{"id":18516,"date":"2020-03-27T11:39:36","date_gmt":"2020-03-27T10:39:36","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=18516"},"modified":"2025-03-11T21:07:42","modified_gmt":"2025-03-11T20:07:42","slug":"komunikacia-firmy-v-case-corony","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2020\/03\/komunikacia-firmy-v-case-corony\/","title":{"rendered":"Pre\u010do prisp\u00f4sobi\u0165 komunik\u00e1ciu firmy v \u010dase corony?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p>Aktu\u00e1lna celosvetov\u00e1 pand\u00e9mia sa dotkla v\u0161etk\u00fdch aspektov na\u0161ich \u017eivotov,  \u010di u\u017e osobn\u00fdch alebo profesn\u00fdch. Niektor\u00fdch viac, niektor\u00fdch menej, to nezmen\u00edme. \u010co vieme zmeni\u0165, je, ako na to zareagujeme a ako sa novej situ\u00e1cii prisp\u00f4sob\u00edme.<\/p>\n\n\n\n<p>My vo WebSupporte sme si u\u017e na za\u010diatku prech\u00e1dzali v\u0161etky oblasti n\u00e1\u0161ho podnikania a pozerali sa na ne v novom kontexte. Jednou z nich bola marketingov\u00e1 komunik\u00e1cia. T\u00e1 na\u0161a bola v poslednom obdob\u00ed silno postaven\u00e1 na ka\u017edot\u00fd\u017edenn\u00fdch eventoch v na\u0161ich priestoroch (1000+ \u013eud\u00ed za 2019, 6000+ vypo\u010dut\u00ed mesa\u010dne,&#8230;) Len\u017ee na\u0161e hodnoty zavelili osta\u0165 doma a zavrie\u0165 office. Preto sme museli prekopa\u0165 na\u0161u komunik\u00e1ciu.<\/p>\n\n\n\n<p>Za najhor\u0161iu mo\u017enos\u0165 sme pova\u017eovali osta\u0165 ticho. Potvrdili n\u00e1m to aj n\u00e1zory od na\u0161ich ob\u013e\u00faben\u00fdch market\u00e9rov ako <a href=\"https:\/\/www.marketingweek.com\/mark-ritson-marketing-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (otvor\u00ed sa v novej karte)\">Mark Ritson<\/a> alebo <a href=\"https:\/\/blog.triad.sk\/zapisnik\/zabije-koronavirus-marketing-a-co-na-to-motorkari\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (otvor\u00ed sa v novej karte)\">\u013eud\u00ed z TRIAD-u<\/a>. Ritson p\u00ed\u0161e, \u017ee je \u00falohou market\u00e9rov dr\u017ea\u0165 ekonomiku v chode. Zosta\u0165 sedie\u0165 doma na peniazoch nikomu nepom\u00f4\u017ee.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Mark Ritson, MarketingWeek <\/p><cite>Ekonomika mus\u00ed \u00eds\u0165 \u010falej, aby \u013eudia dostali svoje platy a ich rodiny neostali hladn\u00e9. Ekonomiku najlep\u0161ie poh\u00e1\u0148a efekt\u00edvny marketing. Nemali by sme nahr\u00e1dza\u0165 pr\u00e1cu vl\u00e1dy alebo doktorov, mali by sme robi\u0165 t\u00fa na\u0161u a pre dobro v\u0161etk\u00fdch.<\/cite><\/blockquote>\n\n\n\n<p>Jaro Zacko zas prin\u00e1\u0161a skvel\u00fa paralelu zo \u017eivota motork\u00e1rov. P\u00ed\u0161e, \u017ee motork\u00e1ri pri prek\u00e1\u017eke z\u00e1sadne nebrzdia, lebo by ich to s ve\u013ekou pravdepodobnos\u0165ou st\u00e1lo \u017eivot. Bu\u010f udr\u017eia r\u00fdchlos\u0165 alebo e\u0161te pridaj\u00fa. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Jaro Zacko, TRIAD Advertising<\/p><cite>Pod\u013ea m\u0148a firmy by sa mali spr\u00e1va\u0165 omnoho viac ako motork\u00e1ri. Aby sme sa vyhli nebezpe\u010denstvu, nem\u00f4\u017eeme bezhlavo brzdi\u0165.&nbsp;<strong>Mus\u00edme uhn\u00fa\u0165 a prida\u0165.<\/strong> Pozrite si pr\u00edklad firiem, ktor\u00e9 okam\u017eite za\u010dali \u0161i\u0165 r\u00fa\u0161ka.<\/cite><\/blockquote>\n\n\n\n<p>Posilnen\u00ed t\u00fdmito n\u00e1zormi sme:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>zrevidovali be\u017eiace kampane, \u010di znej\u00fa ok aj v novom kontexte<\/li><li>pridali tam, kde to d\u00e1valo zmysel<\/li><li>zriadili jednotn\u00e9 monitorovanie zmien v spr\u00e1van\u00ed z\u00e1kazn\u00edkov zo d\u0148a na de\u0148 (doteraj\u0161\u00ed mesa\u010dn\u00fd\/t\u00fd\u017edenn\u00fd poh\u013ead u\u017e nesta\u010dil)<\/li><\/ul>\n\n\n\n<p>Predajn\u00e1 komunik\u00e1cia je v\u0161ak len polovicou n\u00e1\u0161ho \u00faspechu. Druhou je t\u00e1 nepredajn\u00e1\/brandov\u00e1. V nej sme si rozdelili 3 l\u00ednie, ktor\u00fdmi m\u00f4\u017eeme komunikova\u0165 von:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u00eds\u0165 pr\u00edkladom<\/strong> &#8211; proakt\u00edvny homeoffice, r\u00fa\u0161ka, podporova\u0165 dobr\u00e9 iniciat\u00edvy,&#8230;<\/li><li><strong>zdiela\u0165 vlastn\u00e9 sk\u00fasenosti <\/strong>&#8211; t\u00e1to situ\u00e1cia je \u00faplne nov\u00e1 pre v\u0161etk\u00fdch, preto pova\u017eujeme vz\u00e1jomn\u00e9 zdie\u013eanie za k\u013e\u00fa\u010dov\u00e9<\/li><li><strong>zab\u00e1va\u0165 a vzdel\u00e1va\u0165<\/strong> &#8211; za tie roky m\u00e1me kopu tipov na filmy, knihy, kurzy, vylep\u0161enia a pre mnoh\u00fdch \u013eud\u00ed pri\u0161iel na to teraz \u010das <\/li><\/ol>\n\n\n\n<p>Toto v\u0161etko sme v\u0161ak pova\u017eovali za prev\u00e1dzkov\u00fd z\u00e1klad, aby sme sa postarali o na\u0161ich zamestnancov, z\u00e1kazn\u00edkov, dod\u00e1vate\u013eov,&#8230; Od za\u010diatku sme v\u0161ak vedeli, \u017ee chceme spravi\u0165 viac. Nena\u0161li sme jednu ve\u013ek\u00fa vec, ktor\u00e1 by st\u00e1la za to a tak sme sa pustili do viacer\u00fdch men\u0161\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>umo\u017e\u0148ujeme z\u00e1kazn\u00edkom <a rel=\"noreferrer noopener\" aria-label=\"odklad platby (otvor\u00ed sa v novej karte)\" href=\"https:\/\/www.websupport.sk\/blog\/2020\/03\/zvladneme-to-ak-budeme-rozumni\/\" target=\"_blank\">odklad platby<\/a> v pr\u00edpade z\u00e1sadn\u00e9ho dopadu na ich biznis<\/li><li>pon\u00fakame slu\u017eby zdarma pre pr\u00ednosn\u00e9 iniciat\u00edvy ako napr\u00edklad aplik\u00e1ciu <a rel=\"noreferrer noopener\" aria-label=\"zostanzdravy.sk (otvor\u00ed sa v novej karte)\" href=\"https:\/\/www.zostanzdravy.sk\" target=\"_blank\">zostanzdravy.sk<\/a><\/li><li>v spolupr\u00e1ci s n\u00e1rodn\u00fdm registrom SK-NIC darujeme 3 \u20ac z ka\u017edej novej .sk dom\u00e9ny na iniciat\u00edvu <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ktopomozeslovensku.sk\" target=\"_blank\">ktopomozeslovensku.sk<\/a><\/li><li>z\u00e1kazn\u00edkom pri n\u00e1kupe umo\u017e\u0148ujeme <a rel=\"noreferrer noopener\" aria-label=\"zaokr\u00fahli\u0165 cenu n\u00e1kupu (otvor\u00ed sa v novej karte)\" href=\"https:\/\/www.websupport.sk\/drobne-hospital\" target=\"_blank\">zaokr\u00fahli\u0165 cenu n\u00e1kupu<\/a> a taktie\u017e prispie\u0165 na <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ktopomozeslovensku.sk\" target=\"_blank\">ktopomozeslovensku.sk<\/a>. My ku ka\u017ed\u00e9mu 1 \u20ac d\u00e1me 1 \u20ac zo svojho<\/li><li>spustili sme jednoduch\u00fd <a href=\"https:\/\/www.websupport.sk\/blog\/2020\/03\/spustame-jednoduchy-a-bezplatny-nastroj-na-videokonferencie\/\">n\u00e1stroj na videokonferencie<\/a><\/li><\/ul>\n\n\n\n<p>Je to ve\u013ea? Je to m\u00e1lo? Nevieme. Ka\u017ed\u00fd de\u0148 v\u0161ak prem\u00fd\u0161\u013eame, \u010d\u00edm my vieme prispie\u0165, aby sme t\u00fato situ\u00e1ciu zvl\u00e1dli \u010do najlep\u0161ie. N\u00e1\u0161 \u00faspech z\u00e1le\u017e\u00ed od \u00faspechu na\u0161ich z\u00e1kazn\u00edkov. Preto rob\u00edme maximum, aby sme pomohli. Ak pre n\u00e1s m\u00e1te dobr\u00fd tip, ako pom\u00f4c\u0165 viac, sem s n\u00edm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aktu\u00e1lna celosvetov\u00e1 pand\u00e9mia sa dotkla v\u0161etk\u00fdch aspektov na\u0161ich \u017eivotov, \u010di u\u017e osobn\u00fdch alebo profesn\u00fdch. Niektor\u00fdch viac, niektor\u00fdch menej, to nezmen\u00edme. \u010co vieme zmeni\u0165, je, ako na to zareagujeme a ako sa novej situ\u00e1cii prisp\u00f4sob\u00edme. My vo WebSupporte sme si u\u017e na za\u010diatku prech\u00e1dzali v\u0161etky oblasti n\u00e1\u0161ho podnikania a pozerali sa na ne v novom kontexte. [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":18549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,11],"tags":[1947,124,1977,346,421,1974,1980,480,1983,870,919,1053],"class_list":["post-18516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ostatne","category-zakulisie","tag-sedimdoma","tag-brand","tag-corona","tag-homeoffice","tag-komunikacia","tag-korona","tag-kriza","tag-marketing","tag-ritson","tag-triad","tag-virus","tag-zabava"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pre\u010do prisp\u00f4sobi\u0165 komunik\u00e1ciu firmy v \u010dase corony? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2020\/03\/komunikacia-firmy-v-case-corony\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre\u010do prisp\u00f4sobi\u0165 komunik\u00e1ciu firmy v \u010dase corony? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Aktu\u00e1lna celosvetov\u00e1 pand\u00e9mia sa dotkla v\u0161etk\u00fdch aspektov na\u0161ich \u017eivotov, \u010di u\u017e osobn\u00fdch alebo profesn\u00fdch. Niektor\u00fdch viac, niektor\u00fdch menej, to nezmen\u00edme. \u010co vieme zmeni\u0165, je, ako na to zareagujeme a ako sa novej situ\u00e1cii prisp\u00f4sob\u00edme. My vo WebSupporte sme si u\u017e na za\u010diatku prech\u00e1dzali v\u0161etky oblasti n\u00e1\u0161ho podnikania a pozerali sa na ne v novom kontexte. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2020\/03\/komunikacia-firmy-v-case-corony\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-27T10:39:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2020\/03\/BP-Komunikacia@2x-100.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u013dubo\u0161 \u013dahk\u00fd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u013dubo\u0161 \u013dahk\u00fd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/03\\\/komunikacia-firmy-v-case-corony\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/03\\\/komunikacia-firmy-v-case-corony\\\/\"},\"author\":{\"name\":\"\u013dubo\u0161 \u013dahk\u00fd\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/3f770c6993733cfe123d5dbf11c2b8a9\"},\"headline\":\"Pre\u010do prisp\u00f4sobi\u0165 komunik\u00e1ciu firmy v \u010dase corony?\",\"datePublished\":\"2020-03-27T10:39:36+00:00\",\"dateModified\":\"2025-03-11T20:07:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/03\\\/komunikacia-firmy-v-case-corony\\\/\"},\"wordCount\":690,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/03\\\/komunikacia-firmy-v-case-corony\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2020\\\/03\\\/BP-Komunikacia@2x-100.jpg\",\"keywords\":[\"#sed\u00edmdoma\",\"brand\",\"corona\",\"homeoffice\",\"komunikacia\",\"korona\",\"kriza\",\"marketing\",\"ritson\",\"triad\",\"virus\",\"zabava\"],\"articleSection\":[\"Business\",\"Ostatn\u00e9\",\"Z\u00e1kulisie\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/03\\\/komunikacia-firmy-v-case-corony\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/03\\\/komunikacia-firmy-v-case-corony\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2020\\\/03\\\/komunikacia-firmy-v-case-corony\\\/\",\"name\":\"Pre\u010do prisp\u00f4sobi\u0165 komunik\u00e1ciu firmy v \u010dase corony? 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