{"id":27710,"date":"2022-09-09T15:26:40","date_gmt":"2022-09-09T13:26:40","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=27710"},"modified":"2025-03-11T21:08:12","modified_gmt":"2025-03-11T20:08:12","slug":"inovacne-pasce","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2022\/09\/inovacne-pasce\/","title":{"rendered":"Inova\u010dn\u00e9 pasce: ohrozenie pre podnikate\u013eov?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p><em>Inovova\u0165 treba, pri ve\u013ekej zmene na trhu dokonca radik\u00e1lne. Existuje v\u0161ak ve\u013ea faktorov, ktor\u00e9 dok\u00e1\u017eu inov\u00e1cie spomali\u0165 alebo \u00faplne zastavi\u0165. V dne\u0161nom \u010dl\u00e1nku si povieme nie\u010do o n\u00e1strah\u00e1ch inova\u010dn\u00fdch pasc\u00ed a uk\u00e1\u017eeme si pr\u00edklady 2 firiem, ktor\u00e9 do t\u00fdchto pasc\u00ed spadli a u\u017e sa z nich nedostali.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u0161adepr\u00edtomn\u00e9 inov\u00e1cie<\/h3>\n\n\n\n<p>Inov\u00e1cia je do ve\u013ekej miery <em>buzzword<\/em>, preto je \u0165a\u017ek\u00e9 priradi\u0165 tomuto slovu presn\u00fd v\u00fdznam. Inov\u00e1ciu vo v\u0161eobecnosti ch\u00e1peme ako <strong>nie\u010do nov\u00e9, ako alternat\u00edvu vo\u010di tomu, \u010do u\u017e existuje<\/strong>. Tento produkt, slu\u017eba alebo napr\u00edklad strat\u00e9gia musia by\u0165 lep\u0161ie ako to, \u010do existuje. Ak predstav\u00edte nov\u00fd produkt, ktor\u00fd je hor\u0161\u00ed ako predch\u00e1dzaj\u00faci, nie je to inov\u00e1cia.&nbsp;<\/p>\n\n\n\n<p>Vo svete inov\u00e1ci\u00ed v\u0161ak existuje aj <strong>fenom\u00e9n inova\u010dn\u00fdch pasc\u00ed<\/strong>. Inov\u00e1cie s\u00fa nevyhnutn\u00e9 pre rast biznisu a z\u00edskavanie nov\u00fdch pr\u00edle\u017eitost\u00ed. Ob\u010das sa ale stane, \u017ee podnikate\u013e si mysl\u00ed, \u017ee inovuje, pritom sa v\u0161ak dostal do inova\u010dnej pasce.&nbsp;<\/p>\n\n\n\n<p>Pozrite sa na 5 naj\u010dastej\u0161\u00edch inova\u010dn\u00fdch pasc\u00ed a to, ako ich rozpozna\u0165 (n\u00e1zvy nech\u00e1me kv\u00f4li preh\u013eadnosti v angli\u010dtine).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Performance trap&nbsp;<\/h3>\n\n\n\n<p>Pravdepodobne naj\u010dastej\u0161\u00ed je tzv. <em>performance trap<\/em>. Ke\u010f v\u0161etko ide hladko a firma nem\u00e1 probl\u00e9my, <strong>nie je d\u00f4vod vylep\u0161ova\u0165 to, \u010do funguje<\/strong>.  Do istej miery tak fungujeme aj vo vlastn\u00fdch \u017eivotoch. Ak sa n\u00e1m dar\u00ed, \u017eijeme pr\u00edtomn\u00fdm momentom a do v\u00e4\u010d\u0161\u00edch zmien sa p\u00fa\u0161\u0165ame len v pr\u00edpade, \u017ee reagujeme na extern\u00fd stimul.&nbsp;<\/p>\n\n\n\n<p>No pre CEO firmy, ktor\u00fd by mal ud\u00e1va\u0165 kurz do bud\u00facnosti, to m\u00f4\u017ee by\u0165 obrovsk\u00e1 chyba. Spolo\u010dnosti, ktor\u00e9 sa neobzeraj\u00fa po nov\u00fdch pr\u00edle\u017eitostiach a nesna\u017eia sa investova\u0165 do nov\u00fdch produktov a slu\u017eieb, sa pomal\u0161ie adaptuj\u00fa na zmeny na trhu. Preto sa aj niektor\u00e9 startupy flexibilnej\u0161ie prisp\u00f4sobuj\u00fa zmen\u00e1m ako ve\u013ek\u00e9 a zabehnut\u00e9 korpor\u00e1ty.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Commitment trap&nbsp;<\/h3>\n\n\n\n<p>Opa\u010dn\u00fd extr\u00e9m je <em>commitment trap<\/em>. Firma investuje mno\u017estvo pe\u0148az\u00ed do projektov alebo n\u00e1padov, ktor\u00e9 nefunguj\u00fa. Miesto toho, aby rozpoznala svoju chybu a zmenila smer, l\u00edder urob\u00ed opak a natla\u010d\u00ed e\u0161te viac pe\u0148az\u00ed do tohto jedin\u00e9ho projektu s vidinou \u00faspechu. T\u00e1to pasca je obzvl\u00e1\u0161\u0165 nebezpe\u010dn\u00e1 pre firmy s finan\u010dn\u00fdmi probl\u00e9mami, nako\u013eko <strong>ne\u00faspe\u0161n\u00fd projekt vy\u010derp\u00e1va spolo\u010dnos\u0165<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Business-model trap<\/h3>\n\n\n\n<p>Toto je typick\u00fd pr\u00edpad firmy, ktor\u00e1 chce vst\u00fapi\u0165 na nov\u00fd trh, ale nem\u00e1 kompetencie &#8211; \u010di u\u017e finan\u010dn\u00fd alebo \u013eudsk\u00fd kapit\u00e1l, aby na danom trhu \u00faspe\u0161ne prerazila. Je s\u00edce fajn sk\u00fa\u0161a\u0165 nov\u00e9 veci, ale<strong> treba si tie\u017e zhodnoti\u0165, \u010di je na to firma pripraven\u00e1<\/strong>. Pokia\u013e nie je, nastane rovnak\u00fd probl\u00e9m ako pri <em>commitment trap<\/em> &#8211; firma sa zbyto\u010dne vy\u010derp\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Deliberation trap<\/h3>\n\n\n\n<p>Firma sa rozhodne investova\u0165 do nov\u00e9ho n\u00e1padu a za\u010dne ho testova\u0165, analyzova\u0165, vylep\u0161ova\u0165 at\u010f. V\u00fdsledok v\u0161ak nie je \u017eiadny. Nikto v t\u00edme <strong>nie je schopn\u00fd t\u00fato my\u0161lienku posun\u00fa\u0165 dopredu<\/strong> a \u00faspe\u0161ne vytvoreni\u0165 nov\u00fd produkt.&nbsp;<\/p>\n\n\n\n<p>Na inov\u00e1cie treba odvahu a ist\u00fa mieru risku. No ak inov\u00e1cia nefunguje, netreba do nej nalia\u0165 v\u0161etky peniaze &#8211; obzvl\u00e1\u0161\u0165, ke\u010f by ste financie mohli investova\u0165 do in\u00fdch \u010dast\u00ed firmy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Short-term trap<\/h3>\n\n\n\n<p>Kr\u00e1tkodob\u00e9 zisky nie s\u00fa n\u00e1hradou za dlhodob\u00fd \u00faspech. V kr\u00e1tkodobom horizonte sa v\u00e1m m\u00f4\u017ee dari\u0165, m\u00f4\u017eete ma\u0165 dobr\u00fd produkt, vern\u00fdch z\u00e1kazn\u00edkov, st\u00fapaj\u00face zisky. V\u017edy v\u0161ak <strong>treba myslie\u0165 na bud\u00facnos\u0165<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Firmy, ktor\u00e9 s\u00fa \u00faspe\u0161n\u00e9 so s\u00fa\u010dasn\u00fdm portf\u00f3liom, m\u00f4\u017eu prehliadnu\u0165 dlhodob\u00fa pr\u00edle\u017eitos\u0165. Mo\u017eno sa v\u00e1m to stalo aj v osobnom \u017eivote a retrospekt\u00edvne ste to zhodnotili ako chybu. To, \u017ee trh reaguje pozit\u00edvne na va\u0161e produkty, neznamen\u00e1, \u017ee to tak bude aj o 5 rokov. Pomocou inov\u00e1ci\u00ed sa m\u00f4\u017eete pripravi\u0165 na podmienky, ktor\u00e9 tu bud\u00fa o 5, 10 rokov.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nokia<\/h3>\n\n\n\n<p>Nokia je typick\u00fdm pr\u00edkladom spolo\u010dnosti, ktor\u00e1 stavila svoju bud\u00facnos\u0165 na zl\u00fd produkt. S pr\u00edchodom internetu nedostato\u010dne r\u00fdchlo pochopila, \u017ee zmena sa \u010doskoro dotkne aj sveta mobiln\u00fdch telef\u00f3nov. V roku 2007 vydal Steve Jobs prv\u00fd iPhone. Na t\u00fa dobu revolu\u010dn\u00e9 zariadenie s vlastn\u00fdm opera\u010dn\u00fdm syst\u00e9mom, internetov\u00fdm browserom, vlastn\u00fdmi mapami a v\u00fdhodami, ktor\u00e9 dovtedy nijak\u00e1 in\u00e1 firma nepon\u00fakala. Potom pri\u0161iel na sc\u00e9nu Android v roku 2008 a r\u00fdchlo sa stal \u0161tandardom v opera\u010dn\u00fdch syst\u00e9moch pre ostatn\u00fdch v\u00fdrobcov mobiln\u00fdch telef\u00f3nov.&nbsp;<\/p>\n\n\n\n<p>Nokia sa chytila do dvoch pasc\u00ed. <em>Performance trap<\/em> a <em>commitment trap<\/em>. Nokii sa ve\u013emi dlho darilo, ich telef\u00f3ny boli jednotkou v predajoch. V roku 2008 sa v\u0161ak zmenila paradigma a oni sa nest\u00edhali prisp\u00f4sobi\u0165. Potom v\u00fdrobca investoval obrovsk\u00e9 mno\u017estvo prostriedkov do zl\u00e9ho produktu, ktor\u00fd o p\u00e1r rokov zru\u0161ili. Nokia sa z t\u00fdchto ch\u00fdb u\u017e nikdy nespam\u00e4tala.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Xerox<\/h3>\n\n\n\n<p>Ak ste \u010d\u00edtali biografiu Steva Jobsa alebo sa zauj\u00edmate o hist\u00f3riu firmy Apple, ur\u010dite v\u00e1m nie\u010do povie n\u00e1zov Xerox Alto. Bol to prv\u00fd po\u010d\u00edta\u010d, ktor\u00fd podporoval grafick\u00e9 rozhranie pre pou\u017e\u00edvate\u013eov. Xerox bol v tejto technol\u00f3gii mas\u00edvne popredu a t\u00fato technol\u00f3giu v tom \u010dase vyu\u017e\u00edvali v nieko\u013ek\u00fdch laborat\u00f3ri\u00e1ch a univerzit\u00e1ch.&nbsp;<\/p>\n\n\n\n<p>Jobs v roku 1979 nav\u0161t\u00edvil Xerox osobne a uzavreli dohodu, pri ktorej Apple dostal pr\u00edstup k viacer\u00fdm technol\u00f3gi\u00e1m Xeroxu v\u00fdmenou za akcie Apple.&nbsp;<\/p>\n\n\n\n<p>N\u00e1sledn\u00fd v\u00fdvoj bol zauj\u00edmav\u00fd. Xerox v roku 1981 vydal Xerox Star, ktor\u00fd bol zalo\u017een\u00fd na konceptoch, ktor\u00e9 v roku 1979 dostali do r\u00fak aj in\u017einieri Apple. Xerox Star v\u0161ak nebola a\u017e tak\u00e1 bomba, s akou po\u010d\u00edtali. Na t\u00fa dobu bol syst\u00e9m Star absol\u00fatnou \u0161pi\u010dkou, s cenovkou 100 000 $ sa v\u0161ak nestretol s ve\u013ek\u00fdm pochopen\u00edm a p\u00e1r rokov bol nahraden\u00fd syst\u00e9mami Apple Lisa(1983) a Macintosh(1984).&nbsp;<\/p>\n\n\n\n<p>Xerox spadol do <em>business-model trap<\/em>, z \u010doho sa firma u\u017e nikdy nedostala. Na trhu mala skvel\u00fd produkt, ktor\u00fd v\u0161ak bol drah\u00fd a nedok\u00e1zal si z\u00edska\u0165 z\u00e1kazn\u00edkov, ktor\u00ed by financovali \u010fal\u0161\u00ed v\u00fdvoj. Apple so svojimi lacnej\u0161\u00edmi produktami a ve\u013emi dobr\u00fdmi vedomos\u0165ami o trhu dominovala dlh\u00e9 roky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Z\u00e1ver &#8211; nenechajte sa spoma\u013eova\u0165&nbsp;<\/h3>\n\n\n\n<p>Na inova\u010dn\u00fdch pasc\u00e1ch je zauj\u00edmav\u00e9, \u017ee \u010dasto nemaj\u00fa hmatate\u013en\u00fd charakter. Akon\u00e1hle potrebujete peniaze na zlep\u0161enie v\u00fdrobnej linky alebo na platy nov\u00fdch developerov do t\u00edmu, jedn\u00e1 sa o prek\u00e1\u017eku, ktor\u00fa m\u00f4\u017eete \u010dasom prekona\u0165.&nbsp;<\/p>\n\n\n\n<p>Inova\u010dn\u00e9 pasce \u010dasto nie s\u00fa o peniazoch, ale o nastaven\u00ed spolo\u010dnosti. Je va\u0161a spolo\u010dnos\u0165 otvoren\u00e1 nov\u00fdm pr\u00edle\u017eitostiam? S\u00fa vo veden\u00ed \u013eudia, ktor\u00ed s\u00fa schopn\u00ed prioritizova\u0165 dlhodob\u00e9 pr\u00edle\u017eitosti pred kr\u00e1tkodob\u00fdmi ziskami?&nbsp;<\/p>\n\n\n\n<p>D\u00f4vody, pre\u010do spolo\u010dnosti neinovuj\u00fa a postupne zaost\u00e1vaj\u00fa za konkurenciou, b\u00fdvaj\u00fa komplexn\u00e9 a \u010dasto \u0165a\u017eko rie\u0161ite\u013en\u00e9. Koncept inova\u010dn\u00fdch pasc\u00ed v\u0161ak m\u00f4\u017eete pou\u017ei\u0165 ako ment\u00e1lny n\u00e1stroj, ktor\u00fd v\u00e1m umo\u017en\u00ed <strong>\u013eah\u0161ie identifikova\u0165 a rie\u0161i\u0165 prek\u00e1\u017eky pri inov\u00e1ci\u00e1ch<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Zdroje:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><a href=\"https:\/\/hbr.org\/2006\/11\/innovation-the-classic-traps\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/hbr.org\/2006\/11\/innovation-the-classic-traps<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/ssir.org\/articles\/entry\/8_common_innovation_traps\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ssir.org\/articles\/entry\/8_common_innovation_traps<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/ankushchopra.com\/innovation-traps\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/ankushchopra.com\/innovation-traps\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sydle.com\/blog\/types-of-innovation-619541bf351e93287c42a7de\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.sydle.com\/blog\/types-of-innovation-619541bf351e93287c42a7de\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sydle.com\/blog\/types-of-innovation-619541bf351e93287c42a7de\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.sydle.com\/blog\/types-of-innovation-619541bf351e93287c42a7de\/<\/a><\/p>\n<\/div>\n\n\n\n<p><em>Vypo\u010dujte si na z\u00e1ver podcast o<\/em> <em>tom, ako m\u00f4\u017ee by\u0165 Slovensko jednotkou vo svete inov\u00e1ci\u00ed. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Svetov\u00e1 inov\u00e1cia zo Slovenska (Mari\u00e1n Bo\u010dek)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4WsD8CAYGG1j7BCMt98Gqh?si=f59bd882aee54302&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inovova\u0165 treba, pri ve\u013ekej zmene na trhu dokonca radik\u00e1lne. Existuje v\u0161ak ve\u013ea faktorov, ktor\u00e9 dok\u00e1\u017eu inov\u00e1cie spomali\u0165 alebo \u00faplne zastavi\u0165. V dne\u0161nom \u010dl\u00e1nku si povieme nie\u010do o n\u00e1strah\u00e1ch inova\u010dn\u00fdch pasc\u00ed a uk\u00e1\u017eeme si pr\u00edklady 2 firiem, ktor\u00e9 do t\u00fdchto pasc\u00ed spadli a u\u017e sa z nich nedostali.&nbsp; V\u0161adepr\u00edtomn\u00e9 inov\u00e1cie Inov\u00e1cia je do ve\u013ekej miery buzzword, [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":27842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2855,10],"tags":[1201,1644,3059,658,802],"class_list":["post-27710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pouzivatel","category-vzdelavanie-2","tag-financie","tag-inovacie-2","tag-online-biznis","tag-podnikanie","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inova\u010dn\u00e9 pasce: ohrozenie pre podnikate\u013eov? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2022\/09\/inovacne-pasce\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inova\u010dn\u00e9 pasce: ohrozenie pre podnikate\u013eov? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Inovova\u0165 treba, pri ve\u013ekej zmene na trhu dokonca radik\u00e1lne. 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