{"id":18495,"date":"2020-03-24T10:33:33","date_gmt":"2020-03-24T09:33:33","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=18495"},"modified":"2025-03-11T21:07:42","modified_gmt":"2025-03-11T20:07:42","slug":"podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/","title":{"rendered":"Ako dok\u00e1\u017ee obsahov\u00fd marketing zvy\u0161ova\u0165 v\u00fdkon?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p>Zatia\u013e \u010do ve\u013ek\u00e9 spolo\u010dnosti m\u00f4\u017eu min\u00fa\u0165 tis\u00edce na budovanie zna\u010dky, v\u00e4\u010d\u0161ina podnikov sa mus\u00ed fokusova\u0165 na spodn\u00fa hranicu, aby zostala ziskov\u00e1. A fokusovanie je presne to, na \u010dom stavia v\u00fdkonnostn\u00fd marketing.<\/p>\n\n\n\n<p>V dne\u0161nom svete zameranom na v\u00fdkon je digit\u00e1lny marketing o zasiahnut\u00ed spr\u00e1vnych \u013eud\u00ed na spr\u00e1vnom zariaden\u00ed a v spr\u00e1vnom \u010dase. Ale ak ich aj viete zasiahnu\u0165, mus\u00edte im pon\u00faknu\u0165 relevantn\u00fd obsah (content). Ak s\u00fa tieto dva svety v synergii, kampa\u0148 je \u00faspe\u0161n\u00e1.<\/p>\n\n\n\n<p>Okrem lep\u0161ieho sledovania je v\u00fdkonnostn\u00fd marketing zameran\u00fd na n\u00e1vratnos\u0165 invest\u00edci\u00ed, \u010do pre klienta-inzerenta znamen\u00e1 men\u0161ie riziko. Preto\u017ee m\u00ed\u0148a\u0165 tis\u00edce na marketingov\u00e9 kampane m\u00f4\u017ee by\u0165 pre mnoh\u00e9 za\u010d\u00ednaj\u00face zna\u010dky likvida\u010dn\u00e9.<\/p>\n\n\n\n<p>N\u00e1\u0161 hos\u0165, Robo Lelkes, pracoval viac ako 4 roky v RIESENIA.com, ktor\u00ed s\u00fa l\u00eddrom v spr\u00e1ve kampan\u00ed, v oblasti cielenia a automatiz\u00e1cie. Je Google Certified Trainer. Venuje sa nielen spr\u00e1ve v\u00fdkonnostn\u00fdch kampan\u00ed, ale aj rozvoju biznisov v online prostred\u00ed.<\/p>\n\n\n\n<p>K\u013e\u00fa\u010dov\u00fdmi t\u00e9mami talku boli P ako performance, A ako attribution.<\/p>\n\n\n\n<p>Diskusiu moderuje Jana Malaga, \u0161pecialistka na obsahov\u00fd marketing a influencer marketing (Content agency).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/3Jbt4CSQ082ebdG8WcMQq6\n<\/div><\/figure>\n\n\n\n<p><strong>Vypo\u010dujte si podcast aj na \u010fal\u0161\u00edch platform\u00e1ch:<\/strong><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/spotify.png\"> <a href=\"https:\/\/open.spotify.com\/episode\/3Jbt4CSQ082ebdG8WcMQq6\">Spotify<\/a><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/soundcloud.png\"> <a href=\"https:\/\/soundcloud.com\/websupport_sk\/ako-dokaze-obsahovy-marketing-zvysovat-vykon-performance-robo-lelkes\">SoundCloud<\/a><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/podbean.png\"> <a href=\"https:\/\/websupport.podbean.com\/e\/ako-dokaze-obsahovy-marketing-zvysovat-vykon-performance-robo-lelkes\/\">Podbean<\/a><br><img decoding=\"async\" height=\"10\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/itunes.png\"> <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/ako-dok%C3%A1%C5%BEe-obsahov%C3%BD-marketing-zvy%C5%A1ova%C5%A5-v%C3%BDkon-performance\/id1330141229?i=1000469225346\">iTunes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zatia\u013e \u010do ve\u013ek\u00e9 spolo\u010dnosti m\u00f4\u017eu min\u00fa\u0165 tis\u00edce na budovanie zna\u010dky, v\u00e4\u010d\u0161ina podnikov sa mus\u00ed fokusova\u0165 na spodn\u00fa hranicu, aby zostala ziskov\u00e1. A fokusovanie je presne to, na \u010dom stavia v\u00fdkonnostn\u00fd marketing. V dne\u0161nom svete zameranom na v\u00fdkon je digit\u00e1lny marketing o zasiahnut\u00ed spr\u00e1vnych \u013eud\u00ed na spr\u00e1vnom zariaden\u00ed a v spr\u00e1vnom \u010dase. Ale ak ich aj [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":17073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1438],"tags":[1971,168,1689,1842,1776,1962,480,589,1968,655,1959,930,1965],"class_list":["post-18495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasty","tag-attribution","tag-content","tag-content-agency","tag-diskusia","tag-jana-malaga","tag-lelkes","tag-marketing","tag-obsah","tag-performance","tag-podcast","tag-robo","tag-vykon","tag-vykonnostny"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako dok\u00e1\u017ee obsahov\u00fd marketing zvy\u0161ova\u0165 v\u00fdkon? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako dok\u00e1\u017ee obsahov\u00fd marketing zvy\u0161ova\u0165 v\u00fdkon? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Zatia\u013e \u010do ve\u013ek\u00e9 spolo\u010dnosti m\u00f4\u017eu min\u00fa\u0165 tis\u00edce na budovanie zna\u010dky, v\u00e4\u010d\u0161ina podnikov sa mus\u00ed fokusova\u0165 na spodn\u00fa hranicu, aby zostala ziskov\u00e1. A fokusovanie je presne to, na \u010dom stavia v\u00fdkonnostn\u00fd marketing. V dne\u0161nom svete zameranom na v\u00fdkon je digit\u00e1lny marketing o zasiahnut\u00ed spr\u00e1vnych \u013eud\u00ed na spr\u00e1vnom zariaden\u00ed a v spr\u00e1vnom \u010dase. Ale ak ich aj [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-24T09:33:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2020\/01\/podcasty-facebook-websupport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T\u00edm Websupport\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u00edm Websupport\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/\"},\"author\":{\"name\":\"T\u00edm Websupport\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/d3f3517a180f66130801edb710ffb6b3\"},\"headline\":\"Ako dok\u00e1\u017ee obsahov\u00fd marketing zvy\u0161ova\u0165 v\u00fdkon?\",\"datePublished\":\"2020-03-24T09:33:33+00:00\",\"dateModified\":\"2025-03-11T20:07:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2020\/01\/podcasty-facebook-websupport.jpg\",\"keywords\":[\"attribution\",\"content\",\"content agency\",\"diskusia\",\"jana malaga\",\"lelkes\",\"marketing\",\"obsah\",\"performance\",\"podcast\",\"robo\",\"vykon\",\"vykonnostny\"],\"articleSection\":[\"Podcasty\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/\",\"url\":\"https:\/\/www.websupport.sk\/blog\/2020\/03\/podcast-ako-dokaze-obsahovy-marketing-zvysovat-vykon-robo-lelkes\/\",\"name\":\"Ako dok\u00e1\u017ee obsahov\u00fd marketing zvy\u0161ova\u0165 v\u00fdkon? 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A fokusovanie je presne to, na \u010dom stavia v\u00fdkonnostn\u00fd marketing. V dne\u0161nom svete zameranom na v\u00fdkon je digit\u00e1lny marketing o zasiahnut\u00ed spr\u00e1vnych \u013eud\u00ed na spr\u00e1vnom zariaden\u00ed a v spr\u00e1vnom \u010dase. 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