{"id":13485,"date":"2019-03-01T10:19:15","date_gmt":"2019-03-01T09:19:15","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=13485"},"modified":"2025-03-11T21:07:28","modified_gmt":"2025-03-11T20:07:28","slug":"co-znacky-ocakavaju-od-influencerov","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2019\/03\/co-znacky-ocakavaju-od-influencerov\/","title":{"rendered":"\u010co zna\u010dky o\u010dak\u00e1vaj\u00fa od influencerov?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\r\n<p>Influencer marketing je miliardov\u00fd biznis. Pod\u013ea progn\u00f3z pre rok 2019 by zna\u010dky mali do spolupr\u00e1c s influencermi investova\u0165 a\u017e 2,38 mili\u00e1rd americk\u00fdch dol\u00e1rov. Aj slovensk\u00ed blogeri, youtuberi a instagrameri si svoj\u00edm obsahom na soci\u00e1lnych sie\u0165ach dok\u00e1\u017eu celkom slu\u0161ne zarobi\u0165. \u010co si zna\u010dky v\u0161\u00edmaj\u00fa pri v\u00fdbere influencerov pre svoje kampane a \u010do od nich o\u010dak\u00e1vaj\u00fa?<\/p>\r\n\r\n\r\n\r\n<h2>Hodnoty a vystupovanie<\/h2>\r\n\r\n\r\n\r\n<p>Zna\u010dka si spomedzi influencerov vyber\u00e1 svojho ambas\u00e1dora, ktor\u00fd ju m\u00e1 reprezentova\u0165. Ako aj pri offline kampaniach, tak aj pri online influenceroch firmy sleduj\u00fa jeho vystupovanie, n\u00e1zory, hodnoty a aktivity. Aj influencer sa m\u00f4\u017ee zamota\u0165 do \u0161kand\u00e1lu, nevhodne sa vyjadrova\u0165 vo\u010di nejakej skupine \u013eud\u00ed alebo jednoducho nie je \u201ebrand fit\u201c. V z\u00e1ujme zna\u010dky nie je, aby nadviazala spolupr\u00e1cu s niek\u00fdm, kto len ned\u00e1vno vyzdvihoval konkuren\u010dn\u00fd produkt alebo propaguje v\u0161etko od loveckej sal\u00e1my po pr\u00e1\u010dky.<\/p>\r\n\r\n\r\n\r\n<h2>Aj influenceri musia dosahova\u0165 v\u00fdsledky<\/h2>\r\n\r\n\r\n\r\n<p>Zna\u010dky si pri v\u00fdbere v\u0161\u00edmaj\u00fa publikum a jeho demografick\u00e9 zlo\u017eenie. Ak sa chce zna\u010dka propagova\u0165 predov\u0161etk\u00fdm na slovenskom trhu, nebud\u00fa ju zauj\u00edma\u0165 influenceri, ktor\u00fdch publikum tvor\u00ed 20 % Slov\u00e1kov a zvy\u0161ok zmes \u013eud\u00ed z cel\u00e9ho sveta. Zna\u010dky si dnes d\u00e1vaj\u00fa pozor aj na fake following. Existuje mnoho online n\u00e1strojov, ktor\u00e9 pom\u00e1haj\u00fa odhali\u0165 neetick\u00fdch influencerov s k\u00fapen\u00fdmi fan\u00fa\u0161ikmi. Napokon, proti fake followerom bojuj\u00fa aj samotn\u00e9 soci\u00e1lne siete.<\/p>\r\n\r\n\r\n\r\n<p>Zna\u010dky si v\u00e4\u010d\u0161inou od influencerov vyp\u00fdtaj\u00fa demografick\u00e9 d\u00e1ta followerov a priemern\u00fd dosah ich publikovan\u00e9ho obsahu e\u0161te pred za\u010dat\u00edm spolupr\u00e1ce. Po publikovan\u00ed obsahu zas konkr\u00e9tne v\u00fdsledky a dosah jednotliv\u00fdch postov. Pre zna\u010dky je teda podstatn\u00fd aj dosah, engagement rate (pomer koment\u00e1rov a lajkov na mno\u017estvo followerov) a v kone\u010dnom d\u00f4sledku aj n\u00e1vratnos\u0165 invest\u00edci\u00ed. \u00c1no, market\u00e9ri si ka\u017ed\u00fa spolupr\u00e1cu prer\u00e1taj\u00fa, aby pre nich d\u00e1vala zmysel.<\/p>\r\n\r\n\r\n\r\n<h2>Nie je obsah ako obsah<\/h2>\r\n\r\n\r\n\r\n<p>Zameranie blogera je d\u00f4le\u017eit\u00e9. Aj mikroblogeri a nanoblogeri si m\u00f4\u017eu z\u00edska\u0165 spolupr\u00e1cu so zna\u010dkou, ak sa zameriavaj\u00fa na \u00fazke \u201eniche\u201c, ktor\u00e9 je pre \u0148u relevantn\u00e9. D\u00f4le\u017eit\u00e9 je, samozrejme, aj prevedenie. Ka\u017ed\u00fd tvorca obsahu m\u00e1 svoje siln\u00e9 form\u00e1ty a \u0161t\u00fdl. Zna\u010dka si mus\u00ed n\u00e1js\u0165 ten spr\u00e1vny \u201efit\u201c, teda influencera, ktor\u00fd dok\u00e1\u017ee vytvori\u0165 atrakt\u00edvny obsah, zauja\u0165 svojich div\u00e1kov a prezentova\u0165 zna\u010dku pod\u013ea zaslan\u00e9ho briefu.<\/p>\r\n\r\n<p><strong>Tento podcast by v\u00e1s mohol zauj\u00edma\u0165:<\/strong><\/p>\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7MsNhbKk0VbwVKEEfsUZxc\" width=\"800\" height=\"90\" frameborder=\"0\"><\/iframe><\/p>\r\n\r\n<h2>Selfie o zrkadlo nesta\u010d\u00ed<\/h2>\r\n\r\n\r\n\r\n<p>Ve\u013ek\u00e9 mno\u017estvo influencerov st\u00e1le pova\u017euje p\u00f3zovanie s produktom za dostato\u010dn\u00e9. Zna\u010dky v\u0161ak dnes chc\u00fa predov\u0161etk\u00fdm kreativitu a autentickos\u0165. Neplatia toti\u017e len za umiestnenie na soci\u00e1lnych sie\u0165ach, ale aj za obsah samotn\u00fd. Vtipn\u00e9, netradi\u010dn\u00e9 a kreat\u00edvne umiestnenie produktu je z\u00e1rove\u0148 zauj\u00edmavej\u0161ie aj pre followerov.<\/p>\r\n\r\n\r\n\r\n<h2>Aj od influencerov sa o\u010dak\u00e1va profesionalita<\/h2>\r\n\r\n\r\n\r\n<p>Influenceri s\u00fa celebrity dne\u0161nej doby a niektor\u00ed sa tak spr\u00e1vaj\u00fa. Rovnako, ako s\u00fa dobr\u00ed a zl\u00ed klienti, s\u00fa aj dobr\u00ed a zl\u00ed influenceri. Dodr\u017eanie term\u00ednov a zmluvn\u00fdch podmienok by malo by\u0165 \u0161tandardom, realita je v\u0161ak in\u00e1. PR spolo\u010dnos\u0165 v USA ned\u00e1vno za\u017ealovala influencera Luka Sabbat, ktor\u00fd si dopredu vyp\u00fdtal poriadny bal\u00edk, no nedodal takmer ni\u010d, \u010do sa od neho o\u010dak\u00e1valo.<\/p>\r\n\r\n\r\n\r\n<h2>\u010co robi\u0165, ak patr\u00edte k men\u0161\u00edm influencerom a chcete zauja\u0165 ur\u010dit\u00fa zna\u010dku?<\/h2>\r\n\r\n\r\n\r\n<p>Bu\u010fte iniciativni a oslovte ju s pl\u00e1nom, ako ju viete zaradi\u0165 do svojho obsahu, alebo rovno po\u0161lite n\u00e1strel obsahu. Nezab\u00fadajte na to, \u017ee market\u00e9ri r\u00f4znych zna\u010diek sa medzi sebou stret\u00e1vaj\u00fa a dobr\u00fdch influencerov si v\u017edy odporu\u010dia.<\/p>\r\n\r\n\r\n\r\n<p>Sk\u00faste zisti\u0165, ktor\u00fd mana\u017e\u00e9r alebo ktor\u00e1 agent\u00fara zastre\u0161uje spolupr\u00e1cu s influencermi za konkr\u00e9tnu zna\u010dku. Ak kontaktujete info alebo PR e-mail, m\u00f4\u017ee sa sta\u0165, \u017ee va\u0161a ponuka sa jednoducho strat\u00ed.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing je miliardov\u00fd biznis. Pod\u013ea progn\u00f3z pre rok 2019 by zna\u010dky mali do spolupr\u00e1c s influencermi investova\u0165 a\u017e 2,38 mili\u00e1rd americk\u00fdch dol\u00e1rov. Aj slovensk\u00ed blogeri, youtuberi a instagrameri si svoj\u00edm obsahom na soci\u00e1lnych sie\u0165ach dok\u00e1\u017eu celkom slu\u0161ne zarobi\u0165. \u010co si zna\u010dky v\u0161\u00edmaj\u00fa pri v\u00fdbere influencerov pre svoje kampane a \u010do od nich o\u010dak\u00e1vaj\u00fa? Hodnoty [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":13899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[1278,1174],"class_list":["post-13485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky","category-vzdelavanie-2","tag-influencer-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010co zna\u010dky o\u010dak\u00e1vaj\u00fa od influencerov? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2019\/03\/co-znacky-ocakavaju-od-influencerov\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co zna\u010dky o\u010dak\u00e1vaj\u00fa od influencerov? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing je miliardov\u00fd biznis. Pod\u013ea progn\u00f3z pre rok 2019 by zna\u010dky mali do spolupr\u00e1c s influencermi investova\u0165 a\u017e 2,38 mili\u00e1rd americk\u00fdch dol\u00e1rov. Aj slovensk\u00ed blogeri, youtuberi a instagrameri si svoj\u00edm obsahom na soci\u00e1lnych sie\u0165ach dok\u00e1\u017eu celkom slu\u0161ne zarobi\u0165. \u010co si zna\u010dky v\u0161\u00edmaj\u00fa pri v\u00fdbere influencerov pre svoje kampane a \u010do od nich o\u010dak\u00e1vaj\u00fa? Hodnoty [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2019\/03\/co-znacky-ocakavaju-od-influencerov\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bezprostredna?fref=ts&amp;ref=br_tf\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T09:19:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/02\/FB-influenceri-squashed-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Barbora Ili\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbora Ili\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/co-znacky-ocakavaju-od-influencerov\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/co-znacky-ocakavaju-od-influencerov\\\/\"},\"author\":{\"name\":\"Barbora Ili\u0107\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/1ea42c977359d5a825d7cbc2a46e12fd\"},\"headline\":\"\u010co zna\u010dky o\u010dak\u00e1vaj\u00fa od influencerov?\",\"datePublished\":\"2019-03-01T09:19:15+00:00\",\"dateModified\":\"2025-03-11T20:07:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/co-znacky-ocakavaju-od-influencerov\\\/\"},\"wordCount\":689,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/co-znacky-ocakavaju-od-influencerov\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2019\\\/02\\\/BP-influnceri-squashed-1.jpg\",\"keywords\":[\"influencer marketing\",\"social media\"],\"articleSection\":[\"Tipy a triky\",\"Vzdel\u00e1vanie\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/co-znacky-ocakavaju-od-influencerov\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/03\\\/co-znacky-ocakavaju-od-influencerov\\\/\",\"name\":\"\u010co zna\u010dky o\u010dak\u00e1vaj\u00fa od influencerov? 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