{"id":11647,"date":"2018-04-30T10:25:07","date_gmt":"2018-04-30T08:25:07","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=11647"},"modified":"2025-03-11T21:07:18","modified_gmt":"2025-03-11T20:07:18","slug":"co-je-rankbrain-alebo-ako-vyzera-seo-v-dobe-machine-learning","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2018\/04\/co-je-rankbrain-alebo-ako-vyzera-seo-v-dobe-machine-learning\/","title":{"rendered":"\u010co je RankBrain, alebo ako vyzer\u00e1 SEO v dobe „machine learning“"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

RankBrain je komponent algoritmu Googlu (nasaden\u00fd u\u017e v roku 2015), ktor\u00fd pou\u017e\u00edva strojov\u00e9 u\u010denie na ur\u010denie najrelevantnej\u0161\u00edch v\u00fdsledkov na ot\u00e1zky spojen\u00e9 s vyh\u013ead\u00e1van\u00edm. Pr\u00e1ve strojov\u00e9 u\u010denie odli\u0161uje RankBrain od ostatn\u00fdch update-ov. Aby sa RankBrain nau\u010dil produkova\u0165 u\u017eito\u010dn\u00e9 odpovede, Google mus\u00ed najprv algoritmus nak\u0155mi\u0165 d\u00e1tami z r\u00f4znych zdrojov. Algoritmus sa potom s\u00e1m u\u010d\u00ed ako d\u00e1va\u0165 \u010do najpresnej\u0161ie v\u00fdsledky v\u010faka sign\u00e1lom a kalkul\u00e1ci\u00e1m, ktor\u00e9 rob\u00ed \u010doraz efekt\u00edvnej\u0161ie. Ale ako to funguje<\/a>?<\/p>\n

Ako pracuje RankBrain?<\/h2>\n

Predstavte si, \u017ee h\u013ead\u00e1te napr\u00edklad miesto Olympijsk\u00fdch hier. Ak\u00fd je v\u00e1\u0161 z\u00e1mer? Chcete vedie\u0165 o zimn\u00fdch, \u010di letn\u00fdch OH? Tohtoro\u010dn\u00fdch, \u010di t\u00fdch predch\u00e1dzaj\u00facich? Predstavte si, \u017ee Google pou\u017eije klasick\u00fd algoritmus, ktor\u00fd zaznamen\u00e1va kvalitu str\u00e1nky a po\u010det pozret\u00ed. Miesto v\u00e1\u0161ho p\u00f4vodn\u00e9ho z\u00e1ujmu, pozrie\u0165 sa na tohtoro\u010dn\u00e9 hry v Pchjong\u010dchangu, by ste dostali OH v So\u010di. Pr\u00e1ve preto, \u017ee str\u00e1nka So\u010di ma najviac zhliadnut\u00ed. RankBrain sa v\u0161ak sna\u017e\u00ed odhadn\u00fa\u0165, \u010do presne chcete n\u00e1js\u0165 a postupne nach\u00e1dza vo vyh\u013ead\u00e1vaniach vzorce a sleduje st\u00fapaj\u00face trendy vo vyh\u013ead\u00e1vaniach. Napr\u00edklad \u013eudia sa sna\u017eia n\u00e1js\u0165 OH, pri\u010dom v\u00e4\u010d\u0161ina \u013eud\u00ed sa sna\u017e\u00ed n\u00e1js\u0165, kde sa bud\u00fa kona\u0165 tie n\u00e1sleduj\u00face OH.<\/p>\n

V tomto pr\u00edpade si to RankBrain „uvedom\u00ed“ a ak budete h\u013eada\u0165 odpove\u010f na t\u00fato ot\u00e1zku uk\u00e1\u017ee v\u00e1m toto.<\/p>\n

\"\"<\/a><\/p>\n

Algoritmus vie, \u017ee \u013eud\u00ed sk\u00f4r zauj\u00edmaj\u00fa zimn\u00e9 OH, a tak im uk\u00e1\u017ee v\u0161etky miesta konania zimn\u00fdch OH.<\/p>\n

Ako vpl\u00fdva RankBrain na to, ako rob\u00edme SEO?<\/h2>\n

Z\u00e1le\u017e\u00ed na akej \u00farovni m\u00e1te schopnosti v SEO a do akej miery sa sna\u017e\u00edte ovplyvni\u0165 vyh\u013ead\u00e1vanie va\u0161ich str\u00e1nok.\u00a0D\u00f4le\u017eit\u00e9 je rozumie\u0165 trom z\u00e1kladn\u00fdm konceptom.<\/p>\n

1. Hodnotenie str\u00e1nky sa l\u00ed\u0161i od vyh\u013ead\u00e1vania u\u017e\u00edvate\u013ea<\/strong><\/p>\n

Pred RankBrainom<\/a> bolo \u013eahk\u00e9 sa riadi\u0165 klasick\u00fdmi sign\u00e1lmi ako diverzita URL, h\u013abka kontextu, alebo k\u013e\u00fa\u010dov\u00fdmi slovami. Po RankBraine sa mus\u00edte zamera\u0165 na obsah, ktor\u00fd bude \u201cnajlep\u0161ie sl\u00fa\u017ei\u0165 pou\u017e\u00edvate\u013eov\u00fdm potreb\u00e1m\u201d. Znie to mo\u017eno tro\u0161ku \u010dudne, ale predstavte si, \u017ee \u010das\u0165 Slovenska postihne pr\u00edrodn\u00e1 katastrofa. V\u00e1m v tomto pr\u00edpade hr\u00e1 do kar\u00e1t stru\u010dnos\u0165 a hlavne \u010derstvos\u0165 spr\u00e1v. Ale ak u\u017e\u00edvate\u013ea zauj\u00edma hist\u00f3ria slovenskej literat\u00fary, RankBrain sa zameria hlavne na kontext, kvalitu a ve\u013ekos\u0165 obsahu. Sta\u010d\u00ed vedie\u0165, \u017ee z\u00e1klad strojov\u00e9ho u\u010denia Rankbrainu je p\u00e1rovanie sign\u00e1lov s cie\u013eom ot\u00e1zky, mus\u00edte na to myslie\u0165.<\/p>\n

2. Sign\u00e1ly sa prira\u010fuj\u00fa aj na z\u00e1klade reput\u00e1cie<\/strong><\/p>\n

RankBrain presne vie, na \u010dom ste vybudovali popularitu a reput\u00e1ciu va\u0161ej str\u00e1nky. \u010ci to bolo na kvalite, mno\u017estve odkazov, alebo \u010derstvos\u0165 spr\u00e1v. Ve\u013emi z\u00e1le\u017e\u00ed aj na t\u00e9me, ktorou sa va\u0161a str\u00e1nka zaober\u00e1. Str\u00e1nke, ktor\u00e1 sa zameriava na \u0161portov\u00e9 novinky, pom\u00f4\u017ee st\u00e1ly pr\u00edsun nov\u00fdch a kr\u00e1tkych spr\u00e1v. Str\u00e1nka, ktor\u00e1 vysvet\u013euje ako sa u\u010di\u0165 cudz\u00ed jazyk m\u00f4\u017ee naopak stava\u0165 na h\u013abke a podrobnosti inform\u00e1cii. Takto v\u00e1m po \u010dase RankBrain vytvor\u00ed prostredie, aby va\u0161a dom\u00e9na r\u00e1stla. D\u00f4le\u017eit\u00e9 je, aby v\u00e1\u0161 obsah a jeho forma boli \u0161it\u00e9 potreb\u00e1m u\u017e\u00edvate\u013ea.<\/p>\n

3. Pou\u017e\u00edvajte k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s rozumom<\/strong><\/p>\n

Doba hl\u00fapych algoritmov a primit\u00edvneho search enginu je d\u00e1vno pre\u010d. To, \u017ee pred desitatimi rokmi sta\u010dilo da\u0165 na str\u00e1nku 20 k\u013e\u00fa\u010dov\u00fdch slov a va\u0161a str\u00e1nka v\u00fdrazne posko\u010dila vo vyh\u013ead\u00e1van\u00ed u\u017e d\u00e1vno neplat\u00ed. Zbyto\u010dne nepchajte nasilu k\u013e\u00fa\u010dov\u00e9 slov\u00e1 do textu, ktor\u00fd sa bude potom \u0165a\u017eko \u010d\u00edta\u0165. Rad\u0161ej sa zamerajte na p\u00e1r variant, ktor\u00e9 \u0161ikovne pou\u017eijete v texte, tak aby v\u00fdsledok bol kvalitn\u00fd a \u013eahko pochopite\u013en\u00fd. Toto samozrejme nie je \u017eiadna novinka pre SEO, ale vyn\u00e1lez RankBrainu pod\u010diarkuje potrebu tvori\u0165 kvalitn\u00fd obsah, namiesto bezmy\u0161lienkov\u00e9ho mie\u0161ania r\u00f4znych k\u013e\u00fa\u010dov\u00fdch slov na r\u00f4zne \u010dasti str\u00e1nky.<\/p>\n

 <\/p>\n

Nem\u00f4\u017eete si dovoli\u0165 zaplati\u0165 renomovan\u00e9ho SEO odborn\u00edka, ale chcete svoj e-shop dosta\u0165 na lep\u0161ie miesta vo v\u00fdsledkoch vyh\u013ead\u00e1vania? Vysk\u00fa\u0161ajte easySEO<\/a> od WebSupportu.\u00a0<\/em>K predplatn\u00e9mu teraz navy\u0161e z\u00edskate aj hodinov\u00e9 SEO \u0161kolenie od prof\u00edkov z Visibility, ktor\u00ed v\u00e1s nau\u010dia vyu\u017ei\u0165 easySEO na maximum.\u00a0<\/em><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

RankBrain je komponent algoritmu Googlu (nasaden\u00fd u\u017e v roku 2015), ktor\u00fd pou\u017e\u00edva strojov\u00e9 u\u010denie na ur\u010denie najrelevantnej\u0161\u00edch v\u00fdsledkov na ot\u00e1zky spojen\u00e9 s vyh\u013ead\u00e1van\u00edm. Pr\u00e1ve strojov\u00e9 u\u010denie odli\u0161uje RankBrain od ostatn\u00fdch update-ov. Aby sa RankBrain nau\u010dil produkova\u0165 u\u017eito\u010dn\u00e9 odpovede, Google mus\u00ed najprv algoritmus nak\u0155mi\u0165 d\u00e1tami z r\u00f4znych zdrojov. Algoritmus sa potom s\u00e1m u\u010d\u00ed ako d\u00e1va\u0165 \u010do […]<\/p>\n","protected":false},"author":62,"featured_media":11683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1136,1180,746,956],"class_list":["post-11647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatne","tag-easyseo","tag-rankbrain","tag-seo","tag-websupport"],"yoast_head":"\n\u010co je RankBrain, alebo ako vyzer\u00e1 SEO v dobe "machine learning" - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2018\/04\/co-je-rankbrain-alebo-ako-vyzera-seo-v-dobe-machine-learning\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co je RankBrain, alebo ako vyzer\u00e1 SEO v dobe "machine learning" - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"RankBrain je komponent algoritmu Googlu (nasaden\u00fd u\u017e v roku 2015), ktor\u00fd pou\u017e\u00edva strojov\u00e9 u\u010denie na ur\u010denie najrelevantnej\u0161\u00edch v\u00fdsledkov na ot\u00e1zky spojen\u00e9 s vyh\u013ead\u00e1van\u00edm. Pr\u00e1ve strojov\u00e9 u\u010denie odli\u0161uje RankBrain od ostatn\u00fdch update-ov. Aby sa RankBrain nau\u010dil produkova\u0165 u\u017eito\u010dn\u00e9 odpovede, Google mus\u00ed najprv algoritmus nak\u0155mi\u0165 d\u00e1tami z r\u00f4znych zdrojov. 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