{"id":23693,"date":"2021-05-14T08:04:46","date_gmt":"2021-05-14T06:04:46","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=23693"},"modified":"2026-04-23T13:35:58","modified_gmt":"2026-04-23T11:35:58","slug":"co-treba-urobit-aby-vas-newsletter-nebol-povazovany-za-spam","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2021\/05\/co-treba-urobit-aby-vas-newsletter-nebol-povazovany-za-spam\/","title":{"rendered":"\u010co treba urobi\u0165, aby v\u00e1\u0161 newsletter nebol pova\u017eovan\u00fd za SPAM?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p><em>Za\u010dalo to v roku 1937.&nbsp;Brav\u010dov\u00e9 plece, so\u013e, cukor, voda a dusitan sodn\u00fd. V konzerve. Recept sa zmenil a\u017e roku 2009, kedy v\u00fdrobca pridal aj zemiakov\u00fd \u0161krob. Ten \u201estiahol\u201c nepr\u00edjemn\u00fa, klzk\u00fa \u017eelat\u00ednu, ktor\u00e1 sa v\u017edy vytvorila na vrchu z varenia m\u00e4sa. Aby to po otvoren\u00ed konzervy vyzeralo o nie\u010do lep\u0161ie.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"501\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2021\/05\/spam-1100x501.png\" alt=\"\" class=\"wp-image-23699\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/05\/spam-1100x501.png 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/05\/spam-300x137.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/05\/spam-768x350.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/05\/spam-1200x547.png 1200w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/05\/spam.png 1234w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><figcaption class=\"wp-element-caption\">Toto bol SPAM, teda \u201eShoulder of Pork And haM\u201c (\u201eBrav\u010dov\u00e9 plece a \u0161unka\u201c).<a href=\"https:\/\/store.spam.com\/spam-classic\" target=\"_blank\" rel=\"noreferrer noopener\"> A st\u00e1le je<\/a>.&nbsp;&nbsp;<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Pre \u013eahk\u00e9 uskladnenie a dlh\u00fa trvanlivos\u0165 z\u00edskal SPAM najlep\u0161ie roky po\u010das 2. svetovej vojny. Americk\u00ed vojaci ho jedli aj 3-kr\u00e1t denne. Nie je sa im pre\u010do divi\u0165, \u017ee za\u010dali v\u00fdrobcu SPAM-u \u201ebombardova\u0165\u201c listami pln\u00fdmi nespokojnosti. A mo\u017eno tam to v\u0161etko za\u010dalo.<\/p>\n\n\n\n<p>Nesk\u00f4r k tomu ur\u010dite v\u00fdraznou mierou prispela aj britsk\u00e1 komedi\u00e1lna skupina Monthy Python svojimi<a href=\"https:\/\/www.youtube.com\/watch?v=zLih-WQwBSc\" target=\"_blank\" rel=\"noreferrer noopener\"> vtipn\u00fdmi predstaveniami o SPAM-e<\/a>.&nbsp;A tak dnes postupom \u010dasu u\u017e SPAM vn\u00edmame inak ako m\u00e4so v konzerve. Hoci niektor\u00ed ur\u010dite zostali vern\u00ed aj SPAM-u v p\u00f4vodnej forme. <\/p>\n\n\n\n<p>Po\u010fme sa teda pozrie\u0165 na to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u010do SPAM znamen\u00e1 dnes<\/em><\/li>\n\n\n\n<li><em>\u010do robi\u0165, aby na\u0161e marketingov\u00e9 e-maily neboli SPAM-om<\/em><\/li>\n\n\n\n<li><em>\u010do n\u00e1m hroz\u00ed, ak budeme posiela\u0165 SPAM<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u010co je SPAM?<\/strong><\/h4>\n\n\n\n<p>SPAM je v z\u00e1sade nevy\u017eiadan\u00e1 reklama, ktor\u00e1 je posielan\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>elektronicky, teda vr\u00e1tane e-mailu, SMS, spr\u00e1v na messengeroch, pr\u00edspevkov v diskusn\u00fdch f\u00f3rach at\u010f.<\/li>\n\n\n\n<li>spravidla hromadne a<\/li>\n\n\n\n<li>bez s\u00fahlasu\/vy\u017eiadania adres\u00e1ta.<\/li>\n<\/ul>\n\n\n\n<p>SPAM je neleg\u00e1lny v celej Eur\u00f3pskej \u00fanii. Pre\u010do? Lebo sa t\u00fdm dosahuje (i) ochrana internetovej siete a (ii) ochrana adres\u00e1ta. Sk\u00faste si na chv\u00ed\u013eu predstavi\u0165, \u017ee SPAM nie je zak\u00e1zan\u00fd. Ako by pod\u013ea v\u00e1s internet fungoval?&nbsp;<\/p>\n\n\n\n<p>Boli by sme asi zavalen\u00ed reklamou. E-mailov\u00e1 schr\u00e1nka by bola skoro nepou\u017eite\u013en\u00e1. Ka\u017ed\u00fd by musel investova\u0165 do vysoko kvalitn\u00fdch anti-spamov\u00fdch filtrov, aby ju v\u00f4bec ako-tak mohol pou\u017e\u00edva\u0165.&nbsp;Ve\u010f u\u017e teraz tr\u00e1vime to\u013eko \u010dasu trieden\u00edm e-mailov! A to o SPAM v\u00e4\u010d\u0161inou ani nejde. Ten v\u00e4\u010d\u0161inou kon\u010d\u00ed v samostatnom \u201espamovom\u201c foldri.<\/p>\n\n\n\n<p>Ka\u017ed\u00e9mu z n\u00e1s prist\u00e1vaj\u00fa v e-mailoch aj zauj\u00edmav\u00e9 newslettery, rady, tipy, s\u00fahrny \u010dl\u00e1nkov.&nbsp;A ka\u017ed\u00fd<strong> dobr\u00fd market\u00e9r chce z\u00e1kazn\u00edkom d\u00e1va\u0165 t\u00fato pridan\u00fa hodnotu<\/strong>. O tom je predsa dobr\u00fd marketing. O spokojnosti oboch str\u00e1n. E-mailov\u00fd marketing preto nie je s\u00e1m o sebe zl\u00fd. Na to, aby nebol zl\u00fd, nesmie by\u0165 SPAM-om.<\/p>\n\n\n\n<p>Ak\u00e9 s\u00fa teda podmienky pre leg\u00e1lne marketingov\u00e9 e-maily?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ako \u201eneSPAMova\u0165\u201c?<\/strong><\/h4>\n\n\n\n<p><strong>1. Potrebujete s\u00fahlas (syst\u00e9m \u201eOpt-in\u201c)<\/strong>&nbsp;<\/p>\n\n\n\n<p>Na posielanie marketingov\u00fdch e-mailov potrebujete s\u00fahlas. Bez oh\u013eadu na to, \u010di reklamu posielate v oblasti B2B alebo B2C. S\u00fahlas si m\u00f4\u017eete \u017eiada\u0165 napr\u00edklad pri n\u00e1v\u0161teve v\u00e1\u0161ho webu akt\u00edvnym prihl\u00e1sen\u00edm sa do <a href=\"https:\/\/ecomail.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">newslettera<\/a>. Je u\u017e na v\u00e1s, ako pou\u017e\u00edvate\u013ea presved\u010d\u00edte, \u017ee va\u0161e e-maily bud\u00fa pre neho pr\u00ednosom, a preto by v\u00e1m mal svoj e-mail da\u0165.\u00a0<\/p>\n\n\n\n<p>Zo s\u00fahlasu mus\u00ed by\u0165 zjavn\u00e9, kto ho ude\u013euje (majite\u013e konkr\u00e9tneho e-mailu), na ak\u00fd \u00fa\u010del (teda zasielanie pon\u00fak) a komu je ur\u010den\u00fd.&nbsp;<\/p>\n\n\n\n<p><em>Napr\u00edklad: Ude\u013eujem s\u00fahlas spolo\u010dnosti MojObchod s.r.o. so zasielan\u00edm r\u00f4znych zauj\u00edmav\u00fdch marketingov\u00fdch pon\u00fak prostredn\u00edctvom elektronickej po\u0161ty.&nbsp;<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>PRO TIP: Obratom posielajte automatick\u00fd e-mail, v ktorom mus\u00ed adres\u00e1t potvrdi\u0165 svoj s\u00fahlas so zaraden\u00edm do datab\u00e1zy na <a href=\"https:\/\/ecomail.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter<\/a> kliknut\u00edm na <strong>potvrdzuj\u00faci link<\/strong>. Budete ma\u0165 istotu, \u017ee v marketingovej datab\u00e1ze m\u00e1te len t\u00fdch, ktor\u00ed o to maj\u00fa skuto\u010dn\u00fd z\u00e1ujem, a \u017ee im zadan\u00fd e-mail aj re\u00e1lne patr\u00ed. A z\u00e1rove\u0148 to viete aj preuk\u00e1za\u0165.<\/p>\n<\/blockquote>\n\n\n\n<p>Existuje v\u0161ak aj jedna v\u00fdnimka (syst\u00e9m \u201eOpt-out\u201c). O \u010do ide? Uve\u010fme si to na pr\u00edklade.<\/p>\n\n\n\n<p><em>Prev\u00e1dzkujete e-shop s tovarom pre ryb\u00e1rov. Z\u00e1kazn\u00edk si u v\u00e1s k\u00fapil udicu a n\u00e1vnady, tak\u017ee m\u00e1te jeho e-mail. Na bud\u00faci mesiac m\u00e1te pripraven\u00fd newsletter s akciov\u00fdmi ponukami va\u0161ich ryb\u00e1rskych potrieb. Tento m\u00f4\u017eete posla\u0165 v\u0161etk\u00fdm svojim z\u00e1kazn\u00edkom, lebo u\u017e u v\u00e1s podobn\u00fd tovar nak\u00fapili.&nbsp;<\/em><\/p>\n\n\n\n<p>Pre zhrnutie, <strong>s\u00fahlas na posielanie reklamy nepotrebujete, ak<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>adres\u00e1tom je fyzick\u00e1 osoba (B2C)<\/li>\n\n\n\n<li>t\u00e1to osoba u\u017e u v\u00e1s nak\u00fapila<\/li>\n\n\n\n<li>jej e-mail ste z\u00edskali v s\u00favislosti s t\u00fdmto n\u00e1kupom (\u0161tandardne ako povinn\u00fd \u00fadaj pri n\u00e1kupe vo va\u0161om e-shope)&nbsp;<\/li>\n\n\n\n<li>v reklamnom e-maili posielate ponuku vlastn\u00fdch podobn\u00fdch tovarov alebo slu\u017eieb, ak\u00e9 u v\u00e1s u\u017e nak\u00fapila<\/li>\n<\/ul>\n\n\n\n<p>Kedy t\u00e1to v\u00fdnimka neplat\u00ed?<\/p>\n\n\n\n<p>Na z\u00e1klade v\u00fdnimky neviete posiela\u0165 e-mailom ponuky tret\u00edch str\u00e1n, napr\u00edklad va\u0161ich obchodn\u00fdch partnerov, ak ich nepred\u00e1vate vo svojom mene.&nbsp;<\/p>\n\n\n\n<p>Na v\u00fdnimku tie\u017e nesta\u010d\u00ed, ak sa n\u00e1v\u0161tevn\u00edk v\u00e1\u0161ho webu nez\u00e1v\u00e4zne op\u00fdta na va\u0161e produkty alebo slu\u017eby, lebo nejde e\u0161te o v\u00e1\u0161ho z\u00e1kazn\u00edka, pok\u00fdm nenak\u00fapi. Jeho e-mail nem\u00f4\u017eete pou\u017ei\u0165 na posielanie reklamy. Len na komunik\u00e1ciu oh\u013eadom jeho ot\u00e1zky.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.digitalnauniverzita.sk\/?utm_source=web&amp;utm_medium=article&amp;utm_campaign=websupport&amp;utm_term=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"550\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2021\/03\/banner_DU_websupport-1100x550.png\" alt=\"\" class=\"wp-image-22461\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/03\/banner_DU_websupport-1100x550.png 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/03\/banner_DU_websupport-300x150.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/03\/banner_DU_websupport-768x384.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/03\/banner_DU_websupport-1200x600.png 1200w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2021\/03\/banner_DU_websupport.png 1400w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><strong>2.<\/strong> <strong>Dajte do ka\u017ed\u00e9ho e-mailu mo\u017enos\u0165 sa odhl\u00e1si\u0165<\/strong><\/p>\n\n\n\n<p>Ka\u017ed\u00e9mu adres\u00e1tovi e-mailu mus\u00edte poskytn\u00fa\u0165 mo\u017enos\u0165 jednoducho a bezplatne kedyko\u013evek odmietnu\u0165 prij\u00edmanie va\u0161ej reklamy. A to v ka\u017edom doru\u010denom e-maili.<\/p>\n\n\n\n<p>Naj\u010dastej\u0161ie sa v p\u00e4ti\u010dke e-mailu d\u00e1va mo\u017enos\u0165 zru\u0161i\u0165 posielanie e-mailov alebo odhl\u00e1senie sa z newslettera tla\u010didlami so slovami \u201eOdhl\u00e1si\u0165\u201c alebo \u201eUnsubscribe\u201c a pod.&nbsp;<\/p>\n\n\n\n<p><strong>3. Dajte mo\u017enos\u0165 \u201eOpt-out\u201c hne\u010f na za\u010diatku<\/strong><\/p>\n\n\n\n<p>Ak sa spoliehate na v\u00fdnimku a ne\u017eiadate s\u00fahlas, u\u017e v \u010dase z\u00edskavania e-mailu dajte z\u00e1kazn\u00edkovi&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>inform\u00e1ciu o tom, \u017ee e-mail bude pou\u017eit\u00fd na priamy marketing a&nbsp;<\/li>\n\n\n\n<li>mo\u017enos\u0165 s t\u00fdm nes\u00fahlasi\u0165.<\/li>\n<\/ul>\n\n\n\n<p><em>Pr\u00edklad:&nbsp;Z\u00e1kazn\u00edk nakupuje tovar vo va\u0161om e-shope. Pred odoslan\u00edm objedn\u00e1vky mu dajte vedie\u0165, \u017ee jeho e-mail bude pou\u017eit\u00fd na zasielanie pon\u00fak \u010fal\u0161\u00edch podobn\u00fdch produktov, ako teraz nakupuje. Pod touto inform\u00e1ciou je link, na ktor\u00fd m\u00f4\u017ee z\u00e1kazn\u00edk klikn\u00fa\u0165, ak s t\u00fdm nes\u00fahlas\u00ed. Jeho e-mail vtedy nebude zaraden\u00fd do datab\u00e1zy na rozosielanie pon\u00fak.&nbsp;Len nak\u00fapi a od\u00edde.<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>PRO TIP: Ak chcete z\u00e1kazn\u00edkovi posiela\u0165 <a href=\"https:\/\/ecomail.cz\/sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter<\/a> aj s ponukou in\u00fdch va\u0161ich tovarov alebo slu\u017eieb, ako podobn\u00fdch t\u00fdm, ktor\u00e9 si u v\u00e1s k\u00fapil, vy\u017eiadajte si od neho rad\u0161ej s\u00fahlas. Nespoliehajte sa na v\u00fdnimku.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>4. Uve\u010fte \u00fadaje o odosielate\u013eovi<\/strong><\/p>\n\n\n\n<p>V\u017edy pravdivo a jasne informujte o tom, kto je odosielate\u013eom e-mailu. V ka\u017edom e-maili mus\u00ed by\u0165 jasn\u00e9, kto ho posiela a z akej adresy.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kedy nejde o SPAM?<\/strong><\/h4>\n\n\n\n<p>O SPAM sa nejedn\u00e1, ak: &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>m\u00e1te od z\u00e1kazn\u00edka s\u00fahlas s posielan\u00edm reklamy (napr. registrovan\u00edm sa na odoberanie newslettera) alebo sa v B2C spoliehate na v\u00fdnimku, alebo<\/li>\n\n\n\n<li>posielate e-mailom individu\u00e1lnu personalizovan\u00fa ponuku na spolupr\u00e1cu, adresovan\u00e9mu konkr\u00e9tnemu potenci\u00e1lnemu obchodn\u00e9mu partnerovi, teda nie hromadne \u201es bubnom na zajace\u201c, alebo<\/li>\n\n\n\n<li>posielate svoju reklamu klasickou po\u0161tou (tzv. let\u00e1ky).&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u010co hroz\u00ed za posielanie SPAM-u?<\/strong><\/h4>\n\n\n\n<p>Pokuta. Jej v\u00fd\u0161ka z\u00e1vis\u00ed od toho, komu posielate SPAM.&nbsp;<\/p>\n\n\n\n<p>Ak pri B2C (i) nem\u00e1te s\u00fahlas alebo (ii) nesp\u013a\u0148ate podmienky v\u00fdnimky, pokuta pre v\u00e1s ako podnikate\u013ea sa <strong>m\u00f4\u017ee vy\u0161plha\u0165 od 200 Eur a\u017e do 5 % z v\u00e1\u0161ho obratu za predch\u00e1dzaj\u00face \u00fa\u010dtovn\u00e9 obdobie<\/strong>.<\/p>\n\n\n\n<p>Ak nem\u00e1te s\u00fahlas pri B2B, <strong>hroz\u00ed pokuta do 66 400 Eur<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Tak\u017ee, robte to spr\u00e1vne. Nielen si u\u0161etr\u00edte peniaze a reput\u00e1ciu, ale svojim z\u00e1kazn\u00edkom d\u00e1te pridan\u00fa hodnotu, ktor\u00fa h\u013eadaj\u00fa. Spokojnos\u0165 na obidvoch stran\u00e1ch.<\/p>\n\n\n\n<p><strong>Ot\u00e1zka na z\u00e1ver:<\/strong> Je e-mail s viano\u010dn\u00fdm alebo narodeninov\u00fdm prian\u00edm z e-shopu SPAM-om?&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za\u010dalo to v roku 1937.&nbsp;Brav\u010dov\u00e9 plece, so\u013e, cukor, voda a dusitan sodn\u00fd. V konzerve. Recept sa zmenil a\u017e roku 2009, kedy v\u00fdrobca pridal aj zemiakov\u00fd \u0161krob. Ten \u201estiahol\u201c nepr\u00edjemn\u00fa, klzk\u00fa \u017eelat\u00ednu, ktor\u00e1 sa v\u017edy vytvorila na vrchu z varenia m\u00e4sa. Aby to po otvoren\u00ed konzervy vyzeralo o nie\u010do lep\u0161ie. Pre \u013eahk\u00e9 uskladnenie a dlh\u00fa trvanlivos\u0165 [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":17406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2855,8],"tags":[3023,788],"class_list":["post-23693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pouzivatel","category-tipy-a-triky","tag-newsletter-marketing","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010co treba urobi\u0165, aby v\u00e1\u0161 newsletter nebol pova\u017eovan\u00fd za SPAM? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2021\/05\/co-treba-urobit-aby-vas-newsletter-nebol-povazovany-za-spam\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co treba urobi\u0165, aby v\u00e1\u0161 newsletter nebol pova\u017eovan\u00fd za SPAM? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Za\u010dalo to v roku 1937.&nbsp;Brav\u010dov\u00e9 plece, so\u013e, cukor, voda a dusitan sodn\u00fd. V konzerve. Recept sa zmenil a\u017e roku 2009, kedy v\u00fdrobca pridal aj zemiakov\u00fd \u0161krob. Ten \u201estiahol\u201c nepr\u00edjemn\u00fa, klzk\u00fa \u017eelat\u00ednu, ktor\u00e1 sa v\u017edy vytvorila na vrchu z varenia m\u00e4sa. Aby to po otvoren\u00ed konzervy vyzeralo o nie\u010do lep\u0161ie. 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