{"id":24572,"date":"2021-08-16T11:24:23","date_gmt":"2021-08-16T09:24:23","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=24572"},"modified":"2025-03-11T21:08:04","modified_gmt":"2025-03-11T20:08:04","slug":"nova-identita-websupportu","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2021\/08\/nova-identita-websupportu\/","title":{"rendered":"Websupport v TV s novou vizu\u00e1lnou identitou"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p><em>\u201eZo \u0161tudentsk\u00e9ho intern\u00e1tu k prv\u00fdm zamestnancom, jedine\u010dnej firemnej kult\u00fare, najlep\u0161iemu supportu a k absol\u00fatnej jednotke na slovenskom trhu n\u00e1m to trvalo nieko\u013eko rokov. Presne to\u013eko, ko\u013eko n\u00e1m trvalo od dobytia prvenstva na trhu po neut\u00edchaj\u00faci medzin\u00e1rodn\u00fd z\u00e1ujem o zna\u010dku Websupport. Odol\u00e1vali sme dlho, a\u017e k\u00fdm sme pochopili, \u017ee na svetov\u00fd trh existuj\u00fa aj in\u00e9 cesty, ako je stavanie na zelenej l\u00fake.\u201c<\/em><\/p>\n\n\n\n<p>Takto za\u010d\u00ednal blogpost, v ktorom sme v\u00e1m s\u013e\u00fabili, \u017ee <a href=\"https:\/\/www.websupport.sk\/blog\/2019\/02\/websupport-pokracuje-v-zahranici\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e1\u0161 pr\u00edbeh bude pokra\u010dova\u0165 v zahrani\u010d\u00ed<\/a>. Po necel\u00fdch dvoch rokoch hl\u00e1sime, \u017ee sme pre\u0161li obrovsk\u00fd kus cesty a zapo\u010dali \u00faplne nov\u00fa \u00e9ru Websupportu. Zistili sme v\u00f4bec prv\u00fdkr\u00e1t z prieskumov, ako si stoj\u00ed na\u0161a zna\u010dka v poznate\u013enosti na slovenskom, \u010deskom a ma\u010farskom trhu a na\u0161li sme obrovsk\u00fd potenci\u00e1l na rast. <\/p>\n\n\n\n<p>Absolvovali sme mno\u017estvo stretnut\u00ed s t\u00fdmi najlep\u0161\u00edmi v obore, analyzovali a robili men\u0161ie, ale aj celkom z\u00e1sadn\u00e9 rozhodnutia. To najd\u00f4le\u017eitej\u0161ie sa udialo pred viac ako rokom, kedy padlo rozhodnutie o <strong>ove\u013ea mas\u00edvnej\u0161om p\u00f4soben\u00ed zna\u010dky Websupport v CEE regi\u00f3ne a nov\u00e1 identita je len prv\u00fd krok<\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nov\u00e1 vizu\u00e1lna identita na TV obrazovk\u00e1ch&nbsp;<\/strong><\/h4>\n\n\n\n<p>S\u00fa\u010das\u0165ou intenz\u00edvnej\u0161ej p\u00f4sobnosti zna\u010dky Websupport v r\u00e1mci CEE je aj zbrusu nov\u00e1 vizu\u00e1lna identita, za ktorou stoja experti okolo Michala Pastiera z <a href=\"https:\/\/www.gobigname.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoBigname<\/a>. Po nieko\u013ek\u00fdch rokoch teda prich\u00e1dza zmena vizu\u00e1lu ofici\u00e1lnej webovej str\u00e1nky a v najbli\u017e\u0161\u00edch mesiacoch aj v\u0161etk\u00fdch d\u00f4le\u017eit\u00fdch komunika\u010dn\u00fdch kan\u00e1lov. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"387\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2021\/08\/support-line-websupport-1100x387.png\" alt=\"\" class=\"wp-image-24596\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/support-line-websupport-1100x387.png 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/support-line-websupport-300x106.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/support-line-websupport-768x270.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/support-line-websupport.png 1200w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>Ba \u010do viac, sp\u00fa\u0161\u0165ame historicky najv\u00e4\u010d\u0161iu, dokonca medzin\u00e1rodn\u00fa kampa\u0148 na Slovensku, v \u010cech\u00e1ch a Ma\u010farsku, ktorej tvorcami s\u00fa odborn\u00edci na long-term efektivitu zna\u010diek z hybridnej agent\u00fary <a href=\"https:\/\/thedarwins.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Darwin and the Machines<\/a>. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201eChceli sme prenies\u0165 \u013eahkos\u0165 a jednoduchos\u0165 aj do komunik\u00e1cie a tak sme vytvorili vlastn\u00fd svet, kde n\u00e1\u0161 hrdina lusknut\u00edm prstov pom\u00e1ha zalo\u017ei\u0165 webstr\u00e1nky komuko\u013evek. Univerz\u00e1lny insight a unik\u00e1tna exek\u00facia tak maj\u00fa \u0161ancu fungova\u0165 na r\u00f4znych trhoch. V\u010faka re\u017eis\u00e9rovi Danovi Dekanovi a 3D \u0161t\u00fadiu <a href=\"https:\/\/www.alien.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alien<\/a> z\u00edskala kampa\u0148 svetov\u00e9 kvality<em>\u201c<\/em><\/em>,<em> <\/em>hovor\u00ed Michal Pastier, kreat\u00edvny riadite\u013e Darwin and the Machines.<\/p><\/blockquote>\n\n\n\n<p>Spot s novou identitou na \u010dele s maskotom Carym Websonom budete m\u00f4c\u0165 zachyti\u0165 nielen v online priestore, ale aj na telev\u00edznych obrazovk\u00e1ch v troch krajin\u00e1ch.&nbsp;Wu\u00e9\u00e9\u00e9\u00e9j! <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webuj s \u013eahkos\u0165ou\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/CPbm3a-xyGg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ako ovplyvn\u00ed t\u00e1to zmena z\u00e1kazn\u00edkov?<\/strong><\/h4>\n\n\n\n<p>S\u00fa\u010das\u0165ou novej vizu\u00e1lnej identity je aj zmena loga\/symbolu, farieb, p\u00edsma a nov\u00e9ho elementu v podobe maskota Caryho. Tieto vizu\u00e1lne prvky sa postupne za\u010dn\u00fa objavova\u0165 na v\u0161etk\u00fdch miestach a platform\u00e1ch, prostredn\u00edctvom ktor\u00fdch komunikujeme s vami, na\u0161imi z\u00e1kazn\u00edkmi. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"387\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2021\/08\/websupport-visual-identity-1100x387.png\" alt=\"\" class=\"wp-image-24599\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-visual-identity-1100x387.png 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-visual-identity-300x106.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-visual-identity-768x270.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/websupport-visual-identity.png 1200w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>Po\u010dn\u00fac <a href=\"https:\/\/www.websupport.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">ofici\u00e1lnou webovou str\u00e1nkou<\/a>, nov\u00fdm vzh\u013eadom predfakt\u00far, fakt\u00far a \u010fal\u0161\u00edch notifika\u010dn\u00fdch emailov, <a href=\"https:\/\/admin.websupport.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">WebAdminom<\/a>, <a href=\"https:\/\/www.websupport.sk\/support\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u00e1zou znalost\u00ed<\/a>, blogom, <a href=\"https:\/\/open.spotify.com\/show\/2RUpskCHnbGyj6h1jdCy5A?si=sGWqqYUKRjGF2f-Lwy2V5g&amp;dl_branch=1\" target=\"_blank\" rel=\"noreferrer noopener\">podcastami<\/a> a soci\u00e1lnymi sie\u0165ami, tu v\u0161ade pr\u00edde k zmene vizu\u00e1lu.&nbsp;<\/p>\n\n\n\n<p>\u00c1no, m\u00e1me zbrusu nov\u00fa vizu\u00e1lnu identitu, no st\u00e1le t\u00fa ist\u00fa misiu. Zmenili sme \u0161aty, no v \u017eiadnom pr\u00edpade pr\u00edstup ku kvalite slu\u017eieb. M\u00e1me nov\u00e9 logo, no st\u00e1le t\u00fa ist\u00fa v\u00e1\u0161e\u0148 pre z\u00e1kazn\u00edcku podporu a neust\u00e1le vylep\u0161ovanie a zjednodu\u0161ovanie komplikovan\u00fdch vec\u00ed. Aby sme v\u00e1m mohli prin\u00e1\u0161a\u0165 st\u00e1le to najmodernej\u0161ie, tak\u00e1to zmena n\u00e1m v\u0161etk\u00fdm, kolegom, ale predov\u0161etk\u00fdm v\u00e1m, z\u00e1kazn\u00edkom, u\u013eah\u010d\u00ed mnoh\u00e9 veci v bud\u00facnosti.<\/p>\n\n\n\n<p>N\u00e1\u0161 ultim\u00e1tny cie\u013e je maxim\u00e1lna jednoduchos\u0165 a na\u0161a snaha nie je nikdy u konca. Zjednodu\u0161ili sme tie\u017e ponuku hostingov\u00fdch bal\u00edkov, ale je tu e\u0161te mno\u017estvo aspektov, pri ktor\u00fdch si uvedomujeme, \u017ee st\u00e1le nie s\u00fa dostato\u010dne jednoduch\u00e9. Berieme to ako v\u00fdzvu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"388\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2021\/08\/be-websupportive-1100x388.png\" alt=\"\" class=\"wp-image-24602\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/be-websupportive-1100x388.png 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/be-websupportive-300x106.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/be-websupportive-768x271.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/be-websupportive.png 1200w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Zmena vizu\u00e1lnej identity je len za\u010diatok<\/strong><\/h4>\n\n\n\n<p>Prizn\u00e1vame, \u017ee sa neskuto\u010dne te\u0161\u00edme z efekt\u00edvnej a ve\u013emi \u013eudskej spolupr\u00e1ce s \u013eu\u010fmi z Go<em>Bigname<\/em>, <em>Darwins and the Machine<\/em>s, aj <em>Alien Studio<\/em>, ktor\u00ed urobili kus skvelej roboty a vlo\u017eili do nej srdce. <strong>S\u00fa autormi nie\u010doho, \u010do n\u00e1s bude v najbli\u017e\u0161\u00edch mesiacoch medzin\u00e1rodne presahova\u0165 a posunie n\u00e1s op\u00e4\u0165 o m\u00edle vpred.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Bu\u010fte, pros\u00edm, v strehu, ale absol\u00fatne bez starost\u00ed. U\u017e \u010doskoro v\u00e1s budeme informova\u0165 o \u010fal\u0161\u00edch supernovink\u00e1ch, ktor\u00e9 pos\u00favaj\u00fa zna\u010dku Websupport v stredoeur\u00f3pskom kontexte k nami vysn\u00edvan\u00fdm poz\u00edci\u00e1m.&nbsp;<\/p>\n\n\n\n<p>Pozrite, ako vyzer\u00e1 nov\u00e1 ofici\u00e1lna webstr\u00e1nka <a href=\"https:\/\/www.websupport.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Websupport<\/a>u.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1196\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2021\/08\/novy-websupport-1100x1196.png\" alt=\"\" class=\"wp-image-24605\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/novy-websupport-1100x1196.png 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/novy-websupport-300x326.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/novy-websupport-768x835.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/08\/novy-websupport.png 1200w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u013dubo\u0161 \u013dahk\u00fd: Bav\u00ed ma potenci\u00e1l Websupportu. \u010co komunikujeme, mus\u00ed by\u0165 uverite\u013en\u00e9 | #dobremyslienky 3\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/PwLWpXoVi0g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Rozhovor s CMO Websupportu o zmene vizu\u00e1lnej identity<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201eZo \u0161tudentsk\u00e9ho intern\u00e1tu k prv\u00fdm zamestnancom, jedine\u010dnej firemnej kult\u00fare, najlep\u0161iemu supportu a k absol\u00fatnej jednotke na slovenskom trhu n\u00e1m to trvalo nieko\u013eko rokov. Presne to\u013eko, ko\u013eko n\u00e1m trvalo od dobytia prvenstva na trhu po neut\u00edchaj\u00faci medzin\u00e1rodn\u00fd z\u00e1ujem o zna\u010dku Websupport. Odol\u00e1vali sme dlho, a\u017e k\u00fdm sme pochopili, \u017ee na svetov\u00fd trh existuj\u00fa aj in\u00e9 cesty, [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":24584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2855,9],"tags":[3188,3182,3185,3194,3197,3179,3191],"class_list":["post-24572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","category-pouzivatel","category-tlacove-spravy","tag-lider-na-trhu","tag-nove-logo","tag-novy-websupport","tag-rebranding","tag-tv-spot","tag-vizualna-identita","tag-znacka-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Websupport v TV s novou vizu\u00e1lnou identitou - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2021\/08\/nova-identita-websupportu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Websupport v TV s novou vizu\u00e1lnou identitou - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"\u201eZo \u0161tudentsk\u00e9ho intern\u00e1tu k prv\u00fdm zamestnancom, jedine\u010dnej firemnej kult\u00fare, najlep\u0161iemu supportu a k absol\u00fatnej jednotke na slovenskom trhu n\u00e1m to trvalo nieko\u013eko rokov. 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