{"id":19431,"date":"2020-06-08T13:06:34","date_gmt":"2020-06-08T11:06:34","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=19431"},"modified":"2025-03-11T21:07:44","modified_gmt":"2025-03-11T20:07:44","slug":"estilofina-prisposobili-sluzby-dobe","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2020\/06\/estilofina-prisposobili-sluzby-dobe\/","title":{"rendered":"Prisp\u00f4sobili svoje slu\u017eby dobe. S\u00fa online a bez kamennej predajne (estilofina.sk)"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>\n

E-shop Estilofina<\/a> sa zameriava na ponuku origin\u00e1lneho a trendov\u00e9ho interi\u00e9rov\u00e9ho n\u00e1bytku a doplnkov pre \u0161t\u00fdlov\u00fd domov. O nakupovan\u00ed n\u00e1bytku online, expanzii do zahrani\u010dia aj technickom pozad\u00ed n\u00e1m porozpr\u00e1val Daniel Sabol, ktor\u00fd je konate\u013e spolo\u010dnosti Estilofina s.r.o. <\/em><\/p>\n\n\n\n

Ako vznikol<\/strong><\/strong> e-shop Estilofina?<\/strong><\/h2>\n\n\n\n

Koncept e-shopu Estilofina<\/a> sa zrodil, ke\u010f sme si sami zaria\u010fovali dom a zistili sme, \u017ee na Slovensku ch\u00fdba ponuka kvalitn\u00fdch a zauj\u00edmav\u00fdch produktov, ktor\u00e9 sme na\u0161li v portf\u00f3liu zahrani\u010dn\u00e9ho trhu. Zo za\u010diatku sme pl\u00e1novali robi\u0165 iba kampane a pon\u00faka\u0165 denne nov\u00fd tovar a zna\u010dky. Z \u010dasov\u00e9ho h\u013eadiska to v\u0161ak bolo n\u00e1ro\u010dn\u00e9, preto sme zvolili alternat\u00edvu klasick\u00e9ho e-shopu. V po\u010diato\u010dnom \u0161t\u00e1diu n\u00e1\u0161ho podnikania sme spolupracovali s ve\u013ekoobchodom zo Slovenska a \u010ciech a nesk\u00f4r sme za\u010dali spolupracova\u0165 s dod\u00e1vate\u013emi s D\u00e1nska, Nemecka, Belgicka a Po\u013eska. Aktu\u00e1lne sa sna\u017e\u00edme \u010do najviac na\u010d\u00fava\u0165 na\u0161im z\u00e1kazn\u00edkom a ponuku sme postupne menili najm\u00e4 pod\u013ea ich po\u017eiadaviek. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fungujete len v online priestore, \u010do vyzer\u00e1 n\u00e1ro\u010dne pri takomto type tovaru<\/strong><\/h2>\n\n\n\n

V\u010faka akt\u00edvnej komunik\u00e1cii na viacer\u00fdch kan\u00e1loch, ktor\u00e9 zah\u0155\u0148aj\u00fa soci\u00e1lne siete Facebook a Instagram vo v\u0161etk\u00fdch krajin\u00e1ch, v ktor\u00fdch p\u00f4sob\u00edme, to nie je tak\u00e9 n\u00e1ro\u010dn\u00e9, aby sme to nevedeli zvl\u00e1da\u0165. M\u00e1me spusten\u00e9 r\u00f4zne form\u00e1ty kampan\u00ed na soci\u00e1lnych sie\u0165ach, Google Ads vr\u00e1tane Google Shopping, v komunik\u00e1cii so z\u00e1kazn\u00edkmi vyu\u017e\u00edvame aj video reklamu. <\/p>\n\n\n\n

Na\u0161e \u010d\u00edsla ukazuj\u00fa, \u017ee spr\u00e1vne nastavenou online komunik\u00e1ciou a segment\u00e1ciou publika je mo\u017en\u00e9 profitova\u0165 v na\u0161om segmente aj v r\u00e1mci online priestoru. Samozrejme, cel\u00fa komunika\u010dn\u00fa strat\u00e9giu a kampane nesta\u010d\u00ed iba jednorazovo pripravi\u0165 a nastavi\u0165. Gro na\u0161ej pr\u00e1ce tvor\u00ed pravideln\u00e9 vyhodnocovanie interakcie publika a relevantn\u00fdch v\u00fdkonnostn\u00fdch metr\u00edk. Kampane pravidelne na z\u00e1klade t\u00fdchto v\u00fdsledkov optimalizujeme, a t\u00fdm sa n\u00e1m u\u017e dlhodobo dar\u00ed zlep\u0161ova\u0165 na\u0161e \u010d\u00edsla. <\/p>\n\n\n\n

\u00daspe\u0161ne sa v\u00e1m podarilo expandova\u0165 do \u010ceskej republiky, \u010do v\u00e1m pri tom pomohlo?<\/strong><\/h2>\n\n\n\n

\u010cesk\u00fd trh je z \u010dasti podobn\u00fd tomu slovensk\u00e9mu. Nem\u00e1me probl\u00e9m s jazykovou bari\u00e9rou a ve\u013ea vec\u00ed sme vedeli vyrie\u0161i\u0165 sami, bez n\u00e1kladov. Tieto spolo\u010dn\u00e9 menovatele v\u0161ak nesta\u010dia. V r\u00e1mci n\u00e1\u0161ho p\u00f4sobenia na \u010deskom trhu sa n\u00e1m pravidelne ukazuje, \u017ee n\u00e1kupn\u00e9 spr\u00e1vanie u\u017e\u00edvate\u013eov, ktor\u00ed patria do na\u0161ej cie\u013eovej skupiny, je odli\u0161n\u00e9 ako na Slovensku. V \u010cech\u00e1ch je mo\u017en\u00e9 experimentova\u0165 aj s reklamn\u00fdmi priestormi, ktor\u00e9 na Slovensku nie s\u00fa, napr\u00edklad Sklik alebo Zbo\u017e\u00ed.cz. <\/p>\n\n\n\n

Ve\u013ekou v\u00fdhodou pri na\u0161om vstupe na \u010desk\u00fd trh bolo, \u017ee v \u010cech\u00e1ch bolo v\u00fdrazne sk\u00f4r ako na Slovensku mo\u017en\u00e9 sp\u00fa\u0161\u0165a\u0165 Google Shopping kampane. Po ur\u010ditom \u010dase sme do n\u00e1\u0161ho marketingov\u00e9ho t\u00edmu prizvali aj digit\u00e1lnu agent\u00faru Promiseo, ktor\u00e1 n\u00e1m pomohla spr\u00e1vne nastavi\u0165 analytiku, v\u00fdrazne zoptimalizovala kampane na Facebooku a soci\u00e1lnych sie\u0165ach, nastavila jednotn\u00fa vizu\u00e1lnu identitu naprie\u010d v\u0161etk\u00fdmi krajinami, v ktor\u00fdch p\u00f4sob\u00edme a zastre\u0161uje aj na\u0161u komunik\u00e1ciu na soci\u00e1lnych sie\u0165ach. <\/p>\n\n\n\n

Rozpr\u00e1vame sa po\u010das ne\u013eahk\u00e9ho obdobia, v \u010dom korona kr\u00edza zmenila va\u0161e podnikanie?<\/strong><\/h2>\n\n\n\n

\u00c1no, na tak\u00e9to n\u00e1ro\u010dn\u00e9 obdobie nebol pripraven\u00fd nikto. Najm\u00e4 na za\u010diatku sme museli \u010deli\u0165 nieko\u013ek\u00fdm ne\u010dakan\u00fdm situ\u00e1ci\u00e1m, ak\u00fdmi bola napr\u00edklad zmena platby na dobierku za objedn\u00e1vky zo strany prepravcu, preto\u017ee nie ka\u017ed\u00fd z\u00e1kazn\u00edk bol pripraven\u00fd plati\u0165 za tovar vopred. Vzh\u013eadom na situ\u00e1ciu neboli na\u0161i dod\u00e1vatelia schopn\u00ed doda\u0165 tovar na\u010das, v\u0161etky dodacie doby sa pred\u013a\u017eili, t\u00fdm p\u00e1dom museli na\u0161i z\u00e1kazn\u00edci \u010daka\u0165 na dodanie tovaru dlh\u0161ie, \u010do sp\u00f4sobilo aj p\u00e1r zru\u0161en\u00fdch objedn\u00e1vok; prv\u00e9 dva t\u00fd\u017edne sme zaznamenali aj celkov\u00fd pokles obratu. <\/p>\n\n\n\n

Z nepriaznivej situ\u00e1cie sme si v\u0161ak chceli odnies\u0165 aj pozit\u00edvum – viac vo\u013en\u00e9ho \u010dasu. Ten sme vyu\u017eili na zlep\u0161ovanie na\u0161ich slu\u017eieb a procesov. Za\u010dali sme pracova\u0165 na \u00faprave webovej str\u00e1nky a pridali sme p\u00e1r zauj\u00edmav\u00fdch blogov. Taktie\u017e pripravujeme nov\u00e9 produkty, na ktor\u00e9 sa na\u0161i z\u00e1kazn\u00edci m\u00f4\u017eu u\u017e teraz te\u0161i\u0165. Napokon sme vo\u013enej\u0161\u00ed \u010das vyu\u017eili aj na komunik\u00e1ciu so z\u00e1kazn\u00edkmi prostredn\u00edctvom e-mailov a \u010dl\u00e1nkov na aktu\u00e1lne t\u00e9my, ktor\u00e9 sa dot\u00fdkaj\u00fa n\u00e1s v\u0161etk\u00fdch. <\/p>\n\n\n\n

Na ak\u00fdch slu\u017eb\u00e1ch a technol\u00f3giach e-shop be\u017e\u00ed?<\/strong><\/h2>\n\n\n\n

Na\u0161e e-shopy be\u017eia na CMS Joomla + e-commerce Virtuemart. Ide o open-source, tak\u017ee z\u00e1klad syst\u00e9mu je zdarma, \u010do n\u00e1m u\u013eah\u010dilo aj v\u00fdber na za\u010diatku podnikania – peniaze s\u00fa toti\u017e v\u017edy jedn\u00fdm z rozhoduj\u00facich faktorov. \u010eal\u0161ou v\u00fdhodou je obrovsk\u00fd v\u00fdber z mno\u017estva \u0161abl\u00f3n a r\u00f4znych doplnkov\u00fdch aplik\u00e1ci\u00ed, ktor\u00e9 s\u00fa za primeran\u00e9 ceny. Medzi nieko\u013ek\u00fdmi mili\u00f3nmi pou\u017e\u00edvate\u013eov sa n\u00e1jde pomerne slu\u0161n\u00e9 percento t\u00fdch, ktor\u00ed akt\u00edvne na v\u00fdvoji open source pracuj\u00fa.<\/p>\n\n\n\n

Pre\u010do ste sa rozhodli pre WebSupport?<\/strong><\/h2>\n\n\n\n

Prv\u00e9 4 roky sme pou\u017e\u00edvali zahrani\u010dn\u00fd hosting, kde sme za\u010dali od najlacnej\u0161ej varianty, t. j. zdie\u013ean\u00fd hosting a\u017e po dedikovan\u00fd server. Nako\u013eko sme mali neust\u00e1le probl\u00e9my s v\u00fdpadkami str\u00e1nok, h\u013eadali sme nov\u00fa hostingov\u00fa spolo\u010dnos\u0165 zo Slovenska, resp. z \u010ciech. <\/p>\n\n\n\n

Pre WebSupport sme sa rozhodli na z\u00e1klade odpor\u00fa\u010dan\u00ed, a to hlavne od n\u00e1\u0161ho extern\u00e9ho v\u00fdvoj\u00e1ra. S touto spolo\u010dnos\u0165ou sme naozaj ve\u013emi spokojn\u00ed, n\u00e1\u0161 e-shop be\u017e\u00ed bez najmen\u0161\u00edch probl\u00e9mov. <\/p>\n\n\n\n

\u010co pripravujete v najbli\u017e\u0161ej dobe?<\/strong><\/h2>\n\n\n\n

Moment\u00e1lne pracujeme na novom dizajne str\u00e1nky, aby bol nielen atrakt\u00edvnej\u0161\u00ed, ale pre na\u0161ich z\u00e1kazn\u00edkov \u010do najjednoduch\u0161\u00ed na orient\u00e1ciu. <\/p>\n\n\n\n

Chceli sme do n\u00e1\u0161ho obchodu implementova\u0165 aj interaktivitu a aj tak\u00fdmto sp\u00f4sobom sa na\u0161im z\u00e1kazn\u00edkom viac pribl\u00ed\u017ei\u0165, preto sme spustili s\u00fa\u0165a\u017e, v ktorej m\u00f4\u017eu by\u0165 kupuj\u00faci na na\u0161om e-shope odmenen\u00ed. Pre z\u00e1kazn\u00edkov na pravidelnej b\u00e1ze pripravujeme DIY vide\u00e1, kde m\u00f4\u017eu vidie\u0165 jednoduch\u00fa v\u00fdrobu doplnkov do dom\u00e1cnosti a v kruhu rodiny ich aj vysk\u00fa\u0161a\u0165. Okrem toho sme roz\u0161\u00edrili ponuku tovaru<\/a> o viac ako 1000 produktov a te\u0161\u00ed n\u00e1s nov\u00e1 spolupr\u00e1ca s dod\u00e1vate\u013emi z D\u00e1nska. <\/p>\n\n\n\n

V snahe roz\u0161\u00edri\u0165 na\u0161e p\u00f4sobenie sme expandovali na ma\u010farsk\u00fd trh, spolo\u010dne s agent\u00farou pracujeme na tom, aby sme sa za\u010dlenili a z\u00e1rove\u0148 aj dobre etablovali. Sme presved\u010den\u00ed, \u017ee kvalitn\u00fd a dizajnov\u00fd n\u00e1bytok, ktor\u00fd pon\u00faka n\u00e1\u0161 e-shop, si aj v Ma\u010farsku n\u00e1jde svoju klientelu. <\/p>\n","protected":false},"excerpt":{"rendered":"

E-shop Estilofina sa zameriava na ponuku origin\u00e1lneho a trendov\u00e9ho interi\u00e9rov\u00e9ho n\u00e1bytku a doplnkov pre \u0161t\u00fdlov\u00fd domov. O nakupovan\u00ed n\u00e1bytku online, expanzii do zahrani\u010dia aj technickom pozad\u00ed n\u00e1m porozpr\u00e1val Daniel Sabol, ktor\u00fd je konate\u013e spolo\u010dnosti Estilofina s.r.o.  Ako vznikol e-shop Estilofina? Koncept e-shopu Estilofina sa zrodil, ke\u010f sme si sami zaria\u010fovali dom a zistili sme, \u017ee […]<\/p>\n","protected":false},"author":105,"featured_media":19470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1054,189,190,238,240,245,259,397,3677,600,607,638,657,727,2061],"class_list":["post-19431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-case-study","tag-dedikace","tag-dedikovany-server","tag-e-commerce","tag-e-shop","tag-ecommerce","tag-eshop","tag-joomla","tag-managed-services","tag-online","tag-open-source","tag-php","tag-podnikam-v-zahranici","tag-rozhovor","tag-virtuemart"],"yoast_head":"\nPrisp\u00f4sobili svoje slu\u017eby dobe. S\u00fa online a bez kamennej predajne (estilofina.sk) - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2020\/06\/estilofina-prisposobili-sluzby-dobe\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prisp\u00f4sobili svoje slu\u017eby dobe. S\u00fa online a bez kamennej predajne (estilofina.sk) - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"E-shop Estilofina sa zameriava na ponuku origin\u00e1lneho a trendov\u00e9ho interi\u00e9rov\u00e9ho n\u00e1bytku a doplnkov pre \u0161t\u00fdlov\u00fd domov. O nakupovan\u00ed n\u00e1bytku online, expanzii do zahrani\u010dia aj technickom pozad\u00ed n\u00e1m porozpr\u00e1val Daniel Sabol, ktor\u00fd je konate\u013e spolo\u010dnosti Estilofina s.r.o.  Ako vznikol e-shop Estilofina? Koncept e-shopu Estilofina sa zrodil, ke\u010f sme si sami zaria\u010fovali dom a zistili sme, \u017ee […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2020\/06\/estilofina-prisposobili-sluzby-dobe\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-08T11:06:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2020\/06\/FB-Estilofina-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fero Vol\u00e1r\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/alian\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fero Vol\u00e1r\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/06\\\/estilofina-prisposobili-sluzby-dobe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/06\\\/estilofina-prisposobili-sluzby-dobe\\\/\"},\"author\":{\"name\":\"Fero Vol\u00e1r\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/4e569347e06172080631f590112011c9\"},\"headline\":\"Prisp\u00f4sobili svoje slu\u017eby dobe. 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