/slovensku-cesku-pribuda-pocet-e-shopov-najviac-ich-ludia-zakladaju-zaciatku-roka\" target=\"_blank\" rel=\"noreferrer noopener\">pod\u013ea Trend.sk<\/a> pribudlo od janu\u00e1ra 2023 o 25 % viac internetov\u00fdch obchodov, ako za rovnak\u00e9 obdobie minul\u00fd rok.&nbsp;<\/p>\n\n\n\n<p>Ak aj vy uva\u017eujete o vlastnom e-shope, ur\u010dite v\u00e1s zauj\u00edma, ako nad spusten\u00edm internetov\u00e9ho obchodu uva\u017eova\u0165, ak\u00e9 s\u00fa mo\u017enosti jeho zalo\u017eenia a prev\u00e1dzky. Pozrime sa na to.<\/p>\n\n\n\n<p>1. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#ako-zacat-podnikat\">Ako za\u010da\u0165 podnika\u0165<\/a><\/p>\n\n\n\n<p>2. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#aky-eshop-potrebujete\">Ak\u00fd e-shop potrebujete<\/a><\/p>\n\n\n\n<p> 2.1. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#dalsie-kriteria\">\u010eal\u0161ie krit\u00e9ria, ktor\u00e9 by ste mali zoh\u013eadni\u0165<\/a><\/p>\n\n\n\n<p>3. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#ako-zalozit-eshop\">Ako si zalo\u017ei\u0165 e-shop<\/a><\/p>\n\n\n\n<p> 3.1. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#online-formular\">Online formul\u00e1r<\/a><\/p>\n\n\n\n<p> 3.2. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#eshop-cez-sitebuilder\">Jednoduch\u00fd e-shop cez sitebuilder<\/a><\/p>\n\n\n\n<p> 3.3. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#eshop-ako-sluzba\">E-shop ako slu\u017eba<\/a><\/p>\n\n\n\n<p> 3.4. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#cms\">Komer\u010dn\u00fd a bezplatn\u00fd CMS<\/a><\/p>\n\n\n\n<p> 3.5. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#eshop-na-mieru\">E-shop na mieru<\/a><\/p>\n\n\n\n<p>4. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#povedzte-to-do-sveta\">Povedzte to do sveta<\/a><\/p>\n\n\n\n<p>5. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#na-co-nezabudnut\">Tipy, na \u010do nezabudn\u00fa\u0165<\/a><\/p>\n\n\n\n<p>6. <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/08\/tvorba-vlastneho-eshopu\/#vyskusajte-podnikat-online\">Vysk\u00fa\u0161ajte podnika\u0165 online<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-larger-font-size\" id=\"ako-zacat-podnikat\">Ako za\u010da\u0165 podnika\u0165<\/h2>\n\n\n\n<p>Predaj produktov alebo slu\u017eieb je podnikan\u00edm. M\u00f4\u017ee \u00eds\u0165 o privyrobenie si, ale aj pr\u00e1cu na pln\u00fd \u00fav\u00e4zok. Najlep\u0161ie je, ke\u010f ide o nie\u010do, \u010do v\u00e1s bav\u00ed, \u010do svet potrebuje, \u010do v\u00e1m ide a \u010do v\u00e1s u\u017eiv\u00ed &#8211; ako spom\u00edname v \u010dl\u00e1nku <a href=\"https:\/\/www.websupport.sk\/blog\/2023\/07\/online-biznis-ako-zarobit-na-internete\/#nez-zacnete-podnikat\" target=\"_blank\" rel=\"noreferrer noopener\">Online biznis: V \u010dom podnika\u0165 a ako si zarobi\u0165 peniaze na internete v roku 2023<\/a>.<\/p>\n\n\n\n<p>Naj\u010dastej\u0161ie formy podnikania s\u00fa <strong>\u017eivnos\u0165<\/strong> alebo <strong>s.r.o.<\/strong> Ka\u017ed\u00e1 z nich m\u00e1 svoje v\u00fdhody, ale aj nev\u00fdhody z poh\u013eadu ru\u010denia, \u00fa\u010dtovn\u00edctva a odvodov. Podnikanie na Slovensku je z\u00e1konmi presne definovan\u00e9 a za to neopr\u00e1vnen\u00e9 m\u00f4\u017ee by\u0165 ulo\u017een\u00e1 <a href=\"https:\/\/www.podnikajte.sk\/registracne-povinnosti\/neopravnene-podnikanie-kontrola-sankcie\" target=\"_blank\" rel=\"noreferrer noopener\">pe\u0148a\u017en\u00e1 sankcia, z\u00e1kaz \u010dinnosti alebo aj v\u00e4zenie<\/a>.<\/p>\n\n\n\n<p>Okrem formy podnikania medzi \u010fal\u0161ie pr\u00e1vne aspekty dan\u00e9 z\u00e1konom patria <strong>obchodn\u00e9 podmienky<\/strong>, ktor\u00e9 by e-shop mal ma\u0165 na webe dostupn\u00e9. Z\u00e1kon definuje, ak\u00e9 inform\u00e1cie musia obchodn\u00e9 podmienky obsahova\u0165. Preto, ne\u017e si ich vytv\u00e1ra\u0165 svojpomocne alebo kop\u00edrova\u0165, je lep\u0161ie vyu\u017ei\u0165 pomoc expertov. Ich s\u00fa\u010das\u0165ou by mal by\u0165 <strong>dokument o spracovan\u00ed osobn\u00fdch \u00fadajov na internete (GDPR)<\/strong>, <strong>reklama\u010dn\u00fd poriadok<\/strong>, <strong>platobn\u00e9 a dodacie podmienky<\/strong>, <strong>inform\u00e1cia o mo\u017enosti odst\u00fapi\u0165 od zmluvy<\/strong> a <strong>vzorov\u00fd formul\u00e1r pre tak\u00e9to odst\u00fapenie<\/strong>.<\/p>\n\n\n\n<p>S\u00fa\u010das\u0165ou by mali by\u0165 aj kontaktn\u00e9 a identifika\u010dn\u00e9 \u00fadaje. Transparentnos\u0165 a doh\u013eadate\u013enos\u0165 tak\u00fdchto inform\u00e1ci\u00ed na webe e-shopu m\u00f4\u017ee ovplyvni\u0165 jeho <a href=\"https:\/\/www.websupport.sk\/blog\/2021\/06\/ako-rozpoznat-podvodny-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00f4veryhodnos\u0165 u z\u00e1kazn\u00edka<\/a>.<\/p>\n\n\n\n<p>\u00damyselne spom\u00edname tieto povinnosti ako prv\u00e9 pred samotn\u00fdmi technick\u00fdmi mo\u017enos\u0165ami, nako\u013eko si vy\u017eaduj\u00fa ve\u013ea pozornosti pred spusten\u00edm webu. <a href=\"https:\/\/www.websupport.sk\/blog\/2022\/05\/chyby-v-eshope\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neopakujte tieto kuri\u00f3zne chybi\u010dky<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-larger-font-size\" id=\"aky-eshop-potrebujete\">Ak\u00fd e-shop potrebujete<\/h2>\n\n\n\n<p>Prv ne\u017e sa pust\u00edte do technickej realiz\u00e1cie, je dobr\u00e9 si uvedomi\u0165, <strong>\u010do pre jeho prvotn\u00e9 spustenie potrebujete<\/strong>. Resp. ak\u00fa m\u00e1 ma\u0165 funkcionalitu, ko\u013eko procesov m\u00e1 by\u0165 automatizovan\u00fdch a napojen\u00fdch na \u010fal\u0161ie syst\u00e9my. <strong>Je rozdiel, ak pl\u00e1nujete pred\u00e1va\u0165 va\u0161u elektronick\u00fa knihu versus internetov\u00fd obchod s tis\u00edckami polo\u017eiek<\/strong> &#8211; \u010di\u017ee \u010di potrebujete <strong>plnohodnotn\u00e9 e-commerce rie\u0161enie<\/strong>, alebo len <strong>objednavkov\u00fd formul\u00e1r<\/strong>, ktor\u00fd vlo\u017e\u00edte na podstr\u00e1nku v\u00e1\u0161ho webu.<\/p>\n\n\n\n<p>Odpor\u00fa\u010dame zoh\u013eadni\u0165, \u010di u\u017e m\u00e1te napr\u00edklad kamenn\u00fa predaj\u0148u a jej sortiment chcete presun\u00fa\u0165 do online priestoru, alebo si chcete tak\u00fdto predaj otestova\u0165 na p\u00e1r produktoch a zisti\u0165, \u010di v\u00e1m to bude d\u00e1va\u0165 zmysel.<\/p>\n\n\n\n<p>Na za\u010diatku sta\u010d\u00ed ve\u013eakr\u00e1t m\u00e1lo. Je dobr\u00e9 si <strong>spravi\u0165 n\u00e1vrh funkci\u00ed a integr\u00e1ci\u00ed<\/strong>, ak\u00e9 by ste chceli ma\u0165, ak sa v\u00e1m podnikanie rozbehne. Av\u0161ak <strong>pripravte si aj t\u00fa najjednoduch\u0161iu verziu<\/strong>, ak\u00fa viete, bez zbyto\u010dn\u00fdch komplik\u00e1ci\u00ed. Najm\u00e4 ak si potrebujete len otestova\u0165 a validova\u0165 svoj n\u00e1pad. V\u00e1\u0161 web sa m\u00f4\u017ee spr\u00e1va\u0165 ako plnohodnotn\u00fd e-shop, ktor\u00fd v\u00e1m vygeneruje mailov\u00fa notifik\u00e1ciu, na z\u00e1klade ktorej z\u00e1kazn\u00edkovi po\u0161lete inform\u00e1cie, ako m\u00f4\u017ee sumu uhradi\u0165. Pr\u00edpadne mu m\u00f4\u017eete platbu rozdeli\u0165 na viackr\u00e1t. Toto sa deje najm\u00e4 pri drah\u0161\u00edch tovaroch, alebo produktoch na mieru.<\/p>\n\n\n\n<p>Naopak vo vysoko konkuren\u010dom prostred\u00ed produktov m\u00f4\u017ee <strong>ka\u017ed\u00e9 u\u013eah\u010denie pre z\u00e1kazn\u00edka znamena\u0165 vy\u0161\u0161iu konverziu<\/strong>, \u017ee nak\u00fapi pr\u00e1ve u v\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"dalsie-kriteria\">\u010eal\u0161ie krit\u00e9ria, ktor\u00e9 by ste mali zoh\u013eadni\u0165<\/h3>\n\n\n\n<p>Ak\u00e9 s\u00fa \u010fal\u0161ie krit\u00e9ria pre e-shop? Tu m\u00e1me nieko\u013eko tipov, \u010do zoh\u013eadni\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u013dahkos\u0165 pou\u017eitia<\/strong> \u2013 rie\u0161enie by malo by\u0165 intuit\u00edvne a jednoduch\u00e9 na pou\u017eitie, aj ke\u010f nem\u00e1te technick\u00e9 sk\u00fasenosti.<\/li>\n\n\n\n<li><strong>Mobiln\u00e1 optimaliz\u00e1cia<\/strong> &#8211; \u010doraz viac \u013eud\u00ed nakupuje prostredn\u00edctvom svojich mobiln\u00fdch zariaden\u00ed, tak\u017ee je d\u00f4le\u017eit\u00e9, aby va\u0161e rie\u0161enie podporovalo mobiln\u00e9 nakupovanie.<\/li>\n\n\n\n<li><strong>Bezpe\u010dnos\u0165<\/strong> \u2013 mala by by\u0165 prioritou pri v\u00fdbere e-commerce platformy. Va\u0161e d\u00e1ta, ale aj d\u00e1ta va\u0161ich z\u00e1kazn\u00edkov by mali by\u0165 zabezpe\u010den\u00e9, pravidelne z\u00e1lohovan\u00e9 a komunik\u00e1cia by mala prebieha\u0165 cez HTTPS. D\u00f4le\u017eit\u00e1 m\u00f4\u017ee by\u0165 napr\u00edklad ochrana pred DDoS \u00fatokmi.<\/li>\n\n\n\n<li><strong>Podpora<\/strong> &#8211; je dobr\u00e9 ma\u0165 sa na koho obr\u00e1ti\u0165, ke\u010f naraz\u00edte na probl\u00e9m.&nbsp;<\/li>\n\n\n\n<li><strong>R\u00fdchlos\u0165 a v\u00fdkonnos\u0165<\/strong> \u2013 m\u00f4\u017eu by\u0165 k\u013e\u00fa\u010dov\u00e9 z poh\u013eadu z\u00e1kazn\u00edckej sk\u00fasenosti (CX) a SEO. Zabezpe\u010dte, aby va\u0161e rie\u0161enie bolo schopn\u00e9 r\u00fdchlo a efekt\u00edvne spracova\u0165 v\u00e4\u010d\u0161ie mno\u017estvo n\u00e1v\u0161tevnosti a transakci\u00ed. Jednoducho, aby z\u00e1kazn\u00edci nemuseli \u010daka\u0165 alebo od\u00eds\u0165 inam. Niektor\u00e9 typy n\u00e1kupov s\u00fa ve\u013emi sez\u00f3ne, alebo n\u00e1v\u0161tevnos\u0165 m\u00f4\u017ee zv\u00fd\u0161i\u0165 reklamn\u00e1 kampa\u0148 \u2013 po\u010d\u00edtajte s t\u00fdm.<\/li>\n\n\n\n<li><strong>Integr\u00e1cia a roz\u0161\u00edrenie<\/strong> \u2013 overte si, ak\u00e9 integr\u00e1cie potrebujete. M\u00f4\u017ee to zah\u0155\u0148a\u0165 integr\u00e1cie so soci\u00e1lnymi sie\u0165ami, e-mailov\u00fdm marketingom, \u00fa\u010dtovn\u00fdmi n\u00e1strojmi a \u010fal\u0161\u00edmi. API v\u00e1m umo\u017en\u00ed vytvori\u0165 vlastn\u00e9 integr\u00e1cie a roz\u0161\u00edrenia, ak je to potrebn\u00e9.<\/li>\n\n\n\n<li><strong>Prisp\u00f4sobite\u013enos\u0165<\/strong> \u2013 r\u00f4zne e-shopov\u00e9 platformy m\u00f4\u017eu ma\u0165 r\u00f4znu \u201evo\u013enos\u0165\u201c v prisp\u00f4sobovan\u00ed webu aj bez ve\u013ek\u00fdch technick\u00fdch vedomost\u00ed. In\u00e9 platformy m\u00f4\u017eu vy\u017eadova\u0165 technick\u00e9 zru\u010dnosti alebo pomoc v\u00fdvoj\u00e1ra.<\/li>\n\n\n\n<li><strong>Hosting<\/strong> &#8211; niektor\u00e9 platformy s\u00fa kompletne hostovan\u00e9, \u010do znamen\u00e1, \u017ee sa staraj\u00fa o v\u0161etky technick\u00e9 aspekty spustenia webovej str\u00e1nky vr\u00e1tane jej umiestnenia, zabezpe\u010denia a udr\u017eiavania r\u00fdchlosti str\u00e1nky. In\u00e9 platformy vy\u017eaduj\u00fa, aby ste si sami zabezpe\u010dili hosting. V tomto pr\u00edpade budete musie\u0165 zv\u00e1\u017ei\u0165, ak\u00fd hosting potrebujete na z\u00e1klade ve\u013ekosti v\u00e1\u0161ho obchodu a mno\u017estva n\u00e1v\u0161tevnosti.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-larger-font-size\" id=\"ako-zalozit-eshop\">Ako si zalo\u017ei\u0165 e-shop<\/h2>\n\n\n\n<p>Existuje ve\u013ea mo\u017enost\u00ed, ako vytvori\u0165 online obchod lacno a r\u00fdchlo. Tak, ako sa bude dari\u0165 v\u00e1\u0161mu biznisu a bud\u00fa sa zvy\u0161ova\u0165 \u0161pecifick\u00e9 po\u017eiadavky, m\u00f4\u017eete sa pos\u00fava\u0165 technologicky \u010falej. Pripravili sme pre v\u00e1s preh\u013ead mo\u017en\u00fdch rie\u0161en\u00ed a pr\u00edstupov, ako si e-shop rozbeha\u0165.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"online-formular\">Online formul\u00e1r<\/h3>\n\n\n\n<p>Medzi najjednoduch\u0161ie sp\u00f4soby, ako integrova\u0165 e-shop na v\u00e1\u0161 web, je formul\u00e1r. Takouto slu\u017ebou m\u00f4\u017ee by\u0165 napr\u00edklad <a href=\"https:\/\/www.simpleshop.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">SimpleShop<\/a>. Vytvor\u00edte si objedn\u00e1vkov\u00fd formul\u00e1r, ktor\u00fd jednoducho a bez program\u00e1tora vlo\u017e\u00edte na va\u0161e webov\u00e9 str\u00e1nky. Funkcionalita tak\u00e9hoto rie\u0161enia m\u00f4\u017ee by\u0165 r\u00f4zna &#8211; automatick\u00e9 vystavovanie a odosielanie objedn\u00e1vok a fakt\u00far cez doru\u010dovanie online produktov z\u00e1kazn\u00edkom a\u017e po z\u013eavov\u00e9 kup\u00f3ny a integr\u00e1ciu s \u00fa\u010dtovn\u00fdmi aplik\u00e1ciami.&nbsp;<\/p>\n\n\n\n<p>V\u00fdhodou je r\u00fdchlos\u0165 nasadenia, jednoduchos\u0165, mo\u017enos\u0165 prisp\u00f4sobenia a integr\u00e1cia s platobn\u00fdmi br\u00e1nami. Ak m\u00e1te v\u00e4\u010d\u0161ie mno\u017estvo produktov, nemus\u00ed \u00eds\u0165 o vhodn\u00e9 rie\u0161enie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"eshop-cez-sitebuilder\">Jednoduch\u00fd e-shop cez sitebuilder<\/h3>\n\n\n\n<p>M\u00e1te hodinku \u010das? \u010co tak si vytvori\u0165 pekn\u00fa a funk\u010dn\u00fa webstr\u00e1nku a priamo cez \u0148u za\u010da\u0165 pred\u00e1va\u0165? So slu\u017ebou Websupportu <a href=\"https:\/\/www.websupport.sk\/webstranka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vlastn\u00e1 webstr\u00e1nka<\/a> &#8211; Biznis webstr\u00e1nka to zvl\u00e1dnete v\u010faka <a href=\"https:\/\/www.websupport.sk\/podpora\/kb-categories\/e-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">preh\u013eadn\u00fdm n\u00e1vodom<\/a>. Bez znalost\u00ed programovania si m\u00f4\u017eete doslova vyklika\u0165 nielen v\u00e1\u0161 web, ale aj jednoduch\u00fd e-shop. <a href=\"https:\/\/www.websupport.sk\/webstranka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vlastn\u00e1 webstr\u00e1nka<\/a> podporuje platby cez PayPal, Stripe alebo 2Checkout \u00fa\u010det. Podobn\u00fa funkcionalitu m\u00e1 aj <a href=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wix<\/a> alebo <a href=\"https:\/\/www.godaddy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoDaddy<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Pre\u010d\u00edtajte si<\/em> <em>pr\u00edbeh<\/em> <em>na\u0161ich z\u00e1kazn\u00edkov o tom, ako si<\/em> <em>svoj e-shop pomocou jednoduch\u00e9ho n\u00e1stroja vytvorili \u00faplne sami<\/em>: <em><a href=\"https:\/\/www.websupport.sk\/blog\/2021\/05\/namiesto-wordpressu-vlastna-webstranka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mlad\u00fd p\u00e1r si vytvoril e-shop s kreat\u00edvnymi hra\u010dkami<\/a><\/em>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"eshop-ako-sluzba\">E-shop ako slu\u017eba<\/h3>\n\n\n\n<p>Eshop ako slu\u017eba (EaaS &#8211; Ecommerce as a Service) je model poskytovania e-commerce rie\u0161en\u00ed, ktor\u00fd umo\u017e\u0148uje r\u00fdchlo a jednoducho vytv\u00e1ra\u0165 a spravova\u0165 svoje online obchody bez nutnosti investova\u0165 do vlastnej infra\u0161trukt\u00fary alebo softv\u00e9ru. Z\u00e1kladom takejto slu\u017eby b\u00fdva tie\u017e sitebuilder, ale slu\u017eba sa zameriava prim\u00e1rne na tvorbu internetov\u00fdch obchodov.<\/p>\n\n\n\n<p>EaaS rie\u0161enia sa m\u00f4\u017eu l\u00ed\u0161i\u0165 pod\u013ea mnoh\u00fdch aspektov. K\u013e\u00fa\u010dov\u00e9 rozdiely b\u00fdvaj\u00fa v cene, integr\u00e1cii s platobn\u00fdmi br\u00e1nami, n\u00e1strojoch pre spr\u00e1vu z\u00e1sob a objedn\u00e1vok, SEO a marketingov\u00fdch n\u00e1strojoch. Ve\u013ea z nich m\u00e1 vybudovan\u00fd marketplace, ktor\u00fd umo\u017e\u0148uje roz\u0161\u00edri\u0165 platformu o \u010fal\u0161ie integr\u00e1cie.<\/p>\n\n\n\n<p>Hosting, z\u00e1lohovanie, bezpe\u010dnos\u0165 a \u0161k\u00e1lovanie zabezpe\u010duje prev\u00e1dzkovate\u013e takejto slu\u017eby. Ako pr\u00edklad m\u00f4\u017eeme uvies\u0165 <a href=\"https:\/\/www.bigcommerce.com\/essentials\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce<\/a>, <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a>, <a href=\"https:\/\/www.shoptet.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shoptet<\/a> a \u010fal\u0161ie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"cms\">Komer\u010dn\u00fd a zdarma CMS<\/h3>\n\n\n\n<p>Pre tvorbu e-shopu je mo\u017en\u00e9 pou\u017ei\u0165 aj komer\u010dn\u00fd softv\u00e9r, resp. CMS (content management system). Ide o aplik\u00e1ciu, ktor\u00fa si umiestnite na hosting a pon\u00fakne v\u00e1m potrebn\u00fa funkcionalitu. Posledn\u00e9 roky je mo\u017en\u00e9 vidie\u0165 odklon od tak\u00e9hoto pr\u00edstupu a sk\u00f4r sa tento softv\u00e9r pretransformoval na e-commerce frameworky. Tie pon\u00fakaj\u00fa sol\u00eddny z\u00e1klad, nad ktor\u00fdm sa daj\u00fa budova\u0165 vlastn\u00e9 rie\u0161enia.&nbsp;<\/p>\n\n\n\n<p>Druhou vetvou tejto kateg\u00f3rie je open-source CMS so softv\u00e9rom ako <a href=\"https:\/\/woocommerce.com\/\">Woocommerce<\/a> pre WordPress, <a href=\"https:\/\/prestashop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrestaShop<\/a>, <a href=\"https:\/\/experienceleague.adobe.com\/docs\/commerce-operations\/installation-guide\/overview.html\">Magento Community Edition<\/a>, <a href=\"https:\/\/www.shopsys.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopsys<\/a>, <a href=\"https:\/\/www.opencart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenCart<\/a> a podobne. Ve\u013ek\u00fdm l\u00e1kadlom je samozrejme nulov\u00e1 cena \u2013 ke\u010f\u017ee vo v\u00e4\u010d\u0161ine ide o komunitn\u00e9 projekty. Dostanete dobr\u00fd z\u00e1klad, \u010dastokr\u00e1t komunitu ochotn\u00fa pom\u00f4c\u0165. Po\u010d\u00edtajte ale s cenou za hosting, ktor\u00fd m\u00f4\u017ee by\u0165 od \u00farovne tradi\u010dn\u00e9ho <a href=\"https:\/\/www.websupport.sk\/webhosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">zdie\u013ean\u00e9ho hostingu<\/a> a\u017e po <a href=\"https:\/\/www.websupport.sk\/servery\/\" target=\"_blank\" rel=\"noreferrer noopener\">serverov\u00e9 rie\u0161enie<\/a>. \u010eal\u0161\u00edmi n\u00e1kladmi bud\u00fa r\u00f4zne integr\u00e1cie a moduly pre platobn\u00e9 br\u00e1ny. Ur\u010dite si urobte prieskum. Existuj\u00fa aj agent\u00fary alebo \u0161t\u00fadi\u00e1, ktor\u00e9 maj\u00fa vyladen\u00e9 kombin\u00e1cie t\u00fdchto roz\u0161\u00edren\u00ed nad otvoren\u00fdmi CMS.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-normal-font-size\"><a class=\"wp-block-button__link has-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/www.websupport.sk\/webhosting\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px;background-color:#dd5656\" target=\"_blank\" rel=\"noreferrer noopener\">Vyberte si hosting pre v\u00e1\u0161 nov\u00fd e-shop<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"eshop-na-mieru\">E-shop na mieru<\/h3>\n\n\n\n<p>Vytvorenie e-shopu na mieru znamen\u00e1 vytvorenie unik\u00e1tnej webovej str\u00e1nky pod\u013ea va\u0161ich konkr\u00e9tnych potrieb a po\u017eiadaviek. Toto rie\u0161enie m\u00f4\u017ee by\u0165 atrakt\u00edvne, ak potrebujete ma\u0165 \u00fapln\u00fa kontrolu nad funkciami, dizajnom a v\u00fdkonom va\u0161ej str\u00e1nky. Tak\u00fdto pr\u00edstup odpor\u00fa\u010dame pre zabehnut\u00fd biznis, nako\u013eko vytvorenie e-shopu na mieru m\u00f4\u017ee by\u0165 n\u00e1kladn\u00e9 finan\u010dne aj \u010dasovo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-larger-font-size\" id=\"povedzte-to-do-sveta\">Povedzte to do sveta<\/h2>\n\n\n\n<p>Ke\u010f spust\u00edte v\u00e1\u0161 e-shop, potrebujete o \u0148om da\u0165 vedie\u0165. Marketing pon\u00faka mno\u017estvo sp\u00f4sobov, <strong>ako do v\u00e1\u0161ho internetov\u00e9ho obchodu privies\u0165 n\u00e1v\u0161tevn\u00edkov<\/strong>. Od banerovej a PPC reklamy cez soci\u00e1lne siete, content marketing po optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de (SEO).&nbsp;Zauj\u00edmavou mo\u017enos\u0165ou s\u00fa porovn\u00e1va\u010de cien. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Chcete optimalizova\u0165 svoje str\u00e1nky hne\u010f? Zv\u00fd\u0161te svoju n\u00e1v\u0161tevnos\u0165 na webe&nbsp;<a href=\"https:\/\/www.websupport.sk\/marketing\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">s&nbsp;jednoduch\u00fdm n\u00e1strojom EasySEO<\/a>.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Aj tu plat\u00ed, \u017ee by ste si mali vybra\u0165 pre to, \u010do pon\u00fakate na va\u0161om e-shope, najrelevatnej\u0161\u00ed marketingov\u00fd kan\u00e1l, kde m\u00e1te najv\u00e4\u010d\u0161iu \u0161ancu zasiahnu\u0165 potenci\u00e1lneho klienta.<\/p>\n\n\n\n<p>Je super, ak sa va\u0161i z\u00e1kazn\u00edci vracaj\u00fa a op\u00e4\u0165 nak\u00fapia. M\u00f4\u017eete sa im pripomen\u00fa\u0165 pomocou newslettera, vernostn\u00fdm programom a podobne.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Vo<\/em> <em>Websupporte svojim klientom <a href=\"https:\/\/www.websupport.sk\/o-nas\/bonusy\/\" target=\"_blank\" rel=\"noreferrer noopener\">prin\u00e1\u0161ame mno\u017estvo bonusov<\/a> v podobe \u0161peci\u00e1lnych zliav a v\u00fdhodn\u00fdch pon\u00fak na u\u017eito\u010dn\u00e9 online n\u00e1stroje. Pre v\u00e1\u0161 e\u0161te r\u00fdchlej\u0161\u00ed \u0161tart.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-larger-font-size\" id=\"na-co-nezabudnut\">Tipy, na \u010do nezabudn\u00fa\u0165<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Presk\u00famajte trh<\/strong>, aby ste pochopili dopyt, konkurenciu a potreby va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/li>\n\n\n\n<li>Ak m\u00e1te ak\u00e9ko\u013evek pochybnosti, <strong>pora\u010fte sa s expertmi<\/strong>, \u010di u\u017e ide o formu podnikania, v\u00fdber platformy, \u00fa\u010dtovn\u00edctvo, zmluvy a pod.<\/li>\n\n\n\n<li>Ak <strong>pred\u00e1vate fyzick\u00e9 produkty<\/strong>, myslite na: n\u00e1klady spojen\u00e9 s ich n\u00e1kupom, skladovan\u00edm a ich evidenciou v syst\u00e9me; logistikou spojenou so zasielan\u00edm, \u010di u\u017e pomocou po\u0161ty alebo kuri\u00e9rnych slu\u017eieb.<\/li>\n\n\n\n<li>Ve\u013ekou m\u00e1giou je <strong>cenotvorba<\/strong>. Nie v\u017edy je dobrou cestou by\u0165 ten najlacnej\u0161\u00ed. Vhodnej\u0161ie je prinies\u0165 pridan\u00fa hodnotu tak, aby z\u00e1kazn\u00edk poznal rozdiel. M\u00f4\u017ee \u00eds\u0165 o nie\u010do, \u010do viete pon\u00faknu\u0165 len vy, alebo \u010do rob\u00edte inak ne\u017e konkurencia. Ak chcete podnika\u0165 dlhodobo a zlep\u0161ova\u0165 sa, je d\u00f4le\u017eit\u00fd zisk.<\/li>\n\n\n\n<li>Zvo\u013ete <strong>jednoduch\u00fa a zapam\u00e4tate\u013en\u00fa dom\u00e9nu<\/strong>, ktor\u00e1 je relevantn\u00e1 k va\u0161emu obchodu. Kr\u00e1tke dom\u00e9ny s\u00fa \u013eah\u0161ie zapam\u00e4tate\u013en\u00e9 a menej n\u00e1chyln\u00e9 na pravopisn\u00e9 chyby. Z\u00e1rove\u0148 sa uistite, \u017ee n\u00e1zov dom\u00e9ny neporu\u0161uje existuj\u00face ochrann\u00e9 zn\u00e1mky. No a predt\u00fdm, ako sa rozhodnete pre n\u00e1zov dom\u00e9ny, <a href=\"https:\/\/www.websupport.sk\/domeny\/\" target=\"_blank\" rel=\"noreferrer noopener\">overte si, \u010di je dostupn\u00e1<\/a>. V\u00e1\u0161 e-shop sa m\u00f4\u017ee \u010dasom meni\u0165, tak\u017ee je dobr\u00e9 zv\u00e1\u017ei\u0165, \u010di v\u00e1\u0161 n\u00e1zov dom\u00e9ny bude st\u00e1le relevantn\u00fd, aj ke\u010f sa v\u00e1\u0161 obchod roz\u0161\u00edri alebo zmen\u00ed smer.<\/li>\n\n\n\n<li><strong>Fotografovanie produktov a vytv\u00e1ranie ich popisov<\/strong> &#8211; vytvorte kvalitn\u00e9 fotografie a podrobn\u00e9 popisy produktov.<\/li>\n\n\n\n<li><strong>Webov\u00e1 analytika<\/strong> v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 porozumie\u0165 spr\u00e1vaniu z\u00e1kazn\u00edkov. V\u010faka nej m\u00f4\u017eete optimalizova\u0165 svoje str\u00e1nky a procesy na zlep\u0161enie konverzi\u00ed a sledova\u0165, ak\u00fd efekt maj\u00fa va\u0161e marketingov\u00e9 kampane.&nbsp;<\/li>\n\n\n\n<li><strong>Testovanie<\/strong> &#8211; pred spusten\u00edm d\u00f4kladne otestujte svoj e-shop, skontrolujte inform\u00e1cie a ceny, aby ste sa uistili, \u017ee v\u0161etko funguje spr\u00e1vne.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-larger-font-size\" id=\"vyskusajte-podnikat-online\">Vysk\u00fa\u0161ajte podnika\u0165 online<\/h2>\n\n\n\n<p>Aj v\u00e1\u0161 e-shop m\u00e1 \u0161ancu uspie\u0165. Spustenie vlastn\u00e9ho online obchodu v\u00e1m m\u00f4\u017ee prinies\u0165 finan\u010dn\u00fa nez\u00e1vislos\u0165. Akon\u00e1hle zist\u00edte, \u010do funguje, m\u00f4\u017eete svoj e-shop \u013eahko roz\u0161irova\u0165. Neexistuj\u00fa \u017eiadne obmedzenia t\u00fdkaj\u00face sa toho, ko\u013eko produktov m\u00f4\u017eete pred\u00e1va\u0165 alebo ko\u013eko z\u00e1kazn\u00edkov m\u00f4\u017eete obsl\u00fa\u017ei\u0165.&nbsp;<\/p>\n\n\n\n<p>S technol\u00f3giami, ktor\u00e9 sa neust\u00e1le vyv\u00edjaj\u00fa, je dnes jednoduch\u0161ie ako kedyko\u013evek predt\u00fdm spusti\u0165 vlastn\u00fd e-shop. Existuje mnoho platforiem, ktor\u00e9 s\u00fa navrhnut\u00e9 tak, aby umo\u017enili prev\u00e1dzkova\u0165 \u00faspe\u0161n\u00fd online obchod aj \u013eu\u010fom s minim\u00e1lnymi technick\u00fdmi znalos\u0165ami.<\/p>\n\n\n\n<p><em>Vypo\u010dujte si na z\u00e1ver podcast o<\/em> <em>tom<\/em>, <em>ako<\/em> <em>\u010deli\u0165 strachom a stereotypom v IT svete:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Ako m\u00f4\u017eu \u017eeny prekona\u0165 strach zo sveta IT? (Mirka Uhnak, Mini Tech MBA)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/62aWa7gRNAP0iQVzqxJ9zK?si=aHqMqRyoRUS-k261ybW-Hw&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ma\u0165 svoj vlastn\u00fd e-shop nebolo e\u0161te nikdy jednoduch\u0161ie. D\u00f4vodom je \u013eahk\u00e1 dostupnos\u0165 technick\u00fdch rie\u0161en\u00ed alebo platforiem za pomerne n\u00edzke vstupn\u00e9 n\u00e1klady. V minulosti bolo vytvorenie online obchodu drah\u00e9 a komplikovan\u00e9, vy\u017eadovalo si to najatie webov\u00fdch v\u00fdvoj\u00e1rov a dizajn\u00e9rov.&nbsp;Dnes je to inak. Medzi v\u00fdhody patr\u00ed jednotn\u00fd trh Eur\u00f3pskej \u00fanie (E\u00da), \u010do znamen\u00e1, \u017ee tovar a slu\u017eby [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":30407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2855],"tags":[3830,658,3827],"class_list":["post-30362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-pouzivatel","tag-online-obchod","tag-podnikanie","tag-tvorba-eshopu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vlastn\u00fd e-shop: Ako vytvori\u0165 online obchod lacno a r\u00fdchlo? - Websupport blog<\/title>\n<meta name=\"description\" content=\"Podrobn\u00fd n\u00e1vod na tvorbu vlastn\u00e9ho e-shopu. 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