{"id":11500,"date":"2018-07-23T10:01:48","date_gmt":"2018-07-23T08:01:48","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=11500"},"modified":"2025-03-11T21:07:16","modified_gmt":"2025-03-11T20:07:16","slug":"su-klucove-slova-stale-dolezite-pre-seo","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2018\/07\/su-klucove-slova-stale-dolezite-pre-seo\/","title":{"rendered":"S\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 st\u00e1le d\u00f4le\u017eit\u00e9 pre SEO?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Doba \u010d\u00edtania:<\/b><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span><p>Ur\u010dite pozn\u00e1te niekoho, kto si st\u00e1le mysl\u00ed, \u017ee SEO je e\u0161te st\u00e1le o slepom p\u00edsan\u00ed k\u013e\u00fa\u010dov\u00fdch slov na str\u00e1nku. V tej chv\u00edli si spomeniete na t\u00fato situ\u00e1ciu:<\/p>\n<p><em>Pred dvoma t\u00fd\u017ed\u0148ami ste \u010d\u00edtal \u010dl\u00e1nok o tom ako Google miluje keywords a ako dobr\u00e9 je ich ma\u0165 na str\u00e1nke \u010do najviac. Tak\u017ee ste pou\u017eili nejak\u00fd marketingov\u00fd n\u00e1stroj, napr\u00edklad SEMrush a na\u0161li ste k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 najviac pom\u00e1haj\u00fa va\u0161ej str\u00e1nke. Tieto slov\u00e1 ste potom napchali na r\u00f4zne miesta na va\u0161ej str\u00e1nke a \u010dakali ste, \u017ee to bude fungova\u0165\u2026<\/em><\/p>\n<p>Samozrejme, \u017ee to nefungovalo. Google u\u017e d\u00e1vno s vami nehr\u00e1 hru o po\u010d\u00edtan\u00ed k\u013e\u00fa\u010dov\u00fdch slov na str\u00e1nke. Mo\u017eno len radi pou\u017e\u00edvate nejak\u00fd v\u00fdraz, alebo slovo a nem\u00e1 to ni\u010d spolo\u010dn\u00e9 s SEO, alebo to mo\u017eno rob\u00edte podvedome a \u0161trukt\u00farujete obsah tak, aby ste mohli toho do textu napcha\u0165 \u010do najviac. Ve\u013ea z n\u00e1s napr\u00edklad rob\u00ed chybu, ke\u010f podvedome chceme preda\u0165 nejak\u00fa spr\u00e1vu do textu, ktor\u00fd je vo v\u00fdsledku nepochopite\u013en\u00fd. Google sa potom len z\u00fafalo chyt\u00ed za hlavu a rozm\u00fd\u0161\u013ea \u010do do pekla m\u00e1 s t\u00fdmto textom robi\u0165.<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/431673246&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true\"><\/iframe><\/p>\n<p>\u00daspe\u0161n\u00fd optimaliz\u00e1tor rozumie, \u017ee cie\u013e nie je prechytra\u010di\u0165 a prekona\u0165 algoritmus Googlu, ale pracova\u0165 na tom, aby v\u00e1\u0161 obsah bol \u010do naj\u013eah\u0161ie pochopite\u013en\u00fd a dostato\u010dne kvalitn\u00fd.<\/p>\n<h2>Pre\u010do s\u00fastredenie sa na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 neprinesie \u017eiadne v\u00fdsledky?<\/h2>\n<p>Jednoducho povedan\u00e9 vyh\u013ead\u00e1vac\u00ed algoritmus Google je dostato\u010dne pokro\u010dil\u00fd na to, aby sa nenechal vtiahnu\u0165 do hry kde slepo po\u010d\u00edta keywords. U\u017e v roku 2011 bolo predstaven\u00fdch nieko\u013eko updatov, ktor\u00e9 boli jasn\u00fdm sign\u00e1lom, \u017ee Google Search Engine u\u017e neakceptuje str\u00e1nky preplnen\u00e9 k\u013e\u00fa\u010dov\u00fdmi slovami.<\/p>\n<h2>Pou\u017e\u00edvajte synonym\u00e1, alebo sa nau\u010dte pracova\u0165 s RankBrainom<\/h2>\n<p>O <a href=\"https:\/\/www.websupport.sk\/blog\/2018\/04\/co-je-rankbrain-alebo-ako-vyzera-seo-v-dobe-machine-learning\/\" target=\"_blank\" rel=\"noopener\">RankBrain<\/a> sme si p\u00edsali v minulom \u010dl\u00e1nku. Ale ke\u010f u\u017e chcete pou\u017e\u00edva\u0165 keywords, tak \u017eivotaschopn\u00e1 alternat\u00edva s\u00fa aj synonym\u00e1. Jednou \u010das\u0165ou Google Search Engine-u je aj takzvan\u00e9 s\u00e9mantick\u00e9 vyh\u013ead\u00e1vanie. To znamen\u00e1, \u017ee ke\u010f napr\u00edklad nad\u0161en\u00fd motorista h\u013ead\u00e1 nejak\u00fd \u2018\u2019autiak\u2019\u2019 na predaj, tak Google automaticky vie, \u017ee m\u00e1 na mysli automobil a zobraz\u00ed mu ponuku najbli\u017e\u0161\u00edch autobaz\u00e1rov.<\/p>\n<h2>S\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 st\u00e1le d\u00f4le\u017eit\u00e9?<\/h2>\n<p>\u00c1no. Ale v skratke sa RankBrain sna\u017e\u00ed na b\u00e1ze machine learning pom\u00f4c\u0165 Googlu pochopi\u0165 prav\u00fd z\u00e1mer za vyh\u013ead\u00e1van\u00fdm term\u00ednom. Toto vedie k prostrediu, ktor\u00e9 je sk\u00f4r zameran\u00e9 na kompletn\u00fa obsahov\u00fa str\u00e1nku, ako na \u010dist\u00e9 s\u00fastredenie sa na k\u013e\u00fa\u010dov\u00e9 slov\u00e1. D\u00f4le\u017eit\u00e9 je nepoplies\u0165 Google. Ak je v\u00e1\u0161 text divn\u00fd a nezrozumite\u013en\u00fd, je zbyto\u010dn\u00e9 d\u00e1va\u0165 do neho k\u013e\u00fa\u010dov\u00e9 slov\u00e1, preto\u017ee celkov\u00e9 sk\u00f3re va\u0161ej str\u00e1nky bude st\u00e1le na n\u00edzkej \u00farovni. Na druh\u00fa stranu to m\u00f4\u017ee Googlu do ur\u010ditej miery pom\u00f4c\u0165 pochopi\u0165 o \u010dom je va\u0161a str\u00e1nka. T\u00fdm p\u00e1dom je to plus pre v\u00e1s.<\/p>\n<p>Experimentuje. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 s\u00fa n\u00e1pomocn\u00e9 v mal\u00fdch d\u00e1vkach, ke\u010f ich \u0161ikovne implementujete do textu. Z\u00e1rove\u0148 s\u00fa tu v\u0161ak faktory, ktor\u00e9 s\u00fa omnoho d\u00f4le\u017eitej\u0161ie ako k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Jedn\u00fdm z nich je napr\u00edklad RankBrain, s ktor\u00fdm dostanete omnoho v\u00fdraznej\u0161ie v\u00fdsledky, a ktor\u00fd v\u00e1m pom\u00f4\u017ee prirodzene zdvihn\u00fa\u0165 va\u0161u poz\u00edciu vo vyh\u013ead\u00e1van\u00ed. D\u00f4le\u017eit\u00e9 je to neprehna\u0165 a zamera\u0165 sa rad\u0161ej na kvalitu a s\u00favislos\u0165 obsahu.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Nem\u00f4\u017eete si dovoli\u0165 zaplati\u0165 renomovan\u00e9ho SEO odborn\u00edka, ale chcete svoj e-shop dosta\u0165 na lep\u0161ie miesta vo v\u00fdsledkoch vyh\u013ead\u00e1vania? Vysk\u00fa\u0161ajte <a href=\"https:\/\/www.websupport.sk\/easyseo\" target=\"_blank\" rel=\"noopener\">easySEO<\/a> od WebSupportu.\u00a0<\/em><em>K predplatn\u00e9mu teraz navy\u0161e z\u00edskate aj hodinov\u00e9 SEO \u0161kolenie od prof\u00edkov z Visibility, ktor\u00ed v\u00e1s nau\u010dia vyu\u017ei\u0165 easySEO na maximum.\u00a0<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11635\" src=\"https:\/\/www.websupport.sk\/blogoads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-1100x169.png\" alt=\"\" width=\"1100\" height=\"169\" srcset=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-1100x169.png 1100w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-300x46.png 300w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-768x118.png 768w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09-530x81.png 530w, https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/04\/Sni\u0301mka-obrazovky-2018-04-17-o-10.05.09.png 1165w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ur\u010dite pozn\u00e1te niekoho, kto si st\u00e1le mysl\u00ed, \u017ee SEO je e\u0161te st\u00e1le o slepom p\u00edsan\u00ed k\u013e\u00fa\u010dov\u00fdch slov na str\u00e1nku. V tej chv\u00edli si spomeniete na t\u00fato situ\u00e1ciu: Pred dvoma t\u00fd\u017ed\u0148ami ste \u010d\u00edtal \u010dl\u00e1nok o tom ako Google miluje keywords a ako dobr\u00e9 je ich ma\u0165 na str\u00e1nke \u010do najviac. Tak\u017ee ste pou\u017eili nejak\u00fd marketingov\u00fd n\u00e1stroj, [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":12401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[1136,1178,746,956],"class_list":["post-11500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky","category-vzdelavanie-2","tag-easyseo","tag-klucove-slova","tag-seo","tag-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 st\u00e1le d\u00f4le\u017eit\u00e9 pre SEO? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2018\/07\/su-klucove-slova-stale-dolezite-pre-seo\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 st\u00e1le d\u00f4le\u017eit\u00e9 pre SEO? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Ur\u010dite pozn\u00e1te niekoho, kto si st\u00e1le mysl\u00ed, \u017ee SEO je e\u0161te st\u00e1le o slepom p\u00edsan\u00ed k\u013e\u00fa\u010dov\u00fdch slov na str\u00e1nku. V tej chv\u00edli si spomeniete na t\u00fato situ\u00e1ciu: Pred dvoma t\u00fd\u017ed\u0148ami ste \u010d\u00edtal \u010dl\u00e1nok o tom ako Google miluje keywords a ako dobr\u00e9 je ich ma\u0165 na str\u00e1nke \u010do najviac. 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