{"id":12516,"date":"2019-01-21T09:39:28","date_gmt":"2019-01-21T08:39:28","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=12516"},"modified":"2025-03-11T21:07:23","modified_gmt":"2025-03-11T20:07:23","slug":"akademia-blogovania-komunita","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2019\/01\/akademia-blogovania-komunita\/","title":{"rendered":"Ako vybudova\u0165 komunitu okolo svojho projektu"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p><em>Okolo svojho blogu si mus\u00edte vybudova\u0165 komunitu. Ivana Gre\u0161l\u00edkov\u00e1 je travel blogerka, akt\u00edvna na svojom zahrani\u010dnom blogu <a href=\"https:\/\/nomadisbeautiful.com\" target=\"_blank\" rel=\"noopener\">Nomad is Beautiful<\/a> a slovenskom blogu <a href=\"https:\/\/ivanagreslikova.com\" target=\"_blank\" rel=\"noopener\">Ivana Gre\u0161l\u00edkov\u00e1 blog<\/a>. Okolo oboch blogov si vybudovala komunitu \u013eud\u00ed, ktor\u00fdch zauj\u00edma cestovanie a Ivanine sk\u00fasenosti. Prezradila n\u00e1m, ako na to.<\/em><\/p>\n<h2>Kde za\u010da\u0165 s budovan\u00edm komunity okolo nov\u00e9ho blogu?<\/h2>\n<p>Je to o experimentovan\u00ed. Hlavne na za\u010diatku, kedy je \u0165a\u017ek\u00e9 odhadn\u00fa\u0165 demografiu n\u00e1\u0161ho publika. M\u00f4\u017eeme ma\u0165 predstavu o tom, ak\u00fa vekov\u00fa kateg\u00f3riu oslov\u00edme, ale re\u00e1lne sa to uk\u00e1\u017ee a\u017e v procese. Pred p\u00e1r rokmi bolo tak trochu jedno, ak\u00e9 star\u00e9 bolo publikum blogera. Hlavne na Slovensku. V\u0161etci sme boli na Facebooku, niektor\u00ed aj na Instagrame. To sta\u010dilo. Aj komunite, aj blogerom.<\/p>\n<p>Dnes za\u010d\u00ednaj\u00faci bloger potrebuje viac zv\u00e1\u017ei\u0165, kam investova\u0165 energiu a neza\u010d\u00edna\u0165 so v\u0161etk\u00fdmi platformami naraz. Ak m\u00e1 (alebo pl\u00e1nuje ma\u0165) fan\u00fa\u0161ikov vo veku +- 20 rokov, YouTube a Instagram s\u00fa ide\u00e1lne. Mlad\u00e1 gener\u00e1cia si chod\u00ed pre in\u0161pir\u00e1ciu pr\u00e1ve tam. Mnoh\u00ed tridsiatnici a vy\u0161\u0161ie s\u00fa akt\u00edvni sk\u00f4r na Facebooku a diskusn\u00fdch f\u00f3rach.<\/p>\n<p>Tie\u017e je d\u00f4le\u017eit\u00e9 by\u0165 \u00faprimn\u00fd s\u00e1m k sebe a ujasni\u0165 si, ktorou cestou sa rozbehn\u00fa\u0165. Kde sa c\u00edti bloger najlep\u0161ie? Ak pred kamerou, tak m\u00e1 ve\u013ek\u00e9 \u0161ance na budovanie komunity na YouTube a cez Instastories. Ak niekto rad\u0161ej p\u00ed\u0161e, je tu Facebook str\u00e1nka.<\/p>\n<p>Za\u010d\u00ednaj\u00faci bloger by mal vyu\u017ei\u0165 a posilni\u0165 to, \u010do ovl\u00e1da najlep\u0161ie, resp. v \u010dom je ochotn\u00fd maka\u0165 na sebe a zdokonali\u0165 sa. Komunita r\u00fdchle vyc\u00edti, \u010di to rob\u00ed \u00faprimne, m\u00e1 z toho rados\u0165, alebo sa len tla\u010d\u00ed do p\u00f3zy.<\/p>\n<p>S t\u00fdm s\u00favis\u00ed aj fakt, \u017ee je d\u00f4le\u017eitej\u0161ie zamera\u0165 sa najprv na vytv\u00e1ranie kvalitn\u00e9ho obsahu ne\u017e na to, ako zauja\u0165 \u010do najviac \u013eud\u00ed a udr\u017ea\u0165 si ich vo svojej bubline. Komunita sa po \u010dase vyformuje sama ak uvid\u00ed, \u017ee m\u00e1 zmysel sledova\u0165 blogera kv\u00f4li informa\u010dnej hodnote pr\u00edspevkov a\/alebo jeho-jej charizme.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12550\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko.jpg\" alt=\"Ivana Gre\u0161l\u00edkov\u00e1 Thajsko\" width=\"1050\" height=\"700\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko.jpg 1050w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-300x200.jpg 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-768x512.jpg 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-860x573.jpg 860w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-680x453.jpg 680w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-500x333.jpg 500w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-400x267.jpg 400w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-250x167.jpg 250w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-200x133.jpg 200w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-100x67.jpg 100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-76x51.jpg 76w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/07\/ivana-greslikova-thajsko-50x33.jpg 50w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/p>\n<h2>Ako udr\u017ea\u0165 rozv\u00edjaj\u00facu sa komunitu?<\/h2>\n<p>Po\u010d\u00fava\u0165, \u010do si komunita p\u00fdta. Da\u0165 jej to, \u010do vieme, tak dobre ako to len vieme a p\u00fdta\u0165 sa jej, ako m\u00f4\u017eeme by\u0165 e\u0161te lep\u0161\u00ed. Z\u00e1kladom je pam\u00e4ta\u0165, \u017ee bez \u013eud\u00ed v komunite by sme ani neblogovali.<\/p>\n<p>A tie\u017e si da\u0165 ob\u010dasn\u00fd digit\u00e1lny detox. Za posledn\u00e9 obdobie po\u010d\u00favam s\u0165a\u017enosti blogerov, ktor\u00ed s\u00fa vy\u010derpan\u00ed z toho, ko\u013eko \u010dasu tr\u00e1via na sie\u0165ach, odpisovan\u00edm na spr\u00e1vy, koment\u00e1re. Ak maj\u00fa zl\u00fd de\u0148, tak sa za to fan\u00fa\u0161ikom ospravedl\u0148uj\u00fa, aj za to, \u017ee vyzeraj\u00fa zle.<\/p>\n<p><em>Mohlo by v\u00e1s zauj\u00edma\u0165:<\/em><br \/>\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/533294241&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true\"><\/iframe><\/p>\n<p>Na zdie\u013ean\u00ed osobn\u00fdch pocitov nie je ni\u010d zl\u00e9, pokia\u013e si to bloger vie ustriehnu\u0165 a neprerastie mu to cez hlavu. Je \u013eahk\u00e9 prehliadnu\u0165 hranicu, kedy a ako \u010dasto by sme mali by\u0165 v kontakte s komunitou, a kedy je \u010das necha\u0165 ju \u017ei\u0165 si svoje \u017eivoty. Napokon, aj bloger v kone\u010dnom d\u00f4sledku potrebuje by\u0165 s\u00e1m so sebou a dopria\u0165 si viac s\u00fakromia a sebareflexie. Lebo popri tom, ako sa sna\u017e\u00edme na\u0161e publikum oh\u00fari\u0165, si vo\u010di nemu m\u00f4\u017eeme podvedome vybudova\u0165 odpor.<\/p>\n<p>V tom zmysle, \u017ee sa bloger \u013eahko stane z\u00e1visl\u00fdm na n\u00e1zoroch fan\u00fa\u0161ikov, ich koment\u00e1roch&#8230; A ak nem\u00e1 n\u00e1ladu na ni\u010d, tak m\u00e1 pocit, \u017ee komunitu zradil, \u017ee nie je dokonal\u00fd, a \u017ee ich t\u00fdm odpud\u00ed.<\/p>\n<h2>\u010co ur\u010dite nerobi\u0165 pri budovan\u00ed komunity?<\/h2>\n<p>Ve\u010dn\u00e9mu s\u0165a\u017eovaniu sa a egocentrick\u00fdm statusom, kedy si bloger popla\u010de, ako \u0165a\u017eko pracuje, ko\u013eko ve\u013ea energie venuje blogu a nikto sa mu za to patri\u010dne neodv\u010fa\u010d\u00ed.<\/p>\n<p>Ocenenia a po\u010fakovania od komunity by mali pr\u00eds\u0165 prirodzene. Ak sa bloger uspokoj\u00ed s t\u00fdm, \u017ee si pos\u0165a\u017euje a fan\u00fa\u0161ikovia ho za\u010dn\u00fa chv\u00e1li\u0165, lebo si o to poprosil, mo\u017eno by bolo fajn prehodnoti\u0165 d\u00f4vody pre\u010do vlastne bloguje.<\/p>\n<p>\u010eal\u0161ia vec, ktorej by som sa ur\u010dite vyhla je nad\u00e1vanie na konkurenciu. \u017dasnem, ako sa slovensk\u00ed blogeri verejne oso\u010duj\u00fa, nepriamo nar\u00e1\u017eaj\u00fa na kolegov, hodnotia ich \u0161t\u00fdl pr\u00e1ce, aj to, ako, pre\u010do a na ako dlho niekam cestuj\u00fa a za ko\u013eko.<\/p>\n<p>Pre\u010do by to malo fan\u00fa\u0161ikov zauj\u00edma\u0165? A tie\u017e, pre\u010do niekto mrh\u00e1 energiu a \u010das na nen\u00e1vistn\u00e9 re\u010di, ke\u010f za ten \u010das by mohol vytvori\u0165 nie\u010do zmyslupln\u00e9?<\/p>\n<p>Nehovoriac o tom, \u017ee podobn\u00fd pr\u00edstup je neprofesion\u00e1lny.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okolo svojho blogu si mus\u00edte vybudova\u0165 komunitu. Ivana Gre\u0161l\u00edkov\u00e1 je travel blogerka, akt\u00edvna na svojom zahrani\u010dnom blogu Nomad is Beautiful a slovenskom blogu Ivana Gre\u0161l\u00edkov\u00e1 blog. Okolo oboch blogov si vybudovala komunitu \u013eud\u00ed, ktor\u00fdch zauj\u00edma cestovanie a Ivanine sk\u00fasenosti. Prezradila n\u00e1m, ako na to. Kde za\u010da\u0165 s budovan\u00edm komunity okolo nov\u00e9ho blogu? Je to o [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":13184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1240,422,1241,956],"class_list":["post-12516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vzdelavanie-2","tag-budovanie","tag-komunita","tag-vlastny-projekt","tag-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako vybudova\u0165 komunitu okolo svojho projektu - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2019\/01\/akademia-blogovania-komunita\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako vybudova\u0165 komunitu okolo svojho projektu - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Okolo svojho blogu si mus\u00edte vybudova\u0165 komunitu. Ivana Gre\u0161l\u00edkov\u00e1 je travel blogerka, akt\u00edvna na svojom zahrani\u010dnom blogu Nomad is Beautiful a slovenskom blogu Ivana Gre\u0161l\u00edkov\u00e1 blog. Okolo oboch blogov si vybudovala komunitu \u013eud\u00ed, ktor\u00fdch zauj\u00edma cestovanie a Ivanine sk\u00fasenosti. Prezradila n\u00e1m, ako na to. Kde za\u010da\u0165 s budovan\u00edm komunity okolo nov\u00e9ho blogu? Je to o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2019\/01\/akademia-blogovania-komunita\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bezprostredna?fref=ts&amp;ref=br_tf\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-21T08:39:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2019\/01\/ako-budovat-komunitu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Barbora Ili\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbora Ili\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/01\\\/akademia-blogovania-komunita\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/01\\\/akademia-blogovania-komunita\\\/\"},\"author\":{\"name\":\"Barbora Ili\u0107\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/1ea42c977359d5a825d7cbc2a46e12fd\"},\"headline\":\"Ako vybudova\u0165 komunitu okolo svojho projektu\",\"datePublished\":\"2019-01-21T08:39:28+00:00\",\"dateModified\":\"2025-03-11T20:07:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/01\\\/akademia-blogovania-komunita\\\/\"},\"wordCount\":805,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/01\\\/akademia-blogovania-komunita\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2019\\\/01\\\/ako-vybudovat-komunitu.jpg\",\"keywords\":[\"budovanie\",\"komunita\",\"vlastny projekt\",\"websupport\"],\"articleSection\":[\"Vzdel\u00e1vanie\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/01\\\/akademia-blogovania-komunita\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2019\\\/01\\\/akademia-blogovania-komunita\\\/\",\"name\":\"Ako vybudova\u0165 komunitu okolo svojho projektu - 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