{"id":16538,"date":"2019-10-15T10:10:55","date_gmt":"2019-10-15T08:10:55","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=16538"},"modified":"2025-03-11T21:07:35","modified_gmt":"2025-03-11T20:07:35","slug":"podcast-ako-zakomponovat-do-strategie-znacky-influencer-marketing-jana-malaga","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2019\/10\/podcast-ako-zakomponovat-do-strategie-znacky-influencer-marketing-jana-malaga\/","title":{"rendered":"PODCAST: Ako zakomponova\u0165 do strat\u00e9gie zna\u010dky &#8222;influencer marketing&#8220; (Jana Malaga)"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n<p>Pojem influencer je \u010doraz \u010dastej\u0161ie vyh\u013ead\u00e1van\u00fd na webe. Na Slovensku je g\u00faglovan\u00fd v priemere 650-kr\u00e1t mesa\u010dne, pri\u010dom v \u00cdrsku, ktor\u00e9 m\u00e1 na rozdiel od Slovenska ofici\u00e1lny po\u010det obyvate\u013eov men\u0161\u00ed o 800 tis\u00edc, je t\u00e1to fr\u00e1za v r\u00f4znych mut\u00e1ci\u00e1ch vyh\u013ead\u00e1van\u00e1 a\u017e 10-n\u00e1sobne \u010dastej\u0161ie.<\/p>\n\n\n\n<p>Dosiahol influencer marketing na Slovensku svoj zenit? Je potrebn\u00e9 venova\u0165 mu pozornos\u0165? Funguje influencer marketing len v zahrani\u010d\u00ed, alebo aj u n\u00e1s? Ako ho vpa\u0161ova\u0165 do marketingovej strat\u00e9gie? Ko\u013eko \u010dasu a pe\u0148az\u00ed stoja spolupr\u00e1ce s influencermi?<\/p>\n\n\n\n<p>Na tieto ot\u00e1zky odpovedala Jana Malaga, zakladate\u013eka s\u00fa\u0165a\u017ee BLOGER ROKA, projektu Asoci\u00e1cia blogerov a majite\u013eka boutique content marketing house Content agency, Jana Malaga.<\/p>\n\n\n\n<p>K\u013e\u00fa\u010dov\u00fdmi t\u00e9mami boli I ako Influencer, R ako referen\u010dn\u00fd marketing a N ako nat\u00edvny obsah.<\/p>\n\n\n\n<figure class=\"wp-block-embed-spotify wp-block-embed is-type-rich is-provider-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/1O3fJOgPjLsfBc3NPLklyC\n<\/div><\/figure>\n\n\n\n<p><strong>Vypo\u010dujte si podcast aj na \u010fal\u0161\u00edch platform\u00e1ch:<\/strong><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/spotify.png\"> <a href=\"https:\/\/open.spotify.com\/episode\/1O3fJOgPjLsfBc3NPLklyC\">Spotify<\/a><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/soundcloud.png\"> <a href=\"https:\/\/soundcloud.com\/websupport_sk\/ako-zakomponovat-do-strategie-znacky-influencer-marketing-jana-malaga\">SoundCloud<\/a><br><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/podbean.png\"> <a href=\"https:\/\/websupport.podbean.com\/e\/ako-zakomponovat-do-strategie-znacky-influencer-marketing-jana-malaga\/\">Podbean<\/a><br><img decoding=\"async\" height=\"10\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/07\/itunes.png\"> <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/ako-zakomponova%C5%A5-do-strat%C3%A9gie-zna%C4%8Dky-influencer-marketing\/id1330141229?i=1000453138340\">iTunes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pojem influencer je \u010doraz \u010dastej\u0161ie vyh\u013ead\u00e1van\u00fd na webe. Na Slovensku je g\u00faglovan\u00fd v priemere 650-kr\u00e1t mesa\u010dne, pri\u010dom v \u00cdrsku, ktor\u00e9 m\u00e1 na rozdiel od Slovenska ofici\u00e1lny po\u010det obyvate\u013eov men\u0161\u00ed o 800 tis\u00edc, je t\u00e1to fr\u00e1za v r\u00f4znych mut\u00e1ci\u00e1ch vyh\u013ead\u00e1van\u00e1 a\u017e 10-n\u00e1sobne \u010dastej\u0161ie. Dosiahol influencer marketing na Slovensku svoj zenit? Je potrebn\u00e9 venova\u0165 mu pozornos\u0165? Funguje [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":14863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1438],"tags":[1703,1712,1700,1709,655,1706],"class_list":["post-16538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasty","tag-infuencer-marketing","tag-kamil-konkol","tag-malaga","tag-nativna-reklama","tag-podcast","tag-referencny-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PODCAST: Ako zakomponova\u0165 do strat\u00e9gie zna\u010dky &quot;influencer marketing&quot; (Jana Malaga) - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2019\/10\/podcast-ako-zakomponovat-do-strategie-znacky-influencer-marketing-jana-malaga\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST: Ako zakomponova\u0165 do strat\u00e9gie zna\u010dky &quot;influencer marketing&quot; (Jana Malaga) - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Pojem influencer je \u010doraz \u010dastej\u0161ie vyh\u013ead\u00e1van\u00fd na webe. Na Slovensku je g\u00faglovan\u00fd v priemere 650-kr\u00e1t mesa\u010dne, pri\u010dom v \u00cdrsku, ktor\u00e9 m\u00e1 na rozdiel od Slovenska ofici\u00e1lny po\u010det obyvate\u013eov men\u0161\u00ed o 800 tis\u00edc, je t\u00e1to fr\u00e1za v r\u00f4znych mut\u00e1ci\u00e1ch vyh\u013ead\u00e1van\u00e1 a\u017e 10-n\u00e1sobne \u010dastej\u0161ie. Dosiahol influencer marketing na Slovensku svoj zenit? Je potrebn\u00e9 venova\u0165 mu pozornos\u0165? 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