{"id":26271,"date":"2022-02-09T09:37:11","date_gmt":"2022-02-09T08:37:11","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=26271"},"modified":"2025-03-11T21:08:09","modified_gmt":"2025-03-11T20:08:09","slug":"nezabudli-ste-na-zaklady-lokalneho-marketingu","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2022\/02\/nezabudli-ste-na-zaklady-lokalneho-marketingu\/","title":{"rendered":"Nezabudli ste na z\u00e1klady lok\u00e1lneho marketingu?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p><em>Ke\u010f po\u010dujete slovn\u00e9 spojenie \u201elok\u00e1lny biznis<\/em>\u201c<em>, \u010do v\u00e1m napadne? Mo\u017eno to je predaj\u0148a potrav\u00edn, lok\u00e1lna pek\u00e1re\u0148 alebo predaj\u0148a dom\u00e1cich produktov. V\u0161etky tieto odpovede s\u00fa spr\u00e1vne a nez\u00e1le\u017e\u00ed na tom, \u010di je predaj\u0148a s\u00fa\u010das\u0165ou nejakej ve\u013ekej zna\u010dky, alebo je to mal\u00fd rodinn\u00fd podnik.&nbsp;<\/em><\/p>\n\n\n\n<p>Lok\u00e1lny marketing pom\u00e1ha zlep\u0161ova\u0165 predaje hlavne na lok\u00e1lnej \u00farovni<strong> <\/strong>a vyh\u013ead\u00e1vanie lok\u00e1lnych podnikov st\u00e1le rastie na popularite.&nbsp;<\/p>\n\n\n\n<p><strong>D\u00f4vody s\u00fa jednoduch\u00e9:&nbsp;<\/strong><\/p>\n\n\n\n<p>1. Z\u00e1kazn\u00edci sa \u010doraz lep\u0161ie orientuj\u00fa v recenzi\u00e1ch na internete.&nbsp;<\/p>\n\n\n\n<p>2. Google a \u010fal\u0161ie <em>search engines<\/em> \u010doraz viac odpor\u00fa\u010daj\u00fa lok\u00e1lne podniky vo svojich vyh\u013ead\u00e1vaniach.&nbsp;<\/p>\n\n\n\n<p><strong>Kvalitn\u00e1 lok\u00e1lna strat\u00e9gia je v s\u00fa\u010dasnosti z\u00e1kladom k osloveniu z\u00e1kazn\u00edkov, ktor\u00ed h\u013eadaj\u00fa lok\u00e1lne podniky na internete.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u010co tvor\u00ed z\u00e1klad lok\u00e1lnej strat\u00e9gie?&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Profil v search enginoch &#8211; profil v search engine pozost\u00e1va z nieko\u013ek\u00fdch prvkov. Z\u00e1kladom je <a href=\"https:\/\/www.google.com\/intl\/sk_sk\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">firemn\u00fd profil Google<\/a> a <a href=\"https:\/\/www.websupport.sk\/webstranka\/\" target=\"_blank\" rel=\"noreferrer noopener\">vlastn\u00e1 webstr\u00e1nka<\/a>, ktor\u00fa vie Google odporu\u010di\u0165.<\/li><li>Optimaliz\u00e1cia keywords pod\u013ea lokality &#8211; k\u013e\u00fa\u010dov\u00e9 slov\u00e1 opisuj\u00fa lokalitu, napr\u00edklad kaviare\u0148 je umiestnen\u00e1 v peknom prostred\u00ed v centre mesta.<\/li><li>Marketing \u0161it\u00fd na mieru lok\u00e1lnym z\u00e1kazn\u00edkom &#8211; marketing sa t\u00fdka lok\u00e1lnych eventov, alebo je promovan\u00fd aj pomocou lok\u00e1lnych m\u00e9di\u00ed &#8211; lok\u00e1lne r\u00e1dio, telev\u00edzia, noviny.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lokalny-biznis\">Lok\u00e1lny biznis<\/h2>\n\n\n\n<p>Vr\u00e1\u0165me sa k lok\u00e1lnemu biznisu. Pre m\u0148a je dobr\u00fdm pr\u00edkladom re\u0161taur\u00e1cia, ktor\u00fa m\u00e1m p\u00e1r metrov od domu.&nbsp;&nbsp;<\/p>\n\n\n\n<p>T\u00fdm, \u017ee re\u0161taur\u00e1cia je zaregistrovan\u00e1 v slu\u017ebe <em>Moja firma na Googli<\/em> (= Google My Business), m\u00e1m mo\u017enos\u0165 pozrie\u0165 si jej otv\u00e1racie hodiny, ob\u013e\u00faben\u00e9 \u010dasy a kontaktn\u00e9 inform\u00e1cie. Takisto sa zobrazuje aj ich webstr\u00e1nka, z ktorej viem zisti\u0165 denn\u00e9 menu, objedna\u0165 jedlo domov, alebo rezervova\u0165 st\u00f4l na konkr\u00e9tnu hodinu.&nbsp;<\/p>\n\n\n\n<p>Google My Business a vlastn\u00e1 webstr\u00e1nka je len z\u00e1klad<strong> <\/strong>lok\u00e1lneho marketingu.&nbsp;<\/p>\n\n\n\n<p>Celkov\u00fd obraz n\u00e1m dotv\u00e1raj\u00fa a\u017e \u0161tatistiky:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A\u017e 93,2 % z\u00e1kazn\u00edkov zvy\u010dajne cestuje 20 min\u00fat alebo menej, aby spravili n\u00e1kup (<a href=\"https:\/\/blog.accessdevelopment.com\/research-how-far-will-consumers-travel-to-make-routine-purchases\" target=\"_blank\" rel=\"noreferrer noopener\">Access Development<\/a>).<\/li><li>A\u017e 46 % v\u0161etk\u00fdch vyh\u013ead\u00e1van\u00ed na Google zah\u0155\u0148a lokalitu (<a href=\"http:\/\/www.safaridigital.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Safari Digital<\/a>).<\/li><li>70 % z\u00e1kazn\u00edkov nav\u0161t\u00edvi obchod kv\u00f4li inform\u00e1ci\u00e1m, ktor\u00e9 na\u0161li online (<a href=\"http:\/\/www.safaridigital.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Safari Digital<\/a>).<\/li><\/ul>\n\n\n\n<p>Zo \u0161tatist\u00edk vypl\u00fdva, \u017ee nie je d\u00f4le\u017eit\u00e9 len ma\u0165 webstr\u00e1nku, d\u00f4le\u017eit\u00e9 je ma\u0165 na nej aj inform\u00e1cie, ktor\u00e9 \u013eudia h\u013eadaj\u00fa. Napr\u00edklad denn\u00e9 menu, mo\u017enosti rezerv\u00e1cie na konkr\u00e9tnu hodinu alebo na v\u00e4\u010d\u0161ie akcie, prostredie, v ktorom sa nach\u00e1dza re\u0161taur\u00e1cia at\u010f. <\/p>\n\n\n\n<p>S\u00fa to teda inform\u00e1cie, ktor\u00e9 pom\u00e1haj\u00fa z\u00e1kazn\u00edkom napl\u00e1nova\u0165, kedy v\u00e1s nav\u0161t\u00edvia, alebo \u010do presne si objednaj\u00fa predt\u00fdm, ne\u017e nav\u0161t\u00edvia v\u00e1\u0161 podnik. Takisto to m\u00f4\u017eu by\u0165 inform\u00e1cie, ktor\u00e9 v\u00e1s odli\u0161uj\u00fa od konkurencie. Napr\u00edklad v kreat\u00edvnom obchode v Bratislave v \u010dasti Petr\u017ealka m\u00e1te k dispoz\u00edcii modern\u00fa 3D tla\u010diare\u0148 &#8211; to je inform\u00e1cia, ktor\u00e1 ve\u013emi konkr\u00e9tne oslov\u00ed \u013eud\u00ed \u017eij\u00facich v Bratislave, aby nav\u0161t\u00edvili va\u0161u predaj\u0148u.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zakladne-strategie-lokalneho-marketingu\">Z\u00e1kladn\u00e9 strat\u00e9gie lok\u00e1lneho marketingu :<\/h2>\n\n\n\n<p id=\"zakladne-strategie-lokalneho-marketingu\"><strong>1. By\u0165 online je nevyhnutnos\u0165<\/strong><\/p>\n\n\n\n<p><em>Near me<\/em> &#8211; mobiln\u00e9 vyh\u013ead\u00e1vanie st\u00faplo a\u017e o 136 % za posledn\u00fd rok.(<a href=\"http:\/\/www.safaridigital.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Safari Digital<\/a>).<\/p>\n\n\n\n<p>Z\u00e1kladom je by\u0165 pr\u00edtomn\u00fd online. Webstr\u00e1nka a optimaliz\u00e1cia na soci\u00e1lnych sie\u0165ach zabezpe\u010dia, \u017ee budete vidite\u013en\u00ed pre ka\u017ed\u00e9ho z\u00e1kazn\u00edka, ktor\u00fd v\u00e1s alebo va\u0161u slu\u017ebu bude h\u013eada\u0165 na internete.&nbsp;<\/p>\n\n\n\n<p>Okrem soci\u00e1lnych siet\u00ed je ve\u013emi d\u00f4le\u017eit\u00e9 vyu\u017ei\u0165 lok\u00e1lne SEO a takisto pom\u00f4\u017ee by\u0165 zahrnut\u00fd v online adres\u00e1roch &#8211; Google My Business.&nbsp;<\/p>\n\n\n\n<p><strong>2. Lok\u00e1lni influenceri&nbsp;<\/strong><\/p>\n\n\n\n<p>Lok\u00e1lni influenceri s\u00fa ist\u00fdm pokra\u010dovan\u00edm trendu nano influencerov &#8211; influencerov, ktor\u00ed maj\u00fa 1K &#8211; 10K followerov. Z prieskumov vypl\u00fdva, \u017ee v Eur\u00f3pe sa a\u017e 42 % z\u00e1kazn\u00edkov dozvie o produkte od rodiny alebo priate\u013eov.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"617\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2022\/02\/obrazok-lokalny-marketing-1100x617.jpg\" alt=\"\" class=\"wp-image-26274\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2022\/02\/obrazok-lokalny-marketing-1100x617.jpg 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2022\/02\/obrazok-lokalny-marketing-300x168.jpg 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2022\/02\/obrazok-lokalny-marketing-768x431.jpg 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2022\/02\/obrazok-lokalny-marketing-1200x673.jpg 1200w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2022\/02\/obrazok-lokalny-marketing.jpg 1226w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>Nano influenceri, ktor\u00ed s\u00fastre\u010fuj\u00fa svoju aktivitu v nejakom regi\u00f3ne, maj\u00fa do ve\u013ekej miery podobn\u00fd vplyv ako rodina a kamar\u00e1ti. Lok\u00e1lni influenceri funguj\u00fa ve\u013emi dobre aj pre ve\u013ek\u00e9 zna\u010dky. Marketing s lok\u00e1lnymi influencermi funguje v\u00fdborne aj vtedy, ak m\u00e1te viacer\u00e9 pobo\u010dky a lokality, ktor\u00e9 potom s lok\u00e1lnymi influencermi pracuj\u00fa. Treba zv\u00e1\u017ei\u0165, \u010di nem\u00e1te podobn\u00e9ho influencera v okol\u00ed a porozm\u00fd\u0161\u013ea\u0165 nad mo\u017enos\u0165ou spolupr\u00e1ce.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>3. Aktivizmus a lok\u00e1lne eventy<\/strong><\/p>\n\n\n\n<p>Ve\u013emi dobr\u00fdm sp\u00f4sobom, ako vytvori\u0165 povedomie v okol\u00ed, je sponzorova\u0165 lok\u00e1lne eventy alebo akcie. M\u00f4\u017ee sa jedna\u0165 o debatu v kaviarni, trhy v centre mesta alebo v\u00fdstavu v gal\u00e9rii. Mo\u017enost\u00ed je naozaj ve\u013ea. Takisto je ve\u013ea mo\u017enost\u00ed, ako vyu\u017ei\u0165 lok\u00e1lne m\u00e9di\u00e1 &#8211; napr. r\u00e1dio alebo lok\u00e1lnu telev\u00edziu, ktor\u00e9 daj\u00fa o va\u0161om projekte vedie\u0165.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kampan-nothing-beats-a-londoner-od-nike\">Kampa\u0148 \u2018Nothing Beats a Londoner\u2019 od Nike<\/h2>\n\n\n\n<p>Zauj\u00edmav\u00fdm pr\u00edkladom lok\u00e1lneho marketingu je kampa\u0148 <em>Nothing Beats a Londoner<\/em> od Nike. Kampa\u0148 vznikla e\u0161te v roku 2018 a marketingov\u00e9 video zah\u0155\u0148alo 258 mlad\u00fdch \u0161portovcov z Lond\u00fdna. Pre zv\u00fd\u0161en\u00fa kredibilitu pridali do kampane men\u00e1 ako futbalov\u00fd \u00fato\u010dn\u00edk Harry Kane, be\u017eky\u0148a a dr\u017eite\u013eka 3 n\u00e1rodn\u00fdch rekordov Dina Asher-Smith alebo futbalista Giggs.&nbsp;<\/p>\n\n\n\n<p>V\u00fdsledky st\u00e1li za to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Po odvysielan\u00ed reklamy st\u00faplo lok\u00e1lne vyh\u013ead\u00e1vanie (v Lond\u00fdne) pre produkty Nike o 93 %.<\/li><li>Vyh\u013ead\u00e1vanie st\u00faplo o 72 % aj v Manchestri a o 54 % celkovo v UK.<\/li><li>Kampa\u0148 mala na VEVO takmer 90 % view-through rate.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NOTHING BEATS A LONDONER - NIKE AD (Prod. by Tone P &amp; Mark Ronson)\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/26qmJzTCRG4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"co-sa-oplati-z-clanku-zobrat\">\u010co sa oplat\u00ed z \u010dl\u00e1nku zobra\u0165?<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>By\u0165 online je z\u00e1klad &#8211; <a href=\"https:\/\/www.websupport.sk\/webstranka\/\" target=\"_blank\" rel=\"noreferrer noopener\">vlastn\u00e1 webstr\u00e1nka<\/a> a registr\u00e1cia v <a href=\"https:\/\/www.google.com\/intl\/sk_sk\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a> je z\u00e1klad.<\/li><li>Na webe sa oplat\u00ed ma\u0165 d\u00f4le\u017eit\u00e9 inform\u00e1cie ako denn\u00e9 menu, otv\u00e1racie hodiny, kontaktn\u00e9 inform\u00e1cie, mno\u017estvo tovaru na sklade at\u010f.<\/li><li>Sk\u00faste experimentova\u0165 &#8211; lok\u00e1lni influenceri nie s\u00fa drah\u00ed a v kreat\u00edvnej kampani v\u00e1m dok\u00e1\u017eu v\u00fdrazne pom\u00f4c\u0165 pri oslovovan\u00ed komunity. To ist\u00e9 plat\u00ed o lok\u00e1lnych m\u00e9di\u00e1ch, ako je r\u00e1dio, lok\u00e1lna telev\u00edzia alebo noviny.<\/li><li>U\u010di\u0165 sa d\u00e1 z <a href=\"https:\/\/blog.gwi.com\/marketing\/10-localized-marketing-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00edkladov<\/a> &#8211; ve\u013ek\u00e9 zna\u010dky ako Nike alebo Lidl uk\u00e1zali, ako sa d\u00e1 robi\u0165 kvalitn\u00fd lok\u00e1lny marketing.<\/li><\/ol>\n\n\n\n<p>Zdroje:<\/p>\n\n\n\n<p><em>https:\/\/referralrock.com\/blog\/local-marketing\/<br>https:\/\/www.getmarvia.com\/blog\/local-marketing-trends-2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ke\u010f po\u010dujete slovn\u00e9 spojenie \u201elok\u00e1lny biznis\u201c, \u010do v\u00e1m napadne? Mo\u017eno to je predaj\u0148a potrav\u00edn, lok\u00e1lna pek\u00e1re\u0148 alebo predaj\u0148a dom\u00e1cich produktov. V\u0161etky tieto odpovede s\u00fa spr\u00e1vne a nez\u00e1le\u017e\u00ed na tom, \u010di je predaj\u0148a s\u00fa\u010das\u0165ou nejakej ve\u013ekej zna\u010dky, alebo je to mal\u00fd rodinn\u00fd podnik.&nbsp; Lok\u00e1lny marketing pom\u00e1ha zlep\u0161ova\u0165 predaje hlavne na lok\u00e1lnej \u00farovni a vyh\u013ead\u00e1vanie lok\u00e1lnych podnikov [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":26325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2855,8,10],"tags":[3594,282,3591,464,480,658,3588,2029],"class_list":["post-26271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pouzivatel","category-tipy-a-triky","category-vzdelavanie-2","tag-ako-promovat-firmu","tag-firma","tag-lokalne-firmy","tag-lokalny-biznis","tag-marketing","tag-podnikanie","tag-promo","tag-slovenske-firmy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nezabudli ste na z\u00e1klady lok\u00e1lneho marketingu? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2022\/02\/nezabudli-ste-na-zaklady-lokalneho-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nezabudli ste na z\u00e1klady lok\u00e1lneho marketingu? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Ke\u010f po\u010dujete slovn\u00e9 spojenie \u201elok\u00e1lny biznis\u201c, \u010do v\u00e1m napadne? 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