{"id":19228,"date":"2020-04-30T17:01:35","date_gmt":"2020-04-30T15:01:35","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=19228"},"modified":"2025-03-11T21:07:44","modified_gmt":"2025-03-11T20:07:44","slug":"ako-na-b2b-kontakty-pocas-koronakrizy","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2020\/04\/ako-na-b2b-kontakty-pocas-koronakrizy\/","title":{"rendered":"Ako na B2B kontakty po\u010das koronakr\u00edzy"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>\n

Na\u0161e obchodn\u00e9 oddelenie<\/a> sa zameriava na komunik\u00e1ciu s k\u013e\u00fa\u010dov\u00fdmi serverov\u00fdmi z\u00e1kazn\u00edkmi a tak udr\u017eanie kontaktov s nimi je #1 t\u00e9mou. Ke\u010f\u017ee je aktu\u00e1lne ve\u013ek\u00fd z\u00e1ujem o tipy, ako komunikova\u0165 so z\u00e1kazn\u00edkmi online a ako z\u00edskava\u0165 nov\u00e9 kontakty, namiesto te\u00f3rie sa s vami podel\u00edme o know-how z na\u0161ej praxe.<\/p>\n\n\n\n

Zistite potreby svojich existuj\u00facich z\u00e1kazn\u00edkov<\/span><\/h3>\n\n\n\n

D\u00f4le\u017eit\u00e9 je vn\u00edma\u0165 potreby va\u0161ich z\u00e1kazn\u00edkov. Preto sme sa aj my v prvom rade rozhodli, \u017ee svojich existuj\u00facich serverov\u00fdch z\u00e1kazn\u00edkov proakt\u00edvne <\/em>oslov\u00edme a zist\u00edme, ak\u00e9 s\u00fa ich aktu\u00e1lne potreby. N\u00e1\u0161 serverov\u00fd segment vyu\u017e\u00edva pribli\u017ene tis\u00edcka z\u00e1kazn\u00edkov. Z nich s\u00fa desiatky, ktor\u00fdch biznis je v ohrozen\u00ed.<\/p>\n\n\n\n

Komunikujte najjednoduch\u0161ou dostupnou cestou<\/strong><\/h3>\n\n\n\n

Najviac sa n\u00e1m osved\u010dilo komunikova\u0165 so z\u00e1kazn\u00edkmi proakt\u00edvne a otvorene. Klientov sme oslovili najjednoduch\u0161ie, ako to v tejto situ\u00e1cii \u0161lo \u2013 cez telef\u00f3n. Pozvali sme ich vysk\u00fa\u0161a\u0165 aj n\u00e1\u0161 n\u00e1stroj pre videokonferencie. Sp\u00fdtali sme sa, \u010do pre nich znamen\u00e1 aktu\u00e1lna situ\u00e1cia, ako ju zvl\u00e1daj\u00fa a \u010di potrebuj\u00fa pomoc. Odpovede boli od \u201cD\u00fafam, \u017ee Va\u0161e slu\u017eby bud\u00fa st\u00e1le stabiln\u00e9, preto\u017ee n\u00e1m biznis rastie.\u201c po \u201cRozm\u00fd\u0161\u013eame, ako to cel\u00e9 pre\u017eijeme.\u201d T\u00fdm, ktor\u00ed to potrebuj\u00fa, sme pon\u00fakli pomoc vo forme odkladu platby alebo z\u013eavy zo slu\u017eby. Do dne\u0161n\u00e9ho d\u0148a s\u00fa to desiatky klientov, s ktor\u00fdmi sme rie\u0161ili pr\u00edpadn\u00fa spolupr\u00e1cu.<\/p>\n\n\n\n

Navrhnite spolupr\u00e1cu pre neziskov\u00e9 projekty<\/strong><\/h3>\n\n\n\n

V druhom kroku sme sa zamerali na oslovenie z\u00e1kazn\u00edkov, s ktor\u00fdmi sme mali rozjednan\u00e9 potenci\u00e1lne spolupr\u00e1ce. Na rad tie\u017e pri\u0161lo pokra\u010dovanie v akviz\u00edci\u00e1ch nov\u00fdch z\u00e1kazn\u00edkov. Pri oslovovan\u00ed nov\u00fdch, pr\u00edpadne v komunik\u00e1cii s potenci\u00e1lnymi klientmi, sme otvorili aj t\u00e9mu spolo\u010dn\u00fdch non-profit projektov. Uk\u00e1zalo sa, \u017ee v tomto \u010dase dok\u00e1\u017eu firmy odlo\u017ei\u0165 s\u00fa\u0165a\u017eenie bokom a spolupracova\u0165 na projektoch, ktor\u00e9 n\u00e1m v\u0161etk\u00fdm pom\u00f4\u017eu situ\u00e1ciu \u013eah\u0161ie zvl\u00e1dnu\u0165.
Sk\u00faste to aj vy. Pr\u00e1ve pri non-profit aktivit\u00e1ch sa za\u010d\u00ednaj\u00fa otv\u00e1ra\u0165 nov\u00e9 pr\u00edle\u017eitosti a z\u00edskava\u0165 nov\u00e9 kontakty.<\/p>\n\n\n\n

Ale… m\u00e1 teraz zmysel h\u013eada\u0165 nov\u00e9 kontakty<\/strong>?<\/h3>\n\n\n\n

\u00c1no, preto h\u013ead\u00e1me nov\u00e9 kontakty aj my. Niektor\u00e9 kontakty sa daj\u00fa z\u00edska\u0165 na odpor\u00fa\u010dania. Osved\u010dilo sa n\u00e1m p\u00fdta\u0165 sa a necha\u0165 si poradi\u0165. V\u0161\u00edma\u0165 si, kde sa \u010do deje. Tie\u017e funguje strat\u00e9gia, \u017ee pokia\u013e s \u013eu\u010fmi rozbehnete ak\u00fako\u013evek mal\u00fa spolupr\u00e1cu, alebo im pon\u00faknete vysk\u00fa\u0161a\u0165 va\u0161u slu\u017ebu, tak je pre nich v bud\u00facnosti \u013eah\u0161ie s vami spolupracova\u0165 aj na in\u00fdch projektoch. Z\u00e1kladom je, aby mali dobr\u00fa sk\u00fasenos\u0165 a vybudovala sa vz\u00e1jomn\u00e1 d\u00f4vera a vz\u0165ah. Preto prevezmite iniciat\u00edvu a navrhnite spolo\u010dn\u00fa spolupr\u00e1cu na projekte, ktor\u00fd by ostatn\u00fdm pomohol.<\/p>\n\n\n\n

Pom\u00f4\u017ete projektom vst\u00fapi\u0165 do online sveta<\/strong><\/h3>\n\n\n\n

Nako\u013eko s\u00fa dnes viacer\u00ed podnikatelia a firmy za\u0165a\u017een\u00e9 existen\u010dn\u00fdmi probl\u00e9mami, je d\u00f4le\u017eit\u00e9 svojich z\u00e1kazn\u00edkov podr\u017ea\u0165 v \u0165a\u017ek\u00fdch chv\u00ed\u013each a orientova\u0165 sa na pr\u00edle\u017eitosti, kde bizinis rastie. Aktu\u00e1lne je to napr\u00edklad e-commerce a transform\u00e1cia predaja do online sveta. Porozm\u00fd\u0161\u013eajte, \u010di pr\u00e1ve to, \u010do v\u00e1m ide, m\u00f4\u017eu druh\u00ed potrebova\u0165 pre rozbehnutie webu, e-shopu, blogu, alebo str\u00e1nky na soci\u00e1lnych sie\u0165ach. My sme pon\u00fakli mo\u017enos\u0165 objedna\u0165 si hosting na mesiac zdarma a u\u017e dlhodobo podporujeme za\u010d\u00ednaj\u00face a neziskov\u00e9 projekty sponzorovan\u00fdm hostingom<\/a>.<\/p>\n\n\n\n

Stavajte na feedbacku<\/strong><\/h3>\n\n\n\n

Z feedbacku od z\u00e1kazn\u00edkov m\u00e1me viacer\u00e9 postrehy, ale najm\u00e4 to, \u017ee \u013eudia viac komunikuj\u00fa cez intern\u00e9 komunika\u010dn\u00e9 n\u00e1stroje. To ich v\u0161ak \u010dasto zdr\u017euje pri pr\u00e1ci, preto\u017ee mnoh\u00ed sa e\u0161te len u\u010dia takto fungova\u0165. Preto sme chceli vytvori\u0165 n\u00e1stroj, ktor\u00fd dok\u00e1\u017ee nahradi\u0165 osobn\u00fd kontakt. Predsa len, osobn\u00e9 stretnutie m\u00f4\u017ee u\u0161etri\u0165 desiatky telefon\u00e1tov a e-mailov.<\/p>\n\n\n\n

Spustili sme na na\u0161om serveri free videokonferenciu meet.websupport.sk<\/a>. Cez \u0148u sme so z\u00e1kazn\u00edkmi absolvovali online stretnutia a t\u00fato iniciat\u00edvu na\u0161i klienti ocenili.
Preto ak m\u00e1te ak\u00fdko\u013evek n\u00e1pad, ako zlep\u0161i\u0165 zau\u017e\u00edvan\u00e9 procesy a nahradi\u0165 ich nov\u00fdmi a efekt\u00edvnej\u0161\u00edmi, je to najlep\u0161\u00ed sp\u00f4sob ako otvori\u0165 nov\u00fa pr\u00edle\u017eitos\u0165 u z\u00e1kazn\u00edka. V ide\u00e1lnom pr\u00edpade aj spolupr\u00e1cou na projekte, ktor\u00fd dnes nezar\u00e1ba. A pr\u00e1ve feedback od klientov je jednou z najcennej\u0161\u00edch inform\u00e1ci\u00ed, ktor\u00e9 m\u00f4\u017eete z\u00edska\u0165 a zrealizova\u0165.<\/p>\n\n\n\n

H\u013eadajte pr\u00edle\u017eitosti <\/strong><\/h3>\n\n\n\n

Z\u00e1rove\u0148 sme od z\u00e1kazn\u00edkov z\u00edskali odpor\u00fa\u010dania na \u010fal\u0161ie firmy, ktor\u00e9 potrebuj\u00fa pom\u00f4c\u0165 s digit\u00e1lnou transform\u00e1ciou. Firmy sa teraz viac pozeraj\u00fa okolo seba – kto \u010do a ako rob\u00ed, \u010do funguje a \u010do nefunguje. Ak klienti s vami maj\u00fa dobr\u00fa sk\u00fasenos\u0165, buduje sa aj vz\u00e1jomn\u00e1 d\u00f4vera a vz\u0165ah a odporu\u010dia v\u00e1s. <\/p>\n\n\n\n

Vyu\u017eite obmedzenia <\/strong><\/h3>\n\n\n\n

V na\u0161om pr\u00edpade ide o segment, kde je ve\u013ea osobn\u00fdch stretnut\u00ed a diskusi\u00ed nad rie\u0161eniami so z\u00e1kazn\u00edkmi. Toto sa presunulo do online prostredia a rozbehnut\u00e9 projekty dokon\u010dujeme takto. Av\u0161ak s nov\u00fdmi pr\u00edle\u017eitos\u0165ami je to \u0165a\u017e\u0161ie \u2013 ve\u013ea spolo\u010dnost\u00ed a organiz\u00e1ci\u00ed vy\u010dk\u00e1va so zachovan\u00edm status quo. Ve\u013emi z\u00e1le\u017e\u00ed, ako dlho bude pand\u00e9mia trva\u0165, ale \u010dasom nie\u010do podnikn\u00fa aj t\u00ed, \u010do vy\u010dk\u00e1vaj\u00fa. Show must go on \ud83d\ude42 Napriek v\u0161etk\u00e9mu si mysl\u00edme, \u017ee obmedzenia m\u00f4\u017eu by\u0165 pr\u00edle\u017eitosti pre \u010fal\u0161ie podporn\u00e9 aktivity.


S\u00fa\u010dasn\u00e1 situ\u00e1cia otv\u00e1ra ve\u013ea pr\u00edle\u017eitost\u00ed a je na ka\u017edom z n\u00e1s, ako sa k tomu postav\u00edme. My sme optimisti, aj ke\u010f je situ\u00e1cia ve\u013emi v\u00e1\u017ena a bude ma\u0165 ekonomick\u00fd dopad. Prinesie v\u0161ak nov\u00fd poh\u013ead na podnikanie, time management, samostatnos\u0165 pri rie\u0161en\u00ed probl\u00e9mov a na kvalitu a hodnotu slu\u017eieb.
Zamerajme sa preto na vz\u0165ahy s \u013eu\u010fmi a firmami, ktor\u00e9 nesk\u00f4r m\u00f4\u017eu vy\u00fasti\u0165 v spolupr\u00e1cu v podnikan\u00ed. Nebojme sa a pon\u00faknime pomocn\u00fa ruku.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na\u0161e obchodn\u00e9 oddelenie sa zameriava na komunik\u00e1ciu s k\u013e\u00fa\u010dov\u00fdmi serverov\u00fdmi z\u00e1kazn\u00edkmi a tak udr\u017eanie kontaktov s nimi je #1 t\u00e9mou. Ke\u010f\u017ee je aktu\u00e1lne ve\u013ek\u00fd z\u00e1ujem o tipy, ako komunikova\u0165 so z\u00e1kazn\u00edkmi online a ako z\u00edskava\u0165 nov\u00e9 kontakty, namiesto te\u00f3rie sa s vami podel\u00edme o know-how z na\u0161ej praxe. Zistite potreby svojich existuj\u00facich z\u00e1kazn\u00edkov D\u00f4le\u017eit\u00e9 je […]<\/p>\n","protected":false},"author":84,"featured_media":19231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1182,8,11],"tags":[1947,2032,421,1974,1980,658,2047,697,747,1746,791,1170,986],"class_list":["post-19228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-navody","category-tipy-a-triky","category-zakulisie","tag-sedimdoma","tag-b2b","tag-komunikacia","tag-korona","tag-kriza","tag-podnikanie","tag-pomoc","tag-projekty","tag-server","tag-serverove-produkty","tag-spolocnost","tag-spolupraca","tag-zakaznik"],"yoast_head":"\nAko na B2B kontakty po\u010das koronakr\u00edzy - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2020\/04\/ako-na-b2b-kontakty-pocas-koronakrizy\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako na B2B kontakty po\u010das koronakr\u00edzy - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Na\u0161e obchodn\u00e9 oddelenie sa zameriava na komunik\u00e1ciu s k\u013e\u00fa\u010dov\u00fdmi serverov\u00fdmi z\u00e1kazn\u00edkmi a tak udr\u017eanie kontaktov s nimi je #1 t\u00e9mou. 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