{"id":19156,"date":"2020-04-23T10:09:51","date_gmt":"2020-04-23T08:09:51","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=19156"},"modified":"2025-03-11T21:07:44","modified_gmt":"2025-03-11T20:07:44","slug":"podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2020\/04\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\/","title":{"rendered":"Content marketing po\u010das cesty z\u00e1kazn\u00edka v B2B"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p>T\u00fa\u017ebou ka\u017edej zna\u010dky je ma\u0165 mapu, v\u010faka ktorej n\u00e1jde cestu ku svojim z\u00e1kazn\u00edkom a z\u00e1rove\u0148 si ich dok\u00e1\u017ee udr\u017ea\u0165. Pre\u010do? Lebo udr\u017eanie z\u00e1kazn\u00edka je 7-kr\u00e1t lacnej\u0161ie ako z\u00edskanie nov\u00e9ho!<\/p>\n\n\n\n<p>V\u00e4\u010d\u0161ina market\u00e9rov a obchodn\u00edkov sa po n\u00e1kupnom rozhodnut\u00ed na z\u00e1kazn\u00edka vyka\u0161le alebo maxim\u00e1lne pou\u017eije pri tvorbe komunika\u010dnej strat\u00e9gie Kaushnikov model (See, Think, Do, Care).<\/p>\n\n\n\n<p>Norbert Lojko, sk\u00fasen\u00fd market\u00e9r, zru\u010dn\u00fd komunik\u00e1tor, prezent\u00e1tor, vyjedn\u00e1va\u010d a l\u00edder prinesie poh\u013ead na 6 stages customer journey v B2B z h\u013eadiska budovania customer experience (CX).<\/p>\n\n\n\n<p>Norbert m\u00e1 ukon\u010den\u00e9 MBA vzdelanie so \u0161pecializ\u00e1ciou na marketing mana\u017ement. MBA absolvoval na The Open University Business School z Milton Keynes (UK). Pracoval ako mana\u017e\u00e9r v m\u00e9di\u00e1ch, medi\u00e1lnych a reklamn\u00fdch agent\u00farach, ve\u013ekej medzin\u00e1rodnej firme i ve\u013ekej dom\u00e1cej firme. Jeho priame sk\u00fasenosti s\u00fa z FMCG, M\u00e9di\u00ed, Reklamy a Hazardn\u00fdch hier.<\/p>\n\n\n\n<p>Tento raz p\u00f4jde o tandem talk &#8211; Norbert bude hovori\u0165 o Customer Journey v B2B marketingu a Jana Malaga bude dop\u013a\u0148a\u0165 jednotliv\u00e9 kroky o (ne)vhodn\u00fd content \u2013 obsahov\u00fa strat\u00e9giu pre B2B marketing.<br>K\u013e\u00fa\u010dov\u00fdmi t\u00e9mami talku s\u00fa CX ako customer experience, B2B ako Business To Business.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/6Fs8X8PEirNHp37HusRb4G\n<\/div><\/figure>\n\n\n\n<p><strong>Vypo\u010dujte si podcast aj na \u010fal\u0161\u00edch platform\u00e1ch:<\/strong><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/spotify.png\"> <a href=\"https:\/\/open.spotify.com\/episode\/6Fs8X8PEirNHp37HusRb4G\">Spotify<\/a><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/soundcloud.png\"> <a href=\"https:\/\/soundcloud.com\/websupport_sk\/content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\">SoundCloud<\/a><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/podbean.png\"> <a href=\"https:\/\/websupport.podbean.com\/e\/content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\/\">Podbean<\/a><br><img decoding=\"async\" height=\"10\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/itunes.png\"> <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/content-marketing-po%C4%8Das-cesty-z%C3%A1kazn%C3%ADka-v-b2b-norbert\/id1330141229?i=1000471764061\">iTunes<\/a><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2020\/04\/google_podcast.png\"> <a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly93ZWJzdXBwb3J0LnBvZGJlYW4uY29tL2ZlZWQueG1s&amp;episode=d2Vic3VwcG9ydC5wb2RiZWFuLmNvbS80MTQ2ZmYxYy1iOGU1LTUxOTgtYjFjZi1kMjNjOGJmNmIzYmY&amp;ved=0CAcQ38oDahcKEwiI9rKdjP7oAhUAAAAAHQAAAAAQBw\">Google Podcast<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fa\u017ebou ka\u017edej zna\u010dky je ma\u0165 mapu, v\u010faka ktorej n\u00e1jde cestu ku svojim z\u00e1kazn\u00edkom a z\u00e1rove\u0148 si ich dok\u00e1\u017ee udr\u017ea\u0165. Pre\u010do? Lebo udr\u017eanie z\u00e1kazn\u00edka je 7-kr\u00e1t lacnej\u0161ie ako z\u00edskanie nov\u00e9ho! V\u00e4\u010d\u0161ina market\u00e9rov a obchodn\u00edkov sa po n\u00e1kupnom rozhodnut\u00ed na z\u00e1kazn\u00edka vyka\u0161le alebo maxim\u00e1lne pou\u017eije pri tvorbe komunika\u010dnej strat\u00e9gie Kaushnikov model (See, Think, Do, Care). Norbert Lojko, [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":17073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1438],"tags":[168,176,2035,2038,1776,480,655,984],"class_list":["post-19156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasty","tag-content","tag-customer","tag-cx","tag-experience","tag-jana-malaga","tag-marketing","tag-podcast","tag-zakaznici"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing po\u010das cesty z\u00e1kazn\u00edka v B2B - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2020\/04\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing po\u010das cesty z\u00e1kazn\u00edka v B2B - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"T\u00fa\u017ebou ka\u017edej zna\u010dky je ma\u0165 mapu, v\u010faka ktorej n\u00e1jde cestu ku svojim z\u00e1kazn\u00edkom a z\u00e1rove\u0148 si ich dok\u00e1\u017ee udr\u017ea\u0165. Pre\u010do? Lebo udr\u017eanie z\u00e1kazn\u00edka je 7-kr\u00e1t lacnej\u0161ie ako z\u00edskanie nov\u00e9ho! V\u00e4\u010d\u0161ina market\u00e9rov a obchodn\u00edkov sa po n\u00e1kupnom rozhodnut\u00ed na z\u00e1kazn\u00edka vyka\u0161le alebo maxim\u00e1lne pou\u017eije pri tvorbe komunika\u010dnej strat\u00e9gie Kaushnikov model (See, Think, Do, Care). Norbert Lojko, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2020\/04\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T08:09:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2020\/01\/podcasty-facebook-websupport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T\u00edm Websupport\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u00edm Websupport\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/04\\\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/04\\\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\\\/\"},\"author\":{\"name\":\"T\u00edm Websupport\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/d3f3517a180f66130801edb710ffb6b3\"},\"headline\":\"Content marketing po\u010das cesty z\u00e1kazn\u00edka v B2B\",\"datePublished\":\"2020-04-23T08:09:51+00:00\",\"dateModified\":\"2025-03-11T20:07:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/04\\\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\\\/\"},\"wordCount\":272,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/04\\\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2020\\\/01\\\/podcasty-facebook-websupport.jpg\",\"keywords\":[\"content\",\"customer\",\"cx\",\"experience\",\"jana malaga\",\"marketing\",\"podcast\",\"z\u00e1kazn\u00edci\"],\"articleSection\":[\"Podcasty\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/04\\\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/04\\\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/04\\\/podcast-content-marketing-pocas-cesty-zakaznika-v-b2b-norbert-lojko\\\/\",\"name\":\"Content marketing po\u010das cesty z\u00e1kazn\u00edka v B2B - 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Pre\u010do? Lebo udr\u017eanie z\u00e1kazn\u00edka je 7-kr\u00e1t lacnej\u0161ie ako z\u00edskanie nov\u00e9ho! V\u00e4\u010d\u0161ina market\u00e9rov a obchodn\u00edkov sa po n\u00e1kupnom rozhodnut\u00ed na z\u00e1kazn\u00edka vyka\u0161le alebo maxim\u00e1lne pou\u017eije pri tvorbe komunika\u010dnej strat\u00e9gie Kaushnikov model (See, Think, Do, Care). 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