{"id":13986,"date":"2019-03-13T09:33:32","date_gmt":"2019-03-13T08:33:32","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=13986"},"modified":"2025-03-11T21:07:29","modified_gmt":"2025-03-11T20:07:29","slug":"ktore-firmy-to-s-big-data-skutocne-vedia","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2019\/03\/ktore-firmy-to-s-big-data-skutocne-vedia\/","title":{"rendered":"Ktor\u00e9 firmy to s &#8222;big data&#8220; skuto\u010dne vedia?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\r\n<p>Big data nie je len buzzword, ktor\u00fd technologick\u00e9 spolo\u010dnosti rady pou\u017e\u00edvaj\u00fa, a nie s\u00fa to ani \u0161tatistick\u00e9 d\u00e1ta bez re\u00e1lneho vyu\u017eitia v praxi. Mnoh\u00e9 firmy s big data pracuj\u00fa pre zlep\u0161enie a personalizovanie pou\u017e\u00edvate\u013eskej sk\u00fasenosti. No s\u00fa aj firmy, ktor\u00e9 za\u0161li o krok \u010falej a slovn\u00e9mu spojeniu big data dali nov\u00fd v\u00fdznam.<\/p>\r\n\r\n\r\n\r\n<p><strong>Pre\u010do sa neviete odtrhn\u00fa\u0165 od Netflixu<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" class=\"wp-image-14004\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/03\/stranger-things-netflix-poster.jpg\" alt=\"Stranger Things netflix\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster.jpg 800w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-300x169.jpg 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-768x432.jpg 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-680x383.jpg 680w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-500x281.jpg 500w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-400x225.jpg 400w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-250x141.jpg 250w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-200x113.jpg 200w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-100x56.jpg 100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-76x43.jpg 76w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/stranger-things-netflix-poster-50x28.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Nie je to len personaliz\u00e1cia a trefn\u00e9 odpor\u00fa\u010dania, ktor\u00e9 v\u00e1s prilepia k obrazovke. Netflix m\u00e1 na rozdiel od telev\u00edznych stan\u00edc e\u0161te jeden tromf. V\u010faka obrovsk\u00e9mu mno\u017estvu d\u00e1t z hodnoten\u00ed, vyh\u013ead\u00e1van\u00ed, sledovan\u00ed a prakticky celej svojej hist\u00f3rie streamovania dok\u00e1\u017ee vytvori\u0165 recept na \u00faspe\u0161n\u00fa \u0161ou, seri\u00e1l \u010di film. Nie je n\u00e1hoda, \u017ee ka\u017edoro\u010dne prich\u00e1dza so seri\u00e1lov\u00fdmi trh\u00e1kmi a prv\u00fd film streamovan\u00fd len na Netflixe dokonca bodoval na Oscaroch. Filozofia Netflixu je v personaliz\u00e1cii. No a d\u00e1ta im okrem toho pom\u00e1haj\u00fa predpoveda\u0165 pou\u017e\u00edvate\u013esk\u00e9 trendy a \u00faspe\u0161nos\u0165 seri\u00e1lu e\u0161te pred jeho uveden\u00edm.<\/p>\r\n\r\n\r\n<iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0QjmulD4kWQ9GwJ5myRq1z\" width=\"800\" height=\"90\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\r\n\r\n\r\n<p><strong>Ako ASOS pozdvihol nakupovanie na nov\u00fa \u00farove\u0148<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/content.asos-media.com\/-\/media\/hubs\/about-us\/the-asos-experience\/style-match.gif\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Shazam, appku na rozpozn\u00e1vanie hudby, pozn\u00e1 u\u017e takmer ka\u017ed\u00fd. ASOS v roku 2017 spustil vo Ve\u013ekej Brit\u00e1nii podobn\u00fa aplik\u00e1ciu na vizu\u00e1lne rozpozn\u00e1vanie oble\u010denia. Od minul\u00e9ho roka je ASOS aplik\u00e1cia s funkciou Style Match dostupn\u00e1 na v\u0161etk\u00fdch trhoch pre iOS aj Android. Sta\u010d\u00ed odfoti\u0165 niekoho na ulici alebo v \u010dasopise, nahra\u0165 fotku do aplik\u00e1cie a t\u00e1 v\u00e1m v\u010faka big data, machine learning a AI vyhod\u00ed zoznam podobn\u00fdch k\u00faskov, ktor\u00e9 ASOS pred\u00e1va. ASOS m\u00f4\u017ee by\u0165 vzorom pri personalizovan\u00ed pou\u017e\u00edvate\u013eskej sk\u00fasenosti.<\/p>\r\n\r\n\r\n\r\n<p><strong>Twitch pom\u00e1ha developerom robi\u0165 lep\u0161ie hry<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" class=\"wp-image-14007\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/03\/twitch-darwin-project.jpeg\" alt=\"Twitch Darwin Project\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project.jpeg 800w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-300x169.jpeg 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-768x432.jpeg 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-680x383.jpeg 680w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-500x281.jpeg 500w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-400x225.jpeg 400w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-250x141.jpeg 250w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-200x113.jpeg 200w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-100x56.jpeg 100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-76x43.jpeg 76w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/twitch-darwin-project-50x28.jpeg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Twitch je zn\u00e1ma zna\u010dka pre hr\u00e1\u010dov online hier a fan\u00fa\u0161ikov e-sports. T\u00e1to platforma dnes u\u017e patr\u00ed pod Amazon a m\u00e1 pribli\u017ene 100 mili\u00f3nov pou\u017e\u00edvate\u013eov mesa\u010dne. Jej popularita neust\u00e1le rastie a s \u0148ou aj datab\u00e1za d\u00e1t, s ktorou analytici v Twitchi pracuj\u00fa. Okrem online aktivity si v\u0161\u00edmaj\u00fa aj interakcie medzi hr\u00e1\u010dmi a ich fan\u00fa\u0161ikmi. V\u010faka tomu dok\u00e1\u017eu predikova\u0165, ak\u00e9 hry a ak\u00fd obsah bud\u00fa ma\u0165 na platforme \u00faspech. H\u013abkov\u00e9 metad\u00e1ta poskytuj\u00fa aj developerom hier. Ke\u010f\u017ee tu n\u00e1jdete aj hry ako Darwin Project, v ktorej sledovatelia ovplyv\u0148ovali dej streamovan\u00fdch online bitiek, Twitch disponuje jedine\u010dn\u00fdmi d\u00e1tami, ktor\u00e9 nie s\u00fa nikde inde dostupn\u00e9.<\/p>\r\n\r\n\r\n\r\n<p><strong>Spotify si z big data spravil \u00faspe\u0161n\u00fa reklamn\u00fa kampa\u0148<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" class=\"wp-image-13995\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2019\/03\/spotify-big-data.jpg\" alt=\"Spotify Big Data kampan\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data.jpg 800w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-300x169.jpg 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-768x432.jpg 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-680x383.jpg 680w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-500x281.jpg 500w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-400x225.jpg 400w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-250x141.jpg 250w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-200x113.jpg 200w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-100x56.jpg 100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-76x43.jpg 76w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/spotify-big-data-50x28.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Pod\u013ea Setha Farbmana, CMO Spotify, ich spolo\u010dnos\u0165 v\u010faka technol\u00f3gi\u00e1m a analytikom disponuje obrovsk\u00fdm mno\u017estvom d\u00e1t. V r\u00e1mci svojej outdoorovej kampane sa zamerali na spolo\u010densk\u00e9 udalosti v roku 2017 a zo svojich d\u00e1t vytiahli celkom zauj\u00edmav\u00e9 \u0161tatistiky. Nie v\u0161etk\u00fdm v\u0161ak kampa\u0148 Spotify pri\u0161la \u00fasmevn\u00e1. Na\u0161li sa aj kritici, ktor\u00ed mali dojem, \u017ee ich Spotify \u0161pehuje a rob\u00ed si z nich srandu. Spolo\u010dnos\u0165 v\u0161ak big data nevyu\u017e\u00edva len na reklamn\u00e9 kampane, ale aj na vytv\u00e1ranie personalizovan\u00fdch playlistov.<\/p>\r\n\r\n\r\n\r\n<p>Ktor\u00e1 spolo\u010dnos\u0165 pod\u013ea v\u00e1s uk\u00e1\u017ekovo vyu\u017e\u00edva big data v r\u00e1mci svojich aktiv\u00edt? Pode\u013ete sa s nami v koment\u00e1roch.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Big data nie je len buzzword, ktor\u00fd technologick\u00e9 spolo\u010dnosti rady pou\u017e\u00edvaj\u00fa, a nie s\u00fa to ani \u0161tatistick\u00e9 d\u00e1ta bez re\u00e1lneho vyu\u017eitia v praxi. Mnoh\u00e9 firmy s big data pracuj\u00fa pre zlep\u0161enie a personalizovanie pou\u017e\u00edvate\u013eskej sk\u00fasenosti. No s\u00fa aj firmy, ktor\u00e9 za\u0161li o krok \u010falej a slovn\u00e9mu spojeniu big data dali nov\u00fd v\u00fdznam. Pre\u010do sa neviete [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":14152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7],"tags":[1288,112,437,480],"class_list":["post-13986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-technologie","tag-big-data","tag-biznis","tag-kreativita","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ktor\u00e9 firmy to s &quot;big data&quot; skuto\u010dne vedia? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2019\/03\/ktore-firmy-to-s-big-data-skutocne-vedia\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ktor\u00e9 firmy to s &quot;big data&quot; skuto\u010dne vedia? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Big data nie je len buzzword, ktor\u00fd technologick\u00e9 spolo\u010dnosti rady pou\u017e\u00edvaj\u00fa, a nie s\u00fa to ani \u0161tatistick\u00e9 d\u00e1ta bez re\u00e1lneho vyu\u017eitia v praxi. Mnoh\u00e9 firmy s big data pracuj\u00fa pre zlep\u0161enie a personalizovanie pou\u017e\u00edvate\u013eskej sk\u00fasenosti. No s\u00fa aj firmy, ktor\u00e9 za\u0161li o krok \u010falej a slovn\u00e9mu spojeniu big data dali nov\u00fd v\u00fdznam. Pre\u010do sa neviete [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2019\/03\/ktore-firmy-to-s-big-data-skutocne-vedia\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bezprostredna?fref=ts&amp;ref=br_tf\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-13T08:33:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/03\/big-data-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Barbora Ili\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbora Ili\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/ktore-firmy-to-s-big-data-skutocne-vedia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/ktore-firmy-to-s-big-data-skutocne-vedia\\\/\"},\"author\":{\"name\":\"Barbora Ili\u0107\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/1ea42c977359d5a825d7cbc2a46e12fd\"},\"headline\":\"Ktor\u00e9 firmy to s &#8222;big data&#8220; skuto\u010dne vedia?\",\"datePublished\":\"2019-03-13T08:33:32+00:00\",\"dateModified\":\"2025-03-11T20:07:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/ktore-firmy-to-s-big-data-skutocne-vedia\\\/\"},\"wordCount\":572,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/ktore-firmy-to-s-big-data-skutocne-vedia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/big-data-featured.jpg\",\"keywords\":[\"big data\",\"biznis\",\"kreativita\",\"marketing\"],\"articleSection\":[\"Business\",\"Technol\u00f3gie\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/ktore-firmy-to-s-big-data-skutocne-vedia\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/ktore-firmy-to-s-big-data-skutocne-vedia\\\/\",\"name\":\"Ktor\u00e9 firmy to s \\\"big data\\\" skuto\u010dne vedia? 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