{"id":21186,"date":"2020-11-06T09:33:00","date_gmt":"2020-11-06T08:33:00","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=21186"},"modified":"2025-03-11T21:07:51","modified_gmt":"2025-03-11T20:07:51","slug":"ked-je-hobby-biznisom-ako-vznikal-motoristicky-magazin-startstop-sk","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2020\/11\/ked-je-hobby-biznisom-ako-vznikal-motoristicky-magazin-startstop-sk\/","title":{"rendered":"Ke\u010f je hobby biznisom. Ako vznikal motoristick\u00fd magaz\u00edn startstop.sk"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 7<\/span> min.<\/span><\/span>\n

Karol Gajdo\u0161 je zakladate\u013e a CEO motoristick\u00e9ho magaz\u00ednu startstop.sk<\/a>. Pracova\u0165 za\u010dal po\u010das strednej \u0161koly a nesk\u00f4r \u0161tudoval na stavebnej fakulte STU. Svoje \u0161t\u00fadium sa v\u0161ak rozhodol pozastavi\u0165, aby sa naplno venoval svojmu najv\u00e4\u010d\u0161iemu hobby, podnikaniu. <\/p>\n\n\n\n

V rozhovore sme sa s Karolom rozpr\u00e1vali o tom, ako projekt startstop.sk<\/a> vznikol. Karol zdie\u013eal svoje sk\u00fasenosti zo z\u00edskavania kontaktov, marketingu, financovania projektu a porozpr\u00e1vali sme sa aj o d\u00f4le\u017eitosti mentora a realizovan\u00ed vy\u0161\u0161\u00edch cie\u013eov v podnikan\u00ed. <\/p>\n\n\n\n

Karol, \u0161tudoval si na stavebnej fakulte a tvoja prv\u00e1 pr\u00e1ca bola v pijeme.sk. Ako si sa dostal od architekt\u00fary a stavite\u013estva na \u0161kole – k biznisu na internete<\/strong><\/strong>?<\/h3>\n\n\n\n

\u010cakal som, \u017ee sa ma to sp\u00fdta\u0161. Ke\u010f si niekto pozrie m\u00f4j profil na LinkedIn, tak mu to pr\u00edde neuverite\u013en\u00e9 – od market\u00e9ra cez stavebn\u00edctvo a\u017e k m\u00e9di\u00e1m a aut\u00e1m. <\/p>\n\n\n\n

V\u017edy som chcel robi\u0165 nie\u010do kreat\u00edvne, \u010do ma bav\u00ed a nap\u013a\u0148a. Ako mal\u00fd som si povedal, \u017ee chcem by\u0165 kozmonautom. Nesk\u00f4r som si povedal, \u017ee chcem by\u0165 pr\u00e1vnik a ke\u010f som mal 8 rokov, za\u010dal som sa zauj\u00edma\u0165 o architekt\u00faru. Pracova\u0165 som za\u010dal v 17 rokoch. Moja prv\u00e1 pr\u00e1ca bola v pijeme.sk a v tej pr\u00e1ci som pre\u0161iel od \u010dloveka, ktor\u00fd voz\u00ed objedn\u00e1vky k \u013eu\u010fom a\u017e na poz\u00edciu PR a marketingov\u00e9ho mana\u017e\u00e9ra. Vtedy to bola mal\u00e1 slovensk\u00e1 firma, ktor\u00e1 v\u0161ak raketovo r\u00e1stla. Aktu\u00e1lne je tam viac ako 1\/2 mili\u00f3nov\u00fd obrat. <\/p>\n\n\n\n

Po\u010das strednej \u0161koly si si akt\u00edvne h\u013eadal pr\u00e1cu, alebo si sa k nej dostal n\u00e1hodou?<\/strong><\/h3>\n\n\n\n

V \u010dase, ke\u010f som chodil na stredn\u00fa, som s kamo\u0161om zaregistroval po Bratislave jazdi\u0165 aut\u00e1 pijeme.sk. U\u017e len ten n\u00e1zov bol perfektn\u00fd. Vtedy som rozm\u00fd\u0161\u013eal nad brig\u00e1dou a povedal som si, \u017ee im nap\u00ed\u0161em. Oni mi hne\u010f odp\u00edsali, \u017ee jasn\u00e9, ber\u00fa ma. <\/p>\n\n\n\n

So \u0161\u00e9fom s pijeme.sk sme dodnes kamar\u00e1ti a ve\u013ea vec\u00ed ma nau\u010dil pr\u00e1ve on. Za to som mu naozaj v\u010fa\u010dn\u00fd. Tu som sa postupne prepracoval a\u017e na poz\u00edciu marketingov\u00e9ho mana\u017e\u00e9ra. Vtedy som ok\u00fasil aj in\u00fa kreat\u00edvnu robotu v m\u00e9di\u00e1ch, kde som tvoril grafiky a navrhoval kampane na billboardy. Mno\u017estvo billboardov po Bratislave je pr\u00e1ve moja pr\u00e1ca. Takto nejako som k marketingu pri\u010duchol. <\/p>\n\n\n\n

Ako vznikol n\u00e1pad startstop.sk?<\/strong><\/h3>\n\n\n\n

Cel\u00fd startstop, ako port\u00e1l pre automobilov\u00fdch fan\u00fa\u0161ikov, vznikol na tom, \u017ee som videl dieru na trhu. V tej dobe jedin\u00fd, kto robil poriadnu produkciu, bol Ras\u0165o Chv\u00e1la. On vtedy za\u010d\u00ednal svoju gar\u00e1\u017e.tv najprv na SME a potom na YouTube. Bol tu e\u0161te Maro\u0161 \u010cab\u00e1k, ktor\u00fd mne osobne nelahodil t\u00fdm, \u017ee mal ve\u013emi dlh\u00e9 vide\u00e1. Vtedy som si povedal, \u017ee tu ch\u00fdba nie\u010do, \u010do bude z\u00e1rove\u0148 ve\u013ek\u00e1 redakcia, kvalitne spracovan\u00e9 a nato\u010den\u00e9 video tak, ako to je mo\u017eno v zahrani\u010d\u00ed, alebo ako to robia influenceri – ale z\u00e1rove\u0148 to nebude z poh\u013eadu influencera, ale z poh\u013eadu redakcie. Tak vznikol startstop.sk.<\/p>\n\n\n\n

S kamar\u00e1tmi sme si povedali, \u017ee sk\u00fasme zalo\u017ei\u0165 web, za\u010dnime p\u00edsa\u0165 o tom, \u010do n\u00e1s bav\u00ed a potom uvid\u00edme, \u010do n\u00e1m to d\u00e1. Vtedy som sa dostal aj pred \u017eivotn\u00e9 rozhodnutie, \u010di m\u00e1m osta\u0165 na vysokej \u0161kole alebo sa venova\u0165 na plno pr\u00e1ci. Vzh\u013eadom na to, \u017ee som potreboval financie, tak som sa rozhodol \u0161kolu do\u010dasne pozastavi\u0165 a za\u010dal som naplno pracova\u0165 v pijeme.sk na poz\u00edcii market\u00e9ra. A\u017e nesk\u00f4r sa projekt startstopu rozbehol na plnohodnotn\u00fa \u00farove\u0148.  <\/p>\n\n\n\n

Ak\u00fd probl\u00e9m si na za\u010diatku vn\u00edmal najviac?<\/strong><\/h3>\n\n\n\n

Najz\u00e1kladnej\u0161\u00edm probl\u00e9mom bolo financovanie. Robi\u0165 biznis je jedna vec, ale druh\u00e1 vec je, z ak\u00fdch podmienok ho ide\u0161 stava\u0165. Vtedy som zar\u00e1bal celkom slu\u0161n\u00e9 peniaze na to, \u017ee som bol st\u00e1le \u0161tudentom. V pijeme.sk som bol dobre ohodnoten\u00fd a mohol som si dovoli\u0165 vr\u00e1\u017ea\u0165 peniaze do tak\u00e9hoto projektu. <\/p>\n\n\n\n

Re\u00e1lne som nemal ve\u013ek\u00e9 peniaze. Nest\u00e1li za mnou rodi\u010dia a nemal som niekoho, kto by mi dal peniaze na za\u010diatok. Postupne som si nie\u010do odkladal – bav\u00edme sa o 20 \u20ac, nesk\u00f4r stovk\u00e1ch, ktor\u00e9 v za\u010diatkoch do toho i\u0161li.<\/p>\n\n\n\n

Bolo pre teba vytv\u00e1ranie webu n\u00e1ro\u010dn\u00e9? <\/strong><\/h3>\n\n\n\n

Ke\u010f sme zalo\u017eili startstop.sk, ani sme poriadne nevedeli, ako vytvori\u0165 web. K\u00fapili sme najlacnej\u0161iu t\u00e9mu, ktor\u00e1 bola k dispoz\u00edci\u00ed. Rozhodli sme sa pre WordPress, preto\u017ee som zo svojho researchu vedel, \u017ee je to najjednoduch\u0161ie. <\/p>\n\n\n\n

Okrem toho som mal sk\u00fasenosti z pijeme.sk, ktor\u00e9ho e-shop be\u017eal tie\u017e na WordPress syst\u00e9me. Samozrejme ten e-shop syst\u00e9m je tro\u0161ku odli\u0161n\u00fd oproti redak\u010dn\u00e9mu syst\u00e9mu pre motoristick\u00fd magaz\u00edn, tak\u017ee chv\u00ed\u013eku trvalo, k\u00fdm sme si na to zvykli.  <\/p>\n\n\n\n

Prv\u00fd seri\u00f3znej\u0161\u00ed web, ktor\u00fd sme si nechali spravi\u0165, som dal robi\u0165 profesion\u00e1lom. To som vybavil za nejak\u00fa zauj\u00edmav\u00fa cenu a celkovo st\u00e1l 400 \u20ac. Na t\u00fa dobu to pre m\u0148a bolo celkom dos\u0165 pe\u0148az\u00ed. Bola to pre m\u0148a tak\u00e1 prv\u00e1 ve\u013ek\u00e1 invest\u00edcia do startstopu.  <\/p>\n\n\n\n

Ako si z\u00edskaval kontakty a aut\u00e1 na test?<\/strong><\/h3>\n\n\n\n

Kontakty s\u00fa z\u00e1sadn\u00fdm probl\u00e9mom. Pokia\u013e nem\u00e1\u0161 kontakty, ide\u0161 ve\u013emi pomaly. Takisto s \u013eu\u010fmi treba udr\u017eova\u0165 dobr\u00fd vz\u0165ah, o tom je pod\u013ea m\u0148a cel\u00fd biznis. <\/p>\n\n\n\n

Z\u00edskavanie \u00e1ut na test bolo n\u00e1ro\u010dn\u00e9. Pokia\u013e chce\u0161 p\u00edsa\u0165 o aut\u00e1ch, tak si ich jednoducho potrebuje\u0161 vysk\u00fa\u0161a\u0165. M\u00f4\u017ee\u0161 s\u00edce p\u00edsa\u0165 o doprave, aktu\u00e1lnej situ\u00e1cii, vie\u0161 tam robi\u0165 nejak\u00fa publicistiku a aktuality, ale ten feeling, \u010do re\u00e1lne \u010dloveka pri aut\u00e1ch zauj\u00edma, nedostane\u0161. <\/p>\n\n\n\n

Pam\u00e4t\u00e1m si, \u017ee po prvom aute od Renaultu som sa krvopotne dostal ku kontaktu na Hyundai import\u00e9ra. Tam zdvihla telef\u00f3n nejak\u00e1 mil\u00e1 pani a cel\u00fa situ\u00e1ciu mi vysvetlila. V tej dobe vzniklo asi 20 tak\u00fdchto port\u00e1lov, ktor\u00e9 zalo\u017eili mlad\u00ed chalani, ako my a v\u0161etci to chceli robi\u0165. Pani mi povedala, \u017ee u\u017e ju to nebav\u00ed, ale ke\u010f\u017ee som bol ve\u013emi pr\u00edjemn\u00fd do telef\u00f3nu, \u0161ancu n\u00e1m d\u00e1. Auto v\u0161ak dostaneme a\u017e o pol roka, pokia\u013e budeme e\u0161te existova\u0165. Test sme nato\u010dili o pol roka. Jednalo sa Hyundai i20.<\/p>\n\n\n\n

Z prv\u00fdch dn\u00ed si pam\u00e4t\u00e1m, \u017ee Volkswagen n\u00e1s poslal kade \u013eah\u0161ie a do dne\u0161nej doby, \u010do je u\u017e 5 rokov na\u0161ej existencie, s nimi nespolupracujeme. Je to o \u013eu\u010foch. <\/p>\n\n\n\n

Spom\u00ednal si, \u017ee si mal v pijeme.sk mentora<\/strong>. Ako si sa od neho u\u010dil?<\/strong><\/h3>\n\n\n\n

Mentora som vn\u00edmal sk\u00f4r z poh\u013eadu pozorovate\u013ea. Sledoval som, ako funguje vo svojom biznise a sna\u017eil som sa jeho chyby neopakova\u0165. Na druhej strane on ma nau\u010dil nejak\u00e9 veci, napr\u00edklad pracova\u0165 s Excelom. Dnes cel\u00e1 na\u0161a firma stoj\u00ed na tabu\u013ek\u00e1ch z Excelu a v podstate aj cel\u00e1 firma pijeme.sk fungovala na Exceli. <\/p>\n\n\n\n

Odpozoroval si od neho aj nejak\u00e9 soci\u00e1lne zru\u010dnosti<\/strong>?<\/h3>\n\n\n\n

\u00c1no, biznis je dos\u0165 o komunik\u00e1cii. Ak nekomunikuje\u0161 dobre, tak ti biznis nebude fungova\u0165. Ak komunikuje\u0161 dobre a sadne\u0161 si s \u013eu\u010fmi v biznise, tak je to perfektn\u00e9. Nebude\u0161 si v\u0161ak rozumie\u0165 so v\u0161etk\u00fdmi, tak ako ani my sme si nerozumeli so v\u0161etk\u00fdmi import\u00e9rmi.<\/p>\n\n\n\n

Marketing ste si robili sami od za\u010diatku?<\/strong><\/h3>\n\n\n\n

\u00c1no, marketing som vedel robi\u0165 aj s\u00e1m. Z pijeme.sk som tie\u017e vedel, \u017ee firmy, ktor\u00e9 robia marketing, si p\u00fdtaj\u00fa obrovsk\u00e9 peniaze. Ich budgety s\u00fa nastaven\u00e9 v\u00e4\u010d\u0161inou pre nadn\u00e1rodn\u00e9 korpor\u00e1cie a nie pre malink\u00e9 firmy, ako je startstop. Pre n\u00e1s to bolo neprijate\u013en\u00e9. <\/p>\n\n\n\n

Ako rob\u00ed\u0161 marketing po 5 rokoch projektu? <\/strong><\/h3>\n\n\n\n

Pod\u013ea m\u0148a je dobr\u00e9 v\u0161etko kombinova\u0165. Niektor\u00ed maj\u00fa siln\u00fd Youtube, ale maj\u00fa slab\u00fd FB. Pre n\u00e1s je cesta ma\u0165 v\u0161etko a ma\u0165 to vyv\u00e1\u017een\u00e9. Pod\u013ea m\u0148a ani print nie je \u00faplne m\u0155tvy. Ke\u010f sa niekde posad\u00edm a na niekoho \u010dak\u00e1m, je pre m\u0148a pr\u00edjemn\u00e9 pre\u010d\u00edta\u0165 si \u010dasopis. Tak\u017ee mo\u017eno sk\u00fasime bud\u00faci rok aj nejak\u00fd print ako doplnok do marketingu. Ten print je samozrejme lep\u0161\u00ed aj pre star\u0161ie ro\u010dn\u00edky. <\/p>\n\n\n\n

Vec, ktor\u00e1 m\u00e1 pod\u013ea m\u0148a obrovsk\u00fa bud\u00facnos\u0165, s\u00fa podcasty a pr\u00e1ve v tomto obdob\u00ed za\u017e\u00edvaj\u00fa zlat\u00fa \u00e9ru. Tak\u017ee bu\u010f teraz alebo nikdy. Ten, kto teraz zasp\u00ed dobu, zaspal ju na najbli\u017e\u0161\u00edch p\u00e1r rokov. Podobne to bolo s Youtube, ke\u010f sme za\u010d\u00ednali so startstopom.<\/p>\n\n\n\n

Vid\u00ed\u0161 v podnikan\u00ed nejak\u00fd vy\u0161\u0161\u00ed cie\u013e?<\/strong><\/h3>\n\n\n\n

Ke\u010f si teraz povie\u0161, \u017ee chce\u0161 robi\u0165 nie\u010do, \u010do m\u00e1 prinies\u0165 hodnotu navy\u0161e, tak je to perfektn\u00e9, ale neu\u017eiv\u00ed \u0165a to a ty z toho biznis nesprav\u00ed\u0161. Ak toto pochop\u00ed\u0161, je to prv\u00fd m\u00ed\u013enik k tomu, aby sa ti za\u010dalo dari\u0165. Pokia\u013e nem\u00e1\u0161 za sebou nejak\u00e9ho investora, niekoho, kto \u0165a dotuje, tak mus\u00ed\u0161 robi\u0165 veci tak, aby firma pre\u017eila a \u00faspe\u0161ne fungovala. V momente, ke\u010f bude\u0161 ma\u0165 potenci\u00e1l rastu a stabilnej\u0161ie z\u00e1zemie, m\u00f4\u017ee\u0161 realizova\u0165 aj svoje vy\u0161\u0161ie ciele. <\/p>\n","protected":false},"excerpt":{"rendered":"

Karol Gajdo\u0161 je zakladate\u013e a CEO motoristick\u00e9ho magaz\u00ednu startstop.sk. Pracova\u0165 za\u010dal po\u010das strednej \u0161koly a nesk\u00f4r \u0161tudoval na stavebnej fakulte STU. Svoje \u0161t\u00fadium sa v\u0161ak rozhodol pozastavi\u0165, aby sa naplno venoval svojmu najv\u00e4\u010d\u0161iemu hobby, podnikaniu. V rozhovore sme sa s Karolom rozpr\u00e1vali o tom, ako projekt startstop.sk vznikol. Karol zdie\u013eal svoje sk\u00fasenosti zo z\u00edskavania kontaktov, […]<\/p>\n","protected":false},"author":62,"featured_media":12577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2619,1201,2607,2368,1809,1806,2604,2058,658,727,2610,2613,858,966],"class_list":["post-21186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ciele","tag-financie","tag-karol-gajdos","tag-matus-labus","tag-mentor","tag-mentoring","tag-online-magazin","tag-online-podnikanie","tag-podnikanie","tag-rozhovor","tag-startstop","tag-startstop-sk","tag-tipy-a-triky","tag-wordpress"],"yoast_head":"\nKe\u010f je hobby biznisom. Ako vznikal motoristick\u00fd magaz\u00edn startstop.sk - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2020\/11\/ked-je-hobby-biznisom-ako-vznikal-motoristicky-magazin-startstop-sk\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ke\u010f je hobby biznisom. Ako vznikal motoristick\u00fd magaz\u00edn startstop.sk - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Karol Gajdo\u0161 je zakladate\u013e a CEO motoristick\u00e9ho magaz\u00ednu startstop.sk. Pracova\u0165 za\u010dal po\u010das strednej \u0161koly a nesk\u00f4r \u0161tudoval na stavebnej fakulte STU. Svoje \u0161t\u00fadium sa v\u0161ak rozhodol pozastavi\u0165, aby sa naplno venoval svojmu najv\u00e4\u010d\u0161iemu hobby, podnikaniu. 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