{"id":11634,"date":"2018-04-17T11:27:45","date_gmt":"2018-04-17T09:27:45","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=11634"},"modified":"2025-03-11T21:07:17","modified_gmt":"2025-03-11T20:07:17","slug":"ako-pomoze-easyseo-vasmu-podnikaniu-na-internete","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2018\/04\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\/","title":{"rendered":"Ako pom\u00f4\u017ee easySEO v\u00e1\u0161mu podnikaniu na internete?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p>Chcete vedie\u0165, ako dok\u00e1\u017ee online n\u00e1stroj easySEO pom\u00f4c\u0165 v\u00e1\u0161mu podnikaniu na internete? Oslovili a porozpr\u00e1vali sme sa s\u00a0<strong>Michalom \u0160tevulom<\/strong>, zakladate\u013eom slovenskej zna\u010dky p\u00e1nskych a d\u00e1mskych ko\u0161ie\u013e <a href=\"https:\/\/www.stevula.sk\/\" target=\"_blank\" rel=\"noopener\">STEVULA<\/a>. Ako \u0161tudovan\u00fd market\u00e9r vie, \u017ee prev\u00e1dzkova\u0165 e-shop je kontinu\u00e1lny proces. Patr\u00ed medzi podnikate\u013eov, ktor\u00ed sk\u00fa\u0161aj\u00fa nov\u00e9 mo\u017enosti \u010di n\u00e1stroje prakticky neust\u00e1le.<\/p>\n<p><strong>Ak\u00e9 n\u00e1stroje v r\u00e1mci SEO pou\u017e\u00edva\u0161 pre svoje e-shopy stevula.sk a stevula.cz?<\/strong><\/p>\n<p>Medzi \u00faplne tie z\u00e1kladn\u00e9 by som zaradil Google Analytics a Search Console (SC). Zvl\u00e1\u0161\u0165 SC mi poskytuje inform\u00e1cie o tom, pod ak\u00fdmi KW na n\u00e1\u0161 e-shop z\u00e1kazn\u00edci pri\u0161li, pr\u00edpadne, ktor\u00e9 odkazy m\u00e1me nefunk\u010dn\u00e9. Ke\u010f\u017ee vyr\u00e1bame v\u017edy iba obmedzen\u00e9 mno\u017estvo z dizajnu ko\u0161ie\u013e, tak sa \u010dasto stane, \u017ee sa r\u00fdchlo vypredaj\u00fa.<\/p>\n<p>Vtedy je na nezaplatenie zisti\u0165, \u017ee napr. z blogov\u00e9ho \u010dl\u00e1nku vedie odkaz na neexistuj\u00facu str\u00e1nku (404). Okrem t\u00fdchto n\u00e1strojov pou\u017e\u00edvam tri\u0161tvrte roka aj <a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noopener\">KW Finder<\/a>, ako alternat\u00edvu k <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">pl\u00e1nova\u010du k\u013e\u00fa\u010dov\u00fdch slov od Googlu<\/a>. Je s\u00edce platen\u00fd, ale dobre sa v \u0148om d\u00e1 sledova\u0165 pohyb k\u013e\u00fa\u010dov\u00fdch slov a vyh\u013ead\u00e1va\u0165 aj long tailov\u00e9 v\u00fdrazy.<\/p>\n<p>Rovnako sk\u00fa\u0161am aj \u010desk\u00fd <a href=\"https:\/\/www.contentkingapp.cz\/\" target=\"_blank\" rel=\"noopener\">Content King<\/a>, ktor\u00fd v\u0161ak nem\u00e1 \u00faplne jednoduch\u00e9 pou\u017e\u00edvate\u013esk\u00e9 prostredie a tro\u0161ku mi trv\u00e1 sa s n\u00edm \u201cz\u017ei\u0165\u201d. N\u00e1sledne som objavil <a href=\"https:\/\/www.websupport.sk\/easyseo\" target=\"_blank\" rel=\"noopener\">Easy SEO<\/a> a po pre\u010d\u00edtan\u00ed nieko\u013ek\u00fdch \u010dl\u00e1nkov som sa rozhodol vysk\u00fa\u0161a\u0165 ho. Ob\u010das pou\u017e\u00edvam e\u0161te <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a>, ale ten iba vo verzii zadarmo, kde je obmedzenie na 500 str\u00e1nok a to je u\u017e nedostato\u010dn\u00e9.<\/p>\n<p><strong>Vedel by si easySEO prirovna\u0165 k niektor\u00e9mu z n\u00e1strojov, ktor\u00e9 si pou\u017e\u00edval alebo pou\u017e\u00edva\u0161?<\/strong><\/p>\n<p>Mysl\u00edm si, \u017ee easySEO je unik\u00e1tny n\u00e1stroj. Dal by sa prirovna\u0165 k ak\u00e9muko\u013evek SEO n\u00e1stroju \u2013 z\u00e1kladn\u00e1 podstata je nastavenie SEO atrib\u00fatov, av\u0161ak v tomto pr\u00edpade je jedna z\u00e1sadn\u00e1 odli\u0161nos\u0165. N\u00e1stroj easySEO v\u00e1s krok po kroku navedie a uk\u00e1\u017ee, \u010do treba urobi\u0165. To je, na rozdiel od nadupan\u00fdch programov konkurencie, v\u00fdborn\u00e9 pre za\u010diato\u010dn\u00edkov. Bez zd\u013ahav\u00e9ho h\u013eadania a t\u00e1pania hne\u010f vidia, \u010do je d\u00f4le\u017eit\u00e9 a r\u00fdchlej\u0161ie sa tak zorientuj\u00fa aj v pokro\u010dilej\u0161om SEO nastaven\u00ed. V\u00f4bec si uvedomi\u0165, \u010do je d\u00f4le\u017eit\u00e9 namiesto hrabania sa t\u00fd\u017ede\u0148 v zlo\u017eit\u00fdch funkci\u00e1ch pre pokro\u010dil\u00fdch.<\/p>\n<p><strong>easySEO teda dok\u00e1\u017ee pom\u00f4c\u0165 aj \u00fapln\u00fdm za\u010diato\u010dn\u00edkom, ktor\u00ed o SEO nikdy nepo\u010duli?<\/strong><\/p>\n<p>Ur\u010dite. Zvl\u00e1\u0161\u0165 za\u010diato\u010dn\u00edkom. Pr\u00e1ve v\u010faka &#8222;step by step&#8220; postupnosti, n\u00e1vrhu jednotliv\u00fdch krokov a n\u00e1slednej kontrole by som ju odpor\u00fa\u010dal za\u010d\u00ednaj\u00facim online podnikate\u013eom alebo majite\u013eom mal\u00fdch firemn\u00fdch webstr\u00e1nok, ktor\u00ed ani netu\u0161ili, \u017ee SEO existuje. Aplik\u00e1cia sama over\u00ed, \u010di ste odpor\u00fa\u010dania zrealizovali a doporu\u010d\u00ed \u010fal\u0161ie kroky. Nemus\u00edte sa teda ob\u00e1va\u0165 ch\u00fdb, ktor\u00fdch by ste sa popri samo\u0161t\u00fadiu mohli dopusti\u0165.<\/p>\n<p><strong>Ak\u00e9 s\u00fa hlavn\u00e9 pozit\u00edva a negat\u00edva easySEO? Odpor\u00fa\u010da\u0161 ho \u010fal\u0161\u00edm podnikate\u013eom, e-shop\u00e1rom?<\/strong><\/p>\n<p>\u00c1no, u\u017e som odporu\u010dil p\u00e1r zn\u00e1mym, \u017ee za tie peniaze to stoj\u00ed. S\u00fa to pr\u00e1ve t\u00ed, ktor\u00ed dnes SEO nerie\u0161ia, av\u0161ak e-shop im funguje v m\u00e1lo konkuren\u010dnom prostred\u00ed, pr\u00edpadne im funguje in\u00fd predajn\u00fd kan\u00e1l ako Google.<\/p>\n<p>Medzi hlavn\u00e9 pozit\u00edva by som zaradil pr\u00edvetiv\u00e9 pou\u017e\u00edvate\u013esk\u00e9 prostredie, usmernenie \u201c\u010do robi\u0165\u201d s podrobn\u00fdm vysvetlen\u00edm \u201cako to urobi\u0165\u201d, preh\u013eadn\u00e9 reporty a mo\u017enos\u0165 analyzova\u0165 str\u00e1nku vr\u00e1tane sp\u00e4tnej v\u00e4zby na zlep\u0161enie. Super je aj ukazovate\u013e orienta\u010dn\u00e9ho \u010dasu, ko\u013eko v\u00e1m to bude asi trva\u0165.<\/p>\n<p>Vylo\u017eene m\u00ednusy som neobjavil. Ur\u010dite by mohol pokro\u010dil\u00fd SEO \u0161pecialista namieta\u0165, \u017ee tu nen\u00e1jde nejak\u00e9 n\u00e1stroje a techniky, ale na to tento n\u00e1stroj nie je ur\u010den\u00fd. Ja som sa stretol iba s obmedzen\u00edm na 15 k\u013e\u00fa\u010dov\u00fdch slov. Ale na za\u010diatok to sta\u010d\u00ed.<\/p>\n<p><strong>Ako konkr\u00e9tne pomohlo easySEO tvojmu podnikaniu? \u010co si zmenil v e-shope na z\u00e1klade odpor\u00fa\u010dan\u00ed tohto online n\u00e1stroja?<\/strong><\/p>\n<p>V prvom rade mi pomohlo urobi\u0165 poriadok v katal\u00f3goch firiem. Na za\u010diatok zanalyzovalo moje z\u00e1pisy a na\u0161lo mi nezrovnalosti a odli\u0161nosti. K tomuto by som sa bez n\u00e1stroja dlho nevr\u00e1til. Pomohlo mi zlep\u0161i\u0165 texty so zameran\u00edm na SEO na podstr\u00e1nkach, pr\u00edpadne upravi\u0165 TITLE a META popisky. Ur\u010dite je treba easySEO vysk\u00fa\u0161a\u0165. V\u010faka 30-d\u0148ovej garancii vr\u00e1tenia pe\u0148az\u00ed nem\u00e1te \u010do strati\u0165.<\/p>\n<p><em>Nem\u00f4\u017eete si dovoli\u0165 zaplati\u0165 renomovan\u00e9ho SEO odborn\u00edka, ale chcete svoj e-shop dosta\u0165 na lep\u0161ie miesta vo v\u00fdsledkoch vyh\u013ead\u00e1vania? Vysk\u00fa\u0161ajte <a href=\"https:\/\/www.websupport.sk\/easyseo\" target=\"_blank\" rel=\"noopener\">easySEO<\/a> od WebSupportu.\u00a0<\/em><em>K predplatn\u00e9mu teraz navy\u0161e z\u00edskate aj hodinov\u00e9 SEO \u0161kolenie od prof\u00edkov z Visibility, ktor\u00ed v\u00e1s nau\u010dia vyu\u017ei\u0165 easySEO na maximum.\u00a0<\/em><\/p>\n<p><a href=\"https:\/\/www.websupport.sk\/easyseo\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11635 size-large\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-1100x169.png\" alt=\"\" width=\"1100\" height=\"169\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-1100x169.png 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-300x46.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-768x118.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-530x81.png 530w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09.png 1165w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chcete vedie\u0165, ako dok\u00e1\u017ee online n\u00e1stroj easySEO pom\u00f4c\u0165 v\u00e1\u0161mu podnikaniu na internete? Oslovili a porozpr\u00e1vali sme sa s\u00a0Michalom \u0160tevulom, zakladate\u013eom slovenskej zna\u010dky p\u00e1nskych a d\u00e1mskych ko\u0161ie\u013e STEVULA. Ako \u0161tudovan\u00fd market\u00e9r vie, \u017ee prev\u00e1dzkova\u0165 e-shop je kontinu\u00e1lny proces. Patr\u00ed medzi podnikate\u013eov, ktor\u00ed sk\u00fa\u0161aj\u00fa nov\u00e9 mo\u017enosti \u010di n\u00e1stroje prakticky neust\u00e1le. Ak\u00e9 n\u00e1stroje v r\u00e1mci SEO pou\u017e\u00edva\u0161 pre [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":11636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[1136,259,1178,746,1177],"class_list":["post-11634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tipy-a-triky","tag-easyseo","tag-eshop","tag-klucove-slova","tag-seo","tag-webuspport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako pom\u00f4\u017ee easySEO v\u00e1\u0161mu podnikaniu na internete? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2018\/04\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako pom\u00f4\u017ee easySEO v\u00e1\u0161mu podnikaniu na internete? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Chcete vedie\u0165, ako dok\u00e1\u017ee online n\u00e1stroj easySEO pom\u00f4c\u0165 v\u00e1\u0161mu podnikaniu na internete? Oslovili a porozpr\u00e1vali sme sa s\u00a0Michalom \u0160tevulom, zakladate\u013eom slovenskej zna\u010dky p\u00e1nskych a d\u00e1mskych ko\u0161ie\u013e STEVULA. Ako \u0161tudovan\u00fd market\u00e9r vie, \u017ee prev\u00e1dzkova\u0165 e-shop je kontinu\u00e1lny proces. Patr\u00ed medzi podnikate\u013eov, ktor\u00ed sk\u00fa\u0161aj\u00fa nov\u00e9 mo\u017enosti \u010di n\u00e1stroje prakticky neust\u00e1le. Ak\u00e9 n\u00e1stroje v r\u00e1mci SEO pou\u017e\u00edva\u0161 pre [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2018\/04\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-17T09:27:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/ako-pomaha-easyseo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jana Kvasnicov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jana Kvasnicov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/04\\\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/04\\\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\\\/\"},\"author\":{\"name\":\"Jana Kvasnicov\u00e1\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/ed1655dfb777eac35af933dbdaa57ab4\"},\"headline\":\"Ako pom\u00f4\u017ee easySEO v\u00e1\u0161mu podnikaniu na internete?\",\"datePublished\":\"2018-04-17T09:27:45+00:00\",\"dateModified\":\"2025-03-11T20:07:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/04\\\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\\\/\"},\"wordCount\":881,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/04\\\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2018\\\/04\\\/ako-pomaha-easyseo.jpg\",\"keywords\":[\"easyseo\",\"eshop\",\"klucove slova\",\"seo\",\"webuspport\"],\"articleSection\":[\"Business\",\"Tipy a triky\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/04\\\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/04\\\/ako-pomoze-easyseo-vasmu-podnikaniu-na-internete\\\/\",\"name\":\"Ako pom\u00f4\u017ee easySEO v\u00e1\u0161mu podnikaniu na internete? 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