{"id":25730,"date":"2021-11-11T10:23:33","date_gmt":"2021-11-11T09:23:33","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=25730"},"modified":"2025-03-11T21:08:08","modified_gmt":"2025-03-11T20:08:08","slug":"omnichannel-strategia","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2021\/11\/omnichannel-strategia\/","title":{"rendered":"V \u010dom pom\u00f4\u017ee v\u00e1\u0161mu podnikaniu omnichannel strat\u00e9gia?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p><em>Slov\u00e1 omnichannel, multichannel \u010di single channel ste u\u017e mo\u017eno zachytili. Najm\u00e4 pojmy omnichannel a multichannel sa v\u0161ak zvykn\u00fa m\u00fdli\u0165. Je pravda, \u017ee multichannel ozna\u010duje ve\u013emi podobn\u00fa strat\u00e9giu, no v multichannel s\u00fa najm\u00e4 kan\u00e1ly, s ktor\u00fdmi komunikujete so z\u00e1kazn\u00edkmi, v\u00e4\u010d\u0161inou oddelen\u00e9 alebo len \u010diasto\u010dne integrovan\u00e9. Ak sa chcete dozvedie\u0165 o z\u00e1kadn\u00fdch rozdieloch v t\u00fdchto strat\u00e9gi\u00e1ch, <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2019\/07\/omnichannel-commerce-for-business.html\" target=\"_blank\" rel=\"noreferrer noopener\">odpor\u00fa\u010dame tento \u010dl\u00e1nok<\/a>.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>Omnichannel pr\u00edstup je rozdielny. Ide o skuto\u010dn\u00fa integr\u00e1ciu medzi v\u0161etk\u00fdmi komunika\u010dn\u00fdmi a distribu\u010dn\u00fdmi kan\u00e1lmi. Cie\u013eom je vytvori\u0165 rovnak\u00fa kvalitu z\u00e1\u017eitku na v\u0161etk\u00fdch platform\u00e1ch. Jednoduch\u00fdm pr\u00edkladom m\u00f4\u017ee by\u0165 napr\u00edklad <strong>Starbucks<\/strong>, ktor\u00fd m\u00e1 vo svojej aplik\u00e1cii kup\u00f3ny a \u010fal\u0161ie v\u00fdhody, ktor\u00e9 sa daj\u00fa vyu\u017ei\u0165 pri n\u00e1kupe.<\/p>\n\n\n\n<p>Za norm\u00e1lnych okolnost\u00ed z\u00e1kazn\u00edkov nejak\u00e1 aplik\u00e1cia Starbucksu nemus\u00ed zauj\u00edma\u0165. Pridajte v\u0161ak nejak\u00fd bonus, ktor\u00fd z\u00edskate v kamennej predajni a \u010dlensk\u00e1 z\u00e1klad\u0148a v aplik\u00e1cii v\u00e1m m\u00f4\u017ee v\u00fdrazne nar\u00e1s\u0165. V\u00fdhod aplik\u00e1cie je nieko\u013eko. Pravdepodobne najv\u00e4\u010d\u0161ou je pravideln\u00fd zber d\u00e1t o z\u00e1kazn\u00edkoch, ktor\u00e9 vedia zna\u010dky aplikova\u0165 pri tvorbe nov\u00fdch produktov. <strong>Integrovanos\u0165<\/strong> a <strong>rovnak\u00e1 kvalita<\/strong> z\u00e1\u017eitku na v\u0161etk\u00fdch platform\u00e1ch s\u00fa z\u00e1kladn\u00fdmi ingredienciami omnichannel marketingu.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>By\u0165 online a offline z\u00e1rove\u0148 sa oplat\u00ed. A\u017e ke\u010f sa e-shop a kamenn\u00e1 predaj\u0148a navz\u00e1jom dop\u013a\u0148aj\u00fa, viete vyu\u017ei\u0165 obidva kan\u00e1ly efekt\u00edvne.  <\/p><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">Ako vpl\u00fdva omnichannel strat\u00e9gia na glob\u00e1lny trh?<\/h4>\n\n\n\n<p>Google urobil <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/meeting-shoppers-needs-omnichannel-drives-instore\/\" target=\"_blank\" rel=\"noreferrer noopener\">vlastn\u00fa anal\u00fdzu<\/a> omnichannel strat\u00e9gi\u00ed a priniesol n\u00e1m ucelen\u00fd poh\u013ead na ich vplyv na glob\u00e1lny trh.&nbsp;<\/p>\n\n\n\n<p>Prv\u00fdm d\u00f4le\u017eit\u00fdm \u00fadajom je, \u017ee <strong>51 % nakupuj\u00facich<\/strong> povedalo, \u017ee pou\u017e\u00edva Google na zistenie inform\u00e1ci\u00ed o n\u00e1kupe, ktor\u00fd chc\u00fa urobi\u0165 online.&nbsp;<\/p>\n\n\n\n<p>A\u017e <strong>70 % nakupuj\u00facich<\/strong> povedalo, \u017ee schopnos\u0165 nakupova\u0165 osobne je d\u00f4le\u017eit\u00e1 pri rozhodovan\u00ed, od ktorej zna\u010dky alebo predajcu bud\u00fa nakupova\u0165.&nbsp;<\/p>\n\n\n\n<p>Na \u0161tatistik\u00e1ch vid\u00edme, \u017ee by\u0165 online a offline z\u00e1rove\u0148 sa oplat\u00ed. Najv\u00fdhodnej\u0161ie v\u0161ak je ma\u0165 oba kan\u00e1ly prepojen\u00e9. A\u017e ke\u010f sa e-shop a kamenn\u00e1 predaj\u0148a navz\u00e1jom dop\u013a\u0148aj\u00fa, viete vyu\u017ei\u0165 obidva kan\u00e1ly efekt\u00edvne a naplno.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ve\u013ek\u00e1 konkuren\u010dn\u00e1 v\u00fdhoda<\/h4>\n\n\n\n<p>Prejdime si, ak\u00e9 s\u00fa hlavn\u00e9 rozdiely medzi be\u017en\u00fdmi obchodmi a obchodmi, ktor\u00e9 vytvorili kvalitn\u00fa omnichannel strat\u00e9giu.&nbsp;<\/p>\n\n\n\n<p><strong>1.<\/strong> <strong>Omnichannel v\u00e1m pom\u00e1ha udr\u017eiava\u0165 engagement rate<\/strong><\/p>\n\n\n\n<p>V priemere si spolo\u010dnosti s robustn\u00fdm omnichannel udr\u017eia engagement rate a\u017e u <strong>89 % z\u00e1kazn\u00edkov<\/strong>, v porovnan\u00ed s <strong>33 % spolo\u010dnost\u00ed<\/strong> so slab\u00fdm omnichannel customer engagement. (<em>Aberdeen Group<\/em>)<\/p>\n\n\n\n<p><strong>2. Ve\u013ek\u00e9 mno\u017estvo firiem vo svete zatia\u013e nepozn\u00e1 alebo nepou\u017e\u00edva omnichannel strat\u00e9gie<\/strong><\/p>\n\n\n\n<p>A\u017e 55 % spolo\u010dnost\u00ed nem\u00e1 vytvoren\u00fa \u017eiadnu strat\u00e9giu medzi kan\u00e1lmi. (<em>The CMO Club<\/em>)<\/p>\n\n\n\n<p><strong>3. Je to obrovsk\u00e1 pom\u00f4cka pre market\u00e9rov<\/strong><\/p>\n\n\n\n<p>Market\u00e9ri, ktor\u00ed pou\u017e\u00edvaj\u00fa 3 alebo viac kan\u00e1lov v konkr\u00e9tnej kampani, z\u00edskali a\u017e o 287 % v\u00e4\u010d\u0161ie mno\u017estvo n\u00e1kupov ako t\u00ed, ktor\u00ed pou\u017e\u00edvaj\u00fa kampa\u0148 na jednom kan\u00e1li.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Najd\u00f4le\u017eitej\u0161\u00ed bod, ktor\u00fd sa oplat\u00ed zv\u00fdrazni\u0165, je bod 2. 55 % spolo\u010dnost\u00ed nie je ve\u013ea. Ak sa v\u00e1m v s\u00fa\u010dasnosti podar\u00ed vytvori\u0165 kvalitn\u00fa omnichannel strat\u00e9giu, m\u00f4\u017eete pred konkurenciou z\u00edska\u0165 ve\u013ek\u00fa v\u00fdhodu.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ako postupova\u0165 pri tvorbe omnichannel strat\u00e9gie?<\/h4>\n\n\n\n<p>Na internete n\u00e1jdete ve\u013ea postupov, ako spr\u00e1vne uchopi\u0165 tvorbu omnichannel strat\u00e9gie. V jednoduchosti je v\u0161ak sila a na str\u00e1nke <a href=\"https:\/\/www.annexcloud.com\/blog\/4-steps-creating-seamless-omnichannel-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Annex Cloud<\/a> n\u00e1jdeme ve\u013emi dobr\u00fd n\u00e1vod. V kr\u00e1tkosti ho op\u00ed\u0161em a prid\u00e1m p\u00e1r technol\u00f3gi\u00ed, o ktor\u00fdch sme u\u017e na blogu p\u00edsali.&nbsp;<\/p>\n\n\n\n<p><strong>1. Vytvorte z\u00e1\u017eitok na mobile<\/strong><\/p>\n\n\n\n<p>45 % z\u00e1kazn\u00edkov preferuje kombin\u00e1ciu online, mobiln\u00fdch a in-store n\u00e1kupov. Je nevyhnutn\u00e9, aby va\u0161a <a href=\"https:\/\/www.websupport.sk\/webhosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">webov\u00e1 str\u00e1nka<\/a> bola mobile-friendly. Mus\u00ed sa na nej da\u0165 jednoducho orientova\u0165, vizu\u00e1ly musia by\u0165 ve\u013ek\u00e9 a navig\u00e1cia zjednodu\u0161en\u00e1. Pri tvorbe bezprobl\u00e9mov\u00e9ho z\u00e1\u017eitku na mobile v\u00e1m vedia pom\u00f4c\u0165 napr\u00edklad <a href=\"https:\/\/www.websupport.sk\/blog\/2021\/09\/trendy-v-oblasti-platieb\/\" target=\"_blank\" rel=\"noreferrer noopener\">nevidite\u013en\u00e9 platby a biometrick\u00e9 syst\u00e9my<\/a>.&nbsp;<\/p>\n\n\n\n<p>Najlep\u0161ie rady pri tvorbe mobile-friendly obsahu v\u00e1m poskytne Google na ich <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/get-started\" target=\"_blank\" rel=\"noreferrer noopener\">dokumenta\u010dnej<\/a> str\u00e1nke. Ak v\u0161ak pou\u017e\u00edvate nejak\u00e9 CMS, napr\u00edklad <a href=\"https:\/\/www.websupport.sk\/webhosting\/wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>, tak v s\u00fa\u010dasnosti existuje u\u017e obrovsk\u00e9 mno\u017estvo templatov, ktor\u00e9 v\u00e1m s responz\u00edvnou str\u00e1nkou pom\u00f4\u017eu.<\/p>\n\n\n\n<p><strong>2. S\u00fastre\u010fte sa na pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok<\/strong><\/p>\n\n\n\n<p>Pri tvorbe lep\u0161ieho pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku viete pou\u017ei\u0165 mnoho pr\u00edstupov. <a href=\"https:\/\/www.annexcloud.com\/blog\/4-steps-creating-seamless-omnichannel-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Annex Cloud<\/a> spom\u00edna napr\u00edklad zhroma\u017e\u010fovanie d\u00e1t z API soci\u00e1lnych siet\u00ed pre \u0161trukt\u00farovan\u00e9 d\u00e1ta, verifikovan\u00e9 e-mailov\u00e9 adresy, d\u00e1tumy narodenia a ne\u0161trukt\u00farovan\u00e9 d\u00e1ta, z\u00e1ujmy, priate\u013eov at\u010f.&nbsp;<\/p>\n\n\n\n<p>Toto je ve\u013emi dobr\u00fd z\u00e1klad pri tvorbe komplexnej strat\u00e9gie. Pri zlep\u0161ovan\u00ed z\u00e1\u017eitku v\u00e1m obrovsk\u00fdm sp\u00f4sobom pom\u00f4\u017ee personaliz\u00e1cia. Pri personaliz\u00e1cii v\u00e1m obrovsk\u00fdm sp\u00f4sobom pom\u00f4\u017ee napr\u00edklad <a href=\"https:\/\/www.websupport.sk\/blog\/2021\/10\/ako-na-chatbota\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot<\/a>.<\/p>\n\n\n\n<p><strong>3. Mana\u017eujte pou\u017e\u00edvate\u013esk\u00e9 d\u00e1ta<\/strong><\/p>\n\n\n\n<p>Organizovanie pou\u017e\u00edvate\u013esk\u00fdch d\u00e1t a schopnos\u0165 pristupova\u0165 k nim r\u00fdchlo je z\u00e1kladom pre maximalizovanie potenci\u00e1lu personaliz\u00e1cie. Orientova\u0165 sa v big data v\u00e1m do ve\u013ekej miery m\u00f4\u017ee pom\u00f4c\u0165 aj <a href=\"https:\/\/www.websupport.sk\/blog\/2019\/05\/machine-learning-meni-podstatu-akou-funguje-podnikanie\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine learning<\/a>.<\/p>\n\n\n\n<p><em>Vypo\u010dujte si na z\u00e1ver rozhovor s \u00faspe\u0161n\u00fdm slovensk\u00fdm podnikate\u013eom: <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Lessons Learned zo zahrani\u010dn\u00fdch spolo\u010dnost\u00ed bud\u00facnosti s Marekom Rosom\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7sfMjzHaChA3gAROcMqCsq?si=4fba39c5f9774f17&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slov\u00e1 omnichannel, multichannel \u010di single channel ste u\u017e mo\u017eno zachytili. Najm\u00e4 pojmy omnichannel a multichannel sa v\u0161ak zvykn\u00fa m\u00fdli\u0165. Je pravda, \u017ee multichannel ozna\u010duje ve\u013emi podobn\u00fa strat\u00e9giu, no v multichannel s\u00fa najm\u00e4 kan\u00e1ly, s ktor\u00fdmi komunikujete so z\u00e1kazn\u00edkmi, v\u00e4\u010d\u0161inou oddelen\u00e9 alebo len \u010diasto\u010dne integrovan\u00e9. Ak sa chcete dozvedie\u0165 o z\u00e1kadn\u00fdch rozdieloch v t\u00fdchto strat\u00e9gi\u00e1ch, odpor\u00fa\u010dame [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2855],"tags":[3434,222,480,3425,3419,3416,658,3431,3428,747,3422,953],"class_list":["post-25730","post","type-post","status-publish","format-standard","hentry","category-business","category-pouzivatel","tag-ako-predavat-produkty","tag-domena","tag-marketing","tag-marketingova-strategia","tag-mulstichannel","tag-omnichannel","tag-podnikanie","tag-predaj","tag-predajna-strategia","tag-server","tag-strategie","tag-webstranka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V \u010dom pom\u00f4\u017ee v\u00e1\u0161mu podnikaniu omnichannel strat\u00e9gia? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2021\/11\/omnichannel-strategia\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V \u010dom pom\u00f4\u017ee v\u00e1\u0161mu podnikaniu omnichannel strat\u00e9gia? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Slov\u00e1 omnichannel, multichannel \u010di single channel ste u\u017e mo\u017eno zachytili. Najm\u00e4 pojmy omnichannel a multichannel sa v\u0161ak zvykn\u00fa m\u00fdli\u0165. Je pravda, \u017ee multichannel ozna\u010duje ve\u013emi podobn\u00fa strat\u00e9giu, no v multichannel s\u00fa najm\u00e4 kan\u00e1ly, s ktor\u00fdmi komunikujete so z\u00e1kazn\u00edkmi, v\u00e4\u010d\u0161inou oddelen\u00e9 alebo len \u010diasto\u010dne integrovan\u00e9. 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